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Seen and noted
Canadian Club: Who Made Beer King Of The Campsite Over the past few years, Canadian Club's 'Over Beer?' campaign has successfully challenged the social obligation to drink beer at home or at the pub. But ther's still one place where beer reigns supreme: the great outdoors. VIEW THE SPOT Stockholms Stadsmission: The Phone Perception is not reality. We all know this to be true, but it can be hard to remember at times. In the new film for Stockholms Stadsmission, we go from the social media shaped perception of a smiling teenager showing off her personal style to the harsh reality of the same child living in exclusion and poverty.The Swedish nonprofit works to better the life of all socially vulnerable citizens of Stockholm, a purpose only made more relevant by the holiday season. The film is a request for support, utilizing effective and realistic filmmaking by Emilie Thalund. The spot was produced by Bacon and made with TBWA.VIEW THE SPOT Guest Judge: Juan Pablo Valencia, FCB Artgroup, TICCA region
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 19, 2022 17:05 (Edited: February 17, 2023 05:19)
 This week's guest judge is Juan Pablo Valencia, regional creative advisor, FCB Artgroup (TICCA Region - Turkey, Iran, Caucasus & Central Asia), Kazakhstan. Winner: Renault 'Renault The Shop'. In this competition, France is the champion! Charming and beautiful crafted masterpiece with a simple and positive message behind it. READ MORE Fire and Emergency New Zealand: You're Cooked: The Cooked Book In New Zealand, one in four house fires start in the kitchen, and half of all fatal house fires involve alcohol or drugs. Fire and Emergency New Zealand needed a campaign that lived and breathed in the world of the young and disengaged, as their existing messages around fire safety weren't reaching them. So we created a cookbook for all of the at-home chefs under the influence. A buffet of crafted and considered recipes that donât require the use of an oven or stovetop.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE CONCEPT Girls Get Off: Anticlimax Girls Get Off are a sex toy company, on a mission to empower women in all things pleasurable. Their top-of-the-line vibrators are specifically designed to get women to the climax. In a partnership with a popular New Zealand radio station, we hijacked iconic songs with a build and drop, cutting them off right before the climax. Our ads were aired off the back of this abrupt (and quite frankly rude) interruption. PLAY THE DON'T STOP ME NOW SPOT PLAY THE DADDY COOL SPOT Agencia Vena: Another World Cup It is not a coincidence that the day the WORLD CUP definition is celebrated, Migrants Day is celebrated too. Migrants have been playing a very important role in this Cup. They have been making history. They are playing "Another World Cup".And at Vena Agency we recognize it! Because just like in soccer, in advertising, our migrant brothers are essential on and off the pitch.VIEW THE FRANCE AD VIEW THE MORROCO AD VIEW THE QATAR AD Thai Health Foundation: Dad, Mum,Son Monday and Mum Films have collaborated with the Thai Health Promotion Foundation to create a "Dad, Mum, and Son." a film within the 'Physical Activity for Children'campaign to show alternative ways to encourage your children to have more Physical Activity for their balance.VIEW THE SPOT  On the occasion of Anti-Bullying Week.Bullying has a negative impact that may last a lifetime. We call on everyone to help in stopping bullying and speak up when they witness it, to contribute to purring an end to this negative social phenomenon. #beabuddynotabullyVIEW THE SPOT  Over the years, Enzo Ferrari received hundreds and thousands of letters from all over the world from fans and children who all fell in love with the Prancing Horse. Among them, 40 years ago three boys wrote to Enzo Ferrari asking if they could visit the famous factory in Maranello. Although the boys got a reply to their letters, their wish was not fulfilled at the time, because children under 16 were not allowed to visit the manufacturing facilities. But Ferrari kept those letters, for decades.VIEW THE SPOT  At J&B we want everyone to be able to celebrate at Christmas, without anyone being left out. But, sadly, on these dates, many people from the LGTBIQ collective feel uncomfortable or rejected in their own families, and cannot celebrate with them. For this