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Seen and noted
Glenmorangie: Once Upon a Time in Scotland Glenmorangie Highland single malt Scotch whisky has today revealed a new global campaign starring cinematic icon, Harrison Ford. Legendary for his countless iconic movie roles, the Hollywood actor brings his trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton. Once Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangieâs Highland home, to discover the skill and craftmanship that goes into making each bottle of its complex and elegant whisky. It sees the actor enjoy the authentic Scottish experience - from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt - all shot in an unconventional, deliberately âoff-scriptâ style. Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass. Appearing alongside Ford are the real Glenmorangie distillery team - who embraced their first experience of acting under the guidance of a global cinematic legend - while the brandâs flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Oldalso take on a starring role.VIEW THE SPOT  Kansas City Chiefs' superstar quarterback Patrick Mahomes stars in Doritos big game 2025 ad, alongside teammates Creed Humphrey, Chris Jones, Xavier Worthy and beloved mascot K.C. Wolf.VIEW THE SPOT  Perdue® is taking this yearâs Big Game viewing experience in an unexpected (and unpredictable) direction by combining the irresistible flavour of Perdue Air Fryer⢠Ready Crispy Wings with five-time Emmy Award-winner and two-time Grammy nominee, Wayne Brady. Inspired by key game moments, commercials, commentary and requests from viewers and, of course, the mouthwatering goodness of Perdue Air Fryer Ready Crispy Wings, Wayne will âwing itâ to create songs, jokes, sketches andâ¦who knows what else! âWinging Itâ performances will happen live on Wayne's Instagram account throughout the game, offering viewers a side of entertainment as satisfying as their favourite wings.VIEW THE THREE SPOTS  âA man can only go as far as his foot takes him.â Eli and Peyton Manning will clash in a field goal showdown, the third Kick Of Destiny, live Super Bowl Sunday. Make your free pick now to compete for a share of ten million dollars in bonus bets.VIEW THE SPOT  Loyalty programs and rewards systems have been around for years, helping brands build stronger relationships with their customers. So, when IKEA Sweden decided to launch a points system for its IKEA Family members program, it was clear that this wasnât exactly a groundbreaking move. Instead of pretending otherwise, IKEA embraced the timing with a big dose of humor and self-awareness. In its launch campaign, created by Swedish agency Ã
kestam Holst NoA, the brand leaned into the idea of being way too late, jumping on a few viral trends that were hot over a decade ago. The campaign, designed for social media and online video, features IKEA employees taking on the Harlem Shake, the Mannequin Challenge, and even trying the Bottle Flip. All to deliver the message loud and clear: Better late than never! With this playful approach, IKEA proves that itâs never too late to make shopping more rewarding â and to have a little fun along the way.VIEW STUNTS  Step aside Helvetica â Cheetos is disrupting the world of typography, on National Handwriting Day, with a new font inspired by the brandâs iconic, bright orange fingertips. Introducing The Other Hand Font: the worldâs first font created entirely by a designerâs Other Hand (because they couldnât resist reserving their dominant hand to snack a bag of Cheetos). The Other Hand Font marks the latest chapter in Cheetosâ 'Other Hand' campaign, which spotlights the antics that happen when Cheetos lovers proudly opt to live life with their dominant hand always covered in Cheetle. After various stunts last year, Cheetos is mischievously kicking off the year by giving fans everywhere the chance to use The Other Hand Font IRL. Anyone can download the font at Cheetos.com and is challenged to try it in unexpected places â from work, to study, to personal projects. Those with the wildest and most mischievous uses posted on social media tagging @Cheetos will have the chance to get their hands on a limited-edition The Other Hand Font inspired bag of Cheetos. Plus, Cheetos is releasing a browser plug-in that allows fans to replace the font on any website with The Other Hand Font. VIEW THE SPOT  Budweiser's Big Game ad for Super Bowl LIX, 'First Delivery' is the latest addition to the brewer's Clydesdale horses saga - and it might feature its cutest star yet. The film for 2025, created by FCB New York and directed by Smuggler's Henry-Alex Rubin, tells the story of an adorable determined foal who helps deliver a beer keg that has fallen off of an iconic Clydesdale hitch. The tale celebrates the determination of the American spirit and reiterates the brand's commitment to 'always delivering' at the Super Bowl each year - adding to an over 90-year history with the