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Seen and noted
 The 2023 fishing season is back in the state of Mato Grosso do Sul, Brazil. A place with various types of fish and fishers. VIEW THE SPOT  The Yanomami are the largest indigenous group in the Amazon rainforest, and they have an alternative version of the Oscar statuette. Without using gold as a raw material, the object is shaped like the deity Omama and will be sent to the winners of the world's most renowned movie awards. The idea was developed by the Brazilian agency DM9 and it is meant to draw global attention to the humanitarian crisis of the indigenous people caused by illegal gold extraction. Before the winners receive the statuette, twenty of the main Oscar nominees will receive a video message via social media from Junior Hekurari Yanomami, leader of the Urihi Associação Yanomami. The receiving stars include Angela Bassett, Jamie Lee Curtis, Kerry Condon, Stephanie Hsu, Hong Chau, Brendan Gleeson, Judd Hirsch, Brian Tyree Henry, Barry Keoghan, Ke Huy Quan, Brendan Fraser, Colin Farrell, Austin Butler, Bill Nighy, Paul Mescal, Andrea Riseborough, Cate Blanchett, Michelle Williams, Ana de Armas, and Michelle Yeoh. VIEW THE SPOT  In Women's Month, Oticas Diniz questions the intelligence of Artificial Intelligence The brand takes advantage of the popularization of AI tools to discuss the visibility of women in leadership positions.Oticas Diniz wants to provoke reflection on the reasons why society and, consequently, artificial intelligence algorithms do not see women occupying leadership positions in the same proportion as men. VIEW THE SPOT  New print from Fire, Brasil for Frisa VIEW THE HARD AD VIEW THE DIVE AD VIEW THE PILLOW AD VIEW THE TSUNAMI AD Puma : History Doesn't Repeat Itself At the 2022 World Cup, Brazilian superstar Neymar Jr. reached 77 goals for Brazil, equalling the tally set by arguably the greatest to play the beautiful game: the late, great Pele. In Puma short 'History Doesn't Repeat Itself' Neymar talks about his journey and what it means for him to reach such a prestigious milestone, dedicating his achievement to Pele and all the people who have helped him get there. Pele has been an idol and inspiration to Neymar since he first dreamed of playing football. The PSG player has spoken of his admiration for Pele and how he does not want to be compared to his hero because history doesn't repeat itself. Instead, we honour and celebrate our heroes from the past and look to inspire a new generation of heroes yet to be crowned. VIEW THE SPOT  Silimed is a manufacturer of silicone breast implants. Leader in the segment in Brazil and Latin America.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Show Rural Coopavel: The Origin Of Everything It doesn't matter what the weather is like, if the machine breaks down or if you feel like giving up the farming cannot stop. We carry on. We persist. We start again. We are the force behind the origin of everything. Without the farming, there is nothing and, with us, everything becomes much more.VIEW THE SPOT  Brazilian beer brand presents Petra Milk: a new way of consuming the grain that gives rise to Petra Malt beer. In Brazil, FIFA World Cup is a long-awaited event by both sports fans and beer brands, as there is a natural appeal to the consumption of their products. And Brazilians love cheering with beer. But this year, due to big the time zone difference with Qatar, the first games take place at 07:00 (Brazil's time), which is definitely not the perfect time for a beer. Talking to Grupo Petropolis' master brewers, we found out that it could use the same barley that gives rise to Petra Malt to manufacture Petra's own plant-based milk. In other words, it is possible to watch the games, early in the morning, drinking a drink composed of a natural and healthy ingredient, which is also used in the beer composition. VIEW THE SPOT  Its looks like Frisa is all its cracked up to be. New print from Fire, BrasilVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Sao Paulo City Hall: Dengue Beekeeper The are easier ways to protect yourself against the dengue mosquito.VIEW THE BEEKEEPER AD VIEW THE FIGHTER AD VIEW THE SCUBA AD Frisa Emojiburger: Love At First Bite It's only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it's also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning match in the penultimate World Cup where the Brazilian national team suffered the worst defeat in its history, a 7-1 loss to Germany. Though the two teams have since met again with less dramatic results, Brazil's 200 million-plus fans haven't gotten over the stinging defeat that still scars the "land of football." Since the Volkswagen Gol is slated to be discontinued this December, the manufacturer has decided to make one last gesture toward historical reparations.VIEW OUTDOOR Avon Institute: Speak Up Angela In a campaign built by Wunderman Thompson Brazil, hundreds of women provided their