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Seen and noted
Amnesty International: Reading This Should Make You Sick âReading this should make you sickâ â this is the message that greeted people in South Africa as they opened the Sunday papers in recent weeks. The bold warning is the headline of a provocative newspaper ad by Amnesty International South Africa in partnership with Joe Public, as part of a campaign petitioning government to eradicate pit toilets in schools by the end of 2024. VIEW THE AD  Research showed that consumers donât see garlic bread as a necessity and only consider it as a pairing for Italian cuisine, which isnât helped by La Famigliaâs Italian name and branding.VIEW THE AD EightyOne: New Zealands Most Supportive Bed Taking over an empty retail space in Wellington CBD, EightyOne and Women's Refuge transformed the Brandon Street site into a powerful activation, showcasing stories of family violence survivors. From the outside, the shop looks like just another retail outlet with large format signage, window decals and bed shop collateral. Inside, it takes on the feeling of a gallery installation featuring five bedroom set ups, telling the stories of women whoâve escaped family violence.VIEW OUTDOOR  In Thai society, cultural norms often dictate that women should remain within certain boundaries, particularly concerning sexual expression. This societal conditioning leads many women to feel embarrassed and hesitant to discuss intimate health matters openly. As a result, euphemistic terms like âKiKiâ are commonly used to refer to the vagina, aiming to reduce discomfort during discussions. Additionally, sex education in schools often lacks comprehensive coverage, leaving many Thai women with limited knowledge about their own bodies. Yet, the vagina communicates with women daily through various signs and changes, such as odor and discharge. Bayer and Ogilvy Thailand have collaborated with medical experts to delve into these daily communications and translate this knowledge into an engaging art experience. VIEW 7 OUTDOORS Truecaller: Even The Smart Can Be Outsmarted Scientist. Doctor. Engineer. CA. Sharma jiâs government job waale bacche. All considered among the smartest and brightest role models to never make a mistake. Today, scams are run by some of the smartest, most creative and relentless professional fraudsters. They hide in plain sight or come packaged in layered information to confuse you on a busy day. No matter who you are or how many degrees you hold, you are one wrong call away from an empty bank account. Ever since smartphones entered households in India,VIEW 4 OUTDOORS Safehaven: One In 100 In every 100 children in Canada, 1% experiences some form of medical complexity. These children often fall through the cracks of the existing system of care, falling behind their peers. To raise awareness of the 1%, Toronto-based not-for-profit Safehaven is launching One in 100, an illustrated book to shine a light on the medically complex children in our communities that Safehaven works to support. Inspired by the beloved "Whereâs Waldo" series, One in 100 takes readers on a visual journey through iconic Toronto landmarks, encouraging them to find the medically complex child within the bustling scenes. This unique storytelling approach demonstrates that medically complex children are important parts of our local communities but often go unnoticed or forgotten.VIEW THE CONCEPT Volkwagen Golf: R-RCreate To mark the launch of the new Golf R, Volkswagen is taking a new approach by making its loyal fans the stars of the campaign. Through the "R&Create" initiative, the brand invites enthusiasts to dive into the world of content creation and showcase their own Golf R. At the heart of the campaign is a four-minute masterclass (R&Create Masterclass), produced by DDB Germany in collaboration with Volkswagen. In this exclusive masterclass, award-winning director Alberto Blanco and his director of photography, Mikey Zeller, offer deep insights into professional video production. VIEW THE SPOT VIEW THE CONCEPT Cadbury: My Cadbury Era Cadbury has today launched a new Gen-AI powered tool named âMy Cadbury Eraâ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadburyâs 200th anniversary and its long-standing relationship with the British public,VIEW THE CONCEPT  The impact of falling asleep in the office at night not only affects your performance, it also affects the imagination of the viewer. That's why this radio piece tries in an ironic way to show that a cup of coffee from Intenzo Coffee, is a solution to keep you awake when you have a lot of work to do and that you won't be surprised when you wake up.PLAY THE SPOT A tactical radio spot aired during peak hour drive. Repco gets what gets car people goin'. The new Gets You Goin' brand campaign is about proving it, using insightful little moments that anyone can enjoy but only red-hot enthusiasts can truly appreciate. Also featuring a new brand audio mnemonic that harnesses an important part of Repcoâs racing DNA - the engine of Jack Brabhamâs famous BT19 - used to activate the ârevâ of the logo, and voiced by Australia's most famous rev-head. PLAY THE SPOT  'Winning Isn't for Everyone,' continues Nikeâs more than 50-year legacy of inspiring athletes through powerful storytelling - redefining what it means to have a winning mindset for a new generation. This summerâs campaign reminds us that there's nothing wrong with wanting to win. It's about