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Seen and noted
 As the Official Travel Partner of the NBA, Hotels.com unveiled today a campaign spotlighting the ultimate road warriors NBA players who spend half of the season traveling and staying in hotel rooms. The campaign, Hotel like a ProTM, is headlined by two of the league's biggest stars: two-time Kia NBA MVP Nikola Jokic and 2023 Eastern Conference Finals MVP Jimmy Butler. Set to premiere during the marquee Christmas Day gamesVIEW THE 5 SPOTS  Cancer has never been cured as much as it is today, yet when we think about cancer, we immediately think of death. Few of us are aware of the incredible progress that has been made in curing this disease. Today, 66%1 of cancers can be healed, and science has made more progress in the last 10 years than in the last 100. For its fundraising campaign, Gustave Roussy, the leading cancer center in France, Europe, and 4th in the world, wants to highlight this incredible yet very realistic hope, with a fact that is little known to the general public. VIEW THE SPOT Fondation Abbe Pierre: The Heirs Amidst a backdrop of soaring inflation and escalating energy prices in France, Fondation Abbe Pierre, a renowned French charitable organization dedicated to fighting homelessness, introduces its poignant winter awareness campaign, 'The Heirs'. This campaign, a brainchild of creative powerhouse FRED & FARID Paris, coincides with the winter season and commemorates the 70th anniversary of the legendary humanitarian call to action by its founder, Abbe Pierre. A revered French Catholic priest and philanthropist, Abbe Pierre's legacy is his unyielding fight against homelessness and his advocacy for the underprivileged. The campaign's cornerstone is a short film conceived by FRED & FARID Paris, embodies the principles Abbe Pierre staunchly defended. Directed by Valerie Donzelli, a visionary in the French film industry known for her spellbinding fusion of drama and fantasy, the film confronts the harsh realities of inadequate housing. VIEW THE SPOT Webjet: Multicity Webjet, Australia's well known online airline booker introduces us to their new spotsVIEW THE 2 SPOTS  A year ago, Bescherelle played with its "Bad prompts" to remind everyone the importance of French. For Season 2, the brand and its agency Brainsonic decided to team up again with an artificial intelligence, reaffirming Bescherelle's status as the French language reference. A video, created without any tricks (or spelling mistakes), captures a conversation between Bescherelle and ChatGPT, the foremost conversational agent. After some skillful questions, ChatGPT acknowledges Bescherelle's superiority in French. The demonstration is clearVIEW THE SPOT  Campaign to promote the wonderful products from Thank U Foods, a company powered by the differently abled.VIEW THE 5 ADS Motion Sickness: Burner Phone Feeling the need to feedback? An itch to align? A quick Gmail graze? To ensure our beloved clients truly committed to putting the tools down this silly season, we equipped them with a relic from a time when bricks roamed the earth. Introducing the Motion Sickness Burner Phone. VIEW THE AD VIEW THE CONCEPT VIEW OUTDOOR Ikea: What If Less Christmas Was More Christmas IKEA has introduced its new Christmas campaign, which portrays, with a touch of humour, how difficult it is to manage the long list of commitments that Spaniards have during the Christmas holidays. The ad tells the story of the Vallejo family, who enlist the help of an international event planner to schedule their Christmas festivities as if they were part of a world summit: work dinners, Christmas performances, shopping for Christmas dinner, the Three Wise Men parade. The event planner's team are tasked with putting together a detailed schedule and plan for the family to make sure they don't miss any Christmas eventsVIEW THE SPOT NYX Professional Makeup: The True ID Card NYX Professional Makeup praises makeup as a marker of one's identity with the launch of the "True ID Card: ID cards that truly represent you". Created by Buzzman, the campaign exposes a society that is still plagued by norms. VIEW THE CONCEPT  A conversation between Gail and Gail... yes, they're the same Gail, because Gail has no friends... a problem that Connected Women addresses by bringing likeminded women together.PLAY THE SPOT Centrepoint: Violent Night The UK's leading youth homelessness charity, Centrepoint, has rewritten the lyrics to 'Silent Night'as a poignant reminder that street violence towards homeless people is a very real threat that thousands face this Christmas.VIEW THE SPOT VIEW THE AD Guest Judge: Cristiano Tonnarelli, group CD, Ogilvy Singapore
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 18, 2023 11:09 (Edited: December 18, 2023 22:09)
