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Yue Wen Literature Platform: Legends Live Forever

 TV   CHINA    August 16, 2022 16:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/80386_0003.png&width=200What happened if stories don't get told anymore they disappear this is why it's important even in our more globalized society to share the stories that has been told from generations to generations. They are a big part of every nation identity, without the legendary stories being told we miss a part of our souls as a country. The rise of online culture has brought a wealth of information and entertainment. But it has also diluted interest and knowledge of some of the most important aspects of Chinese cultural, including arts and literature. Yue Wen a platform dedicated to promoting classic literature

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P&G Responsible Beauty: Lost and Found

 TV   CHINA    July 12, 2022 13:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F569a5_0001.png&width=200Procter & Gamble has launched an environmentally friendly public welfare program named Responsible Beauty, comprising a visual storytelling campaign created and produced by global production company Sweetshop. This fashion-themed film chronicles a journey of “lost and found”. It follows a dancer and several models in a P&G factory, wearing accessories made from recycled plastic. As the shots change, the actors dance to the beat. The close-ups, motion, and collision of colors create an almost magical symphony of dance, music, color, and artistic direction. The accessories worn by the dancers and models are manufactured from discarded plastic bottles recycled by residents of the village of Fuliang. In the P&G factory, the waste plastics were shredded and sorted. The P&G team worked together with the workers, who were usually accustomed to assembly line operations. Using more than 3,000 knives of manual cutting and over 10,000 hours of ingenuity, they achieved the transformation of waste plastic into works of art. The P&G factory was selected as a World Economic Forum "Lighthouse Factory" this year for its continuous exploration in the field of sustainability. After treatment, industrial wastewater from the factory is utilized for restrooms, garden ponds, cleaning, watering flowers, and other purposes around the factory, reducing wastewater discharge by 42,000 tons per year. As a cradle of recycled plastics and a pioneer in the green supply chain, the factory is undoubtedly an excellent location for this film. With the full cooperation of the project team and the factory employees, the filmmakers recreated the beauty and spirit of recycled plastic in the place where it is produced.

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Dunhuang Academy: 30 Seconds of Light

 INTERACTIVE   CHINA    July 01, 2022 10:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a1745_0000.png&width=200Tencent lab has created a mini-program for Dunhuang, to promote, and to bring up the public awareness of historical protection.Within the experience, users are able to choose any cave they like. Light up a candle through any amount of donation then enters the online VR experience. Still, for only 30 seconds. However, the 30-second-experience could be triggered again by each donation.

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Apple: Shot on iPhone - Official @apple Douyin

 TV   CHINA    June 23, 2022 09:32 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6f27a_0000.png&width=200TBWAMedia Arts Lab Shanghai has released their latest "Shot on iPhone" campaign inspiring everyday creators in China on the world’s biggest short-video platform. Apple is bringing the established Shot on iPhone program to Douyin for the first time, with the launch of the @Apple handle on the popular social media platform. Shot on iPhone demonstrates the capabilities of the iPhone camera functions and the content anticipated on the new @Apple Douyin handle will highlight some of the core features of the camera, while also providing inspiration and educational tips and tricks to followers, enabling them to elevate their own creative outputs through iPhone. The initial launch campaign aims to introduce Shot on iPhone to the Chinese market and inspire the audience to take part. Make everything you look at look amazing, with Shot on iPhone. It presents a challenge to viewers to try it for themselves, captioning the video "It's your turn" and introducing the #ShotoniPhone hashtag to grow the international Shot on iPhone community within China.

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OnePlus 10R: Escape From Loop

 TV   CHINA    May 30, 2022 12:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F914e2_0001.png&width=200Sweetshop Shanghai has launched a product film for OnePlus' new device, the OnePlus 10R. Directed by Sweetshop's directing Duo Christian & Patrick, the film stars a character named Theo, who is a smart Gen Z guy in his twenties. He works hard in a legal firm and is keen to do well. In the film, Theo is caught in a time loop. He is stuck as his average phone doesn't charge quickly enough and it means he is missing out on all the better things in life. He is stuck in a recurring loop of charge-anxiety. For Theo, those extra minutes hovering around a charging cable make all the difference - he's always running late, he's unable to climb the corporate ladder, it makes him unlucky in love, and it makes his breakfast suck too. At the end of the story, Theo discovers how his life has turned around, and it's all thanks to his new OnePlus 10R phone. The phone has brought so much to Theo's world - great photos, good games, and a perfect device to have around when new love is blooming. The neater, richer and warmer cinematography emphasizes the key features of the phone: fast charging, the camera, the gaming capabilities, and the smooth experience. The micro-movie was filmed in Poland and the production took 3 days in various locations. It was shot as a cool cinematic independent-feature film, tightly cut and beautiful to watch.

