 This week's guest judge is Charles Baylis, Executive Creative Director at ATime&Place in Melbourne. Winner: KFC ' Let There Be Cake'. KFC Thailand's "Let There Be Cake" stands out for its smart blend of humour, strategy and craft. Reframing chicken as a celebratory food is a clever move, especially for a brand marking their 40th.
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 Less than 3% of Thailand’s population donates blood – significantly below the level recommended by the World Health Organization (WHO) – despite an ongoing national demand. The National Blood Centre, Thai Red Cross Society has partnered with SuthisakStudio, the Advertising Association of Thailand (AAT), and the Marketing Association of Thailand (MAT) to create a compelling public service campaign calling on a new generation of blood donors. The campaign, titled Blood Connect, harnesses creativity and emotional storytelling to spark meaningful social action—particularly among Gen Z, who are emerging as a powerful force for change. VIEW THE SPOT
 When your stomach starts talking to you, reach for Wonderful Pistachios, The Don't Hold Back Snack. Or see if there’s a guy in there. VIEW THE SPOT
 Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham. VIEW THE SPOT
 Creative PR agency The Romans and UK for UNHCR, the UN Refugee Agency’s national charity for the UK, have launched a new earned-first campaign for Refugee Week 2025. Fragments of Hope is a celebration of the resilience and contribution of people who have rebuilt their lives in the UK after being forced to flee conflict and persecution, created in collaboration with renowned sculptor and artist Billie Bond. There are now more than 122 million people displaced by conflict and persecution worldwide. Behind every number is a personal journey of survival and hope. In honour of this, UK for UNHCR’s latest campaign centres around a unique Kintsugi tea set that reflects the individual stories of six storytellers VIEW THE SPOT
 Octopus, Hong Kong’s most widely used payment method, teams up with DDB Group Hong Kong to launch 'Octopus Go' - a new brand platform marking a new era of accessibility, with Mobile Octopus now also available on Android and therefore on virtually every smartphone in the city. VIEW THE SPOT
 Groupe MAG – a benchmark in the Quebec agri-food industry – is ringing in the summer by taking its flagship product, mayonnaise, to new and innovative heights. Since heat and mayonnaise don’t mix well, the company teamed up with LG2 to design the Fridge Label: a label made with silica aerogel, an insulator developed by NASA, that keeps jars of mayonnaise colder for longer. VIEW THE SPOT
 Coach has released the new chapter in its Soho Sneaker campaign, 'Not Just For Walking,' starring global ambassador and actor Charles Melton. Featuring a playful campaign film that nods to the tradition of Hollywood thrillers and an expressive portrait of Charles captured on set, this latest chapter extends the campaign in a new direction while underscoring the Soho Sneaker’s versatility as a vehicle for self-expression. This content also supports Coach’s brand purpose, the Courage to Be Real, a platform to inspire people to embrace all the facets of who they are with confidence. VIEW THE SPOT
 The Ranveer Singh Family Vacation campaign from Serviceplan Middle East taps into a simple truth - over 500 million Indians are active WhatsApp users, and for many families, group chats have evolved into virtual living rooms where everything from dinner plans to holiday destinations are debated with passion, emojis, and a flood of stickers. Experience Abu Dhabi built the campaign on the insight that “most Indian family holidays begin with a text message on the family group.” VIEW THE SPOT
 No matter if its world-renowned superstars or weekly five-a-side players, football games all around the globe share a long-suffering problem: diving. Is it the lack of sportsmanship? The melodrama? Or just the fact it goes against the purity of our beautiful game. Anyone who loves football can agree that diving has gone too far. But thankfully, at long last, the real cause has been identified. In an ironic, humorous twist to the long-running diving narrative, Snickers is now suggesting that there’s been one achingly simple solution all along: hunger. The solution? A Snickers, of course. VIEW THE SPOT
 Lucky Day, known for the award-winning Google Year in Search campaign, has teamed up with Öpinionated and director Ryan Booth to create a dynamic new commercial for Adidas. Featuring Lionel Messi and Patrick Mahomes, ‘Come On Push’ is part of the Adidas ‘You Got This' campaign, and showcases a lively interplay between performance and pacing. VIEW THE SPOT
 Car parks tend to bring out the worst in us. We lose our patience, our manners, and even our humanity. It’s as if we become less commuter and more… creature. To counter this, UPark developed an app to give drivers greater control over their parking experience. No more circling endlessly, last-minute rushing, or second-guessing. To launch this app, we used a cast of loveable car park creatures. Each one embodying a familiar parking frustration, all of which our app could solve. These cute characters didn’t just capture Adelaidean’s attention, but their hearts. Our carpark creatures not only driving awareness around our app, but parking themselves firmly in local culture. VIEW THE 4 SPOTS
