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Seen and noted
Holocaust Memorial Day Trust: Lessons From The Holocaust St Luke's, the London-based, independent advertising agency, has produced a poignant press and poster ad for the Holocaust Memorial Day Trust launching on 27 January 2023. Every year on the anniversary of the day when Auschwitz was liberated on 27 January, the Holocaust Memorial Day Trust encourages us not only to remember the six million Jewish people murdered during the Holocaust, those murdered in the Nazi's persecution of other groups; and the genocides which followed in Cambodia, Rwanda, Bosnia and Darfur - but also to learn lessons from these tragic events. St Luke's created a simple visual connection between barbed wire, which has become synonymous with the camps in which these atrocities took place, and exercise books in which lessons can be recorded. The graphic image leads the viewer's eye to the headline: "What lessons can we learn from the Holocaust?"VIEW THE SPOT VIEW THE PRINT AD VIEW THE OUTDOOR Guest Judge: Linda Knight, CCO, Observatory, Los Angeles This week's guest judge is Linda Knight, chief creative officer and president at Observatory, Los Angeles. Winner: Apple TV+'s 'Call Me with Timothee Chalamet'. Love this peek into the psyche of insecure Timothee Chalamet as he obsesses over all the great Apple TV+ series and movies he's not part of. This is a simple and entertaining way to show new, original content and elevate it to where an A-list actor is jealous of all the other actors on the platform. This is the third in the series, which proves how campaign-worthy the idea is. READ MORE  Just six miles south of the Arctic circle, there's a Polestar space frozen in ice, rather than time. The temporary Rovaniemi snow space is open until the end of February 2023, when it will be disassembled and brought back to the slopes of Ounasvaara from whence it came.VIEW THE SPOT Monteverdi Tuscany: 'Verso L’Infinito' Johannes Leonardo has launched its latest campaign with client Monteverdi Tuscany. Johannes Leonardo created and launched the secluded destination's Curator Program, 'Verso L'Infinito' featuring author and model Anna Cleveland, blues legend Keb Mo and conductor and author Sir John Eliot Gardiner.VIEW THE KEB MO SPOT VIEW THE ANNA CLEVELAND SPOT VIEW THE SIR JOHN SPOT  Lexus and The&Partnership have launched a new action-packed campaign, 'Stay Ahead'. The campaign firmly positions the all-new RX as the ultimate hero in an exciting new chapter for the brand.Agency: The&Partnership VIEW THE SPOT Road Safety Commission: Let's roll together, safely The brief was to convey the regulations relating to eRideable usage and how road and path users interact, but do so in a way acknowledged and fostered shared responsibility by all.Agency: Gatecrasher Advertising VIEW THE SPOT PSA: 50 Years of Men Making Decisions Over Women’s Bodies On the 50th anniversary of Roe v. Wade, a landmark decision made in the United States in 1973 granting the right to choose abortion, leading creative company Saatchi & Saatchi London has once again lent its iconic 'Pregnant Man' advert to show support for women's rights. In a frightening backward step, 2022 saw Roe v. Wade overturned, effectively removing the right to an abortion from the US constitution and placing it in the power of state legislatures.VIEW THE AD  Series of illustrations for Super XP 2023, the third edition of the biggest pop culture event in the state of Santa Catarina, Brazil.Agency: Supernova VIEW THE DISTOPIA AD VIEW THE CYBERPUNK AD VIEW THE SAMURAI AD  In recent years, Brazil and the world have entered a wave of dystopia, where many facts, attitudes and choices have created an absurd reality. To address these various themes that guided the press, Midia Ninja, the largest independent communication network in Brazil, which works with plural and activist journalism, ran a series of print advertisements portraying the war scenario and the political backstage of the country, reflecting on the surreal situation in which we currently live.Agency: Bolero Comunicacao VIEW THE PIN AD VIEW THE UNFOLLOW AD VIEW THE BACKSTAGE AD VIEW THE FIRE AD VIEW THE FALL AD VIEW THE PAST AD VIEW THE WAVE AD