 This week's guest judge is Sam Stuchbury, Founder and Executive Creative Director at Motion Sickness, Auckland. Winner: Campari ' The Bartender'. A simple script that lets Mads Mikkelsen do what he does best. Shot on location during the Cannes Film Festival, it's sophisticated with that slightly sinister edge Mads is known for. And, it kinda made me want to drink a Campari - which I think might be the point.
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 Ever imagined your favourite book characters literally leaping off the pages while you read? Singapore’s National Library Board (NLB), in partnership with technology provider Snap and agency LePub Singapore, are exploring the use of Spectacles, Augmented Reality glasses powered by Snap OS, to enable readers to be immersed in the different worlds of the story they are reading. Developed for Snap Spectacles, the experience with books and stories will be enhanced with audio-visual AR effects in real-time. The Augmented Reading experience is currently in beta testing and will be available for readers to try out later this year. The Augmented Reading experience provides a complementary auditory dimension to reading, playing ambient music and sound effects in real-time. This sets the mood and immerses readers in the story. The Augmented Reading Lenses work by scanning the book while the person is reading it, and uses text recognition and machine learning to provide audio and visual effects. This includes creating soundscapes that use suspenseful music to set the scene, sound effects like doors creaking or distant chattering, plus visuals and effects that complement the storyline. The reader can also share their experience, including virtual artefacts they may pick up through the AR Spectacles. VIEW THE CONCEPT
 To launch the all-electric version of one of its bestselling passenger vehicle in Europe, Ford is releasing 'On the Prowl,' a high-energy campaign from Wieden+Kennedy, introducing the Puma Gen-E. Set to the iconic track 'Ev’rybody Wants to Be a Cat,' the hero film follows the Gen-E prowling city streets, trading sly glances with feline friends and electric characters alike. It’s sleek, nimble, and cat-like by design…right down to the claw-shaped headlights. VIEW THE SPOT
 While puppy owners often spend months preparing, new kitten parents are more likely to dive in without a plan - assuming their pet will instinctively fend for itself. To support this growing group of unprepared but devoted cat owners, the WHISKAS brand, a trusted leader in cat food since 1958 and part of the Mars family of brands, has launched a new global campaign with AMV BBDO, aimed at guiding them through early kittenhood VIEW THE 2 SPOTS
 Fight with all of your might is the message in this new spot for TVGlobo,Brazil VIEW THE SPOT
 We wanted to bring Tre’s promise – “The finest thing you can give is a little more” – to life in a simple, real way. So on Mother’s Day, we filled our logo with 500 red roses and invited people to take one for their mom. A small gesture that made a big impact. The response was overwhelming – all the roses were gone in just 90 minutes, turning a billboard into a warm and generous moment. VIEW OUTDOOR
 To help IKEA celebrate 50 years in Australia, we released the world’s first-ever flat-packed FLIP FLÖPS, which yes, must be assembled yourself. Fusing a key brand cue with a national icon sparked a media and social media frenzy. The hyper limited-edition item was made available for customers to win, and each of IKEA Australia’s co-workers received a pair. With the right amount of böunce, cömfort and cushion – the flat-pack FLIP FLÖPS were the perfect way to say thanks to Australians for welcoming IKEA into their homes for the last five decades. VIEW OUTDOOR
 BBH Dublin has unveiled a new campaign for Tesco Ireland, putting a witty spin on the age-old question of value, and proving once and for all that when it comes to Tesco, you 'can’t argue with that.'. Launching nationally on May 27th, the campaign brings new life to the Tesco Value platform, shifting away from just price-match mechanics and embracing the emotional satisfaction of a shop well done. At the heart of the creative is a simple but powerful insight: VIEW THE SPOT VIEW OUTDOOR
 Following the launch of the flat-packed FLIP FLÖPS, IKEA Australia is back with another bite-sized cultural moment to mark its 50th birthday – this time, quite literally. IKEA is celebrating 50 years in Australia with the creation of the ultimate snack, the Meatball Party Pie; a nostalgic, limited-edition mash-up of two cultural icons – the beloved Aussie party pie and the IKEA Swedish meatball. VIEW THE SPOT
 When does vacation really start? According to Air Canada’s latest campaign, the answer might surprise you. In their newest spot, created by FCB Toronto and directed by Holiday Films’ Ashkan Memarian, the brand invites travellers to reconsider the moment they shift into vacation mode, suggesting that with Air Canada, it might start well before landing. VIEW THE SPOT