voices to create the sound that will be used by Angela, the social arm of Avon. The virtual assistant created by the Avon Institute to support the fight against domestic violence Angela has gained a voice. More than 500 women, including Avon Beauty Representatives, consumers, collaborators, partners and followers of the Avon Institute and Avon on social networks were invited to donate their voices to the project. Together, they were used to build the chatbot audio sound for Avon's social arm, 'Speak up, Angela', developed by Wunderman Thompson Brazil. The campaign 'Speak Up, Angela' is part of the 21 days of activism, initiative created to fight to end violence against women and that takes place annually between November 20th and December 10th when International Human Rights Day is celebrated. VIEW THE CONCEPT All Out: Play With Love The World Cup is never just about football. It's known for sparking political debates and the 2022 edition in Qatar has made headlines for harsh critiques of crackdowns on human rights activism, and LGBT+ activism in particular. Just before the whistle, in a move that ignited indignation across the world, FIFA banned the use of the "One Love" armband, which several national teams had adopted in support of the struggle against discrimination and homophobia. But All Out, a global NGO dedicated to advocacy for the rights of the LGBTQIA+ community, has managed to dribble around that ban in the virtual world. VIEW THE CONCEPT Click Sesi Senai: Straight To Transformation Click Sesi Senai is a platform for acquiring courses that help people acquire new professional skills and competencies to evolve and stand out in the industrial sector. The creative insight for brand creation, and the brand manifest brought, new meaning to the term click, making the mouse action a symbol of motivation for change. A gesture that connects people directly to what they seek in their professions.VIEW THE SPOT Frisa: Cheering With Frisa Is Tastier A campaign for boost the barbecue sales in Brazil during the Soccer World Cup.Translation: CARTAO VERMELHO / RED CARD Soccer and barbecue are the same: if it comes with a sole, it's a red card.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD' VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD  Inspired by the photo seen round the world over the past few days, showing Cristiano Ronaldo and Lionel Messi playing a chess match, Habib's, the largest Middle Eastern fast food chain in Brazil, jumped on the bandwagon and posted a similar portrait of Rodinei, who plays for Flamengo (a leading club in Brazil), to plug its sfihas. One of the most talked-about players of the year, after his club won two major championships (Libertadores and Copa do Brasil), Rodinei was on a shortlist for the national team. He was left out of the final roster, but has been embraced by fans. And now, he's been called up by Habib's to be a part of the group that's cheering the Brazilian team on from home, enjoying all of the brand's exclusive products created for the competition. VIEW THE AD Frisa: Meanwhile Frisa Sausage Food Meanwhile, Frisa sausage. An advertising campaign to boost Frisa sausage sales.VIEW THE FOOD AD VIEW THE FREEZER AD VIEW THE DINNER AD IMA Animal Trafficking: Do Not Delay, Report This professional campaign titled 'IMA - Animal Trafficking | Environment Institute of Santa Catarina' was published in Brazil in November, 2022. It was created for the brand: IMA - Environment Institute of Santa Catarina, by ad agency: OneWG. This Print medium campaign is related to the Other industry and contains 3 media assets. VIEW THE MONKEY AD VIEW THE MACAW AD VIEW THE IGUANA AD Asia: Beside Brand Book The agency Asia, a spin-off of the Brazilian agency Africa, has launched. The agency is focused on creating digital and physical connections and experiences that generate value for brands and that ensure they have more fluid and meaningful relationships with their consumers. Asia was created to pitch to become Chinese car manufacturer GWM's agency when they launched operations in Brazil. The agency will be led by Brazilian heavyweights Sergio Brandao (CEO), the ex-Chief Growth Officer at Africa, and by Vico Benevides (CCO), the ex-CEO and CCO at GTB (WPP). VIEW THE AD  Johnson & Johnson Consumer Health is embracing the metaverse with a game-themed activation for its LISTERINE antiseptic mouthwash brand, created by Wunderman Thompson Brazil. The campaign, which launched across Brazil and which runs for one month, features a game called 'Breathcalypse', which simulates real life. The online and open world game takes place in the city of Complexo within the metaverse, where people create their own characters, live in a community and interact with one another. In the game, players wake up with green smoke coming out of their mouths, with this smoke representing bad breath. VIEW THE SPOT  The campaign is based on the fact that people confuse the name of the Drastosa sporting goods store chain. They call it Dastrosa. On Twitter, for example, there are more mentions of the wrong name than the right name. We decided to play around with this.