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Seen and noted
The University of Tokyo: Zombie This film is a work of fiction to show the ideal of UTokyo Nursing: "Encourage the power of life, and protect until the final days." This work of fiction uses the paradoxical theme of helping a zombie. Dentsu Tokyo created this for the purpose of showing that a holistic approach is necessary in nursing that faces both life and death on a daily basis so that people can live better lives.VIEW THE FILM Nissan Skyline: The Wildest Circuit To celebrate the 60th anniversary of its iconic Skyline models, Nissan partnered with TBWAHAKUHODO Japan to create an amusing film showcasing the vehicles' evolving innovative technologies. The film sees Krumm, who is unaware of the complexity of the track design at first, completes the circuit, marvelling at the highly-responsive DAS technology. VIEW OUTDOOR Adidas: Green Light Run Adidas Japan created The Green Light Run Tokyo in March 2017 to celebrate the opening of the Brand Core Store Harajuku the brand's first store focusing specifically on city running. The Green Light Run offered an opportunity to complete a 42.195km route through the world's most populous city. Tokyo has a staggering 15,772 signals compared to NYC's 12,460 and London's 6,252 - making it near impossible to complete an uninterrupted urban run. VIEW THE CONCEPT Seem: The Family Way Seem was developed based on nearly 200 clinical trials conducted under the supervision of infertility treatment specialists. Seem's microscopic lens captures the image of sperms that are too small to see with the naked eye, and outputs it as a video image, which will be automatically analyzed by a pre-installed program on a smartphone to display the data of sperm concentration and motility. In order to communicate Seem's user benefit, i.e. reduction in the duration, cost, and stress of infertility treatment achieved by men's early participation, we uploaded a documentary movie showing the stories of multiple couples. VIEW THE CONCEPT  Yahoo Japan, doesn't want the busy people of Tokyo to forget or diminish the impact that the 2011 Japanese earthquake and tsunami had. To dramatise how high it was Hakuhodo Kettle created reached an outdoor poster and placed it on the Sony building in Tokyo. The poster demonstrated the devastating height of 16.7 meters. To allow people to comprehend just how gargantuan that height is, Yahoo! Japan's billboard highlights the how high the wave reached. VIEW OUTDOOR VIEW TRANSLATION Geriatric Health Services: Ton Ton Voice Sumo As people get older their throat function declines. It becomes more difficult to breathe and to swallow food. The best way to recover throat function is increased vocalization. However, the rehabilitation for this is not fun at all, and therefore the elderly reluctantly used their voices at Hitorizawa health services facility.We developed a fun method of rehabilitation"TON-TON VOICE SUMO" in cooperation with occupational therapists. The sumo ring vibrates with the px-layers' voice as they say "TON-TON",meaning "Go! Go!"which then moves the sumo wrestlers in this mechanism. Choking is the leading cause of accidental death in the elderly, according to annual report of Japan ministry of Health, Labour and Welfare. To prevent this, we had discussions with occupational therapists and found out increased vocalization improves throat function. To maximise elderly's interest, we chose the most popular sport for them, Sumo wrestling, as a base of this rehabilitation.VIEW OUTDOOR  Johnson & Johnson launched the Band-Aid "Kaiteki-Plus" (loosely Comfort Plus) which was a superior adhesive bandage that was softer and so was barely noticeable to the wearer. So to demonstrate the new product's effectiveness, Band Aid launched an online film featuring, P-Nut, a renowned "finger-tutter", he applies Band Aid to all his finger joints and then proceeds to show off this dancing fingers in a series of fluid and intricate movements. You couldn't ask for a more dynamic product demo. Agency: BBDO Japan.VIEW THE SPOT  How much time do you spend with your family? In this AXA Life Japan campaign Beacon/Leo Burnett Tokyo highlights how a busy work life can impact on the time you spend with family.VIEW THE SPOT  Diesel has created this story about love in Japan. About reaching for a society where love is for everyone. And it begins with a small change within ourselves. Agency: Geometry Global, Japan.VIEW THE SPOT  In 1665 Newton saw a falling apple and came up with the theory of gravity. 