 Morrisons and Leo Burnett UK is highlighting Morrisons' direct relationship with British farmers and fisherman as well as its commitment to getting quality produce onto the nation’s tables in its new integrated brand campaign, Fresh from Market Street. At the heart of the campaign are three 30” films – Fish, Veg and Meat – directed by award-winning filmmaker Nick Ball, VIEW THE 2 SPOTS
 Scalex is an annual collecting and modeling event with a social focus, where the proceeds go to the Fundación Santiago Corazón, an entity that seeks to help children with heart problems. VIEW THE 5 ADS
 Knowing English is a powerful tool that not only gives you job opportunities, but it can also fulfill a long-cherished dream like being in front of the big screen. VIEW THE 4 ADS
 When we think of demanding jobs, our subconscious always thinks of offices, security, hospitals and many other jobs where it is necessary to be alert. But there are others that also require the same priority, those jobs that many ignore but whoever performs them also needs to be awake to make a living. Café Intenzo is with them immersed in a disruptive campaign message from another point of view. VIEW THE AD
 Drink and drive can take you anywhere, just not home.With a powerful message, we launched our new campaign for Yellow May (Maio Amarelo) alongsideCVC Veículos. Addressing a crucial theme that demands drivers' attention – the risks of drinking and driving – our creative approach delves into the distorted vision of someone under the influence, revealing the devastating consequences of "just one sip.""Drink and drive can take you anywhere, just not home." A simple, strong, and direct message that embodies CVC's commitment to life and road safety. VIEW THE 5 ADS
 On Wednesday May 28, it was Mate vs Mate and State vs State as Aussie Rugby League's annual main event kicked off. It was euphoric and torrid viewing, as it always is. So in front of the TV, there was no better way to load up on oodles of protein and iron from perhaps a less expected, but acutely delicious source. Rugby League lovers were suddenly luvving a duck for dinner. VIEW OUTDOOR
 On National Grandparents Day, food brand Oma’s Soep, together with 100 restaurants across the Netherlands, puts seniors in the spotlight with the initiative: “A Table for Two Against Loneliness.” Everyone who comes to dine on Wednesday, June 4th with a grandparent or another elderly person only pays for themselves - the meal for the older dining companion is free. Oma’s Soep and 100 restaurants across the country – from Amsterdam to Maastricht VIEW OUTDOOR
 Pimples are an everyday challenge for teenagers to deal with. However, anti-acne patches have now become a fashion trend. That’s why we’re using them to bring back Gen Z learners who have left Duolingo. In partnership with Starface, we introduce Reminder Patches. A special edition of the famous stickers with our reminders written on them to motivate young people to return to the app. VIEW OUTDOOR
 Part of “Cheers to the Superstitious Fans” platform, the new Heineken campaign, ideated by creative agency LePub, celebrates the wildest, most original superstitions that make football fans truly hardcore. Half of football fans have matchday rituals – and nearly as many (46%) believe their superstitions can influence the score. So, the brand kicked off a global social-media recruitment featuring Heineken ambassadors and football legends Virgil van Dijk and Jill Scott MBE, calling on women’s football fans to share their most devoted match day rituals ahead of the UEFA Women’s Champions League Final in Lisbon on May 24. VIEW OUTDOOR
 In a world overwhelmed by doomscrolling and digital burnout, dentsu Philippines is helping Filipinos to Learn to Pause, in its campaign for holistic mental health and well-being organisation, MindNation. Amid the endless loop of social media and information, many are constantly connected but increasingly disconnected from themselves. VIEW THE CONCEPT
 Our phones are built with sounds that are designed to keep us awake and alert.Which is great during the day, but not so much when it’s time to go to sleep. So to encourage people to put their phones to sleep when it’s time to go to bed, we recreated three iconic lullabies using 17 of these well known phone sounds. Each lullaby played on music streaming sites before it was time to go to bed. PLAY THE 3 SPOTS
a Coach gives his/her team some food-for-thought in an inspirational Locker Room speech. PLAY THE 2 SPOTS
 &FRIENDS partnered with Campari and AKQA to create a new campaign starring Mads Mikkelsen as a Campari bartender, reimagining the classic negroni with his own distinctive twist. At the heart of the campaign is a 72-second film that transforms the iconic cocktail serve into a moment of cinematic drama. Known for his roles in Casino Royale and Another Round, Mads delivers a captivating performance, . VIEW THE SPOT
 German telecom brand O2 Telefónica is taking a fresh approach to an old industry pain point: home network installation. In its latest campaign, created by Serviceplan Bubble, O2 uses an unexpected hero — a talking fish — to deliver a message that feels just as surprising: free home network installation, offered by no other provider in Germany. VIEW THE SPOT