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China National Anti-Fraud Center: Operation Scam

 TV   CHINA    May 26, 2022 21:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7ebfe_0003.png&width=200Due to the fact internet fraud are becoming endless in China. The China National Anti-Fraud Center, the largest social network as well as payment platform in China, decided to partner with Tencent in House to remind people to be careful with their money via this new 'Operation Scam' campaign. This is the first brand communication of the National Anti-Fraud Center. In order to resonate with the public, they decided to use animation and create a fun story about an animal farm to promote the idea.

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The Palace Museum: The Way In Patterns

 INTERACTIVE   CHINA    May 18, 2022 16:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb4570.png&width=200This is another new attempt by the Palace museum and Tencent AI Lab, following the "Relic Solitaire". Inheriting the creativity of the previous pattern data, 2.0 creates a large immersive experience. The exhibition hall is divided into five major scenes: a pattern solitaire interactive wall, a pattern kaleidoscope, a Chinese window pattern, a ceramic pattern, a VR experience hall. The two-month digital exhibition was held in Shenzhen Museum.

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Meilaijian: Sufferings

 PRINT   CHINA    May 18, 2022 11:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2022%2FMay%2Ftn_135881_1652676986_Meilaijian+Sufferings+Man.jpg&width=200Constipation has a significant effect on the overall quality of life. Constipation is invisible,but the facial expression of pain is external and persistent. The ad presents powerful images by amplifying the pain. Through the messy ball of wool, it expresses the concept that constipation can make your life seem like a mess, which would resonate with consumers and make them impressed by Aloe Vera Soft Capsule.
Agency: Yoband

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99 Giving Day : Put Culture On

 INTERACTIVE   CHINA    March 31, 2022 17:03 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5f1bb.png&width=200Traditional culture is perceived as outdated by younger generations, let alone inherit it. Tencent Charity decided to turn charity into a fashion trend with ELLE, leveraging the power of designers, models, celebrities and Shanghai Fashion Week to rejuvenate thousand-year-old ICH to a fashion IP.Tencent Shenzhen has created fashion outfits based on 6 ICH themes with designers and published it during Shanghai Fashion Week. A mobile website was built on WeChat, which has 1 billion users, to let users become ELLE cover star in these outfits through AI technology, generating UGC. For every interaction a 1 RMB donation is made for ICH protection.

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TENCENT YOUTH SCIENCE FESTIVAL: Poster Postcard Post It

 INTERACTIVE   CHINA    March 02, 2022 13:24 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa86d8_0001.png&width=200Most of the conference promotional materials for kids are being destroyed then ended up in trash can. But which kid doesn't enjoy the destruction? We value this destruction as the beginning of the creation. That being the case, why not create a set of posters that supposed to be destroyed. We make science as a game, and we want the children to have fun. Tencent Youth Science needed a way to connect deeper with its audience than just reached out to children through conferences. This time we’ve transformed the experience by designing an interactive 'poster-card' which could also turn into Sci-Fi toys. Scan the QR Code on poster and you will receive an e-book, 'Becoming Scientist'. The poster created a fun puzzle for both children and their parents. Children mailed the post cards, shared it on SNS, inspired more to creatively participate and become advocate. We've spent $5,000 on print & publishing and accumulated 5.2 million e-book downloads.