horses. Accompanied by the hopeful lyrics of The Bellamy Brothers' 'Let Your Love Flow', the foal treks down backcountry lanes, across pastures, even along a river and finally onto Main Street, all the while nudging the missing barrel onward. As a patron inside a bar begins a joke with, 'So a horse walks into a bar...', the foal interrupts by rolling the keg inside. The tagline 'Delivering Since 1876' appears on the screen and an end card reads 'This Bud's For You', as a neon Budweiser sign creates the illusion of Budweiser's iconic crown emblem above the hero foal's head.VIEW THE SPOT  Fetch, America's Rewards App, will host the ultimate game-changing moment during Football's Favorite Sunday: a $1.2 million sweepstakes that will kick off following the brand's inaugural Big Game advertisement, titled "The Big Reward." After the fourth quarter two-minute warning, Fetch will give away $10,000 to 120 winners â one for every second of the remaining 2 minutes of regulation game time â revealed in a first-of-its-kind livestream in the Fetch app. This will be the biggest livestream giveaway associated with an official Big Game advertisement ever.VIEW THE CONCEPT  MSC Cruises, the world's third-largest cruise line, has announced that Drew Barrymore and Orlando Bloom will be starring in the brand's first-ever Big Game commercial. The 60-second ad will highlight MSC Cruises' signature blend of European style and American comfort while showcasing its upcoming flagship, MSC World America. Drew and Orlando are joining forces with MSC Cruises to launch the family-owned company's first national advertising campaign as part of its ongoing North American expansion. Viewers will see the two acclaimed actors taking a vacation aboard MSC World America. In the first teaser, Drew and Orlando have commandeered the piano in the MSC Yacht Club's Top Sail Lounge, which is an exclusive area available to guests traveling in MSC Cruises' luxury ship-within-a-ship offering. Orlando offers his critique as Drew belts out her best rendition of 'Holiday,' which is also the new campaign's musical signature.VIEW THE THREE TEASERS  Timothy Simons stars in Coors Light's Super Bowl LIX teaser. The spot, "Case of the Mondays", features the Hollywood actor struggling with his line, before appearing to find himself having been replaced. VIEW THE SPOT  Stella Artois - the premier European-style lager â teases its Super Bowl LIX 2025 commercial with a new trailer titled, 'The Big News,' where Stella Artoisâ global ambassador, David Beckham, learns that conversations over an ice-cold Stella Artois can create meaningful connection, even when least expected. This humorous, light-hearted ad spot is the catalyst for the brandâs year-long campaign 'For Moments Worth More', highlighting the genuine way people connect over Stella Artois.VIEW THE SPOT  Earlier in January, German tech and engineering firm Bosch revealed that it would be making its first Big Game ad appearance, with the help of creative agency Droga5. The brand promised a US advertising first, bringing together its home appliances and power tools in a spot starring legendary actor Antonio Banderas and a tribute to wrestling '80s wrestling icon, 'Macho Man' Randy Savage. Dropping today, a teaser features Antonio and 'Macho Man' discussing their upcoming role in Boschâs Super Bowl spot. The muscle-bound grappler - in spite of his superhuman strength - is seen struggling with a pickle jar, only for Antonio to save the day by prying open the lid.VIEW THE SPOT  On February 9th, a meet-cute between an iconic condiment and an iconic sandwich will take place within a renowned New York institution â Katz's Deli. Today Hellmann's Mayonnaise drops its :20 teaser for their Big Game commercial, paying homage to a timeless deli scene featured in a famous 1980s rom-com and clues in viewers to a sandwich that's about to become the most-craved item during football's biggest weekend. In the teaser, viewers are transported to the original, legendary Katz's Deli in New York City and hear a waitress reading back a detailed sandwich order so meticulous that it includes instructions down to the order of ingredients and thickness of the sliced tomatoes! After the order is read aloud, we hear someone add an additional request: "Hellmann's, on the side."VIEW THE SPOT  This Super Bowl, the hustle is on. Willem Dafoe, Catherine OâHara, Sabrina Ionescu, Randy Moss, and Ryan Crouser #PlayForULTRA.VIEW THE SPOT  Food delivery company Uber Eats is returning to the Super Bowl for the 5th year in a row - and this time, it's going to be Brat. Teaming up once again with independent creative agency Special US, the star-studded campaign has kicked off with some teaser films before the big day. One film shows Charli xcx, the British singer-songwriter whose album 'Brat' took the world by storm last year, sharing a confrontational but light-hearted moment with businesswoman Martha Stewart. Together, the unlikely pair perform the TikTok