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Heinz Black Garlic Mayo: Vampire Store Double, double, toil and trouble. Something spooky has been being magicked up in the Heinz kitchen especially for Halloween and it's already giving us all chills this scary season: Heinz Black Garlic Mayo. A combination of the brand's vegan mayo with the rich, tangy and slightly sweet flavour of black garlic that's guaranteed to terrify (and tingle) your tastebuds. The Mayo's fang watering umami-packed sauce is so good, even vampires can't resist it, so Heinz has created the spookiest store to ever existVIEW THE SPOT  Being a father and being a mother is sailing between huge waves of choices that will influence the future of our children. It is being momentarily captain and captain on a vessel that is not ours, on a journey that we do not know where it will lead, but that we dream of being a beautiful, safe and peaceful place.Sweet illusion that is trying to control the indomitable winds of the future.The old lenses of our binoculars do not always reveal the best paths and, sometimes, we insist on routes that no longer lead to where we imagined they would lead.VIEW THE SPOT Instituto Sou Da Paz: Trigger Pen Instituto Sou da Paz, a NGO founded in 1999 with the role of providing information on public security in Brazil, launched an impactful campaign created by the independent agency Tech and Soul. The piece acts as an alarm against the excessive weaponry of the Brazilian population, showing that a simple signature can transform a pen into an element as fatal as a gun. The current government has been responsible for approving rules and laws that encourage the arms of the Brazilian population from a number close to 60,000 people with guns in 2019, when he became the nation´s president, there are now 1.3 million Brazilians with legal access to weapons, categorized as CAC (collector, marksman and hunter). VIEW THE SPOT  With the aim of alerting about the importance of listening, understanding, and embracing people with obesity, the leading company in the health sector Novo Nordisk, through the Saude Nao Se Pesa (Health is not weighed) movement, launched the initiative Nao Me Leve (Don't take me) together with Ogilvy Brazil. The intention of this campaign is to show how phrases and actions can harm and delay seeking treatment with a health professional. VIEW THE SPOT CrossFit: The Last Execise Still Haunts Me According to the Brazilian Federal Highway Police,bald tires are responsible for about 20% of car accidents.Using this data as a basis, we showed that cars can be turned into guns if tires are worn out. VIEW THE MERCEDES AD VIEW THE TOYOTA AD VIEW THE MISUBISHI AD Heineken: Solar Energy To Cool Your Beer Heineken, which uses 100% renewable energy across its production process, and aims at taking renewable energy to 50% of the partner bars and restaurants in 19 Brazilian capitals by 2030, embraced the opportunity of using the beginning of the biggest music and entertainment festival in the world, which takes place in Rio de Janeiro until the end of this week, to create a billboard that cools beer with solar energy. The company installed solar panels on a billboard connected to Brewteco, a famous bar in Rio, located in the Gavea district. Created by Le Pub agency, from the Publicis group, the action reinforces the Heineken campaign as a symbolic gesture, whose objective is to draw attention to the use of sources of renewable energy. The project also aims at highlighting the Heineken Green Energy Program, aimed at facilitating access to Green Energy for consumers across the country. VIEW OUTDOOR Cerveza Patagonia: 5 Billion Star Hotel Do you know the difference between a 3, 4 or 5 star hotel? What if you could choose an option with 5 billion of them? With this new hotel you get benefits such as sleeping under a starry sky, high up in the mountains and having more animals than humans as neighbors (there are only 5 tents with room for 2 people in each). The hotel staff points out that "all the units have a view of the mountains, at the end of the day the view is to the sunset and at night to the billions of stars."The brand experience was born from research between Cerveza Patagonia and Pinterest that showed an increase in searches for images of nature, sunsets, an 81% increase in searches for cabins and 7 times more searches for ground fire barbecue.VIEW OUTDOOR  LATAM, Without Frontiers. This is the new promise and brand positioning developed by Graphene, IPG's bespoke unit to serve the airline under an Open Architecture Model, which comes to capture a new moment for the company and contribute to a global trend observed in different corners of the planet: break down the barriers that separate people and build bonds that unite and include