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Seen and noted
 Smug Dairy takes its brand message to the streets with 45 different OOH ads, created by BMB SMUG Dairy, the leading innovative hybrid dairy range from Kerry Consumer Foods, is taking its âno compromisesâ brand promise to the streets of London and Brighton in a new six-figure OOH campaign featuring 45 different, hyper-contextual executions created by BMB that focuses on brand awareness, trial and category growth.VIEW 2 OUTDOORS Urihi Yanomami Association:Death Gold Gold that shines at the cost of lives. With this premise, DM9 launches the âDeath Goldâ campaign, in partnership with the Urihi Yanomami Association, to denounce the lethal effects of illegal mining on the Yanomami people. The initiative turns gold extracted from illegal mining into a cry for help: 50 real death certificates of Indigenous people who died from contamination, violence, or neglect were manually engraved on illegal gold bars seized by the police, making each bar a monument to the silent tragedy unfolding in the Brazilian Amazon. VIEW OUTDOOR Burger King: The Only Thing Worth Remembering In this Burger King print ad, a man is shown sleeping in an awkward position, clearly after a wild night out. Amid the mess, a Burger King bag stands out. The copy reads: "I donât remember anything from the party, but at least I went to Burger King." A campaign that celebrates the one good decision in a night of bad ones, reminding everyone that Burger King is open 24 hours when you need it most.VIEW OUTDOOR VIEW THE 3 ADS Cupra: CrashTextAuto Just in time for the UN Global Road Safety Week, DDB Germany and car brand CUPRA are launching an innovative initiative against distracted driving â this time inside Grand Theft Auto Online (GTA Online). The campaign draws attention to the dangers of using smartphones behind the wheel and reinforces CUPRAâs commitment for a better driving experience. The campaign leverages GTA Onlineâs in-game texting mechanics with a creative twist: players receive real-time messages designed to sharpen their awareness in the chaotic and risk-filled world of GTA Online: VIEW THE CONCEPT Doritos Minecraft Movie: the Netherlands A golden chip, a portal on Amsterdamâs Museumplein, and hundreds of thousands of fans worldwide: âThe Nether Landsâ â a mixed reality campaign promoting âA Minecraft Movieâ â positioned Doritos as the ultimate movie snack of the moment. The campaign was initiated by United Playgrounds, with creative direction from Fitzroy and real-time activation by Livewall (both part of United Playgrounds), VIEW THE CONCEPT Melanoma Awareness Month: UV U SEE This Melanoma Awareness Month, advertising agency Pablo London have joined forces on their bold new UV-U-SEE initiative. LifeJacket skin protection, LEOs workwear, The National Federation of Builders and Considerate Constructors Scheme all stand with Pablo, as they seek to change the way the construction industry sees skin protection, VIEW THE CONCEPT Lux : Reclaim Her Name In Chinese culture, a name is more than just an identity; itâs tied to destiny, so families choose names with immense care, embedding hope, status, and meaning into every character. Yet, millions of women in China are given names that are not only outdated but also shockingly sexist. Names that emphasise fragility, weakness, or even a parental preference for boys, like Zhao Di ('I wish I had a boy'), Ya Nan ('Second to man'), and Sheng Nan ('Bear me a boy') are disturbingly common, serving as a constant reminder of deeply rooted gender bias. VIEW THE CONCEPT Quit Tasmania: Don't Let Vaping In For young, Gen-Z Tasmanians, it was easy to ignore the potential harms of vaping. But, for a group that was enjoying their first real sense of independence, it was alarming to know how much vaping addiction was controlling them.VIEW THE CONCEPT VIEW THE 2 ADS Initiative Vermisste Kinder:Free2Move-Screen2Save In a powerful public-private collaboration, the Initiative Vermisste Kinder, Free2move, Mediaplus Group and partners* have launched Screen2Save - Germanyâs first real-time, geo-targeted alert system for missing children. This new platform uses data-driven media to distribute verified alerts exactly where a child was last seen - reaching millions within hours and addressing a critical gap in the countryâs child safety infrastructure. Every two minutes, a child is reported missing somewhere in Europe. In Germany alone, over 18.000 children were registered as missing in 2024. VIEW THE CONCEPT  Full-service creative agency Barrett Hofherr has launched a new national ad campaign for HotelTonight and Airbnb for the pairâs first-of-its-kind travel perk. The campaign shows how HotelTonight, the go-to mobile booking platform for incredible deals at top-rated hotels, and Airbnb,, represent two ends of the same travel spectrum, complementing one another to provide overwhelming value for todayâs modern traveller. VIEW THE SPOT  Back by popular demand - and with even more flavour - Mike's Amazing, the condiment brand from Chefler Foods, once again has teamed up with iconic actor and comedian Jason