PAK'nSAVE: High Five Only the iconic Stickman, New Zealand's favourite low budget supermarket spokesperson and much loved PAK'nSAVE brand mascot, could say so much with only half a limb.Agency: FCB, New Zealand VIEW THE AD Volkswagen: Go faster We're born, then we want to go faster.It's the way life is. A simple fact. As simple as the round Volkswagen logo itself. The thrilling GTI is the natural progression for those eternally searching for the feeling of 'faster'. Agency: DDB, Aotearoa VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Listening. It's what Samaritans do every minute of every day of the week. Whatever you're going through, whenever you're going through it, there will be someone there to listen at Samaritans.Agency: Clayton & Dillon VIEW THE BIRDS AD VIEW THE WATERFALL AD VIEW THE RAIN AD Goose Island: Slide to Unlock Goose Island and urban culture have always been tight. But, there was always an important group from Brazil's urban scene the brand wanted to connect with: Skaters. The problem is they ain't that open to brands and marketing. So, to get in with them, we decided to gift them a little present: SLIDE TO UNLOCK. The longest rail for skates maneuvers ever seen: the longer you ride, the cooler the prizes unlocked. A 24-meters rail grind created by Beta Collective for Goose Island in Brazil, in partnership with Experimental Skate Art and Black Media.VIEW OUTDOOR Adidas: Impossible Is Nothing On December 16th, just before the final matches of the FIFA World Cup Qatar 2022, adidas unveiled its dynamic Beach Club Billboard in Doha, a bold statement that turned the worldâs attention to womenâs football. The activation was located between Doha's two airports on Doha Beach, within walking distance of Stadium 974. It was created to celebrate adidas' biggest football legends, featuring portraits of Pedri, Achraf Hakimi, and Lionel Messi - some of the most well-known names in football - which were carved on the sands of the beach.Agency: FP7 McCann, Dubai / Jack Morton, Dubai VIEW OUTDOOR  Morocco International Meeting, an event vibrant with emotions that celebrates the splendor of horse racing.To pay homage to this sensational universe, we have imagined a collaboration with the Moroccan artist, Anwar Belaroui, who stands out for his unique collage technique and his nuance creations from simple small pieces of torn paper. Agency: Boomerang Communication VIEW OUTDOOR Southern Cross Pet Insurance: Too Hot To Trot Southern Cross Pet Insurance, in collaboration with MBM and TBWA, has launched dynamic "Pet Paw-casts" to drive awareness of the dangers of summer temperatures for our furry friends. A growing issue seen in vet clinics across Aotearoa is heat exhaustion related issues such as heat stroke, dehydration and burnt paws caused by pet owners walking their dogs in the middle of the day.VIEW OUTDOOR  UNITED24, the global aid initiative launched by Volodymyr Zelenskyy to help collect donations in support war torn Ukraine, is working with London-based independents Pablo and Bountiful Cow to raise awareness of the ongoing Special Military Operation. The OOH drive runs nationwide on Clear Channel's roadside digital screens and JACK's (part of BUILDHOLLYWOOD) street posters.Created by Pablo, in partnership with Ukrainian illustrator, Antonio Firsik, each poster depicts a different city; Kyiv, Mariupol and Kharkiv, set in the style of a vintage travel poster and invites visitors to "Come To Ukraine: There's So Much To Do". VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Uber Eats: Long Disclaimer You can get almost anything on Uber Eats now. Well, almost, almost anything. To demonstrate this wide selection, long copy outdoor ads attempted to disclaim everything we don't deliver.Agency: Special Group VIEW OUTDOOR Live Nation / Luger: The Shuffle Ticket Live Nation and Luger, the leading live entertainment companies in Sweden, are celebrating the live experience by launching a completely new type of concert ticket. "The Shuffle Ticket" is a scratch ticket that gives two people a randomly selected concert experience, in Stockholm, Gothenburg, or Malmo. The idea was created in collaboration with creative collective Forsman & Bodenfors and aims to highlight