.jpg "upload/THEO_GIBSON_ECD (2).jpg") This week's guest judge is Theo Gibson, Executive Creative Director at JOAN, New York. Winner: Deutsche Telekom ' Can't Catch Me'. A PSA done with taste, avoiding the typical industry techniques used to teach people the problems they ignore. The action gets weirder in the best way and turns into a great watch that leads to a microsite that's actually fun to dig into.
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 Jef Boes, represented by ILA Studio, has directed McDonald’s Belgium’s newest feel-good campaign: a nationwide salute to brand-new parents. Launched between Mother’s Day and Father’s Day, it celebrates those doing the hardest job of all. Because with a newborn, parenting will be hard. VIEW THE SPOT
 New spot convincing those who dont reside, to visit Australia VIEW THE SPOT
 Faced with the direct threat microplastics pose to male fertility, global NGO Plastic Change is appealing to world leaders in Switzerland at the global plastics treaty to act. And think with their dicks. Created by independent agency Worth Your While in collaboration with Glue Society, the campaign, ‘Are You Packing Microplastics?’, humorously spoofs Calvin Klein’s iconic underwear ads to raise awareness of a serious issue: microplastics are everywhere - including in 80% of penises* - VIEW THE SPOT VIEW THE 4 ADS
 The entire Perth Wildlife Hospital campaign was built around the tension in one deceptively simple word: preserve. On the surface, it speaks to the hospital’s mission — protecting and sustaining the lives of injured and orphaned native animals. But it also holds a colder truth: without funding, “preserve” shifts from saving life to preserving death. VIEW THE AD
 As Canadians increasingly turn to online platforms for news, often filtered through personalized algorithms, the need for spaces that promote diverse, inclusive, and constructive conversations has never been greater. In these unprecedented times, the Confederation Centre, based in Charlottetown, PEI, is growing as a national convening place for important issues, conferences, forums, and programs that allow Canadians to explore and address critical issues of today and tomorrow. VIEW THE SPOT VIEW OUTDOOR
 Public Mobile is spotlighting what feels too good to be true in the world of wireless. In its latest national campaign, 'Anonymous', the TELUS-owned brand leans into humour, intrigue, and mock-confessions to highlight Reli-a-bill — its stance on no overages and no hidden fees — while emphasising the transparency and simplicity that set it apart from traditional telco experiences. Developed by creative agency Mekanism, the campaign uses faux-documentary storytelling to dramatise the modern rarity of a predictable phone bill. Running across YouTube and Amazon Prime, each spot features a silhouetted customer with an altered voice to protect their identity — because apparently, loving your phone plan is something to hide. VIEW THE 2 SPOTS
 Govia Thameslink Railway (GTR) has launched a new integrated campaign under the brand umbrella, Every Stop is a Story, to encourage leisure travel on its network. Created by integrated creative agency TMW, part of Accenture Song, it’s the latest iteration of its multi-award-winning brand platform, aimed at shifting perceptions from commuter lines towards being seen as more of a leisure travel brand. VIEW THE 2 SPOTS
 NYX Professional Makeup is partnering with Netflix to celebrate the Season 2 premiere of Wednesday with a limited-edition capsule collection featuring four makeup products inspired by unique characters from the show’s universe. Set at the iconic Nevermore Academy, the new campaign reimagines the back-to-school moment as a celebration of fearless self-expression. VIEW THE SPOT VIEW OUTDOOR
 Picture this: a sun lounger, a sandy beach, the sea twinkling in the distance, the gentle clink of ice in a cold drink. A summer holiday doesn’t sound like a scenario most people would need rescuing from - unless, of course, you’re a fan of top Spanish football team Real Betis Balompié, and you’re suffering severe FOMO at the thought of missing the start of season, especially the first home game. VIEW THE SPOT
 To celebrate Brazil’s qualification for the grand final of the biggest women’s national team competition in South America, held in Ecuador, Nike has released the animation 'The Legend of the Canarinha' to highlight the talent of the women’s national team players as they write another chapter in their winning legacy. But unlike traditional fairy tales, Nike flips the script—turning the legacy and bright future of the Canarinha into a horror story. VIEW THE SPOT
