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Seen and noted
Great British Racing: No Favourites Here London creative agency BMB has delivered the first phase of work for British horse racing clients Great British Racing (GBR), the British Horseracing Authority (BHA) and racingâs Horse Welfare Board (HWB), to help improve engagement and public trust around equine welfare and safety within the sport. VIEW THE 5 ADS  In the US, the Latino workforce is taking high preference in positions that start from the bottom but end up ascending in an incredible way, if for that moment English is not part of your native language, then it will limit your future. Because English will be in the domniara company, for this reason we created a graphic communication to express in an ironic way how far you can go, with your knowledge.VIEW THE AD Everyday English Academy: Titanic Even the greatest creations have them in operation and the services for those who manage to create a historic success, "El Ttanicc" was one of them, but the immense ship lacked a great detail, the training of its employees since they were trained to speak languages , the mother language at that time, but added to the fact that the mechanical failures were not only a disaster, due to not mastering the English language VIEW THE AD  Australie.GAD's campagin for Corsair's new fully reclinable business class seats features the perceived duration of selected Corsair flights, proving that once asleep, tme just flies byVIEW THE 3 ADS  The Delete Institute is a Psychiatry institute at UFRJ (IPUB). They are a team of professionals in the areas of health, technology, communication and education. Since 2008, they have been carrying out research on the impact of technology on health and providing guidance on the conscious use of screens and digital addiction.VIEW THE 4 AD  The Big Mac wasnât as culturally BIG as it used to be. But there was a whole generation of people who could still list out every, single, ingredient thanks to an old 1974 jingle. So, 50 years later we brought it back. But, for a whole new generation. And once we taught them the chant, we turned the mistakes they made on social media into a series of OOH celebrating their fumbles.VIEW 2 OUTDOORS  You'd be surprised how common Endometriosis is, and that there is no real cure. The result is an extremely painful condition that affects girls of all ages, for the rest of their life. We needed to educate listeners using emotion, and we did so with a young female voiceover, and a strong story. PLAY THE SPOT  Launching the first campaign within the framework of the innovative new brand platform, a2 Milk® proudly introduces 'Tough Tummies'. This integrated campaign celebrates a2 Milkâs natural absence of the A1 protein found in most conventional milk. VIEW THE SPOT  Integrated creative agency MullenLowe today launches a new content platform, Princesses on Periods, for Bayer Consumer Health Brand, Dorival, in Central America. In these tales, Rapunzel, Sleeping Beauty and Cinderella arenât stuck in castles talking to animals; theyâre going to school, having fun with their friends, gaming on Twitch, sharing makeup tips and playlists⦠just living their best lives â and also, getting their periods.VIEW THE 3 SPOTS  âTrade Placesâ features a photo series of LGBTQIA+, London based decorating collective Corkyâs Painters, who share their experiences of being tradeswomen in a male dominated industry - all the while being transformed into their male counterparts through drag.VIEW THE SPOT  Renowned British creative Rankin photographed primary school children proudly showing their healthy teeth for the campaign which can be seen across OOH and social. The campaign also sought to explore and prototype concept toothbrushes â âThe Newfanglers Brushesâ â where we are exploring unique brushes with names like Fangtastic and Gap Getter.VIEW THE SPOT  Fall in love with wearing SPF every day! CeraVeâ¯AM Facial Moisturizing Lotion is Developed with Dermatologists and 3 Essential Ceramides to help restoreâ¯your skin's natural barrier.â It may just be love at first lather with The One Under Theâ¯Sun!VIEW THE SPOT  The city of Sao Paulo is considered one of the largest commercial centers in Latin America. It was in this shopping city that the Salvation Army chose to kick off its new âSalvation Hangerâ action. The initiative invites Sheraton Hotel guests to hang items of clothing on hangers as a donation to those who need it most. Signed by WMcCann, VIEW THE SPOT Frontline19: Sicker Than The Patients âSicker than the Patientsâ is a new integrated campaign created by adamandeveDDBâs Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. With over half of NHS workers suffering from poor mental health and with one in four NHS staff having considered suicide, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. VIEW THE SPOT VIEW THE 3 ADS  Everyone has experienced the bathroom woes of running out