 This week's guest judge is Tom Murphy, chief creative officer, VML North America. Winner: Dunkin' ' Battle of the Coffee Brand Bands'. Last Super Bowl, the DunKings came out of nowhere and stole the show. Ben Affleck and Matt Damon poked fun at themselves as members of a wannabe Boston boy band. This year's sequel does not quite live up, but it's still a lot of fun. The wardrobe is even more garish, and Jeremy Strong is hilarious as he goes 'full method' in a vat of Dunkin' coffee.
read more
 The campaign is releasing two distinct efforts today, reaching two unique audiences. The first speaks to parents and those with youth in their lives — relatives, caregivers, and neighbors — and the second reaches health care professionals who are on the front lines and are trusted messengers for patients' health and safety. Both components of the “Agree to Agree” effort are based in common ground. They raise awareness of the fact that everyone — including gun owners and non-gun owners — VIEW THE SPOT
 DoorDash is continuing its campaign to attract Dashers in a new spot developed by Quality Meats, in collaboration with DoorDash’s internal creative studio Superette. The third ad in the series under DoorDash’s 'Your Door To More' brand platform highlights how dashing gives gig workers control over how they earn – providing cash when they need it to help tackle financial needs as fast as they arise. VIEW THE SPOT
 The campaign is releasing two distinct efforts today, reaching two unique audiences. The first speaks to parents and those with youth in their lives — relatives, caregivers, and neighbors — and the second reaches health care professionals who are on the front lines and are trusted messengers for patients' health and safety. Both components of the “Agree to Agree” effort are based in common ground. They raise awareness of the fact that everyone — including gun owners and non-gun owners — can agree that firearms shouldn’t be the leading cause of death for children and teens in this country VIEW THE SPOT
 We’re pretty much done with winter, right? Lincoln ventures into what’s just around the corner with its latest campaign: Spring Fever. Created by Hudson Rouge, Spring Fever is a visually captivating campaign that brings the Lincoln Spring Sales Event to life with a sense of renewal. The spot, directed by acclaimed French filmmaker Reynald Gresset and produced by Caviar, blends high fashion with high performance, culminating in a striking visual display of 3D florals crafted by top post-production house Preymaker. VIEW THE SPOT
 VML Singapore, a leading creative company, has partnered with menstrual care challenger brand Blood to launch the groundbreaking "Period Squad" campaign. This innovative initiative aims to challenge outdated perceptions and normalise conversations surrounding menstruation through a unique blend of cute characters, engaging content, and cutting-edge technology. VIEW THE SPOT
 dentsu Indonesia and Samsonite have launched Scholar Panel, an innovative noise-reducing solution that uses recycled luggage waste to address the harmful effects of aircraft noise pollution on children in schools around Indonesia’s Soekarno-Hatta Airport. dentsu Indonesia is the lead creative agency behind this impact-driven innovation, leading ideation to execution, conducting in-depth research, supervising the build, developing the advertising strategy, and driving PR communications. VIEW OUTDOOR
 Working in conjunction with the Ocean Spray team, we continued to develop the “Drink Different” campaign, built on the insight that Cranberry isn’t the obvious choice, but it’s a great one. The drink’s harvesting, flavour, look, health benefits, and devotees are all a little different to the norm, and that’s something we celebrate in this ongoing Digital and OOH campaign. VIEW 6 OUTDOORS
 The goal of this ad is to showcase the efficiency of Coopclean's cleaning products, emphasizing that no matter how dirty clothes get, what truly matters is creating good memories. That's why, when using Coopclean products, there's no need to worry—because the dirt will wash away, but the memories will remain. VIEW THE AD
 How to talk about a supplement for men that helps improve daily performance, ED, and overall performance without falling into clichés? Especially for a generation that is struggling with these issues, much younger. BraveRX took a fresh approach to men’s performance supplements—simple, science-backed solutions that deliver real results. No hype, just better energy, focus, and endurance, proving that small changes can make the biggest impact. VIEW THE 2 ADS
 Call out the hypocrisy of congressional inaction on gun safety with Thoughts & Prayers Toilet Paper. This real product is printed with social posts from politicians who offered "thoughts and prayers" after mass shooting tragedies while doing nothing else. Buy a roll and turn once-heartfelt but now meaningless words into the only thing they're good for: wiping your a**. Purchase now at www.thoughtsandprayersTP.com and www.shopchangetheref.org/products/thoughts-prayers-toilet-paper VIEW THE CONCEPT