Alexander for the next chapter of its award-winning campaign, 'When Itâs On, Itâs On.' The new campaign from Havas New York debuts just in time for Memorial Day and the height of summer grilling season, with two brand-new, laugh-out-loud spots that celebrate the power of a condiment done right. VIEW THE SPOT  âSuperprime Films shares director Rodrigo Valdesâ latest campaign for Dickâs Sporting Goodsâ VRST â a tribute to the wonderfully weird world of men and the great clothes they wear while navigating it. Created in partnership with Opinionated, the campaign reintroduces menswear with a wink. VRST is premium athleisure built for all menkinds âVIEW THE SPOT  âTinder has unveiled its latest European brand film, Wherever It Takes You, showcasing the extraordinary possibilities that can arise from a single action: a âLikeâ on Tinder. The campaign launches with the real-life story of YouTube stars Charles and Melanie, who met on Tinder and have since risen to fame as two of Franceâs most popular YouTubers. The film debuts at the perfect moment when sparks fly, new connections blossom, and singles get ready for a summer full of possibilities. Charles and Melanie's story was selected as the second chapter in a series of real-life narratives highlighting talented individuals across Europe who found a connection on Tinder. The first campaign featured Brutalismus 3000,the Berlin-based duo, whose music and story embody the bold, unconventional spirit of modern connections. VIEW THE SPOT  âOnline supermarket Ocado Retail is reminding the nation of its commitment to reliability, as it launches its new brand platform, Life Delivered. The multi-channel campaign from Uncommon serves to celebrate and reflect on the highs and lows of everyday life, with Ocado acting as the trusted partner that delivers what its customers need along the way. âVIEW THE SPOT  When most people hear the term 'U.S. Navy Special Operations,' they typically think of SEALs, the elite, unconventional warfare experts who endure the hardest training the US military has to offer. But while SEALs are deserving of the high esteem in which they are held, the team often overshadows the other exclusive roles that comprise the Navy Special Ops community â Aviation Rescue Swimmers, Explosive Ordnance Disposal Technicians, Hospital Corpsmen, Divers, and Special Warfare Combat Crewmen. All Navy Special Operations roles share two things in common â each requires superior physical and mental toughness, and each creates recruiting challenges for the Navy. VIEW THE SPOT Skoda: Bring Your Saturday To Life Skoda Netherlands launches a fresh new brand campaign: âBring Your Saturday to Lifeâ, created in collaboration with Selmore Creative Agency and produced by Czar Amsterdam. The film is directed by Belgian director Joe Vanhoutteghem. Saturday is the best day of the week, the perfect moment to unwind, do the things you love, or spend time with family. The new commercial follows a family heading off on an adventure thanks to their Skoda. In a whimsical twist, even the contents of their car's trunk come to life, turning into an imaginative character that adds to the magic of their day.VIEW THE SPOT  This summer, ST-GERMAIN Elderflower Liqueur announces a dazzling second act, with actress and global style icon Sophie Turner celebrating the return of the ST-GERMAIN Hugo Spritz as the ultimate cocktail of the season. Last year, Sophie chose to take a fresher path, and this year, she continues to embrace the lighter side of life with a ST-GERMAIN Hugo Spritz in hand. Sophie stars in a rom-com-inspired sequel to last yearâs campaign short film, only this time around, sheâs the one stepping behind the bar. VIEW THE SPOT  With the tagline âThree brothers. One obsession,â The Jolly Hogâs latest brand film hilariously captures the passionateâand slightly obsessiveâenergy behind its beloved sausages. Directed by David Dearlove of Arts & Sciences London and created by Joyful & Triumphant, the ad stars founders Olly, Josh, and Max Kohn as they enthusiastically overshare the meticulous details of their craft. The film opens in The Jolly Hog conference room, where the trio leans in eagerly after a simple question, âHow do you get them so tasty?â VIEW THE SPOT  Moisson Montreal food bank has just launched a unique awareness campaign called The Cart of Insecurity. This initiative, developed in collaboration with creative agency LG2, aims to draw attention to the very real but invisible issue that now affects one in five Montrealers: food insecurity. By creating a shopping cart so small that it forces people to make difficult choices and displaying it in a grocery store, Moisson Montreal has given concrete expression to a harsh reality. VIEW THE SPOT Amazon Business: Peter Piper's Path To Perfection Independent creative agency Joint has launched the latest installment in its long-running campaign for Amazon Business, with a new film titled âPeter Piperâs Path to Perfectionâ. Reimagining the classic tongue twister, the film introduces Peter Piper as a savvy entrepreneur determined to transform his modest pepper patch into a booming global