of toilet paper or not having enough toilet paper to complete the job. In a new, digital short entitled The Unraveling, Scott Bath brings this very relatable and common bathroom situation to the forefront.VIEW THE SPOT  The hero 30-second spot, âBring Your Dreams,â tells the story of Lisa, whose fintech startup idea stemmed from a universal desire among her peers to invest in companies aligned with their values. The spot begins on the day her company hit a billion users worldwide and transitions back to when she was hoping to turn her companyâs data into growth. It illustrates Lisa bringing her dream to Equinix, which provided the expertise, partners, and infrastructure to make it a reality. Another 30-second spot features Matt, a key player at a mid-level startup at the forefront of healthcare AI.VIEW THE 2 SPOTS  As the latest instalment of Plenty âLove is Messyâ platform by AMV BBDO, the campaign âVow To Cleanâ got real engaged couples who were willing to make the ultimate commitment and include a vow to clean in their wedding vows. VIEW THE SPOT Dove: 10 vs 10 [10:52 AM] Josh Aitken Girls as young as 10 are being exposed to harmful social media content, pressuring them to adopt unnecessary anti-ageing skincare regimes. Dove sparked a global conversation byâ¯asking one simple question: When did 10 stop looking like 10?⯠The provocative press campaign compares real 10-year-olds side by side. An older image of a carefree ten-year-old, unencumbered by the pressures of social-media, is contrasted by an image of a current ten-year-old, and their adult skincare routine. A QR code links to free online resources developed to help parents and caregivers start conversations that protect #TheFaceOf10. VIEW THE 4 ADS VIEW THE CONCEPT  Kennyâs wanted to get in on the Easter action, so we created a message to help them stay top of mind over the long weekend. VIEW THE AD  There is a strange rule in AFL Football called "Sufficient Intent".When a ball is kicked out of play, the umpire decides whether it was intentionally kicked out, or not. The crowd tries to help the umpire decide with shouts of "DELIBERATE !!!"In the grandstand, of course, what is quite "deliberate" is your intention when purchasing a Four'N Twenty King Size Sausage Roll.... you are not merely hungry, but famished and you intend to do something about it! VIEW THE AD  Many years before certain terms related to sustainability were used and became trendy, Volvo was already taking real actions to reduce its impact on the environment.Words like "sustainability", "corporate responsibility", "eco-friendly" were already part of the brand's culture in practice. So during Volvo's 97th anniversary celebrations around the world, we decided to showcase these milestones through a graphic campaign, showing that we were already taking action long before words. VIEW THE 3 ADS  Heineken and LePub APAC are turning 24-hour laundromats into all-night sports bars so that Koreaâs most dedicated football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the worldâs most hardcore football fans VIEW OUTDOOR  Davis Advertising and SCU Credit Union collaborated to promote the positive programs at the Boys & Girls Clubs of Metro South in Southeastern Massachusetts with this recently launched OOH campaign.VIEW 2 OUTDOORS  Ogilvy Argentina's new project, "Routine Check", which encourages people to check their health as often as they check their cars.VIEW OUTDOOR  JPMorgan Chase, in partnership with creative agency Droga5, commissioned an art installation to shine a light on the problem of 'The Waiting Workforce': one in three Americans with prior criminal records that face or have faced significant barriers to finding meaningful employment, and the importance of Clean Slate legislation. The installation consists of 38 sculptures that represent people with past criminal records in waiting positions made out of real expungement papers, showing how this complex and costly paperwork is the very thing keeping them out of the workforce. VIEW OUTDOOR Smyle: A Sustainable Future In a blend of art, environmental awareness, and cartography, a Dutch newcomer in sustainable oral care, together with renowned snow artist Simon Beck, have committed to creating the world's largest and most sustainable artwork in the battle against microplastics and plastic packaging. Located in the French Alps near Les Arcs, this record-breaking artwork aims not only to set a world record but also to send an urgent societal message about making plastic-free choices.VIEW OUTDOOR  For the past two years, inflation has been on the rise in France. For millions of French people, filling their fridge is becoming increasingly difficult, and food banks need more donations than ever to meet the growing needs of those facing food insecurity. Food bank network Les Banques Alimentaires wanted to make a bold statement to draw attention to the cause so, with the help of agency AUSTRALIEGAD, they