 Testicular cancer is the most common cancer amongst young men aged 15 to 35, but also one of the most treatable forms of the disease if caught early – usually via a self-check. However, young men don’t often think about their health, especially down there. VIEW THE CONCEPT
 Viewed through the lens of sports, and with Gray’s bold, cinematic approach, #GetMoneyFit is not only a powerful visual metaphor for discipline, ambition, and endurance, it punches through the mediocrity of the banking category to motivate South Africans to rethink their relationship with their money - as something to sweat, something to work at, something that deserves a personal best. VIEW THE SPOT
 A new identity and the first campaign for mental health charity Frazzled. 69% of Brits make small talk every day, yet 45% never open up about their feelings. So we parodied formulaic, meaningless chats with a film where characters speak generic descriptions of dialogue. This first-of-its-kind style was a hit on social, getting 145,000 organic views, shared by many celebrities and driving a 61% increase in sign-ups. VIEW THE SPOT
 KFC Thailand has launched a new film "Let There Be Cake" created via Bananas Johannesburg and Brains & Brawn Bangkok. VIEW THE SPOT
 There’s a kind of strength that shows up every day, yet often goes unnoticed. It doesn’t make noise, doesn’t ask for praise, but is always ready to give everything. That quiet, constant, and protective presence is the inspiration behind this campaign.We take the core qualities of our vehicles —power, load capacity, 360° vision, durability— and translate them into something more human, more intimate. Because behind each feature lies a familiar gesture: like a father who carries it all without complaint, who sees ahead to avoid danger, who pushes forward when there’s no strength left, or becomes a pillar when something breaks. VIEW THE AD
 Our client operates a small chain of boutique liquor stores & wanted to evoke a sense of warmth during winter and have listeners get a sense of sitting back & enjoying a glass of something special. PLAY THE SPOT
 Our new campaign for Mad Mex, ‘Bye Bye Bland, Hello Bold’, shows just how far people will go to escape boring lunches, and embrace bold, fresh flavour.It’s the first work under the brand’s new ‘Mad For !t’ platform, brought to life with a mix of practical effects and Generative AI to keep things fast and fiery. VIEW THE SPOT
 Progressive has launches its new purpose-driven short film, Inherit, alongside the insurance brand’s latest multi-year program, 'Open the House.' The Open the House initiative, unveiled earlier this month, is designed to address the unique challenges aspiring homebuyers face in their pursuit of homeownership. VIEW THE SPOT
 Advocacy organisation Egale is rallying Canadians to act with its new campaign titled ‘Hate isn’t history’, which references modern-day incidents of hate, against incidents from the late '50s, '70s and '80s. The campaign juxtaposes photojournalism, which informed how people saw the world forty and fifty years ago, and social media, which is how many learn about the world today. Unfortunately, the fight against hate is as urgent today as it was decades ago. 2SLGBTQI people still encounter acts of discrimination or violence simply for existing, and with increasing frequency. VIEW THE 2 SPOTS
 If you’re not flying RHO Airlines, you need an upgrade. This is not your average airline. There are no delays, no chicken-or-beef existential crises and no jetlag. Just dust, speed, and the kind of lift-off that makes your heart sit in your throat. When your client is RAM Middle East and they ask for a campaign to launch the all-new RAM RHO 1500, you turn car specs into a spectacle. Publicis Middle East saw more than a truck. They saw an aircraft. The RAM RHO is a lighter, faster, more agile beast with 540 horsepower. VIEW THE SPOT
 Before we knew how to start, take curves or accelerate towards our dreams, Dad had already traveled a long way for us. With effort, with mistakes, with wisdom built kilometer by kilometer, he was the one who traced the first route. VIEW THE 3 ADS
 To highlight the long-lasting freshness of Iki Mini Gel Air Freshener by connecting it to quirky, memorable facts that share a common time span: 21 days. VIEW THE AD
 This Father’s Day, the Aruba Tourism Authority honors the lessons we learned from Dad and invites us to relive them together in a place made for reconnecting. VIEW THE 2 ADS
 Based on a common behavior we observed in supermarkets, specifically around Oreo shelves, we created a campaign that highlights real decisions people make when giving in to a craving. The goal was to make visible something that already happens naturally: someone choosing Oreo and leaving another product out of place. VIEW THE 5 ADS
 To launch SuperPet's new collection of dog leashes, collars and harnesses we tapped into an insight every dog owner can relate. When people go out to walk their dogs they couldn't care less about their outfits. They even go out in ther pajamas. VIEW THE 4 ADS
 In a bold and brilliantly bonkers stunt, BBC Creative has turned influencer Morgan James into a human-sized ad campaign - by strapping a giant 48-sheet billboard to his back and sending him hiking across East Sussex. This unusual campaign marks the launch of the new season of Race Across the World, VIEW OUTDOOR