business. With the support of Amazon Business, Peter streamlines his operations, expands his reach, and ultimately launches Peterâs Piping Hot Peppers, a nationwide retail success story. VIEW THE SPOT  For the first time in six years, Hovis returns to screens across the UK with a bold new brand platform and campaign from its global creative agency of record VCCP. The new brand platform âStrength Baked Inâ celebrates Hovisâ roots and its enduring role as a British icon and its rich heritage. It marks a return to the values first baked into the brand which started mass production in Macclesfield in 1886VIEW THE SPOT  Independent creative agency and production company Who Wot Why launches a new brand platform for William Hill Vegas, establishing the brandâs position as the premier provider of gaming and entertainment in the category. The agency was awarded the business in January 2025. The challenge was to create a brand platform and idea at speed, for a 360° campaign for William Hill Vegasâ proprietary free-to-play game, Bonus Drop Boost. The idea was designed to buck the category and mark the commitment from the William Hill Vegas business to 'doing things properly'. The âAs it should beâ platform centres around the dramatization of William Hill Vegas as the hallmark of high standards for a category.VIEW THE SPOT Max: Barbie These films used iconic content from Max to compare the new Australian streaming platform with the other established streaming services in the market.VIEW THE 8 SPOTS VIEW 2 OUTDOOR  When Snickers enlist the help of a star, they do it in a big way. Thatâs why for their latest campaign, theyâve recruited the iconic and charismatic football manager José Mourinho, to dramatise how hunger makes us behave out-of-sorts. Since 2010, Snickers has deployed a much-loved formula showing hunger-struck people being transformed into a not-so useful hungry version of themselves, from an alternate reality. In the latest chapter of its long-standing global platform âYouâre Not You When Youâre Hungryâ, the new Snickers blockbuster places the Portuguese tactician at the heart of a Viking battle scene. José stars as a hungry version of a Viking leader. VIEW THE SPOT  Cybersmile Foundation reveals impact of online abuse with âWords Are Permanentâ campaignThe Cybersmile Foundation, the award-winning charity committed to digital wellbeing and online safety, has launched âWords Are Permanentâ, a campaign designed to highlight the impact of online abuse among young people. Created by adam&eveDDB London, the campaign uses real comments made to young people online and turns them into eye-catching permanent tattoos on the faces of children. The creative shines a spotlight on the fact that online comments only take a few seconds to write but can cause permanent damage to the person being targeted. With 88% of Gen Z indicating that social media use negatively affects their mental health*, young people in the UK are being deeply affected by negative experiences online. The visuals, created in collaboration with Untold Studios and designers Chris Chapman, Scott Silvey and Esteban Calvo Marin, are designed to raise awareness of the harmful long-term effect of online abuse and direct people to Cybersmile, who promote safety online. The models themselves were created using AI, to ensure no real children were negatively impacted by the campaign and media placement was carefully considered. * The Cybersmile Foundation (2022). Digital Wellbeing Report (2022): A national UK study examining the impact of social media use on Gen Z wellbeing. VIEW THE THREE ADS  Alepa is a legendary supermarket chain in Finland. Its roots go back over a hundred years, to the founding of its predecessor in 1918. The first store under the Alepa brand opened in the early 1970s. What sets Alepa apart is its uniquely local presence, the chain operates exclusively in urban areas, specifically within the Helsinki metropolitan region. You wonât find an Alepa anywhere else in Finland. So, how do you create a campaign for such a true urban legend? Thatâs when everything clicked. This is a campaign about, and for, an Urban Legend, created by agency Folk Finland for SOK, the owner of Alepa.VIEW THE 2 SPOTS  The more media plans you put together or review over a career, the more it can feel like youâve seen it all. While thereâs no shortage of solutions promising massive reach and sharper optimisation, most end up feeling the same. Now, Amazon Ads is bringing the magic back to media. The latest campaign, Make Media Magic, highlights a full-funnel, tech-powered ad solutions that give marketers an ever-expanding canvas, across Amazon and the open web,VIEW THE SPOT  The new Spider-Man Real Webs Ultimate Web Blaster is a new toy featuring interchangeable cartridges that shoot either real webs or water. Blast enemies like Venom while role-playing.VIEW THE SPOT  This month, American Family Insurance launches the latest work based on its successful âLifeâs Betterâ campaign. The advertising is centered around the idea that, âwhen you feel totally protected, youâre free to enjoy the dreams youâve worked so hard to achieve.