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KFC: Cat Streamers

 INTERACTIVE   CHINA    February 23, 2022 10:22 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe5100_0000.png&width=200A part of the diverse lifestyle that Gen Z values is their strong connection to Chinese culture and heritage. To connect with these young generation, KFC added a rice ball and flatbread with fish-flavored shredded pork to their Chinese menu. But can a western fast food brand really make authentic Chinese food?
By taking advantage of the livestream shopping craze in China during which people pay more than any advertisements, we invited CAT STREAMERS to introduce and sell the products.
Agency: Isobar


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BMW: JOYCUBE Blind Box

 EXPERIENTAL   CHINA    February 18, 2022 10:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F32938.png&width=200Blackbow have created this ad for BMW

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The Palace Museum: Relics Solitarie

 INTERACTIVE   CHINA    February 16, 2022 12:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/662ce_0001.png&width=200The Forbidden City website used to be like a functional library that no one visits, not mobile-friendly. The scale of the relics is not only a treasure but also a challenge for the production. Without leaving any relics, we must rethink the whole logic and user journey. We would like to achieve it under a single-page website. Geometric art patterns have embedded themselves in relics throughout different Chinese dynasties. Clouds, flowers, animals, dragons, each exists in thousands of variations. We enabled AI to study these patterns and created a pattern solitaire code. Every treasure will lead to two different relics with similar code. Fascinatingly, only one interface design is required to start your exploration. The system will generate your relic footprint and save your browsing history to produce a QR Code save point. Share it on social media, and others can pick up from where you left off to start their own solitaire. The “Palace in Your Pocket” eventually went viral and sparked mass followers on the web.

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TENCENT WE SUMMIT: Pale Blue Dot

 TV   CHINA    February 07, 2022 12:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e5ae4_0001.png&width=200Due to the pandemic, we are transferring the Tencent WE Summit into an online virtual event. We created the 'Pale Blue Dot', an experience that matches this year's theme, same time taking the user into the online virtual Summit. Based on the most famous earth photo, Pale Blue Dot. It allows you to re-live Voyager 1's historic journey. Achieved with WebGL, immersive view as you travel through the year of 1990 with gyroscope function. Glance back towards earth and capture a shot of our pale blue dot any time you want. And this shot is your ticket to the summit.

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The North Face: The Coldest Pop-up Store

 AMBIENT TV   CHINA    February 01, 2022 11:00 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F51c76.png&width=200The North Face might had to shut down temporarily its iconic store in Genting Ski Resort during the biggest and well-known winter sports event coming to Beijing in 2022, however, they took this chance to really celebrate those who are in search of new adventures. So, this mid January 2022, for one week only, The North Face opened in partnership with creative agency FRED & FARID Shanghai, the Coldest pop-up store. Located in the remote and wild snowy area of Changbai mountain, one of the coldest areas in China, where temperatures can drop to a freezing -30℃. This coldest pop-up store calls out all of those who share the spirit of #NeverStopExploring

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Rémy Martin XO: Excellence Takes Time, Taste It Now

 TV   CHINA    January 29, 2022 12:46 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7135d_0001.png&width=200Remy Martin teams up with renowned Chinese actor Yifeng Li, and opens a new chapter for XO in China. Excellence takes time, taste it now, a new chapter celebrating the idea of enjoying excellence now rather than waiting for the 'better moment', or the 'righter age'. An integrated campaign created with FRED & FARID Shanghai. Remy Martin XO is known to be a product of excellence, it is the icon of Remy Martin, the signature of its Cellar Master - Baptiste Loiseau; it's a blend of up to 400 different eaux de vies to reach its full aromatic complexity.

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BMW China: Year Of The Tiger

 TV   CHINA    January 29, 2022 12:41 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a36bf_0004.png&width=200To welcome the Year of the Tiger, BMW China's Lunar New Year campaign aims to bring sheer joy to all its customers across the country. Following another year of continued unpredictability, collective fatigue and travel restrictions, the campaign "Nothing but sheer joy" veers away from seasonal campaign stereotypes of heavy-hearted emotional family reunions, and Chinese New Year messages, to brighten and entertain, bringing a lighthearted smile to the audience wherever they are during this festive period. In China, BMW's Chinese name "Bao Ma" means "Precious Horse", the campaign is a visual feast of the "Precious Horse" celebrating and welcoming in the Chinese New Year of the Tiger, an animal known for its vibrancy, playfulness, bravery and power. The bold Chinese New Year campaign was created by BMW China and TBWABOLT.