all kinds of live concerts and engage younger fans in what may be their first live experience.VIEW THE CONCEPT Budapest Business Journal: Elden Fake News In recent years it has become harder and harder to tackle the dangerous world of fake news. These fake news have a negative effect on our societies distorting our perceptions, disrupting our democracies, and destroying economies and businesses, too.Agency: White Rabbit, Budapest VIEW THE CONCEPT Pedigree: Fosterverse The PEDIGREE brand, proudly part of the Mars family of brands, has launched the FOSTERVERSE program - a first-of-its-kind initiative enabling real-life rescue dogs to be virtually fostered in the Metaverse, bringing the brand's ambition to end pet homelessness to the virtual world. VIEW THE CONCEPT Menulog: Run & Win Menulog is delivering joy to sushi and sneaker fans across the nation, by giving them a chance to win a pair of custom-made Katy Perry inspired 'Sushi Sneakers' and a yearâs supply of sushi on Menulog.Agency: Connecting Plots VIEW THE CONCEPT Faber-Castell: Photo or Drawing DAVID Sao Paulo has created this series of OOH ads for Faber-Castell spread across Brasil, questioning if the billboards are a Picture or Drawing. VIEW TVC OUTDOOR VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Samaritans: Do You Ever Let Your Ears Stop and Smell the Roses? Listening. It's what Dublin Samaritans do every minute of every day of the week. This campaign is a celebration of just that. The power of listening to make people in emotional distress feel like someone's there. Whatever you're going through, whenever you're going through it, there will be someone there to listen at Dublin Samaritans. Agency: Clayton & Dillon PLAY THE SPOT Acura Electric: New World. Same Energy. Five new worlds. Five distinct drivers. One journey through the Acuraverse. Journey through the Acuraverse as five performance drivers tap into their inner Chiaki. From the Lunarverse to the EV-verse, this wild journey proves that no matter the world, Acura energy will always stay the same. The futuristic vision, directed by the legendary Dave Meyers, presents an all-new way of looking at electrification.VIEW THE SPOT  With music by Lou Reed, THE BRIDGE is a short film about mental and animal health inspired by a true story about a lonely man and abandoned dog who form a life-saving bond on the streets of NYC. To learn more about the importance of the human-animal bond and to donate to help protect it for New York City's most vulnerable residents, visit www.pawsny.org. Written and produced by Klick Health and animated by Lightfarm Studios.VIEW THE SPOT Talita / HOPE Sthlm: Victim Cardigans In Sweden, one out of ten men have paid for sex. A scary number that shows no sign of decline. Talita, a Swedish non-profit that helps women out of prostitution and into a new life, took the most common excuses and turned them into a fashion collection, in order to put menâs behaviour in the spotlight.â¯In Swedish, 'playing the victim card' can be directly translated into 'wearing the victim cardigan', an idiom that was literally put to use in this campaign, in order to grab the publicâs attention.Agency: Akestam Holst VIEW THE SPOT iPhone: A Day in the Life of an Average Person’s Data Apple is continuing its journey to help the world understand why privacy matters in the latest 'Privacy. That's iPhone' campaign. The spot sees Apple call out the $227 billion-a-year data economy. Every day, people go about their lives unaware that their data is being harvested and used to track them. In the latest instalment, Apple teams up with Ted Lasso star Nick Mohammed.Agency: TBWAMedia Arts Lab, LA VIEW THE SPOT  Food-waste-fighting fruit and veg delivery service Oddbox has worked with Hell Yeah! to create its first ever TV campaign. The work, launching as we enter the new year, celebrates the positive community of Oddboxers with the story of two neighbours who bond over their Oddbox delivery. VIEW THE SPOT Garden of Life: Raw Organic Protein Humanaut and Garden of Life's in-house creative team have launched a campaign for Garden of Life's plant protein products on the notion that these shakes raise the bar over the typical category offering, which often tastes