embracing the drive for excellence that pushes athletes to achieve their dreams. Nike's message is clear: anyone can be a winner if they want to be and the brand is showcasing how sport and the pursuit of victory can inspire people from all walks of life.VIEW THE SPOT  This campaign was created to raise awareness about a disturbing statistic. The Walfredo Gurgel Hospital in Natal, a trauma care reference, treats an average of one motorcycle accident victim per hour. VIEW THE 2 ADS  Freeing a pet also means freeing it from what it eats. That's why Res Pet feeds them with natural food with the best 100% natural nutrients so they can live a healthy life in freedom.VIEW THE AD Universidade do Futebol: The Coach's Card The Universidade do Futebol of Brazil is excited to announce new training programs for football soccer trainers.We have designed a straightforward yet innovative direct marketing campaign, inviting our students and future coaches to hone their advanced skills and tactics.VIEW THE AD  Piece composed as part of a campaign of Fundacion Ser to raise awareness against cocaine consumption, focused on youth and young adults.VIEW THE AD  Nordic gas station St1 is going against the grain. At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. No coffee, no candy, no ice cream - not the ideal place to stop at with kids - unless you want a bargain. VIEW THE AD Soles4Souls: Doors Of Opportunity Non-profit Soles4Souls asks North Americans to walk in its recipientsâ shoesThe national awareness campaign from FUSE Create shows how a simple pair of shoes can open the door to opportunity, hope, education, and a futureAs anyone who has ever walked into a room wearing a cool pair of kicks can attest, a good pair of shoes can help a person feel not only comfortable, but confident and ready to take on the world. VIEW THE SPOT VIEW OUTDOOR  As almost every digital display in the world turned to a 'Blue Screen of Death', global sports Brand Decathlon switched their digital OOH ads into a way to get more people outside.VIEW 2 OUTDOORS Milwaukee's Historic Third Ward: Yes We Can With Milwaukee hosting the RNC, the cityâs Historic Third Ward (HTW), recognized as the #5 Best Art District according to USA Todayâs 2024 âBest Readerâs Choice Awards,â launched a local advertising campaign to help draw attention to the district as an attractive tourist destination. VIEW 2 OUTDOORS Guest Judge: Julie Matheny, Group CD, TBWA\Media Arts Lab, UK This week's guest judge is Julie Matheny, group creative director at TBWA Media Arts Lab, UK, Apple's bespoke agency. 1st place: KFC Thailand 'Uncle KFC's Rice Bowls'. An ad about a couple deciding what to eat for dinner, taken to a strange, strange place. It's so imaginative in the most unexpected way, combining surreal twists/turns with relatable dialogue and familiar relationship dynamics. READ MORE Samsung Galaxy: Shot Control As part of Samsung Beneluxâs partnership with the Dutch Olympic team, Samsung and Cheil WW Benelux have launched an innovative AI performance tool to give the Dutch national menâs 3x3 basketball team an edge. New to the Olympics, 3x3 is the fastest form of basketball. It is a 10-minute game with three players aside, half a court, one hoop, no timeout, and no court-side coach. Player fatigue causes shot accuracy to plummet in the last 90 seconds of the game, so every advantage counts. To provide the Dutch Olympics team with an edge, Cheil conceived and developed ShotControl, an AI-powered sports analytics tool that provides the 3x3 basketball players with detailed information about their performance. The tool enables coaches and players to understand from which precise spot on the court they have the greatest accuracy as fatigue sets in during a match. ShotControl required multiple Samsung Galaxy devices to be Installed in the Dutch National basketball training facilities to capture images and track and map every playerâs shot accuracy over multiple weeks of training. Using AI, the ShotControl application builds multiple data sets from the tracking and mapping before converting the data into a dynamic heat map to give players an accurate assessment of who has the best shot accuracy from what court position in the final 90 seconds. ShotControl demonstrates how Samsung Galaxy technology can open up new possibilities. It follows previous successful innovations from Samsung and Cheil Benelux for the Dutch Olympic team, including SmartSuit, which helped the Dutch short-course speed skating team to x4 medals at the PyeongChang 2018 Olympic Winter Games, and the FastFrame analytics tool, which helped Niek Kimmann achieve Gold in Tokyo for the Dutch menâs national BMX team.VIEW THE CONCEPT Binge: House Of The Dragon To get House of the Dragon fans breathing fire ahead of the season 2 launch we created dueling hot sauces. With the help of cult hot sauce label âBunstersâ we developed two unique (and f**king hot) recipes for each of the warring houses - a black sauce for the Dracarys and a green sauce for the King Aegon supporters. VIEW THE CONCEPT  With Milwaukee hosting the RNC, the cityâs Historic Third Ward (HTW), recognized as the #5 Best Art District according to USA Todayâs 2024 âBest Readerâs Choice Awards,â launched a local advertising campaign to help draw attention to the district as an attractive tourist destination. Developed pro bono by Hanson Dodge, whose offices are located in the district, the campaign draws on the areaâs beer notoriety and invites tourists and visitors to put aside their differences and engage in a little #Beerpartisanship fun. VIEW THE 2 SPOTS  Forsman & Bodenfors Dublin has created a new campaign for the Road Safety Authority called âTime to Talk.