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Coca-Cola: Chinese New Year Real Magic

 TV   CHINA    January 28, 2022 08:49 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fefb3d_0000.png&width=200Unlisted, and animation director Yves Geleyn, in collaboration with Coca Cola Greater China, Ogilvy Shanghai and Hornet tell a sweet, symbolic story about a father and son, a homecoming, and the new beginnings of the Lunar New Year. Lunar New Year is the biggest and most important festival in Chinese culture, bringing families together to celebrate and connect. The spot imbues the bottle of Coca Cola with a hint of magic; the catalyst for familial bonding.


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Dunhuang: Dubbing The Movie

 INTERACTIVE   CHINA    January 27, 2022 15:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2b634_0003.png&width=200Dunhuang has been standing still in the wind and sand for thousands of years. Many murals are in desperate need of restoration. Which depends on its ticket income. Now both Dunhuang and Tencent pictures are forced to close due to the pandemic. Can these two unrelated brands get together to create some sparks? Maybe at the time bringing out more values to the whole society. Tencent picture created 5 micro-films based on 5 Dunhuang mural stories. Users can watch the micro-films through the app, dubbing the movie, or invite friends to dub the movie together. We will charge 1 RMB for each viewing. Generated a total of 6.2 million RMB 'box income' and all devoted to the mural restoration. We design the Dunhuang overview in the form of a long axis, which stands for film rolls. Once it moves, it becomes like a movie. Through the 10 billion user WeChat platform, we allow users to have an interesting social event at home. This dubbing idea also showcases the Chinese linguistic culture with hundreds of dialects.

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iPhone 13 Pro: The Comeback

 WEB FILM   CHINA    January 25, 2022 10:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F720a0_0002.png&width=200Kick off the Year of the Tiger with the story of a father, a son and a forgotten village with an out-of-this-world dream. Apple and director Zhang Meng present their latest Chinese New Year film "The Comeback".
Agency: TBWAMedia Arts Lab Shanghai.

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Shanghai Municipal Government: G-Life Care Codes

 INTERACTIVE   CHINA    January 21, 2022 15:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b899e_0000.png&width=200From buying groceries and booking a train ticket to making a medical appointment and hailing a taxi, today everything is done on our mobile phones. But, for the 140 million elderly in China who don't know how to use a smartphone, the digitalization of services, accelerated by the pandemic, has left them totally isolated. To reconnect them to the digital world, Ogilvy Shanghai re-imagined the QR code - which often evokes frustration and fear amongst the senior generation - into the Care Code, a smiling symbol which the elderly can use to reach simplified versions of China's most common digital tools including Didi and Alipay, facilitating their access to essential services.


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OnePlus 9RT: Brand Film Teaser

 TV   CHINA    January 19, 2022 07:43 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F452b2_0003.png&width=200Sweetshop Shanghai has launched a brand film for OnePlus' new device OnePlus 9RT. Written and directed by Sebastien Guy, the production was filmed as an action micro movie, complete with dramatic stunt scenes, fast cars and high- tech gadgets. The device's new features and unique selling proposition are listed one-by-one through intelligent scripting and dialogue between the actors. The short action movie was filmed in Kiev and production took place over three days in various locations.

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P&G China: Rejoice

 TV   CHINA    November 16, 2021 12:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64eaa_0000.png&width=200What does the world look like for those who cannot see? Rejoice Franchise and Sweetshop have launched a new campaign that aims to inspire and empower the visually impaired community. Inspired by true stories from this community represented by three sight-impaired heroines, the campaign marks the first nationwide accessible ad for the visually impaired community and shows the beauty they experience in the world. The film, directed by Duanmu Kris, has an authentic documentary feel to it, and tells stories the three women with visual impaired challenges and the raw emotions that come along with them. Featuring the three womens' individual stories, it first seems as if beauty has become unattainable to them. But as their stories unfold, we are reminded how they are in touch with the world, its beauty, and we see the world through the eyes of their imaginations.