reason, we have made this Christmas story starring a grandfather and his family. In addition, we have the interpretation Ella Di Amore, a 26-year-old multidisciplinary trans artist, who gives voice and visibility to the collective.VIEW THE SPOT  Laughlin Constable (LC), the independent, full-service creative agency, today released its 2022 holiday greeting that will make its way to clients, vendors and partners later this week. In partnership with the agency's in-house production studio HIVE, LC shot and produced the two-minute film that takes some unexpected twists before hitting the viewer in the heart. VIEW THE SPOT Keep Britain Tidy: Bin It Or Take It With You Keep Britain Tidy, the environmental charity, is launching its first TV ad for a new campaign tackling smoking-related litter (the number one littered item in the UK) that aims to highlight the damaging environmental consequences of dropped cigarette butts. The charity plays a key role in encouraging the public to help keep the country's streets, beaches and shared spaces clean as the organisation champions the end of waste and improvement of places. VIEW THE SPOT  Thinkbox, the marketing body for TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. 'Happily Ever After' will be on linear and on-demand TV in the UK from Boxing Day, Monday 26 December. Thinkbox's new TV campaign its seventh tells the story of Michael Goose, a passionate and devoted lawyer, and his struggle to build his business, which deals exclusively with nursery rhyme-related injustices. VIEW THE SPOT  AKQA, the leading design and innovation company, today launched its annual Christmas card, Little Wings which this year was inspired by the Ukrainian folk song Shchedryk, more commonly known as Carol of the Bells. AKQA worked with award-winning production designer and artist Mariia Shub and brother, animation director Rodion Shub, both of whom were displaced to the UK with Mariia's two daughters, to bring the story of Little Wings to life. VIEW THE SPOT  Production company Revolver Films has unveiled their latest short film, 'Swimmer', with commercial and film director Duane Crichton. The 10 minute short film tells the story of a young swimmer, who is struggling to cope with the loss of her best friend and teammate. The film touches upon universal themes of friendship, societal expectations, loss and grief. A collaboration between writer Kimberley Gillis and Revolver Filmsâ director Duane Crichton, the cinematic film explores the metaphysical idea that our true being is separate from our bodies. The film was based on the writer's personal experiences of growing up in a small town and from there, the script was developed into an ode to female friendship and loss. The film follows the life of teenager and talented swimmer KaiVIEW THE SPOT  An integrated campaign of POP, social and digital banners crafted to support the launch of Ace Valleyâs Lust & Thrust cannabis-infused sex gummies.VIEW THE TIME AD VIEW THE NAKED AD VIEW THE THIS TIME AD  To celebrate the launch of Colin From Accounts, a new original comedy series that stars a dog who works at a brewery, Binge created a beer for dogs (100% bone broth). The promotional posters targeted both dogs and owners. Posters placed at eye height were printed on stock coated in bone broth, while posters at human eye level explained how viewers could get their hands on Puppy Brew and start streaming Colin From Accounts. In the rapidly evolving world of digital surveillance, EyeZy is a name that is quickly rising to prominence. This innovative spy software is packed with top-of-the-line features and a user-friendly interface, making it an appealing choice for parents, employers, and anyone who values privacy. However, understanding whether it aligns with your unique needs can be challenging. Enter SpyPhoneMax for comprehensive, unbiased EyeZy reviews and other leading spy apps. Covering everything from basic features to compatibility, ease of use, and support, SpyPhoneMax is committed to providing you with the full picture.VIEW OUTDOOR Olena Zelenska Foundation: Carol For Charity The classic Christmas carol "Carol of the Bells" also known as "Shchedryk" gets rewritten this festive season in an appeal to support Ukraine children affected by the war via the charity program of the Olena Zelenska Foundation. The program provides educational, medical, financial and legal assistance to children affected by war. The full-scale