 This week's guest judge is Cristiano Tonnarelli, group creative director, Ogilvy, Singapore. Winner: PERIOD. 'Crampus'. As an Italian guy, during my life I've been exposed to hundreds of Santa Claus videos for Xmas. Many of them follow the usual cliche, while the most interesting ones are usually the ones that turn roles, characters, behaviours: bad Santa, young Santa, black Santa, etc. I confess I've never seen a Period Santa. READ MORE  14 December 2023, Thursday, Singapore This festive season, The Secret Little Agency seeks to redefine what thoughtful, meaningful gifts should look like in a new campaign for RedMan, the flagship brand of Phoon Huat Pte Ltd and a culinary cornerstone in Singapore for decades. Rooted in the spirit of the season, the campaign aims to encourage Singaporeans to #JustBakeIt, embracing the warmth and sincerity of baked goods as the ultimate gift for anyone. VIEW 7 OUTDOORS  Christmas shoppers in Manchester were given a surprise this morning as they spotted a giant sleigh parking space installed on top of a local Aldi store. The freshly installed parking space sports a sleigh-shaped print, and has enough space reserved for the nine trusty reindeers that pull Santa's sleigh. VIEW 5 OUTDOORS  To raise funds for Anglicare WA's Young Hearts Child Counselling Service, a service that helps children recover from experiences of domestic violence, we reminded everyone that Christmas isn't the same experience for everyone. With 1 in 4 families experiencing domestic violence our campaign uses traditionally happy Christmas cues to highlight the way children experiencing domestic violence might experience this time of year. All aimed to raise much needed funds for this important service. VIEW 2 OUTDOORS Netflix: Replacing Chef An installation to promote Replacing Chef Chico--a Netflix Original series on food, by giving the viewer a 4D-experience as the food.VIEW THE CONCEPT  Following up from the launch of their Altogether More Human brand platform in October, comes the latest campaign from PTSB and Publicis Dublin, 'Moving With You' which highlights the benefits of their digital mortgage experience.VIEW THE SPOT  AXA launches its first ever Christmas campaign, developed by Publicis Conseil. The festive season is here! And even though its full of joy and happiness, it's also a peak time for accidents. Which makes it an overly busy period for our emergency workers: doctors, nurses, firefighters, police officers or tow truck drivers. VIEW THE SPOT  A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the "Resistruments" campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weaponsVIEW THE SPOT Big M: Milk For Santa Every year Santa drinks billions of glasses of plain milk. So to give Santa something more enjoyable, this year Big M have created an Original Chocolate Milk, with bespoke packaging where families can personalise a note to the Big Guy.VIEW THE FIRST AD VIEW THE SECOND AD VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3 VIEW THE CONCEPT McDonald's: Loved By All The McDonald's Drive Thru. It's a place where virtually every kind of human, in virtually every kind of vehicle can be found on any given day. Whether we drive a Lambo, or a lemon, we all love it. DDB Group Aotearoa brought this truth to life with images taken from security cameras at Drive Thrus over three days, running each execution just days after the images were taken.VIEW THE 3 ADS  Don't see anything in your fridge? Hellmann's prompts people to look again at their leftovers. A new global campaign by Ogilvy UK and Hellmann's encourages people to use up their food in the fridgeVIEW THE 4 ADS KFC: Bed In a collaboration between agencies from the same network, this print and outdoor campaign was created where what happens to almost all of us who work during the day when we get home from our job, also happens to those who work the night shift. This campaign seeks to position and reinforce the brand's service at night. VIEW THE 3 ADS  Forget what you know about typical New York merchandise the We Love NYC Collection is merch with a twist, bringing a fresh perspective to the iconic city's spirit. The line introduces a character that was coined RONY (a.k.a Rats of NY). Similar to New Yorkers, rats have different styles, tastes and absolutely love NYC. This collection is about celebrating the good, the bad & the funky of NYC. VIEW THE OUTDOORS COLLECTION Expedia: Destination Canada When people are considering where to visit for their next trip, they don't think of Canada. Which is a shame because Canada has some of the world's greatest national parks, restaurants, nightlife, sports teams, wellness retreats, and ski resorts. VIEW OUTDOOR  "Drunk on Victory" is the effect that athletes experience when they put effort into every step, every turn, every play, and every move. These are the sensations they feel as they pursue their goal.VIEW 4 OUTDOORS  On Dec. 12, Oscar Mayer and Ryan Reynolds-owned Mint Mobile team up to debut the new "A Side of Bacon" campaign nationwide, providing fans with a delightfully unexpected side of bacon when they purchase a new three-month phone plan. VIEW OUTDOOR  Apple is cutting through the noise of the holiday season by turning billboards around the world into its iconic white shopping bag, topped with a seasonal bow. 