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Pfizer: Healthycopters

 EXPERIENTAL   CHINA    November 15, 2021 19:55 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/14def.png&width=200Drone shows have recently become a cliche. Every major city and event has mounted one. But what made this drone show by Pfizer and F5 Shanghai one to remember was the creative use of drone technology to spread healthcare to China's hard to reach mountainous region. Pfizer's innovative thinking, expert use of technology, groundbreaking science, and how these can provide biopharmaceutical innovations and experiences to people everywhere were highlighted when they were able to reach people in Baimiao village, a remote mountain-top community in Sichuan that has limited health knowledge.
Agency: F5, Shanghai

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Dove: Occasion

 TV   CHINA    November 09, 2021 13:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/71acd_0001.png&width=200Dove, the biggest chocolate brand of Mars in China has launched a new campaign, led by BBDO Shanghai. As a brand that has championed consumers to "Put Pleasure First", Dove saw a new opportunity to drive top of mind awareness and a new consumption occasion, by targeting an area where pleasure is too often forgotten – in the workplace. With a background of 996 (9am to 9pm, 6 days a week) and an all-time high rate of workplace dissatisfaction among young office workers, the challenge was to remind people about Dove's Pleasure First attitude when they are at work. Unlike previous campaigns that have employed ASMR or oddly satisfying techniques, the entire campaign was produced in close collaboration with celebrated neuroscientist, Paul Zak, a Professor at Claremont Graduate University. This process involved expert consultation at the storyboard and planning stage, through to the use of Immersion neurological response testing to make iterative choices for the final two films. The stories were set against two low emotions, disappointment and stress in the workplace. Dove's brand ambassador, Zhou Dongyu, finds herself in these occasions, but rather than let them get her down, she playfully decides to create an "oddly pleasurable" video out of the things that made her disappointed or stressed. On social media, a behind the scenes documentary was released, chronicling the making of the whole ideation, production and neuro testing process; On Douyin, a re-edited Zhou Dongyu film was released to encourage consumers to experience the oddly pleasurable created content; On Weibo and Douyin, Dove together with influencers released more oddly pleasurable videos that leverage the actual chocolate product, and encouraged consumers to create their own oddly pleasurable videos. Besides, Dove also collaborated with a range of TV dramas, building strong linkage with the workplace occasion. The brand experience is completed by a series of special packs featuring five different taglines that express pleasure attitudes towards low emotions at work, giving shoppers instant encouraging messages to have a piece of Dove and put their pleasure first.

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OnePlus 9RT 5G

 TV   CHINA    October 18, 2021 11:40 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F33610_0000.png&width=200Smartphone brand OnePlus has launched a campaign for its new product OnePlus 9RT 5G, Directed by Sweetshop's Simon Cracknell. The films are emotive and human, full of the idiosyncrasies of life and the irreverence of the moment. They illustrate that life is made easier, more fun, stylish and awesome with OnePlus 9RT 5G. This is a phone that is fast charging, smooth and easy to switch apps, it features a heat dissipation system to counter heavy multi-tasking, it has fast photo processing on night mode, fast response for gaming, a 120 Hz refresh rate, 600 Hz touch sampling display, fast connection and 3 Wi-Fi antennas. The ad features charismatic and quirky young people experiencing surreal events as they go about their lives using their OnePlus 9RT 5G. Their realities are vastly different and slapstick humour interlaces the scenes.

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Mid Autumn Festival: Moonface

 INTERACTIVE   CHINA    September 21, 2021 19:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf7f7_0002.png&width=200As the notion of community and resiliency is becoming ever more important in post-pandemic context, FRED & FARID Shanghai, has launched MoonFace on the occasion of the Moon Festival to celebrate this tradition. The Moon Festival, known as the Mid-Autumn Festival or Lunar Festival, is deeply connected to China's history and heritage.

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Colmo: Air Evolution

 WEB FILM   CHINA    September 10, 2021 09:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F31b2f.png&width=200F5 Shanghai has launched the new "Air Evolution" campaign for Midea Colmo's newly launched product, Colmo AirNEXT, a premium modular air-conditioner. The product has the ability to fit any kind of need, as it boasts of mix-and-match air filters that can cool, clean, humidify the air, or can even eliminate foul smells in the room.

