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EXPERIENTAL
Alzheimer Portugal: The Unknown Pictures The number of people with dementia in Portugal will double by 2050, and experts say Alzheimer's will be the epidemic of the 21st century. But most people are not expecting this to happen to them. To raise awareness about Alzheimer's, we provoked the same confusion that this disease usually causes, by altering people's personal photographs.Agency: BAR Ogilvy VIEW OUTDOOR Furphy: What The Truck Furphy, an Aussie beer brand that also means an unbelievable tall-tale, wanted to launch their new Crisp Lager. But to stand out in a saturated market, they themselves needed to do something truly unbelievable. Furphy created a real-life tall-tale of their own by installing a 7.8 tonne beer-truck wedged between two skyscrapers in Sydney's CBD.VIEW OUTDOOR Pér Scremini Foundation: Match Against Cancer On February 15th, International Day Against Childhood Cancer, the Perez Scremini Foundation invited 176 FIFA 22 players, from professional esports teams, who were competing on the Copa Elite, to shave their avatars head, go out on the field and play a Match against Cancer. The games were streamed on Twitch. The message reached several macro influencers and public figures from the sport and esport world, who shared the content and drew attention to specialized and mass media from the entire region. All of this, without any kind of paid media.Agency: From VIEW OUTDOOR State Street Global Advisors: Liquidity Maze Whatever you get into, make sure you can get out. That's the challenge State Street Global Advisors is putting to financial advisors, who are in constant search for liquidity in a volatile, competitive market. It's also the idea behind the Liquidity Maze, an immersive, panoramically engaging VR experience the company and its highly liquid DIA fund are launching at Exchange: An ETF Experience, the industry's first big conference in two years, on April 11-14 in Miami. Agency: McCann, New York VIEW OUTDOOR Furphy: The Un-Buddy-believable Boot Furphy, an Aussie beer brand that also means a downright unbelievable story, wanted to celebrate one of the most unbelievable moments in Australian Football League's history - Lance 'Buddy' Franklin, Sydney Swans star forward, kicking his 1000th goal. To mark his massive feat, Furphy commissioned the Un-Buddy-believable Glass Boot, a commemorative glass forged from the very shoe he wore for the big kick. This limited-edition glass boot was made available to the luckiest (and thirstiest) fans, complete with it's own bespoke shoe-box and complimentary bottle of Furphy to top up the glass. Agency: Thinkerbell VIEW OUTDOOR Hi-Precision Diagnostic Center: The BlottoNetflix: Red Notice Shop To promote Red Notice, Netflix's blockbuster heist film, we built a shop, where everything was free, if you could steal it. Inside the shop, we displayed cool collectibles like tech delights, movie merchandise, and three precious Faberge eggs with exclusive rewards. To get to them, fans had to defeat slick security measures usually featured in heist films like lasers, sensors, CCTV cameras, alarms and a team of burly security guards. The result? Across 36 hours, over 100K participants channeled their inner thieves, and stole items worth INR 5.5 million, making it Netflix's most participated on-ground event globally.Agency: DDB Mudra Group VIEW OUTDOOR BMW: JOYCUBE Blind BoxAurora: A Touch Of The Divine The pandemic resulted in a lack of touring for music artists, but the music industry found a solution, experiencing a rise in conceptual live videos. Streamed and presented as an experience, these live videos can recreate the feelings that fans might experience while viewing a music video or live gig, without ever having to leave the house. Although touring is now starting to return, these live experiences are continuing to gain popularity. Bullion Productions worked with artist Aurora and a creative team at Mercury to produce and present an impressive six track performance that was recorded live, to mark the release of Aurora's new album 'The Gods We Can Touch'. VIEW OUTDOOR Visible: Shatter the Family Drama An in-person smash room event, aptly-titled Visible Presents: Shatter the Family Drama, at 29 W 23rd St. New York, NY 10010 on December 17-18, 2021. Attendees walked through a "home for the holidays" themed living room and took out their holiday-related family frustrations by smashing everything in sight.VIEW OUTDOOR McDonald´s: Happy Pay Coca Cola and Geometry Colombia announced the opening of their flagship store in Parque de la 93, activating a campaign for McDonald's and Coca Cola called Happy Pay. For the first time Colombians could turn their smile into a means of payment.VIEW OUTDOOR Pfizer: Healthycopters Drone shows have recently become a cliche. Every major city and event has mounted one. But what made this drone show by Pfizer and F5 Shanghai one to remember was the creative use of drone technology to spread healthcare to China's hard to reach mountainous region. Pfizer's innovative thinking, expert use of technology, groundbreaking science, and how these can provide biopharmaceutical innovations and experiences to people everywhere were highlighted when they were able to reach people in Baimiao village, a remote mountain-top community in Sichuan that has limited health knowledge.Agency: F5, Shanghai VIEW OUTDOOR Ownever : The 136 years Warranty Handbag To bring awareness to the equal pay cause, we created Ownever 2157, the first handbag with a 136 years warranty - the time necessary (according to the World Economic Forum) to achieve gender equality.Agency: Coming Soon VIEW OUTDOOR Untouched By Light Untouched by Light the world's first sparkling wine made, sold and tasted in complete darknessResearch shows that the exposure of wine to daylight or artificial lighting results in light-struck aromas Radgonske Gorice winery and Bruketa&Zinic&Grey agency have created a new sparkling wine brand called Untouched by Light. This sparkling wine's motto is that best things happen in the dark. VIEW OUTDOOR La hija del Pollero: Pica Pollo for Democracy The Dominican Republic is known for its beaches, its music and its people. But there is another side of Dominican Republic unknown to the world that lives in isolation from the glamor of resorts, receiving little to no help because of corrupt politicians who come to power by buying votes in exchange for Fried Chicken (pica pollo), you heard that right, they buy votes with Fried Chicken. What could a local restaurant possibly do to change this? We decided to fight fire with fire: if a Fried Chicken can buy a vote, it can also make Dominicans vote consciously. VIEW OUTDOOR Vegemite: Vegeknife Recent surveys found that butter is making its way into 58 percent of Australiansâ Vegemite jars. So, we created the Vegeknifeâ¦one end for butter, one end for Vegemite. It's the best thing since sliced bread! People could WIN their very own Vegeknife by sharing a picture of them using Vegemite on Instagram.VIEW OUTDOOR HBO Max: The Fight Attendant Tool of North America has launched 'The Flight Attendant Experience' for HBO Max's new series starring Kaley Cuoco.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Call Of Duty :Viking Helmet During the Cold War, a Soviet invasion of the Nordic countries â¨was never far away. Most young people of today are not well-informed of what the Cold War meant to the Nordics and what was at stake. These memes will lay the foundation for what the Cold War was a conflict between the West and the East and what the upcoming launch of Call of Duty: Black Ops Cold War 2020 will bring.VIEW HELMET OUTDOOR VIEW LAKRITS OUTDOOR VIEW SMORREBORD OUTDOOR VIEW LUSEKOFTA OUTDOOR VIEW DALAHORSE OUTDOOR VIEW RUSSEBUS OUTDOOR VIEW KAVLAR OUTDOOR Hanbel: Virus Vs. VirusPEPSI CO: Eat This Playlist This summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi's music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it. Agency: Twiga Digital, Ukraine VIEW OUTDOOR The “Masterskaya” Theater: Tragedy in Comments Due to quarantine, all theaters in Russia were forced to close and cancel all their plays and premieres. Actors and spectators ended up locked at home.Instead of canceling the play, the "Masterskaya" theater decided to play it, no matter what. For this purpose, we created a special account in Instagram, and published the poster for the canceled premiere there. And then the actors and characters of the play started a conversation right in the comments under the poster. They all posted the lines of their characters in turns. And as a result, we played the entire Shakespeare's play, so that everyone could read it by simply scrolling the comments on Instagram. Agency: Jekyll&Hyde VIEW OUTDOOR Apple: A Climate Change Promise From Apple Apple is carbon neutral. But that's not enough. Apple reached that goal in April 2020, and we're certainly proud that our facilities, corporate emissions, and corporate