trend 'We Listen & Don't Judge', revealing their first impressions of each other in a polite but decidedly 'bratty' standoff. The duo's second teaser film involves another social trend 'This & Yap', revealing all the accoutrements that both women enjoy when sitting down to chat with friends. Perhaps unsurprisingly for the oddly aligned new pals, this includes caviar, champagne and even a 'Club Classic' sandwich. That's an Easter Egg for the Charli's Angels in the audience. While those two are getting to know each other, another teaser film, 'Becoming Ditka', shows Texan actor Matthew McConaughey transforming his identity and voice into the legendary Super Bowl-winning Chicago Bears former coach and player, Mike Ditka. The impression still has more than a hint of the actor's iconic southern drawl, but the charisma and commitment is enough to get anyone excited for the full Big Game spot. And for those struggling to remember the Roman numerals in Super Bowl LIX, Matthew McConaughey has also recorded a handy social video to make it stick. It's Super Bowl LIX, by the way. LIX. "Sound it out: Licks," reminds the actor, as he wryly notes that the stadium playing host to the game, Caesars Superdome, is a reference to America's favourite salad. VIEW THE FOUR TEASER'S  A HEINZ Wiener Dog, The Pillsbury Doughboy, and Old Spice Guy walk into a trailer⦠Itâs no joke - itâs a teaser video for Instacartâs first-ever Super Bowl commercial. Instacartâs Super Bowl commercial was created by TBWAChiatDay LA in partnership with Instacartâs in-house Creative Studio.VIEW THE SPOT  Two-time EMMY award-nominated actor Walton Goggins had an idea for goggle glasses but was short on time and knowledge of how to start a business. Enter GoDaddy Airo. Walton will star in his first Super Bowl commercial on Feb. 9th to show how GoDaddy'sVIEW THE SPOT  The world has always witnessed its fair share of beef. From famous rivalries like Mozart and Salieri to infamous feuds like the Montagues and Capulets, beef has always been a staple of pop culture. But in modern times, it feels like thereâs more beef than ever before. Whether itâs rappers dropping diss tracks or TV celebrities throwing drinks at each other. Field Roast wanted to know, what if there was a way to bring the world together, and stop all the beefing? As a brand that proudly makes delicious plant-based meat alternatives, Field Roast has long championed life without beef. Now theyâre taking things one step further. Introducing: 'NO BEEF,' a campaign aimed at highlighting the benefits of going beef-free, on your plate, but more importantly, in your life.VIEW THE SPOT  "Genius coming," warns the teaser trailer for NerdWallet's Super Bowl ad debut. The personal finance brand has partnered with LA-based creative agency Deutsch to make its first waves on American advertising's biggest stage. A trailer released during the NFC Championship Game on Sunday, 'Did You Say Something?', has hinted at an ice-cold yet intellectual approach to the Big Game spot, centring the film around a Beluga Whale - an animal we are told in the teaser can have a genius-level IQ. So genius, in fact, that the whale starring in the video can talk. VIEW THE SPOT Guest Judge: Adam Bodfish, ECD, McCann Birmingham This week's guest judge is Adam Bodfish, executive creative director, McCann Birmingham. Winner: KIA Australia 'Zombie Proof'. "Urghhhhhhhhhhh." It's easy to assume this is my reaction to the vast majority of automotive advertising out there. However, in this instance, it's actually my best celebratory zombie impression. I really enjoyed watching this spot. READ MORE  In a world where Oreo has taught everyone that there's only one way to eat a cream biscuit (Twist, Lick, Dunk), we challenged it. And we had a chocolate cream biscuit shaped like a star. So we said, every star sign has their traits and every star sign will eat a ChocoStars their way. So instead of one film, we made 12 films for 12 star sign. Used FB and Meta to target specific films to the respective star sign and generated a whole lot of engagement.VIEW THE SPOT Classic FM: You May Not Know The Name Global, the Media & Entertainment group, has created and launched a new marketing campaign to promote the UKâs most popular classical music station, Classic FM. The campaign, âYou May Not Know The Name, But You Will Know The Music,â has been produced in-house at Global and it showcases how ingrained classical music is in popular culture. From marking the start of a UEFA Champions League football match (inspired by Handelâs anthem, Zadok the Priest), to a dramatic boardroom firing on The Apprentice (Prokofievâs Dance of the Knights), classical music is everywhere in everyday life. So much is often instantly familiar, soundtracking numerous iconic TV and movie moments, huge sporting events, and many famous advertising campaigns too. VIEW THE SPOT VIEW OUTDOOR Stranglove Beverage Co Salted Grapefruit Mixer Playing into StrangeLoveâs unfiltered