created an awareness campaign with a powerful and unexpected message: VIEW OUTDOOR  On this year's International Women's Day, Publicis Brazil, in collaboration with the Women in Construction Institute, launches an initiative to signal a significant shift in the construction industry. Currently, with one in ten construction workers being a woman, and this number steadily rising, the historically male-dominated sector is undergoing a transformation.VIEW OUTDOOR  What is most difficult for us is to convince the assaulted women that every second that passes without reporting abuse will not end and those responsible will not pay. This fence strategically located in a place where buses of women who work all day stop, can become aware of it and take action or at least consider it.VIEW OUTDOOR Get REAL Movement: Rarest Books Card On National Hockey Card Day (April 13th), the Get REAL Movement - a Canadian non-profit focused on combating 2SLGBTQ+ discrimination, racism and bullying - is releasing what theyâve coined the 'Rarest Rookie Card': an incomplete hockey card for an unidentifiable playerVIEW THE CONCEPT Casero Brasil: I Exist To ensure that artificial intelligence recognizes and respects the gender with which transgender individuals identify, Publicis Brazil agency, in collaboration with the NGO Casarão, are launching the "I Exist" project, an API designed to train the algorithms of facial recognition systems. VIEW THE CONCEPT Posca: Street Art School The STREET ART SCHOOL "opens its doors" with an original concept: art and art history bursting out "around every corner," freely accessible to all, from your smartphone. The principle is simple: simply flash the QR code at the bottom of 9 works of Street Art scattered across three countries to access masterclasses offered by 3 art history professors, lecturers at leading Paris museums. POSCA, the marker born over 40 years ago VIEW THE CONCEPT Dublin agency, Folk VML has teamed up with Water Safety Ireland to tap into the popular trends of ASMR (Autonomous Sensory Meridian Response) and sleep and relaxation apps to create awareness around being too relaxed or complacent while in water. The radio spot, titled "Don't Let Your Mind Drift", uses the relaxing sounds of water and a soothing voice that guides the listener through a calming meditation.PLAY THE SPOT Sea Shepherd France: A Phishing Story Due to overfishing, 90% of the stocks of large predatory fish, such as sharks, tuna and swordfish, are already gone. But in the recently released game Dave The Diver, the stock of fish in the ocean seems to be limitless for players.VIEW THE CONCEPT Everyday English Academy: If You Already Learned To Sing Learning English is easier than it seems, the difference between the pronunciation and how it sounds makes the method of matching and understanding the messages a success in a very short time.VIEW THE CONCEPT Easy Toys: The Clitoris Conquest The Orgasm Gap is a reality. Because while less than 30% of women reach climax during mixed-sex sexual activity, over 90% of men typically do. But even though that may seem like an unconquerable divide, it's one that most partners can bridge with the right knowledge and a little bit of teamwork.VIEW THE SPOT VIEW THE CONCEPT  For many young Australians, a career in Air Force can seem out of reach. They donât believe they can do the things that people in Air Force do. This campaign aims to break down this misconception by inviting every young Australian to âlook upâ and experience the world that exists above the clouds. Because up there? Thatâs where potential lives. Itâs a place where youâll learn and grow on the job. A place of infinite possibilities. VIEW THE SPOT Grab: No Sweat Summer Itâs summer in the Philippines again. Temperatures are hitting new highs and doing simple, everyday tasks can make one sweat buckets as shown in this latest Grab spot via GIGIL. Thatâs what happened in Grabâs most-recent summer ad. The film takes us through the day of a lovable character as he goes about his daily tasks. From commuting, working at his office, and cooking a meal at homeâhe was always accompanied by waterfall-level sweat. Using this exaggeration, Grab was able to promote its services like the air-conditioned GrabCar and ordering cold drinks from GrabFood (no need to step out to the scorching heat of the sun). When the heat is unforgiving, Grab is here to make sure you can have a No Sweat Summer.VIEW THE SPOT DHL Express: Yesterdelivery BBDO India has launched Arielâs latest #ShareTheload campaign, this time raising the question, âIs your HomeTeam as strong as your Dream Team?â The new film aims to spotlight and fuel conversations about the mental load on women, and husbands becoming trusted allies in household responsibilities and urge couples to work together, as HomeTeams #ShareTheload.VIEW THE SPOT « First « Previous Next » Last » 2 of 1395 |
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