 This week's guest judge is Joel Holtby, co-founder and co-chief creative officer at Courage, Canada. Winner: Cred ' Rajamouli vs Warner'. Very funny, watched it a few times and only got funnier.
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 This year, Lacoste is reaching new heights with its larger-than-life brand campaign, “Play Big”. Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile. VIEW THE SPOT VIEW THE 6 ADS
 We opened the campaign with a parody that was too clear to understand the low consumption of these efficient cars. Creating a campaign that will make it clear that it does not matter how close or far your destination is or arrives, but rather what you consume in it. VIEW THE 2 ADS
 In this new campaign from LOLA MullenLowe ’, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they all got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time VIEW THE 3 ADS
 We create the most revolutionary, innovative and AI-free technology of all time: A simple set of stickers. That when placed in the center of the screen, marks a specific spot that will never miss a shot at any enemy and helps improve and practice passive aim or centering, reducing their time to kill and increasing snack time. VIEW THE CONCEPT
 In a move to make Brazil's roads safer, Volkswagen Caminhões e Ônibus is teaming up with Livelo – the country's biggest rewards program – to create an initiative to monitor truck drivers' hours of rest along shipping routes nationwide and convert them into benefits. The Trucker Napp - Earn While You Sleep program is currently being piloted, and interested carriers can sign up at www.truckernapp.com.br. The first phase will focus on a single client, Carsten Serviços e Transportes. After an initial three-month evaluation period, the mechanics will be adjusted so it can be scaled up, allowing all interested parties to participate. The drivers' sleep will be monitored by smartwatches connected to a points-based system that rewards hours of sleep with Livelo points – which can even turn into cash in users' bank accounts. The more sleep they get, and the better that sleep is, the more benefits drivers stand to gain. VIEW THE CONCEPT
 Nedbank has assisted various companies with developing their company / product. This TVC depicts some of the projects that they have assisted with and the good humanitarian acts that have resulted. VIEW THE SPOT
 GenZ is an ambitious kind, and it is well known to all. But the world doesn't seem to be ready for them. They often face gaslighting from seniors, colleagues and relatives as to how they shouldn't be so hungry for growth. Thanks to their grit and passion, genZ refuses to budge. Naukri, the go-to job search platform of India, decided to support this ambitious breed in a snappy yet strong way. VIEW THE TWO SPOTS
 This TVC branding for EYS Singapore was completed in March 2024. The Bak Foong Pill is a well-established and popular brand for women in Singapore. The commercial was well-received in the market. VIEW THE SPOT
 Lending institution Unloan wanted to seperate themselves from others in the finance sector in order to convey their company ethos, 'home of the unordinary', by making a very unordinary film. Spearheaded by Creative Director Steve Hanzic and brought to life by Director Samuel Bennetts, the goal for Unloan was to create a visually stunning film that would stand out in the category. VIEW THE SPOT
 Domino's, the UK's most loved pizza delivery company, is launching an integrated campaign that introduces its new lunchtime offering - a tasty 4 quid lunch menu, with its agency of record VCCP London. The new lunchtime menu features two irresistible product offerings curated for the lunch crowd, including the Hot & Cheesy Wrap and the Cheeky Little Pizza. Central to the campaign is the innovative 'High 4' concept, developed to introduce their new lunch options. This spotlights the affordability and appeal of Domino's lunch offerings, tailor-made for a satisfying lunchtime experience. VIEW THE TWO SPOTS
 To launch Hyundai's all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe’s darkest cities. IONIQ 5 N is not a traditional car; it's an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a button. VIEW THE SPOT
 SNICKERS launches the Missprompting campaign and for the first time uses artificial intelligence in Brazil to reinforce - in a fun and innovative way - the brand's global concept: you are not you when you're hungry. The campaign "Don't AI when you're hungry" presents images generated by artificial intelligence, after receiving prompts with errors from a "hunger-confused" user. The result? Fun and surreal images. VIEW THE SPOT
 To celebrate International Book Day, Audi has come to two indisputable conclusions: on the one hand, they have been publishing their own book, the Audi Owner’s Manual, for many years. On the other hand, and to be honest, it is a book that few people read. Created by Ogilvy and in collaboration with the publishing house Penguin Random House, the brand aims to get its customers to read its manual for once and for all, as well as to bet one more year on literature on such an important date. VIEW THE SPOT
 In this new film, the focus is on the human experience through different characters, each embodying a memory (a trip with friends, family...) and a sense of the obvious. Objectives? Reinforce ALL.com's reputation, generate conversion and strengthen the link with hotel brands. The closer we get to our customers, their behaviors and moments in life, the more they identify with us. It's obvious. VIEW THE SPOT
 At the heart of this awareness campaign is the film The Legacy, designed by Publicis Conseil, directed by Cole Webley and produced free of charge by BIG Productions (Raphael Carassic). The film tells the story of a family legacy. It tells the story of the ordinary violence that is unconsciously passed on, as if it were inevitable, often disguised under the guise of education, for the so-called benefit of the children. VIEW THE SPOT
 Move over Joker, there's a new villain in town...Meet The Client. Last minute changes? Unreasonable timelines? We've all dealt with clients who are super "clienty", but trust us, you can make things easier with the right tool... VIEW THE SPOT
 Every day in Brazil, 50 thousand cases of violence against women are registered. The campaign was created using these daily statistics to try to combat this violence and encourage reporting. VIEW THE FOUR ADS
 The traditions in Passover holiday's dinner, in Jewish culture is to hide the Afikoman – the holiday's symbolic bread. It is customary for the kids to find it during the celebrations to win a prize. VIEW THE AD