them. The initiative also aims to empower its audience to overcome their personal challenges and any kind of obstacles that prevent them from moving forward. ok VIEW THE SPOT Meta: Open Arts Mural Creative innovation company, The Electric Factory, has teamed up with Meta Open Arts to launch an innovative AR filter. The augmented reality filter accompanies a newly designed colourful mural in Meta's Sao Paulo offices in Brazil. The project saw The Electric Factory team up with Brazilian artist Talita Hoffmann to add a layer of immersive storytelling in order to transport viewers into the art. The team developed custom 3D and procedural animations to pack a fully immersive experience under 4MB. VIEW THE CONCEPT Isaac Silva / Casa Neon Cunha: Visible Mark Every hour, another LGBTQIA+ person becomes a victim of violence in Brazil, according to research based on information from the Brazilian public health system (SUS). What if the marks left by this violence on the skin, which are usually hidden under clothing, were to be represented on the clothes themselves? That is precisely the initiative taken by fashion designer Isaac Silvia, who wants to change the narrative of violence that happens behind closed doorsVIEW THE CONCEPT Brastemp: The Fairest PrenupSupport For Eating Disorders & Anxiety: Limbs Diabetes, a frequent counterpart to obesity, is a growing health concern in Brazil. Over half of the adults are overweight and the country ranks fourth in the world in the number of people with diabetes. The Support Groups for Eating Disorders and Anxiety, also known as the GATDA clinic, is dedicated to helping Brazilians with eating and anxiety disorders. It was created in 1998 with the mission to be the world's leader in eating disorders prevention. Currently, the GATDA clinic is a member of the Academy for Eating disorders and specialises in clinical treatment while also offering cognitive behavioral therapy. VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD Club Social: The Non Stop Shelf Well known as an on the go cracker, Club Social, a Mondelez Brasil brand, can be a part of anyone's life, anywhere and at any time. And to prove that Club Social is always with its consumers, wherever they are, the brand joined Leo Burnett Tailor Made to introduce the Non-Stop Shelf. Using technology as an ally, the agency created a shelf that moves around on its own, providing an innovative way to showcase Club Social at the point of sales, and strengthening the brand's concept of "Let's never stop". The activation took place on March 20th and 21st, at a hypermarket in the Sao Paulo metropolitan region, surprising the shoppers in the store, who found a shelf that took the crackers wherever it went, effectively re-inventing the relationship between Club Social and the consumer. VIEW OUTDOOR L'Oreal Paris: Paywall Down Part of the StandUp movement, Paywall Down sponsored the reading of reports on the topic in the main titles of Marie Claire, Glamour, GQ, Vogue and O Globo. According to a survey released by the University of Oxford, in 2021, thirty-four million Brazilians do not have access to local journalism. In addition, the study The Truth About a Well World, carried out by McCann Worldgroup, mapped that 90% of Brazilians have already encountered disinformation on social networks. With the aim of providing access to information to readers in general and educating people on the topic, which is considered the #1 problem faced by women and girls worldwide VIEW THE CONCEPT  Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal recidivism rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the lack of acceptance by the family, the community, and mainly: the prejudice that the ex-prisoners face in the job market. Many businessmen think that, having committed a crime the ex-convict will forever be a criminal. To raise awareness in society and companies, the employment agency Responsa asked the agency to create an advertising campaign with the objective of encouraging the insertion of those leaving the prison system in the job market. VIEW THE BANK MANAGER AD VIEW THE RESTORER AD VIEW THE SALES AD VIEW THE ANALYST AD  Sea Shepherd hacks in cooking video tutorial Editing was made with real footage from overfishing of sharks commonly know in Brazil as "cacao"("dogfish").Brazil is the worldâs largest shark meat importer, and it ranks 9th among the biggest shark killers, which indirectly contributes to the death of 100 million sharks per year, do to unregulated practice of "finning", i.e., the removal of the sharks' fins in order to export them to Asian countries, putting those species at a serious risk of extinction.VIEW THE SPOT « First « Previous Next » Last » 2 of 66 |
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Campaign for Frisa Burger 140g.
piece made to promote crossfit basement halloween.
FCB Brasil and Whirpool have partnered to create 'The Fairest Prenup'.
Print from Superliga 66 to recuit blood donors