 Launched in partnership with Clean Up Australia, the campaign spotlights the staggering number of laptops discarded every year, many of which still have life left in them. The message is simple but urgent: don’t waste potential. VIEW THE SPOT
 Sacoor Brothers, an international clothing brand presented its new Spring Summer Collection under the concept Back To Our Roots, celebrating its Portuguese roots from 5 regions, represented with local trees. Who said a bit of surrealism was old fashion? VIEW THE 5 SPOTS
 With e-cigarettes in playful art toy designs trending among Thai youth, Grey Thailand and Mum Films teamed up to create three TVCs for ThaiHealth. Under the concept “E-cigarettes are extremely dangerous, no matter how they look,” the films show what vaping really gives you behind the fantasy designs. VIEW THE 3 SPOTS
 Droga5 London, part of Accenture Song, has teamed up with Potential Energy Coalition (PEC) – a nonprofit marketing firm using the power of storytelling to accelerate demand for climate solutions – to launch their powerful first campaign for Parents for Future UK, to empower the British public to demand a better future for their children. At the heart of the campaign is a hero film titled ‘Sorry’, which taps into the uniquely British habit to apologise – often and for everything. VIEW THE SPOT
 Cancer Council WA's LiveLighter program has launched a new digital campaign, Start Small, following new data showing the average adult is eating just 130 grams of legumes per week, less than a third of the 400 grams recommended for preventing chronic disease. The campaign was created by Berlin. The second wave of the Start Small campaign will be live from 10 August 2025 across catch-up tv, YouTube, radio, streaming audio, digital display, meta, reddit and TikTok. PLAY THE POWER OF THE BEAN SPOT PLAY THE IT ALL ADDS UP SPOT PLAY THE SHORT ON TIME SPOT
 Creative production company Dreamboat has unveiled its latest collaboration with biotech haircare brand K18, launching a dynamic new campaign starring world-renowned Olympic gymnast Simone Biles. The campaign, directed by Dreamboat’s own Heinz Kobernik, is an ode to strength, transformation, and scientific innovation - hallmarks of both the K18 brand and Simone herself. VIEW THE SPOT
 Levi’s has released The Denim Cowboy, the final chapter in its ‘REIIMAGINE’ campaign with Beyoncé. Created by TBWAChiatDay LA in partnership with Parkwood Entertainment, the campaign launched following the release of the singer’s country album Cowboy Carter in March 2024. The 90-second film draws from the three earlier chapters – 'Launderette', 'Pool Hall', and 'Refrigerator' – and adds new scenes and extended footage. VIEW THE SPOT
 As the Back to School period approaches fast and various retailers will compete for the students’ and young adults’ consideration, Browns sets the tone in its latest campaign platform imagined by Le GED and Harrison Fun Studio. The creative/director creates an oneiric world straight out of a Magritte painting where the retailer’s numerous brands and offers are showcased within the confines of a group of eccentric’s manor. VIEW THE SPOT
 Sign up to start building your league and chopping off heads here: https://yahoo.com/fantasy. We figured out the only way to make Yahoo Fantasy Football better: guillotines. Introducing new Yahoo Fantasy Guillotine Leagues, presented by Liquid Death. Each week, the lowest scoring team loses their head (and all of their players) until one team is left standing. VIEW THE SPOT
 Most bargains come with a catch. Whether it’s poor quality, undisclosed flaws, or sneaky tactics, they often leave us with more regret than reward. That’s why Bargain Box, New Zealand’s most affordable meal kit, is out to prove that real bargains still exist. VIEW THE 3 SPOTS
 Decathlon and creative agency LAFOURMI launch a playful global back-to-school campaign featuring Antoine Griezmann as the "Professor of Football" at the fictional CLR Academy. Promoting the new CLR RED football boots, the ad sees Griezmann leading a lively classroom where students proudly show off their matching gear, kicking off the school year with energy, humor, and style. VIEW THE SPOT
 Columbia Sportswear has launched a new brand platform, 'Engineered for Whatever', that peels back Mother Nature’s cliché facade to expose the unpredictable chaos beneath. This is Columbia’s debut campaign by adam&eveDDB and marks the first major brand platform relaunch for Columbia in a decade. For the launch of Columbia’s new “Engineered for Whatever” brand platform, the campaign kicks off with a visceral, irreverent and downright bonkers film that shows humans getting their asses kicked by the great outdoors. The commercial forms just one part of the brand’s 'Engineered for Whatever' platform, which proves that Columbia’s gear isn't just made for the outdoors, it’s engineered to conquer it. VIEW THE SPOT