travel don't contribute carbon to the planet. We use 100 percent renewable electricity, and we've invested in the restoration of forests, wetlands, and grasslands to remove carbon naturally. However, all of this is just a starting point. We have an entirely different goal in mind. It's kind of an audacious plan. By 2030 our whole carbon footprint - from manufacturing to transportation to end-of-life material recovery - will be nonexistent. VIEW THE SPOT Parkinson’s NSW: No Escape Room With five Australians under 40 diagnosed with Parkinson's every day , Parkinson's NSW has launched the first-ever 'No Escape Room' to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia's biggest escape room enthusiasts, with the opportunity to be the first people to trial a new escape room. What the participants didn't know was that they were taking part in an experiment to dramatise the everyday challenges of people living with Parkinson's. VIEW THE CONCEPT Medpeople: The Soap Ad Le Bureau Stockholm and Medpeople teamed up to change how people wash their hands. Introducing 'The Soap Ad' an print ad made on soap paper which showed you how to was your hands properly that you could also wash your hands with. VIEW OUTDOOR Drowning Prevention Week: Be A Lifesaver To launch Drowning Prevention Week, a joint initiative of Swim Ireland and the Royal Life Saving Society. A campaign that takes on greater significance this summer, as more people than ever are visiting Irish beaches due to the fact that Covid-19 has caused the closure of supervised swimming pools and has restricted international travel. The 60-second ad, created by Boys+Girls, Dublin, takes a simple phrase that all Irish parents are used to hearing on a daily basis, and imbues it with new meaning. VIEW OUTDOOR The International Tiger Project: The Empathy Experiment The International Tiger Project and Leo Burnett Sydney have launched The Empathy Experiment to drive awareness of the critical status of one of the worldâs most revered animals. Although the number of tigers has been dwindling across the globe, the cause has slipped from public view as people find it increasingly difficult to connect with the tigerâs plight. Drawing on the insight that people donate more when they feel empathy towards a cause led to the creation of the film at the centre of the campaign. It asks both its stars and its viewers to put themselves in the position of the tigers. To achieve this, International Tiger Project and Leo Burnett employed an unorthodox technique; an approach they knew would divide opinion but also spark debate â hypnosis. Working with a street casting company and Australia's leading hypnotist, Peter Powers, they placed volunteers into a hypnotic state and led them to believe they were a family of tigers. The playful nature of the experiment soon takes a twist, as the family believe they're being hunted, culminating in the mother tiger being caught in a trap, leaving her young cubs alone to fend for themselves. Whether you believe the distress and empathy you witness the volunteer mother tiger exhibit, completely depends on your view of whether you believe in hypnosis or not. Either way, this purposefully provocative campaign aims to get people talking.VIEW THE CONCEPT Mumbai Police: #MainBhiMumbaiPolice Social distancing and staying home are the need of the hour and it's highly impressive how most citizens abide by the governmentâs advisory to fight Covid-19. For the city that never sleeps, Mumbai Police have been doing exceptionally great work towards ensuring the safety of every citizen. However, in a city that houses close to two million people, it can get daunting to physically ensure every citizen stays put inside their homes. To strengthen its fight against Covid-19, Mumbai Police - along with Lowe Lintas and Mogae Media - got Mumbaikars to shoulder this huge responsibility with the force. VIEW OUTDOOR Soho Lockdown Soho Lockdown shows the once busy streets empty, reflecting the reality of the world being hit with the coronavirus pandemic. It was shot by Pablo Behrens, director of the film 'Adrift in Soho' on March 24th at 5pm the day after the Covid-19 lockdown of London was imposed. "When I heard of the lockdown I took the opportunity to do some exercise complying with the lockdown rules but I also attached my GoPro camera to the handlebar and let it run. It was an eerie experience". VIEW OUTDOOR Not on the High Street: #theresmoretomum The campaign reminds us that #theresmoretomum. The