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Nutrilite: Power Of Nature

 TV   CHINA    August 25, 2021 15:38 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe336b_0003.png&width=200The power of Nature

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Natrulab: Open For Business

 PRINT   CHINA    August 25, 2021 15:21 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FAug%2Ftn_129151_1629816592_Germes_01_pele.jpg&width=200If you have a open Wound non treated, it's like open for Germs

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Sense Cafe

 TV   CHINA    August 13, 2021 13:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fa370_0000.png&width=200Over the past decade, China, traditionally known as a tea-loving nation, has developed a strong taste for coffee. The brewing coffee craze was further accelerated by the COVID pandemic, which propelled demand for premium instant coffee and elevated consumers' expectations for specialty roasts and unique coffee experiences. At a time where FMCG giants had to adapt almost overnight, Nescafe - a long-time leader in China's soluble coffee market - rose to the challenge, swiftly pivoting online by launching Sense Cafe by Nescafe, a new China-born, digital-first, experiential coffee brand. Sense Cafe by Nescafe first came to life in 2017 as an annual experimental pop-up event combining unique coffee recipes and sensorial excitement to deliver immersive, personalized experiences that sparked thousands of conversations on Chinese social media. In order to replicate this offline success into the online world in a post-COVID era, Nescafe had to expand its digital fooprint and diversify its offerings to cater to increasingly sophisticated consumer groups and new consumption occasions. In 2020, Ogilvy Beijing helped Nescafe turn the Sense Cafe IP into a standalone premium eCommerce brand powered by a digital ecosystem blending data and innovation. The agency partnered with Alibaba, leveraging real-time consumer analytics to inform product development, including creating the right blend, designing 'online first' packaging and crafting cross-platform social content that delivered a premium brand image, drove consumer engagement and conversion to Tmall.

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Omen7: Frenemies

 TV   CHINA    August 12, 2021 12:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e2bb1_0000.png&width=200Wieden&Kennedy Shanghai and HP OMEN launched the short form sitcom-parody "FRENEMIES" depicting a group of passionate gamers who are intentionally competitive and critical towards one other to benefit their collective team. HP's PC gaming subsidiary HP OMEN has been working with Wieden&Kennedy Shanghai since 2019 to define the brand in the APAC region. This year HP OMEN and W&K Shanghai have playfully revealed a cultural truth of how gamers get better to strengthen its connection to China's 600 million community of gamers. Chinese culture is constantly encouraging "collective harmony", but that's just not how gamers behave in real life or progress in gaming. In actuality, they progress through fierce-rival friendships which challenge their gaming teammates to not suck and constantly progress their game.

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Alibaba WWF: Fading Sea Creatures

 AMBIENT TV   CHINA    August 03, 2021 08:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8f08f_0000.png&width=200Alibaba Group in partnership with WWF and F5 Shanghai, has recently launched a campaign that exposes the problem brought about by disposable face mask pollution. Because of the 2020 global situation, more than 1.5B masks found their way to the ocean in that year alone. Alibaba Group, being one of the largest sellers of disposable face masks, wanted to provide a solution to the problem.

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STDecaux/The Environmental Protection Department: Waste-sorting

 AMBIENT TV   CHINA    August 02, 2021 12:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3918c_0000.png&width=200Last year in Shanghai, the Waste Classification and Administration Regulations were officially issued and implemented. Knowledge of these regulations, however, is still not widespread with many people unaware of which kind of waste should be put into which recycling bin. With the purpose of promoting the regulations and helping people better understand waste sorting, the environmental protection department of STDecaux launched a special project via The Nine Shanghai. The concept of a blind box has become increasingly popular in recent years. Insight came in the form of combining the love of the blind box minifigure idea with learning about waste sorting. Using popular art toy style licensed minifigures the Waste- Sorting Blind Box becomes a gift that people crave to own. To develop this project, The Nine Shanghai selected a variety of representative waste, such as glass bottles, banana peels, cigarette butts, expired pills, broken light bulbs, dirty masks, etc. 30 adorable licensed minifigures to be designed and made from recycled materials. These were then packed into mini trash cans are also made from recycled materials. A series of metro posters were created for people to scan with mobile phones and participate in the 'Guess What Kind of Waste I Am' quiz. Winners had a chance to win a Waste-Sorting Blind Box with a random minifigure included.

