Itâs dry January, so you might not be drinking. But if you have Tito's Handmade Vodka lying around, don't just stare at it use it. Today, Tito's announced it's teaming up with Martha Stewart for a campaign with a Tito's twist, showcasing how dry January can easily become 'DIY January.' The month-long campaign from Arts & Letters Creative Co., anchored by a 60-second video starring the DIY queen and lifestyle expert herself, calls on those not imbibing for the month to get crafty and shows how to use Tito's in everyday household tasks. The whimsical montage follows Martha as she uses the vodka to say goodbye to musty boot smells, give pasta sauce a little extra kick (and then some), and in a variety of other ridiculous ways.
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