 A daring egg gets behind the wheel, with a little help from a mystery driver, and takes on the obstacle course of a typical family home in order to make dinner shine in our latest 'Bring The Bright' campaign for Australian Eggs. VIEW THE 2 SPOTS
 Based (loosely) on real events, this spot playfully depicts the exact moment Vodafone's newly doubled network coverage comes into effect at different locations around Australia. Flirtatious bartenders, gravediggers, marauding llamas and ill-prepared rafters all feature in this new brand spot for Vodafone set to Patrick Hernandez’s bonafide banger ‘Born to be Alive’. VIEW THE SPOT
 LBC Express Inc. wanted to create some buzz to remind people of their long-standing heritage as the Philippines’ oldest courier service provider. Since their reliable shipping and logistics services allow them to carry away things from one place to another, no matter how far, we made a film about something that gets people carried away…their emotions. The film starts when a man at work receives a potentially life changing phone call. He decides to burn bridges with his colleagues and boss by being smug, cruel, and blunt, only to realize that he made a huge mistake and got carried away by his emotions. He then tries to play it off as a joke as he awkwardly goes back to his desk and resumes his work. VIEW THE SPOT
 We worked with BIC to launch their new EasyRinse razor, featuring advanced anti-clog technology for a faster, smoother and cleaner shave. Using an impactful “Before” and “After” key visual, we demonstrated how the Easy Rinse effortlessly glides through hair without clogging, offering a clean, smooth shave with ease. This clear contrast helped emphasize the product’s performance and convenience. VIEW THE SPOT VIEW 5 OUTDOORS
 "Los Bunkers" star in a new advertising campaign that brings to life the first short film of a Chilean band and an automotive brand. VIEW THE SPOT
 Telstra and +61 have partnered with director Dan Tobin Smith and art director Rachel Thomas to bring Telstra’s seamless Home Internet experience to life with a visually striking campaign. Utilising a practical theatrical set and thousands of colourful dominoes, the striking films celebrate beautiful internet performance. The bespoke set was built for real in a large studio space with talented set designers, including some of the world’s best domino experts. VIEW THE 2 SPOTS
 Bord Gáis Energy, the energy provider serving over 730,000 residential and business customers across Ireland, has launched its most significant recruitment campaign to encourage consumers to switch to a SMART plan with the launch of the strategic and creative platform ‘Need More Zenergy? Think Smart’. VIEW THE 2 SPOTS
 The Royal Air Force (RAF), in collaboration with creative company House 337, has launched its most ambitious recruitment campaign yet for the RAF Reserves. The groundbreaking campaign, live from February 24, 2025, marks a significant milestone for the RAF Reserves with its largest media spend to date and introduces an innovative approach to geo-targeting designed to reach new audiences. The campaign, titled ‘Reserves - Find Something More’, is a full-funnel initiative aimed at inspiring individuals aged 18–45 to consider part-time service in the RAF Reserves. VIEW THE SPOT
 LinkedIn has unveiled its new social-first campaign, ‘Got Itchy Feet?’ by VCCP to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease. The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs and goals. VIEW THE 2 SPOTS
 The Canadian Museum for Human Rights launches Love in a Dangerous Time: Canada’s LGBT Purge. For almost 50 years, the Government of Canada systematically investigated, harassed, and fired 2SLGBTQI+ members of the federal public service, the Canadian Armed Forces, and the RCMP. This official policy, now called “the LGBT Purge,” destroyed thousands of careers and shattered countless lives. VIEW THE SPOT
 The United State's All Volunteer Force needs people to protect its country. Yet, according to the Joint Advertising Market Research & Studies (JAMRS) - a program within the Department of Defense - a record-high number of young Americans (16-24) never even consider military service. Gen z is navigating a vastly different landscape than previous generations - delayed milestones, financial pressures, and social media-driven culture are reshaping their definition of success. VIEW THE 2 SPOTS
 “Don’t like watching ads? Watch cat reels instead.” In a bold move, easypaisa has launched a broadcast and digital campaign which might just be the most candid in the advertising industry. By claiming that people don’t like watching ads, just like people don’t like difficult banking, easypaisa has made an innovative announcement of their new expansion. The largest fintech in Pakistan recently announced their evolution to becoming the country’s first digital bank. To disseminate the news, in collaboration with BBDO Pakistan and IMPACT BBDO, VIEW THE SPOT