 Audible, a leading creator and provider of audio storytelling, has launched a new campaign to celebrate the romance genre, and encourage existing fans and new audiences to discover the stories that the genre has to offer. Created by Fold7, the campaign taps into a recent surge in popularity for the genre, the hero film was directed by Adam Berg through SMUGGLER. The spot follows the tale of Airwyn, an elven princess duty bound to marry a king. Just as all hope seems lost, her long lost lover Ivaran bursts into the ceremony on horseback, inspiring Airwyn to break free and reclaim her true love. VIEW THE SPOTVIEW 3 OUTDOORS
 Minecraft is played 365 days a year, across every continent on the planet, connecting gamers across the globe through a world of limitless imagination. On International Day of Friendship, as the dust settled on the brand’s first journey onto the big screen, Minecraft and Boo Agency came together to launch another story. Based upon the all-too-relatable feeling of missing a close friend, told with the help of one of our favourite new mobs; the wonderfully weird Happy Ghast. In Boo Agency’s first piece of live-action storytelling for the world’s best-selling game, we are introduced to the story of two best friends, Sully and Sally VIEW THE SPOT
 We’ve grown so accustomed to ocean pollution that it often fails to shock us. With this film we ask people once again to un-normalize ocean plastic. VIEW THE SPOT
 "If you don’t want to end up showering in your living room, you’d better use Pazkar before it’s too late." "Summer is here – it’s sealing time! Pazkar is Israel’s leading company for home and roof waterproofing products." VIEW THE 3 ADS
 Channel 4’s devious new game, 'The Inheritance', is airing later this summer, and to prepare for the occasion the award-winning in-house creative agency 4creative has put together an opulent on-air trailer, showing viewers how life changing death can truly be. The upcoming show stars Elizabeth Hurley as ‘The Deceased’, the benefactor of a fortune stashed within a grandiose countryside estate. Rob Rinder is ‘The Executor’ of The Deceased’s estate and oversees as 13 contestants must compete with one another, each with the ultimate aim of earning as much of the money for themselves as possible. VIEW THE SPOT
 Lay’s is back in Indonesia-bolder, crunchier, and here to stay-with a new film from Leo Indonesia announcing its return. Directed by Rajay Singh of Think Tank Nusantara, Lay’s has launched Chase for Lay’s—a film that taps into Indonesia’s biggest passion points, including sports, music, movies, and get-togethers, to tell a playful story of pure craving. A young man is savouring every bite of his Wavy Lay’s when people start to chase him. VIEW THE SPOT
 The BBC has always been here to serve every individual across the UK, with a unique offer and impact enabled by its public service purpose. In the run up to charter renewal in 2027, the BBC is launching a campaign to spotlight its unique value to audiences today through a compelling video trail made by in-house production team, BBC Creative. Launching with a 60 second TV trail, the campaign aims to showcase the BBC’s uniquely vast and varied value. VIEW THE SPOT
 BCFing Fun is all about understanding that beauty is in the eye of the rod holder. What’s fun to one person may not be fun to the next. BCFing Fun reminds Aussies that whether you're bogged up to the axles or on your eighth day in the swag without a shower, the great outdoors is whatever you make it, and it’s always better when it’s fun. VIEW THE SPOTPLAY THE SPOT VIEW 2 OUTDOORS
 Yorkshire Tea is taking its mission to champion 'proper' tea global. And the next stop is Australia. But there’s just one small problem: down under, 'proper' doesn’t quite mean what it does in Yorkshire. While the brand uses 'proper' to mean doing things the right way, the Yorkshire way, in Australia, the word is more likely to conjure up visions of posh toffs, tradition and garden parties with the Queen. VIEW OUTDOOR
 Creative agency Joint has launched its first campaign for Belvoir Farm, introducing a new brand platform designed to unify all communications under one consistent message and help the brand cut through the saturated adult soft drinks (ASD) market. The campaign is Joint’s first campaign for Belvoir Farm since being appointed as the brand’s creative agency, introducing a new brand platform: “We’re taste obsessed.” The creative approach highlights Belvoir Farm’s uncompromising attitude when it comes to making the best possible tasting drinks, such as their insistence on using only the best ingredients and no artificial flavourings. VIEW 3 OUTDOORS