âThe campaign includes TV, radio and out-of-home (OOH) advertising, and underscores the urgent need for open discussions about road safety within families. The TVC is particularly impactful, leaving viewers with no doubt about the real possibility that a loved one could be lost due to unsafe drivingVIEW THE SPOT Dennis Family Homes: Whatever Home Means To You Apple launches the fifth installment of its âApple at Workâ film series, âThe Underdogs: OOO (Out Of Office)â. This latest chapter follows the beloved, scrappy team as they embark on their first overseas business trip, racing against the clock to meet an ambitious product launch deadline. Set in the hustle and bustle of Thailand, the film humorously depicts the challenges of the modern workplace, VIEW THE 2 SPOTS  To commemorate its historic victory, breaking the 19-year State of Origin series drought of winning a decider match at Suncorp Stadium in Queensland, the NSW Blues celebrated in their locker rooms by chanting the iconic âI feel like a Tooheysâ jingle. VIEW THE SPOT  With a new Labour government taking power in the UK, the Womenâs Equality Party is launching a campaign, created by Quiet Storm, to raise awareness about child poverty â an issue that wasn't talked about nearly loudly enough during the election â and demand that the newly elected government lift the two-child benefit cap. No child can flourish when theyâre hungry, right now, a third of all children in the UK are in poverty, and the two-child benefit cap is directly linked, leaving 300,000 children on the breadline. The digital campaign doesnât use political language and instead speaks in a vernacular that we all understand â the language of food ads. The campaign riffs on Snickersâ well-known tagline âYouâre not you when youâre hungryâ, to show the hardship hundreds of thousands of children face as a result of the two-child benefit limit. VIEW THE SPOT  For the relaunch of its iconic Ford model Capri, the automobile manufacturer and creative agency Wieden+Kennedy London wanted to create something truly memorable. The overarching idea was to find moments from different kinds of media that celebrated Ford Capri throughout the years. One of these was a clip from the 1975 movie 'Brannigan', featuring a famous scene where one of the characters jumps over Tower Bridge on a Ford Capri.VIEW THE SPOT  Knorr has been cooking up an exciting collaboration, with a fresh take to their Taste Combos campaign for 2024. The bouillon brand is remixing fast food dishes into craveable, nutritious and delicious homemade meals, partnering with multi-platinum music legend Ludacris.VIEW THE SPOT  âSponsored by Youâ marks the first Team Canada campaign for OLG since becoming the Official Ontario Lottery Partner of Team Canada. The campaign delivers a unique proposition for Ontarians: when you play, YOU sponsor Ontario athletes. This is because 100% of OLGâs profits are reinvested into Ontario and go towards the support of initiatives like the Quest for Gold program. VIEW THE SPOT  Air Canada has launched Ticket to Dream, a powerful new brand spot celebrating Team Canada's heroic journey to the Paris 2024 Olympic and Paralympic Games. The spot will be released on Air Canadaâs social platforms on July 17 and premiere on TV, cinema and online on July 26, helping stoke excitement among Team Canada and its devoted fans during the official opening ceremony for the Games.VIEW THE SPOT  Progressive Insurance has launched two new ads featuring everyoneâs favourite Parenta-life coach, Dr. Rick. Created by long-time AOR Arnold, the new 30-second spots, 'Hosting' and 'Weather', highlight the reality of navigating social norms for young homeowners. VIEW THE 2 SPOTS  Kruger Products, Canada's leading manufacturer of quality household tissue products, is letting consumers know in a playful new marketing campaign that nothing absorbs like SpongeTowels UltraPRO with its sponge-like absorbency and premium quality. VIEW THE SPOT  Müller launches âGet The Good Goingâ, a new integrated masterbrand campaign created by VCCP.VIEW THE SPOT  Apple launches â2036 Hopefuls,â a campaign celebrating young aspiring athletes. To bring this campaign to life, Apple partners with one of the world's most influential sports photographers, Walter Iooss Jr., to showcase young talents from various sports such as skateboarding, gymnastics, para-basketball, and table tennis â all captured beautifully on iPhone 15 Pro Max. VIEW THE SPOT NZ Transport Agency Waka Kotahi: Nigel NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE 2 ADS Fiverr: Paris Millions Of Visitors Are Coming As athletes, fans, and advertising dollars flood Paris, France for the Summer Games, Fiverr's Olympics ad campaign takes the road less traveled. We're putting up billboards in rural Paris, TX; Paris, TN; and Paris, NY. The tongue-in-cheek copy serves as a reminder (and to encourage businesses) that thanks to Fiverr and the world of freelancing, location doesn't matter. VIEW 2 OUTDOORS « First « Previous Next » Last » 2 of 6 |
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A campaign to promote the Sea Aqua liquid room freshener from Iki Fresh. 
Two new spots from Dennis Family Homes, Australia 
Plenty of special effects in this spot from JBL, Singapore