350 years later in Tokyo this happened.VIEW THE SPOT  Carmen Dell'Orefice also known 85-year-old as the world's oldest working supermodel appears on new commercial for Japanese company. It is a commercial for comprehensive human resources company "PERSOL". The PERSOL Group holds "Work, and Smile" as a brand line and offers working people diverse opportunities for growth. They believe Carmen Dell'Orefice best represents the woman who has an ideal view on workstyle and conveys real message, that's why she has been assigned.VIEW THE SPOT  Following the launch of their 'Active Care' insurance last year, AIG Japan has created an online film to promote the new concept that sideswipes all of the old conventions of the local insurance industry. Within three days of the launch, the film exceeded 10 million organic views online across Facebook, YouTube and Twitter. As part of all standard AIG Japan insurance coverage, the company actively cares for customers before, during and after all of life's major milestones. Active Care is as much about trying to prevent bad things from happening as it is about dealing with the consequences of adverse events. The film created by TBWAHakuhodo named #TackleTheRisk, features New Zealand's National Rugby Team storming the streets of Tokyo, and tackling stunned citizens all over the city. While All Blacks' leading player Jerome Kaino unexpectedly wipes out a high school student on Shibuya crossing, other players send a bike messenger flying, decapitate a mascot in costume handing out flyers, and obliterate salary-men exchanging business cards. We then realise that the flying tackles are not random, but that each one is actually a lifesaving act, rescuing someone from a terrible unforeseen accident. The movie illustrates in a humorous and light-hearted way how there can be risks lurking in unexpected places throughout our lives. Most of us don't have guardian angels flying at us in the form of burly rugby players - but the movie shows AIG will be there to proactively help prevent terrible things from happening with Active Care. VIEW THE SPOT  Every World Sleep Day, hundreds of brands preach the importance of a good night's sleep. Every year this information falls flat when people binge watch their favourite shows or refresh their timelines for the 100th time late in the night, only to be sleepy throughout the next day. To make sure the message wasn't lost this year, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, VIEW THE SPOT Nippon Express: Ninja BaseballerArt Fair Tokyo: Birth Of Venus William Adolphe Bouguereau's Masterpiece, "The Birth of Venus" shows perhaps the most glorious (and also the most famous "naked") beauty goddess of all times.In our never-seen-before art project, Japan's celebrated fashion designer, Junko Koshino dresses Venus, who has stayed garmentless for 100 years.In this completely new type of live performance, realized through a combination of art, Fashion and technology, we brought Venus to life using 3D technology, then drew an original "haute couture" designed specifically to fit her style, in VR.Agency: DentsuVIEW THE CONCEPT Sony: The WOW Factory Sony will take part in SXSW 2017 (South by Southwest), the world's largest creative business conference and festival, to be held in mid-March in Austin, Texas. At the "The WOW Factory", Sony will introduce its latest prototypes incorporating cutting-edge technologies, as well as projects that are still in the development stage. In this concept movie, created by Hakuhodo Kettle Tokyo, a mysterious symbol appears in the dream of a backpacking tourist in an Asian guesthouse.VIEW THE CONCEPT Donate 4 Birds: The New Ecosystem Currently one in seven species of wild birds, barometers of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem and significantly impacts the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies. Conservation International, a global organization that aims to create a sustainable social environment, wishes to launch initiatives to support ongoing activities aimed at saving wild birds and improving the social environment.SAVE ENDANGERED BIRDS WITH THE TWITTER BIRD.The Twitter logo is currently the most prevalent bird in the world. Twitter users all over the world have one or more accounts each but many have got tired of using them due to the influence of various other social media and global social network systems. Recently, the sale and massive restructuring of Twitter have also been in the news.Conservation International created a new way of engaging with and donating for wild birds and their social environments using Twitter.VIEW THE CONCEPT Toyota Vitz: The Making Of The New Vitz Story Creative agency Tugboat and Director Hideyuki Tanaka came up with a genius way to subvert the traditional car advert format, taking inspiration from VFX breakdown reels for previous commercials by Australian company, Alt.vfx. In the film, shot with production company Tohokushinsha, a young director details his idea for an adventurous new Vitz campaign to a senior creative director. As