like an appealing flavor was paired with unpleasant nonedibles to make odd, terrible-sounding potions. Garden of Life is today's recognized leader and innovator in carbon-neutral-certified, whole-food, Certified USDA Organic and Non-GMO Project Verified nutrition-and it's yummy. The work launches January 16 on Roku, Meta, Amazon Prime, and YouTube. VIEW THE RAW SPOT VIEW THE CREAMY SPOT  Rule is Garrard's newest collection of high jewellery, Couture. The campaign, created by Accomplice, London, features four unique settings where a regal character rules the moment, wearing jewellery pieces that empower her every move. VIEW THE SPOT  PureGym, the low cost, market disruptor has launched a multi-channel campaign aimed at cementing its reputation as the smart, best value gym around. Created in partnership with McCann Manchester, the campaign - 'Way More Than You Pay For' aims to celebrate PureGym's value proposition and focuses on how much members get for their money at a time when everyone is feeling the pinch of higher living expenses. VIEW THE SPOT  HubSpot is launching a new campaign starring brand ambassador and comedy actress Kathryn Hahn as CEO of an outlaw business in the Wild West. The latest campaign in the HubSpot 'Success Stories' series, created by 72andSunny New York, sees Hahn's character using HubSpot CRM and all of its tools to transform her business into a well-oiled machine. By championing meaningful connections and applying more human values to business, HubSpot CRM helps businesses around the world to grow better. VIEW THE SALOON SPOT VIEW THE DOORS SPOT  Lexus has partnered up with Great Guns and director Bruce St Clair to deliver its latest pair of conceptual commercials. Set to an upbeat track, 'A Magnet For Adventure' shows objects associated with outdoor trips - from a kayak to a tent - mysteriously experiencing an upwards pull and levitating. Floating across the sky, navigating between buildings and trees, they finally settle on the magnet that's been attracting them - a Lexus. 'At Home In An NX' revolves around a friendly feline that makes a home for itself in a man's Lexus. Agency: The&Partnership, Japan VIEW THE MAGNET SPOT VIEW THE AT HOME SPOT Absolut India: Be an #AbsolutAlly One of the simplest ways to be an #AbsolutAlly is asking the person what they want and not to assume. Letâs start with the basics. #Absolutally #Proudally #Absolutpride #Absolutindia #BornToMix #Borncolourless Agency: Lowe Lintas VIEW THE REAL NAME SPOT VIEW THE WHAT'S WRONG SPOT VIEW THE LIKE SPORTS SPOT VIEW THE LOOK LIKE SPOT VIEW THE TRANS PEOPLE SPOT VIEW THE STRAIGHT SPOT VIEW THE MUST BE SPOT VIEW THE TRENDY SPOT VIEW THE YOU'RE GAY SPOT  Ford Pro is launching a pan-European campaign for the all new 2023 Ranger pickup truck, created in partnership with AMV BBDO. The all-new model replaces a vehicle that has been Europe's best-selling pickup now for eight consecutive years. Entitled "Go Break It In", the creative work subverts automotive category conventions by eschewing beauty shots of gleaming vehicles. The idea is that, rather like a new pair of jeans, a boxfresh Ranger needs to be broken in before it feels just right. In the film, a rugged guy takes delivery of his brand-new pickup, and then spends his first days working with it, deliberately punishing it and dirtying it, whilst showcasing the new features of the vehicle.VIEW THE SPOT Local Agent Finder: Smooth Selling Ahead New Lite & Easy spots from Australian agency, HardhatVIEW THE OVOLACTO SPOT VIEW THE YAMS SPOT VIEW THE MOUTHFUL SPOT Correct The Internet Who has scored the most goals in international football? The internet will generally tell you it's Cristiano Ronaldo, when it's actually women's footballer, Christine Sinclair. The inconsistency of searchable facts that disadvantages sportswomen is behind a global campaign developed by DDB Aotearoa. Correct The Internet is the collective work of an international group of like-minded people that seeks to highlight and correct inaccuracies in internet search results and make sportswomen more visible as a result.VIEW THE SPOT |
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At The North Face "We Always Have Your Back", says new campaign via B-Reel.