 Wolt, the technology company known for its local commerce platform, launches a new international campaign featuring Owen Wilson as its first-ever brand ambassador. Written and directed by Nat Prisco of Arts & Sciences and made in collaboration with MacWell & Talent Republic, the film highlights the ease and everyday value of Wolt+, the company’s popular membership program, available across all Wolt markets. Owen, known for his laid-back, relatable humour, brings his signature charm to the start of a collaboration with Wolt - VIEW THE SPOT
 As world leaders gather in Canada for the G7 Summit, where critical global issues are debated, a new initiative from international non-profit One Drop, in partnership with creative agency VML, is set to challenge the agenda. The One Drop Foundation is bringing attention to 'The Unfair Glass,' a powerful, tangible representation of the global water crisis, designed to provoke discussion and action among world leaders. 'The Unfair Glass' is a double-walled drinking glass, custom designed with its outer layer permanently filled one-quarter of the way with contaminated water. This innovative design turns the glass into a data visualisation that you can drink from. It also serves as a constant reminder that one in four people worldwide VIEW THE SPOT
 In an era defined by artificial intelligence, it is becoming increasingly important to know who is a real human online. World – a revolutionary identity and financial network co-founded by Sam Altman and Alex Blania – recently announced its official launch in the United States with a creative campaign and a series of transformative partnerships designed to preserve humanity in digital spaces. With over 27 million participants and nearly 13 million verified humans across more than 20 countries, VIEW THE SPOT
 In BMW’s new brand campaign from Jung Von Matt, an octopus performs an impressive underwater waltz - powered by a central nervous system. A metaphor for the unique performance of BMW’s new central control unit: the BMW Heart of Joy. BMW first unveiled this innovative control computer VIEW THE SPOT
 GREY GOOSE, the quintessential French vodka, is proud to premiere 'GREY GOOSE Hôtel,' a new global campaign launching with a series of creative shorts starring Oscar-winning actor Zoe Saldaña. The films were brought to life by GREY GOOSE vodka’s newly awarded creative agency of record, BBH USA VIEW THE 2 SPOTS
 Hellmann's Mayonnaise is building on its 100+ year legacy as the world’s No.1 mayonnaise brand with the launch of its new campaign, ‘Bring Out the Best,’ aimed at celebrating its enduring role in people's lives as a product that elevates any meal. VIEW THE SPOT
 At the heart of the campaign, created by Southpaw is a breathtakingly simple but emotionally supercharged idea: to a child, even the smallest moment of play with a parent can feel like the biggest game in the world. The hero film pairs warm, wonderfully ordinary user generated content of real families playing together, with the soaring sound of the world’s most iconic sports commentaries. The juxtaposition is surprising, moving, and unforgettable. Transforming these fleeting family moments into epic, celebratory highlights of childhood. VIEW THE SPOT
 American Express Global Business Travel (Amex GBT) , a leading software and services company for travel, expense, and meetings and events, is taking a bold step forward by launching its first brand campaign: Great Ideas Travel. The company has used relatable, human experiences to force a mindset shift on how individual travellers and business decision-makers think about business travel. VIEW THE SPOT
 AXA XL, part of the AXA Group that provides insurance and risk management products and services for mid-sized companies through to large multinationals, and reinsurance solutions to insurance companies globally, is launching a new campaign: 'Facing into risk for a future to be imagined'. In an increasingly connected and unpredictable world, businesses that are innovating and driving progress must navigate many complex risks. In line with the brand’s global strategy, AXA XL partners with clients to understand and protect against the risks of today and of tomorrow. This bold campaign from Publicis Conseil aims to increase brand awareness, emphasising the brand’s culture, vision and expertise. Featuring a retro-futuristic art direction, the initiative sets the insurer apart in a competitive landscape, emphasising AXA XL’s forward-thinking culture. VIEW THE SPOT
 Most city runners stick to the same path. It’s easy to follow, easy to get home from, but it’s rarely exciting. Through its new campaign: ’Stop Running in Circles’, Lime offers Stockholmers a reason to take the longer, unfamiliar route, with a free ride home as the reward. VIEW THE SPOT
 Milk has never really been popular among teenagers, especially when compared to soft drinks or other beverages that feel more fun and exciting. Combined with childhood trauma from being forced to drink milk, this has led Thai teens to consume less milk than their peers in other countries. CP-Meiji has introduced two new flavors of Meiji Pasteurized Milk - Kyoho Grape and Fuji Apple VIEW THE SPOT
 When a big game’s on, the streets go quiet. The neighborhood courts? Empty. No one’s out kicking a ball. Because everyone’s inside, eyes on the screen. Not just watching, they are playing on Te Apuesto, Peru’s biggest betting house. VIEW THE 2 ADS
 The cost of living may be going up. But in a Suzuki Vitara, the cost of really living is going down. VIEW THE SPOT
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As at Jun 26, 2025.
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