 When a magic portal opens in their office, a group of intrigued co-workers find their day - and themselves - delightfully transformed. VIEW THE SPOT
 Dove has partnered with Fresh Film and director Mary Fix to launch a compelling new campaign spotlighting its aluminium-free deodorant. Filmed in London, the film marries Dove’s commitment to promoting natural beauty with Mary Fix’s fresh visual storytelling. VIEW THE SPOT
 If you recognize the songs that turn 40, it's a sign that you're closer to your first checkup de prostate. Graphic campaign in PRINT, PRESS and OUTDOOR. VIEW THE AD
 The GWM Cannon Alpha Plug in Hybrid makes towing, driving, and charging more effortless. With hybrid power, 3.5-tonne towing capacity, and a 110km pure electric 4WD range, it turns hard work into light work. VIEW 2 OUTDOORSVIEW THE 2 ADS
 The murder trial of Kazakhstan’s former government minister, who killed his wife Saltanat Nukenova, gained global attention. Saltanat’s name became a symbol of the fight against domestic violence. Soon after, Parliament passed the Law criminalizing domestic abuse. People called it ‘Saltanat’s Law’. VIEW OUTDOOR
 LPL Financial LLC teamed up with Oscar-nominated actress Anna Kendrick to ask the provocative question “What If You Could?”, paired with Kendrick’s characteristic charm, as part of a new nationwide push crafted by creative and media agency Zambezi. The integrated campaign includes a TV spot and a series of linear, digital, audio, social, OOH, print, and search advertising that will run across business, sports, and lifestyle outlets throughout the country. VIEW THE SPOT
 Warwick Thornton joins forces with The Westerman Jilya Institute to create the ‘Change Direction’ short film, addressing the suicide crisis in Aboriginal communities. VIEW THE SPOT
 How do we let same-sex couples be themselves while being included in 700 years of tradition? We created ‘The Proud Pair’: the first ever ‘Phoenix-Phoenix’ and ‘Dragon-Dragon’ bangles. VIEW OUTDOOR
 Care isn't some slogan on a wall at Allianz. It's baked into the company and informs everything they do. So, to launch Allianz's new brand platform - Care You Can Count On - we didn't just want to talk about it, we wanted people to feel it. 'Flight of The Finch' is an emotionally stirring film from Oscar-nominated director, Michael Gracey, that embodies Allianz's instinctive brand of care through the extraordinary journey of a mother finch on a stormy quest to protect her egg. VIEW THE SPOT
 UN Women Sweden are breathing new life into century-old protest signs in a bold new initiative – Signs of the Times – to reignite the fight for gender equality. VIEW THE SPOT
 Created in partnership with Energy BBDO, “That’s What Makes Jack, JACK” is a bold, rootsy return to what made Jack Daniel’s an icon. Once the whiskey of choice for cultural legends like Sinatra and the Rolling Stones, Jack is reinforcing its status as a badge of independent spirit for a new generation. The campaign is built on a strategy of embracing Jack’s maverick spirit and highlights everything that makes Jack unique VIEW THE 3 SPOTS
 Addiction to hard drugs is one of the leading causes of death and serious mental illness in young people. At Fundacion Sr we have a support group to get the victims off the streets and rehabilitate them. VIEW THE 2 ADS
 Insight: It's common for everyone to look up at the sky and, at some point, start seeing familiar shapes in the clouds. Letting our imagination run free.Idea:With beautiful compelling images of clouds and a skyline, and just enough information for people to connect the dots. we took this insight and turned it into our new destination campaign for Aeroméxico, making it clear that wherever your imagination takes you, we can take you there. VIEW THE 3 ADS
 In Guatemala, chicken isn’t just an ingredient—it’s at the heart of every celebration, including Mother’s Day. On this special day, families come together to cook for the moms who fill our lives with love.That’s why the country’s most beloved chicken brand celebrated Mother’s Day from the heart—literally. If you look closely, chicken takes the shape of a heart. Inspired by this, the brand created ads showcasing the most popular recipes prepared on this day, honoring the love that fills our tables. VIEW THE 3 ADS
 hile other carriers charge for everything down to a handbag, Corsair includes two checked bags at no extra cost for travelers under 29. To promote the offer, Australie created a campaign built around a visual hook inspired by a well-known budget-friendly lifehack: layering on clothes to avoid baggage fees. The clever campaign channels this insight — there’s no need to wear your second suitcase — you can pack it, bring it, and maybe even leave space for souvenirs... VIEW THE 2 ADS
 Music and gaming go together. Nothing helps you immerse into the game like music, aiding with focus and enhancing the experience. With Africa’s gaming community growing exponentially, Spotify wanted to start the journey to becoming the go-to music streaming platform for the SSA gaming community. How? By creating a first-of-its-kind gaming arena, powered by music. Literally. VIEW OUTDOOR
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New print from Inbrax, Chile for Fiat