 Škoda is launching its first electric compact SUV, Elroq, with a global campaign highlighting how curiosity can lead to inspiration. “Be More Elroq”, created by FCB London, centres around the idea that everything in the world – including chipmunks, clouds and raccoons – can be a source of inspiration if you’re curious enough. The 45-second hero film opens on a chipmunk sitting surrounded by nuts in a completely stripped-back, green world. VIEW THE SPOT
 DIRECTV, the sports and entertainment pioneer known for pushing boundaries in sports and streaming, is kicking things up a notch with a fresh, fun, and downright hilarious campaign from TBWAChiatDay LA that continues to reinforce its satellite-free messaging, albeit with a new twist. Popular actress, comedian, and writer Kristen Schall joins the ranks of DIRECTV’s iconic 'perturbed pigeons' VIEW THE SPOT
 They get the food there fast in a new spot for Swiggy VIEW THE SPOT
 Cheil Worldwide and electriclime° Korea have teamed up for a new global film for the Samsung Vision AI technology. Promising the next big thing in television, Samsung Vision AI creates an entirely new TV watching experience as it starts to talk and gives the consumer a new future of technology. The product was unveiled at CES 2025 in Las Vegas, which is a proving ground for breakthrough technologies and global innovators. VIEW THE SPOT
 NZ Transport Agency Waka Kotahi (NZTA) have launched a powerful new campaign that confronts New Zealanders with the harsh realities of driving under the influence of drugs. The campaign, introducing the plea “Don’t Let the Drugs Drive”, is the first step in a comprehensive platform designed to tackle this pressing issue on our roads. VIEW THE SPOT
 McDonald’s Germany has teamed up with H.P. Baxxter, the iconic frontman of Scooter, to launch a sizzling new campaign celebrating the irresistible crispy McCrispy. In this one-of-a-kind collaboration, H.P. Baxxter has temporarily rebranded himself as Cris P. Baxxter, a playful nod to the crispy delight that is taking over taste buds across Germany. But that's not all - H.P. Baxxter together with Scholz & Friends have taken it a step further by reimagining his legendary hit song “Maria (I Like It Loud)” into a fun, crunchy anthem: “McCrispy (I Like It Laut)”. This custom version of the track is a perfect fit for the campaign and will undoubtedly have fans rocking out while they bite into their McCrispys! VIEW THE SPOT
 Tesco Clubcard is turning 30 and to celebrate 30 years of rewards for customers, has worked with BBH London on a campaign that reminds the nation of just how rewarding its membership can be whilst leaning into three decades of nostalgia. All media buying and planning for the campaign was handled by EssenceMediacom. Since its launch in 1995, Tesco Clubcard has given customers access to money, groceries and fuel as well as extra discounts with Clubcard Reward Partners on everything from flights and holidays, hotels and meals out to family days out. VIEW THE SPOT
 It’s no secret that youth mental health is at a critical juncture; 4 in 10 youth say that their mental health symptoms impact their everyday lives, and suicide remains one of the leading causes of death for young people. So, why is it that mental health conversations so often focus on the point of crisis while overlooking opportunities for early intervention? With that in mind, Jack.org, Canada’s largest network of young people supporting their peers in mental health, is taking a bold step to address this gap. VIEW THE SPOT
.jpg&width=200) Dissatisfaction with body image remains a persistent and dangerous problem. Research shows 91% of Australian women want to change their bodies. And this fixation on looks creates a cycle that impacts the next generation, with 77% of young people saying they’re in body image distress. VIEW THE 2 ADS
 The new outdoor campaign for REVO Insurance Spa in partnership w/ ISB Inusrance VIEW 3 OUTDOORS
 In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWARAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed “KFC Out-Doors”, this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut doors signaled the end of the day for businesses worldwide. But as KFC steps into a new era of non-stop fried chicken, those very doors have become symbols of its dedication to serving customers any time, day or night. VIEW 5 OUTDOORS
 1664 Blanc, the premium beer brand, is making a bold statement this season by stepping back into the world of fashion with an innovative campaign by Fold7. 1664 Blanc is pushing the boundaries of what beer can do by challenging convention and merging the worlds of beer and fashion. Not just comparing itself to luxury items, but behaving like one – embracing an attitude that is as stylish and playful as the industry it celebrates. VIEW OUTDOOR VIEW THE 3 ADS