POV on the world, this campaign via Today The Brave challenges its audiences to consider if drinking their drinks will make their lives better? Probably not, but they do taste delicious. VIEW THE 3 SPOTS VIEW 7 OUTDOORS  Transport for London (TfL), in collaboration with creative and media agencies of record VCCP and Wavemaker UK, have unveiled a striking new integrated ad campaign to mark its 25th anniversary. Drawing on the cultural capital of London, âMaking Every Journey Matter for 25 Yearsâ shines a spotlight on the transformative improvements and innovations that have enhanced the lives of TfL customers over the past 25 years. This includes new and extended services, making transport greener, air cleaner, roads safer and ensuring Londonâs transport system is more inclusive and accessible. VIEW THE 3 ADS Slather SPF: The sun is not your friend The sun is not your friend. We live in a sunburnt country. Literally. Australia is no.1 in the world for skin cancer. And it's mostly men. We all love a day in the yard, surf, or beer garden under some rays - but we're not very good at looking after ourselves while we're out there. So we made SLATHER SPF. A 100% Australian inspired, made, and owned High Protection Broad Spectrum SPF50 . Specifically built for those who live on a giant desert island under the ozone layer's sunroof yet still go around thinking, 'ah, she'll be right' - which is probably everyone reading this.VIEW THE SPOT  Creative studio BITE Collective have launched their own print campaign advertising their food, drink & lifestyle directors. Hiring world famous, multi award-winning creatives Dave Dye and Mark Denton, the campaign stars a cabbage, beef burgers, apples and a lowly potato all beautifully shot by their own food photographer and director Gus Filgate. The executions pose the question: why would you hire a director with other expertise to shoot your food when you could hire the best in the business? VIEW THE 4 ADS  Not all shots have to harm your dignity or lead to regretful late-night ex-texts. Some, such as Plenishâs health shots, are good for you and definitely something your nan would approve of. In its first campaign for Plenish, Lucky Generals is extolling the virtues of health shots by wryly comparing their positive effects and health benefits to the sometimes more problematic issues created by the not-so-healthy versions. The 'Give it a Shot' campaign has been created to drive awareness of Plenish, VIEW 3 OUTDOORS  Mattr allows users to âdate differentâ through its community-first approach and inclusive product design focused on creating authentic connections. Its âhonesty boxâ replaces the need for surface-level small talk, allowing users to get to know a potential match on a deeper level. Mattr, the dating app designed to help users develop authentic and inclusive connections, has launched its first ever advertising campaign. VIEW 3 OUTDOORS  Major outdoor advertising sites across the UK, including the Piccadilly Lights, are being given over to recognise Holocaust Memorial Day today, which marks the 80th anniversary of the liberation of Auschwitz-Birkenau, the biggest Nazi death camp. In a striking campaign by the Holocaust Memorial Day Trust (HMDT) and its agency partner, St Lukeâs, the focus for 2025 is 'Remembering the past for a better future.' The creative idea is based around a simple photograph of a real-life grandfather and granddaughterVIEW 3 OUTDOORS Square: Service Still Matters As AI, robotic waiters, and QR codes become more prevalent in the service industry, Sunday Gravy, in collaboration with technology businesses Square, has launched an insightful new brand platform - Service Still Matters - that's designed to be a timely reminder of the invaluable role that human connection plays in customer interactions.VIEW THE CUSTOMER IS FAMILY SPOT VIEW THE REMEMBER TO SMILE SPOT  Morinagaâs Ramune tablets, containing 90% glucose, are a popular snack among students as a focus booster while studying. On January 18 (Sat) and 19 (Sun) in Japan, the "National Common Test for University Admissions," a major academic examination, was held. To encourage students, Dentsu Inc Tokyo launched a billboard and social media images. Dentsu created a dot art graphic using 39,061 Ramune tablets, arranging each piece meticulously by hand. The process took 10 hours, with careful attention to detail to bring the design to life.VIEW OUTDOOR CREATION VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR READ MORE  To demonstrate why people shouldn't speed on motorcycles, we tell riders, 'If you drive fast, your brain can't keep up.' It's not just about struggling to process information; it's also about making decisions on the road that can impact the lives of others, such as a grandmother simply crossing the road on a weekday.VIEW THE SPOT  McDonaldâs and Leo Burnett have unveiled Only at McDonaldâs, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonaldâs fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at McDonald's labels fan behaviours that are universal but so far un-named. The platform debuts today (27th January) with three 20 second films - Fries Eyes, The Gherkin Transfer and The Makeshift Table. The films show moments that are instantly recognisable to McDonaldâs fans - from being distracted by a friendâs McDonaldâs fries, to the seamless transfer of a gherkin between two people, to turning a lap into a makeshift table to enjoy a McDonaldâs meal whilst on the train. They are brought to life in an observed, brutally simple style, with music to accentuate the action.VIEW THE GERKIN TRANSFER SPOT VIEW THE MAKESHIFT TABLE SPOT VIEW THE FRIES EYES SPOT  McDonaldâs and Leo Burnett have unveiled Only at McDonaldâs, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonaldâs fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at McDonald's labels fan behaviours that are universal but so far un-named. The platform debuts today (27th January) with three 20 second films - Fries Eyes, The Gherkin Transfer and The Makeshift Table. The films show moments that are instantly recognisable to McDonaldâs fans - from being distracted by a friendâs McDonaldâs fries, to the seamless transfer of a gherkin between two people, to turning a lap into a makeshift table to enjoy a McDonaldâs meal whilst on the train. They are brought to life in an observed, brutally simple style, with music to accentuate the action.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR  McDonaldâs and Leo Burnett have unveiled Only at McDonaldâs, a bold new brand platform that celebrates the unique fan truths surrounding their most iconic menu items. Rooted in the relatable experiences that connect McDonaldâs fans across the globe, the platform highlights the distinctive ways people enjoy the brand. Spanning TV, social, radio, press and OOH, Only at McDonald's labels fan behaviours that are universal but so far un-named. The platform debuts today (27th January) with three 20 second films - Fries Eyes, The Gherkin Transfer and The Makeshift Table. The films show moments that are instantly recognisable to McDonaldâs fans - from being distracted by a friendâs McDonaldâs fries, to the seamless transfer of a gherkin between two people, to turning a lap into a makeshift table to enjoy a McDonaldâs meal whilst on the train. They are brought to life in an observed, brutally simple style, with music to accentuate the action.VIEW THE GERKIN TRANSFER AD VIEW THE FRIES EYES AD  Kiehl's unveiled a campaign featuring authentic imagery of models with visible pubic hair, challenging conventional beauty standards. Some of the visuals were censored in select store windows and on social media so in response Kiehl's revealed three ads with headlines created from pubic hair. VIEW THE PRINT CAMPAIGN .jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2025/Jan/tn_172627_1737985920_Uber Gatwick - Statue (2).jpg&width=200") Uber has become the new media partner for London Gatwick. This collaboration brings prominent creative, branding and practical improvements, making travel from London Gatwickâthe UKâs second busiest airportâmore seamless than ever. Known for its on-demand rides services, Uber aims to highlight its role in multi-modal travel, a critical aspect of airport journeys. Through this partnership, Uber seeks to reassure and engage passengers with the message that wherever theyâre headed, with Uber, âyouâre almost thereâ with ride-hailing, train and coach options for onward journeys on the Uber app. To celebrate the partnership, Uber has unveiled over 2,500 branded assets at London Gatwick, which were designed by the creative agency Mother. We find Uber journey lines in striking photography that represent a range of traveller insights into where they really want to get to. Showing them that they are almost there with Uber. These visual elements will be a permanent fixture at London Gatwick until late 2027.VIEW STATUE OUTDOOR VIEW BOOK OUTDOOR VIEW BOLOGNESE OUTDOOR VIEW BERLIN OUTDOOR VIEW TRANSPLANT OUTDOOR VIEW TATTOO OUTDOOR VIEW DOG OUTDOOR VIEW TEDDY OUTDOOR VIEW WEDDING OUTDOOR VIEW BABY OUTDOOR VIEW ICE-CREAM OUTDOOR VIEW RING OUTDOOR VIEW SNAIL OUTDOOR VIEW KEY HOLE OUTDOOR VIEW LIZARD OUTDOOR READ MORE Australian Building Co: Reserved For Santa The centerpiece of the campaign is an installation perched atop select ABC display homes, complete with a giant 'Reserved For Santa' sign.VIEW OUTDOOR No Ugly Sport : Indoor Soccer Most of us are never going to lift a World Cup trophy or break an Olympic record, but it doesnât mean we donât love to win, whether thatâs at indoor soccer, or backyard cricket. No Uglyâs new Sport drink is scientifically formulated so you can say yes please to winning, no matter what youâre competing at.PLAY THE SPOT « First « Previous Next » Last » 2 of 5 |
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Recruiting is the name of the game in this new spot for the Singapore Navy