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Seen and noted
Sarah Silverman and Droga5 want Jews to gets their butts down to Florida for The Great Schlep.
www.thegreatschlep.com
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Tourism Australia's worldwide 'Transformation' campaign launched today and was conceived and ultimately produced by film writer/producer/director Baz Luhrmann.
After Luhrmann's experience collaborating with Revolver on his first and only previous campaign, Chanel's 'No.5: The Film' which starred Nicole Kidman, Luhrmann again asked Revolver to be involved. Luhrmann and his Bazmark production company teamed with Revolver and their award winning Director, Bruce Hunt, to execute the Tourism Australia production under Luhrmann's creative guidance.
Revolver also hooked in creative duo, Tony Banks and Paul Taylor of Day and Age, to work with Luhrmann on his concepts and knead the creative into script form.
In his role as producer/creative director on this project, Luhrmann worked closely with Bruce Hunt and Revolver's team, led by Executive Producer Michael Ritchie, nevertheless, the result is pure Luhrmann.
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Weiden + Kennedy commissioned David Fincher to direct the life-long journey of pro football players LaDainian Tomlinson and Troy Polamalu as their destinies collide in an NFL football game.
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VIEW THE SPOT (LOW RES)
Need a little love?
To help promote âA Little Love Storyâ (the show about a New Zealand dwarf who travels to America in search of his true love), personal ads for were placed below notice boards to give the impression that they had been put up by the dwarf himself.
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The âMSF Orienteering Competition 2008â is an event that supports Médecins Sans Frontièresâ delivering medical aids to inhospitable areas. Grey Hong Kong encouraged volunteers to participate in the event, and walk a preset route to help raise funds.
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Stihl power
Lew´LaraTBWA created campaign for Primus Beer - "The day of Primus with your buddies is the day of Primus with your buddies"
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A Tomas Jonsgarden directed spot for Forsman & Bodenfors, Sweden that once and for all answers the question: Were the good old times really that good?
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To raise the awareness of Retail Therapy, a Grey Hong Kong TVC was put on major television channels across Hong Kong â promoting happiness can be bought back for a cheap price at RetailTherapy.com.
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Grey Hong Kong realise a huge portion of the Hong Kong population lives a busy lifestyle where everything they do is fast. An example of this would be their eating habit. They opt for fast food and throughout the years, their intestines have passed all kinds of different food. This has led to the rise of colorectal cancer in Hong Kong. However, most people still feel unaffected by the risk. Grey's aim, therefore, was to come up with a tv commercial to raise awareness of colorectal cancer and the importance of early detection through examination.
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The crunch bunch
These are simple videos that entertain and intrigue while reinforcing the Vlasic brand's key attribute â the perfect crunch. The louder, the better! Created by Publicis & Hal Riney, San Francisco.
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Injection of effort
The âMSF Orienteering Competition 2008â is an event that supports Médecins Sans Frontièresâ delivering medical aids to inhospitable areas. The brief was to encourage volunteers to participate in the event, and walk a preset route to help raise funds.
VIEW THE IDEA
The same Kayaking Peanut, only in a bigger size is promoted in this print ad from O&M Indonesia.
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When the first British settlers arrived in Australia, they declared the land uninhabited and ready for settlement, even though the Aboriginal people had been living there for over 50,000 years.
To communicate the fact that if the British were to do the same today, it would be no different to what they did over 200 years ago, RazorJunior Sydney had a mobile billboard drive around London, declaring Australia as uninhabited -with free land for the taking.
From the footage we made an on-air promo for the new documentary series "First Australians".
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DDB Canada Vancouver's new spot marks Midasâ first original Canadian broadcast campaign in almost 10 years, as well as their first national marketing activity specifically for their tire products and services.
The campaignâs humorous approach encourages people to ensure their tires are ready for when they need them the most.
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Two radio commercials from TBWA Vancouver to educate 911 callers so they leave full address descriptions
PLAY THE FIRE SPOT
PLAY THE BREAK AND ENTER SPOT
Print campaign from Partners, Portugal for Corbis.
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