â It uses the brandâs red roofline as a visual representation of dream protection. Three commercials will air over the following weeks to reinforce this message. Each spot concludes with the brandâs well-established tagline, âInsure carefully, dream fearlessly.â The :30 spots will run regionally across American Familyâs 19 state markets. Accompanying the TV will be out-of-home, radio and digital materials. Work was created by American Family Insuranceâs creative agency partner, Elite Media.VIEW THE 3 SPOTS  Today WhatsApp is launching âNot Even WhatsAppâ, a global campaign to remind over 3 billion monthly users around the world how no one, not even WhatsApp, can see or hear your personal messages. 'Not Even WhatsApp' is WhatsAppâs biggest marketing campaign to date and is a bold statement on privacy at a truly global scale. VIEW THE SPOT  Pepsi MAX® has brought together football legends from across generations, clubs and countries in a new star-studded, global campaign. âRefresh the Gameâ features todayâs icons of womenâs football united with legends of the past, as they refresh Pepsi MAXâs most memorable footballing moments over the past 50 years. For half a century, VIEW THE SPOT  âPublicis London has launched its first brand campaign for global home appliance manufacturer Electrolux - taking it in a fresh direction to champion the brandâs latest innovation based on core Swedish credentials; delivering the most scratch resistant and beautiful hob in the market. At the heart of the campaign are the unique attributes of Electroluxâs new SaphirMatt Hob â including its durability, practicality and sleek design â and it draws parallels between the new launch and the core values of Swedish culture. The campaign leads with a 45-second film by Publicis London, with 30, 20, and 15-second cutdowns. Shot in Sweden by Scandinavian director Tore Frandsen, âTough being Beautifulâ spotlights unique aspects of Swedish culture which embody the attributes of the SaphirMatt hob. VIEW THE SPOT  âDo you have a minute? Would you like one? Would you like to not spend your whole day planning your whole day? Do you wish you had the time to make the time to find the time?â These are the questions being asked, and hopefully answered, in the latest ad for Squarespace software, Acuity Scheduling, created in-house by Squarespaceâs creative team and directed by Academy FilmsâSophia Ray.â Often having to wear many hats, entrepreneurs everywhere will be familiar with the complications of organising oneâs time, so Acuity, explained Devan Kane, the brandâs director of marketing and growth, âhelps entrepreneurs solve their scheduling challenges with flexible, easy to use appointment booking tools.â VIEW THE SPOT Samsung : Experience Vision AI âSamsung Electronics, the No. 1 global TV brand, today highlighted its ad showcasing Samsung Vision AI. More than an individual feature, Samsung Vision AI is a suite of innovations developed by Samsung that transform a TV screen into a smart solutions hub that takes the user experience to a whole new level. The Samsung Vision AI global spot by Cheil declares that TV is no longer about what is on the screen, but about the viewers and the things they love. It does so by illustrating how relevant and helpful Samsung Vision AI will be in usersâ day-to-day lives.VIEW THE SPOT  The iconic, triangle-shaped Toblerone returns by taking a stand for how chocolate should be enjoyed. 'Chocolate Like Nobodyâs Watching' is the brandâs new global campaign that shows how beautiful giving into chocolate can be, with scenes and portraits of people enjoying Toblerone chunks without fear of judgment. For so long chocolate advertising has told us that we should eat chocolate in a certain way, delicately, in tiny bites that almost float in your mouth like feathers on the skin. But this is a misrepresentation of how we actually want to enjoy it. When we crave chocolate, we donât want demure eating rituals; we want to devour it, munch it, and fully enjoy it. The campaign from LePub kicked off with a film directed by acclaimed Danish filmmaker Martin Werner, VIEW THE SPOT  Gauchoworld, the independent cultural platform championing global youth communities, has unveiled âInterstellarâ, the cinematic centrepiece of its landmark Issue 6. Directed by founder Dean George, the film is a vivid, imaginative celebration of arrival â a planetary landing that symbolises the discovery of new cultural terrain, and a deeper connection to our own world.VIEW THE SPOT  Purdy & Figg, the all-natural, premium cleaning brand, has launched its first-ever TV campaign; a provocative, design-led film that transforms cleaning from mundane task into a luxurious daily ritual. Titled 'Cleaning Is Jazz', the 30-second spot will premiere on 19th May across Channel 4, 4OD, and YouTube, marking the brandâs biggest push into the mainstream. The campaign is the latest work from London-based creative agency 10 Days, known for shaking up the ad industry with ideas that cut through culture. VIEW THE SPOT « First « Previous Next » Last » 2 of 1467 |
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