light-hearted hero film, highlights the beautiful bond between mother and 'child', as they reveal how well they know each other. Sharing comical memories and 'challenging' questions, they laugh their way through the questions and we can't help but laugh along with them. A second film goes deeper into each Mother's journey, as they discuss challenging times in their life. Something that feels particularly poignant at the moment.Agency: Little Hawk, UK VIEW OUTDOOR Naked Heart Foundation: Born Inclusive Marvelous, Russia has launched this #BornInclusive campaign for the Naked Heart Foundation. VIEW OUTDOOR Self Promotion: #IStayHomeFor McCann launches #IStayHomeFor, asking people to post an image or video to their social channels of themselves at home holding up the name of a person they want to keep safe. And they reached out to the actor Kevin Bacon - the man famous for being "six degrees of separation" from everyone in America - for the launch and promote sheltering in place. Join in an tell the world who you are staying home for on your social channels and tag six friends to participate!VIEW OUTDOOR Nescafé: The Message In life, it's impossible to achieve a goal without the support of our closest people every day. But do these people really know how much they count for us? A cup of Nescafe is the best way to tell them, making a moment more intense. To show them, we've realized The Message, during an international ice-skating competition.Agency: Publicis Milan VIEW OUTDOOR Ikea: Ikea Heart ScannerPeople Opposing Women Abuse: RSA South Africa is a proud nation. We are proud of our people, proud of our traditions and proud of our achievements. But the country we live in, is nothing to be proud of. We live in a country where a woman is killed every 4 hours. 114 women raped and 360 physically and sexually abused, every day. The country we live in is not the Republic of South Africa. The country we live in is the Republic of Sexual Abuse.Agency: Black River FC (Pty) Ltd VIEW OUTDOOR Fanta: Dark OrangePROCURE: Give a Sit to Fight Cancer Sit down to take a stand against prostate cancer. For World Cancer Day, PROCURE created a connected chair that lets men donate to research without even taking out their wallet.Agency: Rethink VIEW OUTDOOR Hyundai: Vive Campisabalos is a village with the cleanest air within Spain and the 3rd of the world. We create VIVe, the first 100% rural and 100% electric carsharing by Hyundai. We provided free electric cars for the residents to use during one year through a mobile app and we installed electric charging stations. All in the hopes of becoming the first village with the cleanest air in the world.Agency: Havas PR VIEW MAIN FILM OUTDOOR VIEW CIGUENA OUTDOOR VIEW COSTUMBRES OUTDOOR VIEW OVEJAS OUTDOOR VIEW RUFINA OUTDOOR VIEW SIESTA OUTDOOR Vodafone 5G: Lewis Hamilton Find out with Lewis Hamilton how is #5G going to revolutionize the gaming world and change the game for drones in Vodafones #5Gamechanger video series! Agency: We Are Social. VIEW GAMING OUTDOOR VIEW DRONE OUTDOOR LIFULL Table: Earth Cuisine "Bamboo Sweets" Eat and help the earth discover new ingredients to protect the world - Earth Cuisine. In the second round of this project, LIFULL are featuring abandoned bamboo forests. Bamboo used to be an important material for Japanese people. However, the declining demand in recent years has created many abandoned forests which are developing into bamboo-related harms such as landslide damages. To solve this problem, LIFULL came up with a new idea to "eat" bamboo as an ingredient. VIEW OUTDOOR Göteborg Film Festival: The Gynecological Cinema Chair Do you have what it takes to put yourself in a woman's position? Sweden's Goteborg Film Festival is known for its outlandish promo campaigns-last year, it invited viewers to watch horror movies while encased in a tomb. This year, it's basing its marketing on another outrageous scenario-it's asking men to undergo a gyno exam. In a campaign by agency Stendahls, director Anna Odell made a film in which she asked several prominent Swedish men to "put themselves in a woman's position" by sitting in a gynecological chair and undergoing a woman's checkup (for real, apparently). They included hockey player Borje Salming and former president of Interpol Bjorn Eriksson.VIEW OUTDOOR « First « Previous Next » Last » 2 of 8 |
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The Blotto--the world's first blood-test lotto.
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