 Columbia Sportswear has launched a new brand platform, 'Engineered for Whatever', that peels back Mother Nature’s cliché facade to expose the unpredictable chaos beneath. This is Columbia’s debut campaign by adam&eveDDB and marks the first major brand platform relaunch for Columbia in a decade. For the launch of Columbia’s new “Engineered for Whatever” brand platform, the campaign kicks off with a visceral, irreverent and downright bonkers film that shows humans getting their asses kicked by the great outdoors. The commercial forms just one part of the brand’s 'Engineered for Whatever' platform, which proves that Columbia’s gear isn't just made for the outdoors, it’s engineered to conquer it. VIEW OUTDOOR
 Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. This next chapter continues to build on the award-winning brand campaign - which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is bringing back the juice through an evolution designed to rekindle the UK’s love of Maynards Bassetts. VIEW 3 OUTDOORS
 Australians are held back by gymtimidation - the fear of not fitting in at the gym. In response, Anytime Fitness has launched its new masterbrand campaign, Find Your Fitphoria. Built on the insight that "there’s no better feeling than finding your fit," the campaign celebrates the emotional high that comes from discovering a workout you truly enjoy. The campaign features five hero films directed by Rabbit’s Al Morrow, each bringing to life a different expression of Fitphoria. From fire-fuelled spin classes to treadmill runs under a disco ball, the films use bold, stylised visuals to capture the energy, emotion and personality that comes with finding a workout that truly fits. VIEW 2 OUTDOORS
 “Fermented back sweat.” “A nail polish enema.” “Back-alley surgery and pesticides.” These are some of the more family-friendly ways drinkers who’ve tasted Jeppson’s Malort, a bitter wormwood-based Swedish concoction bottled for nearly a century in Chicago, describe the polarising spirit’s taste. And now the brand, renowned throughout midwestern bars as a Chicago rite of passage, has launched a new campaign as it seeks to expand into new markets, grow brand recognition and build upon its lore. The 'Malort Tastes Like' campaign encourages people to taste it for themselves and share their own take on how it tastes, with the ultimate prize of getting your own colourful descriptor as the name on the label. VIEW 4 OUTDOORS
 This year, tickets to Way Out West Festival sold out earlier than ever. With no tickets left, the FOMO kicks in hard. This year’s festival brings a star-studded line up to the stage, featuring international heavyweights like Charli XCX, Chappell Roan, and the legendary Iggy Pop. People start saying they’d give up just about anything to get one. And Kidney tops the list. VIEW THE CONCEPT
 What started as a side project turned into an immersive weather platform for SuperHeroes in their latest creative project that uses AI to not only predict the weather, but also paint it. 'Weather on the Gogh' merges meteorological data, machine learning, and fine art to deliver the forecast through the expressive lens of Vincent van Gogh. The site transforms real-time weather into a living Van Gogh painting using custom AI trained on 150 of the artist’s works. VIEW THE CONCEPT
 A report on Living Standards by the Resolution Foundation found that Black, Asian and ethnic minorities losing out on an estimated £3.2bn (see notes to editors for details) every year in earnings thanks to the ethnicity pay gap - a year in wages compared to white colleagues doing the same work - it’s clear that inequality comes at an enormous cost. Now, workplace equality champions People Like Us have issued a powerful reminder that it’s time to pay the bill. VIEW THE CONCEPT VIEW THE 2 ADS
 O GLOBO, one of Brazil's leading and most respected newspapers, has announced it is providing free access to its comprehensive coverage of immigration. This initiative is part of "Bring Down Paywall" campaign, developed in partnership with Asia, part of Omnicom Group, aiming to foster public debate and combat misinformation about immigration. The decision applies to all content addressing migration policies, population displacement, and the social and economic impacts of immigration—topics of increasing urgency in Brazil and globally. According to the International Organization for Migration's (IOM) World Migration Report 2024, there are 281 million migrants worldwide. In Brazil, more than 68,000 asylum applications were registered in 2024, marking a 13% increase from the previous year. VIEW THE CONCEPT
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