'Wonder Await' campaign showcases how the white bag can spark a world of anticipation and desire. VIEW 3 OUTDOORS Stork Country Spread: A Taste Of The Country Stork went to one of the busiest malls in Africa Mall of Africa to give shoppers an opportunity to nourish themselves with a taste of the country after a long, hard 2023 via a unique interactive food experience with an interactive billboard at its centre.Shoppers were randomly called upon to take a pause on the hustle and bustle of their festive shopping sprees and experience a little bit of country wholesomeness. VIEW OUTDOOR Glenveagh: The North Portal Built By Glenveagh Glenveagh are unlocking the magic of Christmas with the help of TBWADublin, in support of Jack and Jill Children's Foundation, by refreshing Santa's traditional tale of gift-giving for an increasingly energy-efficient world. Glenveagh, as a leading home builder across Ireland, delivers airtight, A-rated homes, which are therefore chimneyless. Their innovative building technologies sparked the central question of the festive campaign just how does Santa visit boys and girls who don't have chimneys? VIEW THE CONCEPT A conversation between Gail and Gail... yes, they're the same Gail, because Gail has no friends... a problem that Connected Women addresses by bringing likeminded women together.PLAY THE SPOT Frank Energy: Jiggle For whatever reason, lots of people willingly fork out heaps of money on expensive power every month. But when it comes down to it, a 'premium' energy provider won't jiggle your nan or juice your fish any differently to a cheap, no-frills power company. Enter Frank Energy. Through a rigorous series of controlled tests, Frank challenges these perceptions and proves it's all the same. No fluff, guff, or gimmicks just affordable power, simple. The result? Same energy. Probably cheaper. VIEW THE 2 SPOTS  As the United Nations Climate Change Conference, COP28, ends this week, the need for a green transition is more obvious than ever before. The conference has shown that every step to a more sustainable climate counts. As part of its environmental initiative, the Swedish convenience store chain PressbyrÃ¥n has developed 'The Transition Hot Dog' that aims at shifting consumer preferences to more sustainable alternatives.VIEW THE SPOT Long White: Decision Celebrating those Kiwis who break free from their routines and embrace the now, New Zealand vodka brand Long White's new brand platform developed by The Monkeys Aotearoa, part of Accenture Song, shows that every great adventure starts with a choice.VIEW THE SPOT Maison Cartier:The Fabulous Cartier The Maison Cartier and Publicis Luxe invite us on a dreamlike adventure to celebrate the end of the year. Reconnecting with the magical tales of winter, Cartier lights up the end of the year. An invitation to cross the starry night aboard a fabulous ship, on an imaginary voyage.VIEW THE 2 SPOTS VIEW THE 4 ADS  Household appliances giant Breville launched into the carbonated beverages category with the release of its new InFizz product range.The General Store worked with Breville's global team to develop the campaign, which rolled out across digital, social, website and in-store, including a suite of videos ranging from hero TVC-style 45 second through to a 2 minute demonstration.The campaign first launched in Australia and New Zealand followed by Breville's international markets, including the UK and Europe, and the US and Canada.VIEW THE SPOT The Gild Group: You Do You Who said accountants can't be rock stars? The Gild Group are a professional services firm that look after the accounting, wealth management, insurance, legals, strategy and marketing for rock stars, pro athletes, biotech researchers, premium builders and some of the coolest hospitality venues and creative agencies in Australia. But they didn't have a brand to match. We developed a brand for them that showed what's cool about them is they helped their clients by managing the complicated details of their money for them so they can concentrate on being rock stars, celebrity chefs and sports stars.VIEW OUTDOOR & PRINT ADS Brooklyn MGMT: Book Talented Brazen Models Becomes Brooklyn MGMT. Brazen Models, founded by Brooklyn Edwards, has been representing Australian models for over 15 years. However, as the business grew, their offer changed and with the addition of actors, content creators, influencers and creatives to their talent mix, the Brazen team knew they had outgrown their name and the brand attached to it. The Reactor was engaged to create a new brand and positioning that captured this change but stayed true to what the original success of the business was built on... their team, and their talent. Introducing Brooklyn MGMT. Book Talented.VIEW OUTDOOR & BRAND WORK « First « Previous Next » Last » 2 of 5 |
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Campaign to amplify the luxurious fragrance of Iki Air Fresheners.
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