 Ogilvy Singapore, in collaboration with iconic personal care brand Dove, proudly announces the launch of an inspiring new initiative, "Raise Your Arms," aimed at combatting underarm shaming and elevating women's confidence in the Philippines. The campaign celebrates the courage of women who have raised their arms for change, impacting their communities and the broader society. VIEW THE FOUR ADS
 Go inside and play. Introducing Virgin Media Streaming TV. A whole new world of entertainment is just a hop, skip and a jump away. It's Playtime. VIEW THE AD
 1/3 of Germany's area (11.4 M hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damages continue to be at a very high level. According to the Forest Condition Report 2022, only 1/5 of all trees in the country are healthy. Huge areas are dying before our eyes, 400,000 hectares - 3% of Germany's total forest area - in the past 4 years alone. VIEW THE WEB FILM VIEW THE FIVE PRINT ADS
 Nicotine replacement therapy could be the difference that makes all the difference. And it's available for free from the HSE. VIEW THE FIVE ADS
 In a new initiative to celebrate the unsung heroes of rural India, Amul has unveiled "Floating Stories" in partnership with FCB ULKA. The unique campaign sheds light on the extraordinary journey of women dairy farmers who have defied odds and transformed their lives. VIEW OUTDOOR
 Suicide is considered a punishable crime in 25 countries, with many more having unclear legal statuses. These archaic laws inhibit people from accessing life-saving support due to the absence of a legal framework and subsequent implementation of necessary mental health protocols. To help save lives, Lifeline International founded Decriminalise Suicide Worldwide, an organisation dedicated to removing laws that criminalise suicide. In order to encourage engagement and action, we created a brandmark designed to disappear as laws are lifted across the globe. VIEW THE AD
 Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved to safeguard both their history and their communities. To help showcase these pubs' value and importance, Heineken has opened virtual Pub Museums across Ireland. For this innovative campaign, conceived by creative agency LePub and Publicis Dublin, each pub taking part in the initiative has been transformed into a virtual museum, including historical artefacts, audio guides, and even souvenirs. VIEW OUTDOOR
 The latest campaign is an innovative effort by Coca-Cola to motivate consumers to recycle their used Coke cans, supporting the company's 'World Without Waste' strategy. Using the power of Coca-Cola's iconic and globally recognised logo, the new 'Recycle Me' campaign helps promote the idea that sustainability is a collective responsibility and to encourage recycling on a mass scale. VIEW THE TV SPOT VIEW OUTDOOR
 Launched in the iconic Times Square, NY, Coca-Cola unveiled 'The Playable Billboard'; an interactive digital experience enticing passers by to literally game on the huge OOH screen. The creative was born from common gaming behaviours, of gamers often playing alone in real life. 'The Playable Billboard' was designed to create an entertaining moment for all to experience and connect with others. VIEW OUTDOOR
 To create the 'In Her Name' campaign, LUX has worked with linguistics professor and language expert Liu Yanchun on 100 new names that genuinely reflect what Chinese women should be called nowadays. Instead of highlighting outdated 'feminine' traits like 'quiet', 'loveable' and 'small', or a sexist preference for a son such as 'welcome younger brother', the new names evoke strength and potential. The activation idea is by creative agency VML Singapore. VIEW THE CONCEPT
 "The Missing Review" is a new and interactive ad campaign that ingeniously employs reviews on Google and Yelp, where 88% of internet users search for recommendations and ratings. It aims to strategically add information about missing children to five-star reviews for establishments located in the vicinity of where these children were last seen in hopes of spreading the word in the local community, prompting a broader search of their whereabouts and, ultimately, improving their chances of returning home. VIEW THE CONCEPT
 The SsangYoung brand models have evolved not only in their line, but also in avant-garde technology, making their mechanics extremely competitive. This Chairand model W7000 is proof that the brand not only thinks about making cars attractive, but also very fast. PLAY THE SPOT
Endometriosis has no cure, yet 1 million Australians suffer from it at some point. This ad illustrates the pain that women (and even children) go through. PLAY THE SPOT
 FLOCK, part of FCN Creative, has created a new spot for Sasa Corporate, a seasoning brand known for its diverse range of culinary delights. Titled "Bahasa Sasa" or "Sasa's Language", the commercial captures the essence of Sasa's products as more than just condiments but as a means to evoke the comforting feeling of home. VIEW THE SPOT
 A Hyundai collaboration with "Cancamusa" for the launch of The New i20. VIEW THE SPOT
 We’re saying farewell to cropped puffers and hello to NAB’s latest iteration of ‘Wrangle Your Money’. Diving headfirst into the emotion that comes with making financial trade-offs, the new content stream demonstrates how NAB can help Gen Z wrangle their money, when it comes to making better financial decisions. VIEW THE 3 SPOTS
 Adolescence is the stage of firsts: the first car, the first party, the first relationship, and so on. But let's be real, most of those times and with teenagers scratching their parents car or the sink shattered after hosting a party. How can Fanta refresh those moments? VIEW THE SPOT
 Tasmania’s JackJumpers basketball team had captured the nation’s attention, winning the prestigious Australian NBL Championship in only their third year in the competition. VIEW THE AD
 This week’s ad references a key cautionary expression in Aussie Rules football… all about not getting ahead of yourself and keeping your expectations of success in check. Very laconic. Very Australian. And, it also pertains to our No1 football snack. Be patient, keep the lid on your golden, flaky Four’N Twenty pie and soon enough, you’ll be savouring the delicious meatiness inside. VIEW THE AD
 In a world where gender stereotypes persist, Ford Ecuador stands as a pioneer in breaking barriers with its latest campaign for International Women's Day. With a bold approach and a striking statement, the renowned automotive brand challenges the status quo with its innovative initiative. VIEW THE 3 ADS
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As at Apr 28, 2024.
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- Mauricio Sanchez, group CD, Gr...
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