Russian invasion of Ukraine has deprived millions of children the opportunity to celebrate the holidays at home with their families. VIEW THE CONCEPT Roche: It's Time For Change Global biotech company Roche has teamed up with director Donnya Zidan of Vigics and HELLO MONDAY/DEPT to launch the latest addition to its XProject campaign to raise awareness of inequality in women's health. Roche is one of the world's largest biotech companies, as well as a leading provider in diagnostics and healthcare solutions across major disease areas. It focuses on innovations and finding new medicines and diagnostics that improve medical care and help patients live longer, better lives, which is how XProject was born. VIEW THE SPOT  Entering an established core community like Xbox can feel daunting, so to welcome new players to the Xbox Series S this holiday season, Xbox created a campaign all about the nostalgic memories Gen Z will create playing their favourite games on the consolebefore they've actually made them. They call it 'Nowstalgia' To give us all 'Nowstalgia' Xbox created a series of ads that treat playing your favourite games on the Xbox Series S in the style of the classic toy ads from Gen Z's childhood. To launch the campaign, Xbox created a custom Xbox Series S in the style of a classic talking Plushie toy to star in its own commercial. VIEW THE FIRST SPOT VIEW THE FALL GUYS SPOT MDLive: A Cough Is Never Just A Cough A cough is never just a cough. It's a missed meeting. A canceled vacation. And all the other disruptions that come with it. MDLIVE's new campaign shows how you can talk to a doctor faster. Before a little cough becomes a big deal.VIEW THE MEETING SPOT VIEW THE DADDY SPOT VIEW THE PACKING SPOT  BBDO Bangkok, LISTERINE, Watsons and 'Operation Smile Thailand' collaborate on a viral music video directed by Thai songwriter and music producer Boyd Kosiyabong to raise funds for Thai children who are in need of cleft surgery. Starring a new kind of band, 'The Cleft Choir' Each year, more than 1,000 Thai babies are born with cleft lips and palates. Those who don't receive proper surgery face a variety of issues, and many develop at a much slower rate. A cleft lip or palate affects your ability not only to speak but also to eat and breathe.VIEW THE SPOT  Safe.Pharmacy, a website dedicated to protecting individuals with safe medication tools and resources, is announcing today its first PSA aimed at combating counterfeit medications. The PSA, 'Bad Meds' the fakest movie ever created will run across TV, social media, radio, print and out-of-home, and features award-winning actor Danny Trejo, who is on a mission to raise consumer awareness about the dangers of counterfeit medicine. VIEW THE SPOT  Fentanyl is a dangerous synthetic opioid. Get the facts on fentanyl and tips for having a conversation with your kid. Learn more at https://DroptheFBomb.com.VIEW THE ROB SPOT VIEW THE LUCINA SPOT Eno Fruit Salt: The Shooting Set GREYnJ UNITED and Mum Films build up the mise en scene of the shooting set that the celebrity has to eat the food for real as the director requested. luckily this is the Eno product shooting set so the problem can be able to solve by ENO !VIEW THE SPOT  Gemtree's wines are organic, biodynamic and sustainable â true reflections of the land on which they are created. To illustrate this commitment to real, untainted wines, we collected natural elements from the land where Gemtree's vines grow and used them to bring three singular wines to life.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Lisbon Earthquake Center: Made In Quake Nossa, Lisbon put together this film to bring these clothes for Christmas made in QuakeVIEW OUTDOOR  Australia's no.1 smoked salmon brand, Ocean Blue, were launching their first major advertising campaign. So we gave them a tone of voice and aesthetic to match. The campaign will run on both print and OOH. Agency: SDWMVIEW THE CRACKER AD VIEW THE CREAM CHEESE AD VIEW THE SALAD AD VIEW THE CUCUMBER AD VIEW THE EGGS AD Swedish Childhood Cancer Fund: Only 243 Days Left Counting days, longing, dreaming. All over the world children are right now waiting with great expectations. However, not all of them are thinking of Christmas, some have a bigger day in mind. The day when their final cancer treatment is over. In this outdoor we get to follow children who right now are going through cancer treatment.VIEW OUTDOOR Coopers: Outdoor Role For The