 Papaya Solitaire is bringing satisfying order to the everyday hustle in a major new out-of-home campaign by independent creative agency You’re the Goods. The campaign breaks today and sees Papaya Solitaire – a modern, skill-based social tournament version of the ancient card game – taking over major OOH sites, including London St Pancras and Manchester Piccadilly. You’re the Goods was inspired to come up with the creative proposition, “Turn chaos into order”, by the object of Solitaire, which is to arrange seven columns of dealt cards into four neat piles, organised by suit and rank. VIEW 4 OUTDOORS
 Audi is releasing the latest in a series of eye-catching OOH executions as part of a wider campaign to introduce the new fully electric Audi A6 e-tron models as the benchmark in the premium EV segment within the UK. Created by BBH London, each element of the campaign will reveal key features, such as unrivaled range, fast-charging capabilities, and next-level technology, that set the A6 e-tron models apart as the future of electric luxury. VIEW OUTDOOR
 As the number of women killed in Ireland continues to rise, one thing is clear:violence against women cannot end without men's help. Allianz and Women's Aid wanted to help enable men to become allies in the fight against gender-based violence. VIEW OUTDOOR
 nib is using the computing power of digital billboards to help with vital medical research. Most digital billboards use only half of their CPU's processing power. So leading Australian health brand nib and advertising agency Dentsu Creative have partnered with Folding@home and Alliance Outdoor to put that remaining 50% to work. Developed at the University of Pennsylvania, Folding@home is a computer program that helps scientists develop new therapeutic treatments. VIEW OUTDOOR
 How do you inform hopeful holidaymakers of the strict Spring Break measures in your city, in an accessible and engaging way, without it feeling like a big lecture? Weave the message within a tantalising reality TV show teaser that grabs attention and keeps viewers hooked, and call it ‘Spring Break Reality Check’. Spurred on by the viral success of last year’s ‘Spring Breakup Campaign’, the City of Miami Beach partnered with longtime collaborators, VML, and production company, ALTERED.LA, to craft an extremely convincing campaign for their new (entirely fake) reality TV show about the dangers of breaking rules in Miami Beach. VIEW THE CONCEPT
 Razom for Ukraine, a non-profit organisation advocating for the nation on the international stage, announced today the release of the Air Raid Alarm Clock: An innovative device that displays air raid alerts from across Ukraine in real time, and whose unsettling sirens are designed as a wake up call to the politicians in the US and EU failing to support the country at this crucial moment. VIEW THE CONCEPT VIEW OUTDOOR
« First « Previous
Next »
Last »
1 of 1449
 Bestads PRO Membership is only US$30 per year: * Membership lets you access ARCHIVE videos, otherwise they are unavailable * Membership lets you download any video or image file (instead of paying US$5 per spot - so if you do 6 or more downloads a year, it makes sense to go BestadsPRO) More reasons to become a BestAds PRO member: * Full access to all of the bestads archives - going back to 2003. * Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003. * Full access to the bestads Members Directory - you can now view the pages of Bestads members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues! * Be a part of the global creative advertising community. BECOME A BESTADS PRO MEMBER
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year. As at Mar 1, 2025.
Executive creative director rankings
|
Gold sponsors
Silver sponsors
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year. As at Mar 1, 2025.
Executive creative director rankings
Creative rankings
Director rankings
Agency rankings
Client rankings
Production co rankings
Country rankings
The Best Ad Jobs
Retrieving latest jobs
Submit work
Past guest reviewers
- Tom Murphy, CCO, VML North Ame...
- Carmen Love, independent ECD a...
- Jen Speirs, Chief Creative Off...
- Hope Nardini, Global ECD, Grey
- Adam Bodfish, ECD, McCann Birm...
- Andrea Siqueira, CCO / partner...
- Gabriel Schmitt, global CCO, G...
- Ricardo Wolff, ECD, Innocean B...
- Mel Routhier, global CCO Healt...
- Bas Korsten, Global CCO, Innov...
- Robin Fitzgerald, CCO/Chairper...
- Rafael Pitanguy, deputy global...
- Nicola Wood, ECD, Ogilvy UK
- Pablo Naval, ECD, Havas HOY, M...
- Damisa Ongsiriwattana, co-foun...
- Mohammad Akrum Hossain, ECD, A...
- Roisin Keown, Founder/ECD, The...
- Seamus Higgins, CCO, R/GA, Aus...
- Katyana O'Neill, Associate CD,...
- Rich Levy, CCO, Klick Health,...
Latest news
Essential links
Visit Campaign Brief for Australian creative advertising news
|
 |