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Tencent: The Jujube

 WEB FILM   CHINA    July 01, 2021 21:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdd036_0000.png&width=200The animated short film "The Jujube" is based on the genre of Chinese bizarre literary and traditional clay sculpture drama. Tells about a pair of brothers who lost their family property, Accidentally obtained a treasure hunt map left by his father, Finally, it turns into a ghost story due to greed. In just six months since its public release, "The Jujube" won the best animated short film in 5 internationally renowned independent film festivals, including San Francisco Indie Short Festival, New Wave Short Film Festival, Animation Studio Festival, Chicago Indie Film Awards and Roma Short Film Festival. And was invited to participate in many well-known film festivals. The short film uses Sichuan " intangible cultural heritage " way to make clay puppets. The clothing and fine arts originated from the Ming Dynasty more than 600 years ago. The protagonist's movements and fights are integrated into the limbs of Chinese martial arts. The narrator uses the traditional crosstalk art, Invited the famous traditional folk art storyteller Mr. Qin Hao to tell the story, Add a sense of classical opera. This is Tencent Neo-Culture Creativity. A new attempt to promote classical Chinese literature.

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Sakura Open Kitchen: Dad's Throne

 TV   CHINA    June 26, 2021 22:05 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe5247_0000.png&width=200SAKURA Open Kitchen Brand awareness of innovation, consideration and good service by product features all the time. However, the competitor has stuck to the development strategy of SAKURA closely in recent years to confuse consumer perception. In order to strengthen the unique brand image and create belief in the brand,

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Ziploc: Freshness

 OUTDOOR   CHINA    June 15, 2021 11:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Jun/tn_127249_1623719069_01_Ziploc_FreshOOH_Carrots.jpg&width=200BBDO Shanghai worked with home storage brand, Ziploc to open consumers' eyes to Ziploc's signature 'seal' which keeps food fresh, more fresh than you can imagine. In order to showcase the effectiveness and freshness of the product when it comes to storing food, BBDO created giant Ziploc bags by transforming light boxes into giant Ziploc bags with real fresh food inside. And to demonstrate the incredibly fresh food the Ziploc bags can deliver, BBDO built a mini vegetable patch inside the displays, soil and all!

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Vivo: To Beautiful Moments

 TV   CHINA    June 09, 2021 11:35 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e4356_0000.png&width=200In the run-up to the postponed European Championships, Jesper Ericstam's latest, for mobile phone giant Vivo, encourages people to put down their phones and concentrate on something more important. Shot in sunny Budapest just as Hungary was emerging from a long lock-down, the film is full of the sense of the joy of watching the beautiful game with those you care about.

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Extra Gum: Chew to Get Your Mojo Back

 TV   CHINA    June 02, 2021 15:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3e143_0000.png&width=200Extra has launched a new brand campaign via BBDO Shanghai, together with Mediacom and Vintage. Under the theme 'Chew to Get Your Mojo Back', the campaign continues to strengthen Extra’s brand essence, confidence, but with a fresh interpretation as 'mojo'. This campaign refreshes the brand image of Extra, and sets a new stage for the gum megabrand in China with a new brand narrative as well as visual identity. To bring out one’s Mojo, Extra took an innovative strategic approach by focusing on the act of chewing. This is contrasted with gum category's normal focus on fresh breath, or flavors. The three 15s TVC with short format cutdowns were launched, showcasing how you can have the Mojo of chewing Extra in daily life. In your head, you literally feel like the star of the moment, ready to take on any challenge. The spots humorously note that chewing Extra only helps you find your mojo, it doesn't give you any additional abilities, so the outcomes may not be as ideal as you imagined, but who cares? You have back your mojo.

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Mercedes Benz: Nuerija Canyon

 OUTDOOR   CHINA    May 25, 2021 21:48 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/May/tn_126587_1621922921_1-5008x7063-300dpi.jpg&width=200In 2020, Covid shut down air travel entirely for Chinese residents.While it was a disaster for airlines, it was an opportunity for Mercedes As luxury Chinese travellers still wanted to see the world in style, so they traded business-class for G-Class Mercedes' ultimate luxury 4x4.We brought this to life by promoting travel within China, showing some of China's most iconic and highest landmarks as though seen from the window of a car mimicking typical travel photos from planes. This showed how the peerless off-road abilities and luxury feeling of the G-Class can still elevate travellers, even in 2020.
Locations:
Nuerjia Canyon, Xinjiang - 4265ft
Ganzi District, Sichuan - 14271ft
Yangshuo Mountain, Guilin - 3051ft
Nanxiong District, Guangdong - 3346ft

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