Cooper's Roll The unique secondary fermentation process used to brew Coopers beer means it needs to be rolled to unlock its full flavour. So, to make sure people appreciated this, we created a huge 3D billboard that didn't just tell people it showed them.VIEW OUTDOOR  Uber Carshare recently launched in Australia, providing a super convenient way of renting vehicles in your area. In a series of POV-style spots we showcase that if your car isn't up for the job then look no further than roughly across the street.VIEW THE CAMPING SPOT VIEW THE LOVE SEAT SPOT VIEW THE TEAM SPOT VIEW THE SPOT  Sixtoes TV and Mum Films launch new films for Spotify, with the concept 'any awkward situations can be transformed into great ones with the magic of Spotify.' VIEW THE TRAFFIC SPOT VIEW THE HEARTBREAK SPOT Cervesa Poker: Friend Years Theory Poker is the beer of friends in Colombia. However, the audience that loves our beer has grown and now they have other priorities like working, paying rent or cleaning the house. And while they are busy being adults, their friends are getting old. For this reason, we created the Friend Years Theory, a theory that shows Colombians that the only way to merge the adulthood dimension and the friendship dimension is a beer.VIEW THE SPOT  Brazilian beer brand presents Petra Milk: a new way of consuming the grain that gives rise to Petra Malt beer. In Brazil, FIFA World Cup is a long-awaited event by both sports fans and beer brands, as there is a natural appeal to the consumption of their products. And Brazilians love cheering with beer. But this year, due to big the time zone difference with Qatar, the first games take place at 07:00 (Brazil's time), which is definitely not the perfect time for a beer. Talking to Grupo Petropolis' master brewers, we found out that it could use the same barley that gives rise to Petra Malt to manufacture Petra's own plant-based milk. In other words, it is possible to watch the games, early in the morning, drinking a drink composed of a natural and healthy ingredient, which is also used in the beer composition. VIEW THE SPOT Canon: A Masterpiece Camera Today, a good camera has become one of the main selling points of a smartphone. But even with huge advancements in mobile phone technology, when it comes to high-quality photo shoots of the phones themselves, most campaigns will still use a pro camera to capture the best shots. It's an insight which the team from Wunderman Thompson Dubai have used to create a cheeky campaign for Canon called 'A Masterpiece Camera' showing the smartphone captured in a professional photoshoot using a pro Canon camera. The campaign also celebrates the talent, attention to detail and mastery that goes into professional photography. VIEW THE SPOT Toyota Beyond Zero: Leo Pekka Tahti Athletes with disabilities still struggle to get even a fraction of the societal support and attention that their non-disabled counterparts get, and that's something Toyota and we at The&Partnership Helsinki want to start correcting with our newest Beyond Zero campaign, featuring multiple Paralympic gold- medal winner Leo-Pekka Tahti. Toyota Finland launched a campaign featuring a touching letter from a 13-year old disabled high school boy. VIEW THE SPOT  Ant Forest, the green initiative by Alipay, invited animals in the forest "starring" in a series of 8 light-weighted fun films, in which the forest habitants spoke up their own ways of a low-carbon life. Let's get inspired.VIEW THE SPOT Four Paws: Make The World Wonderful Our latest campaign for Four Paws brings attention to the abuse and suffering of animals in a different way. Using a simple device of classic children's colouring books, we showcased differnt kinds of cruelty towards animals. Instead of accepting the scenarios and colouring in the lines, the children transform the images into positive and hopeful situations, freeing the animals and returning them to their natural surrounds.VIEW THE SPOT  Its looks like Frisa is all its cracked up to be. New print from Fire, BrasilVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  On October 30, 2022, Nio launched ETC7.1.4 equipped with PanoCinema and Dolby Atmos system. In order to promote these unique selling points, we jointed with Discovery to record the sounds of nature in Nanwan Monkey Island, Dongzhaigang Natural Reserve and Bawangling Natural Reserve in Hainan, China. 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