the action he describes plays out on screen, the older, more experienced creative director interjects with a series of more suitable ideas, causing the action to reverse and play out again in a different way. Using a series of wipes, rewinds, and traditional VFX breakdown techniques, the audience gets to see behind the scenes of the fictional story, playing out in real time before their eyes. VIEW THE SPOT  Suntory Japan has launched the 'DNA Glass' which creates a individual beer glass based on key factors found in their DNA including alcohol tolerance, taste and smell sensitivity and personality and preferences.VIEW THE CONCEPT Nissan: The Pro Pilot Chairs Nissan has unveiled the latest in its series of autonomous innovations. With its corporate vision of 'enriching people's lives through technology' - once again, Nissan has effectively hacked our daily lives with the disruptive help of TBWAHAKUHODO. This comes after their first initiative 'Intelligent Parking Chair' won the Digital Grand Prix at Spikes Asia. VIEW THE SPOT Japan Railway: Delicious Supplement Japan Railway Company, the biggest railway company in Japan, has food courts within their station buildings everywhere. As they seek new ways to expand on their service for consumers, Beacon/Leo Burnett Tokyo created a new food service that help consumers understand their nutrition needs and plan their meals accordingly for a healthier lifestyle. With positive response from consumers coupled with strong sales increase over last year, this service is now being rolled out nationally.VIEW OUTDOOR Pepsi Strong: Momotaro: Episode 4 Hollywood star Jude Law features in the new Pepsi Strong Momotaro advert, the latest star-studded installment of the most awarded commercial series in Japanese history. In a collaboration with YOMIKO/TUGBOAT and production company Tohokushinsha Film Corporation, the latest film features Law, and brings the folklore tale of Momotaro (Peach Boy) to life like never before.VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT  Hakuhodo Kettle Tokyo has launched this new "Hot Drive" web film for JMS Auto Parts. JMS is the third biggest auto shop in Japan and in this humorous film they show off the genuine french cuisine that can be cooked in a hot car.VIEW THE SPOT Ishii Clinic: No Salt Restaurant Excessive intake of salt is a global problem. At the Ishii Clinic, there are many patients suffering from hypertension, cerebral strokes, cardiac infarctions and other diseases, that are complications caused by the excessive intake of salt. And these patients become unable to eat flavourful meals using salts. Dr. Ishii aimed to realize a balance of the "Health of Patients" and "Delicious Meals with Salt Flavour". Agency: JWT Tokyo.VIEW THE CONCEPT  The phrase "Minohodoshirazu" is typically used as an insult directed at people who are seen as overly ambitious. However, Nike believes that "not knowing your place"and not placing limits on yourself, is an ideal mindset for athletes. By combining the idea of "Minohodoshirazu" with "Japanese athletes challenging their limits,"we wanted to give the phrase a surprising, positive meaning.Agency: Wieden + Kennedy, Tokyo VIEW THE SPOT Tourism Australia: Giga Selfie Not only yourself taken on the photo but we want you to take the photo with your smile and great scenery together. This is why the 'Giga Selfie' has been developed with the ultra high resolution photo made of hundreds of photos automatically composed as one and send it to the event participants systematically. Step on the Giga Selfie footprint, tap the button on the shutter site and automatically the shutter clicks far from you. You will receive the Giga Selfie photo by email right away after the shoot. Agency: TBWA/HAKUHODO, Tokyo.VIEW THE CONCEPT Moyai Support Centre: Homeless Bed Collection The Moyai Support Centre for Independent Living has launched the "Homeless Bed Collection." Agency: Ogilvy & Mather TokyoVIEW OUTDOOR Green Ribbon: Second Life Dentsu, Japan has released this campaign for Japanese organ transplant group Green Ribbon, through a special transplant operation soley done for toys. The project aims to once again infuse life to broken toys, so that the owners can play with the toys again. VIEW THE SPOT VIEW THE TEDDY AD VIEW THE DEER AD VIEW THE ELEPHANT AD VIEW THE GIRAFFE AD Smirnoff: Mask Of Sociability Beacon /Leo Burnett Tokyo turned the common mask to protect and hide behind into a social lubricant. Creating 12 different original masks for Halloween, each free on a specially designed bottle of Smirnoff ICE. Halloween in Japan is more than a party. Itâs a time where the normal politics of sociability are suspended. Smirnoff wanted to be a part of the fun and fuse these cultural peculiarities together. We spread the idea through influencers and PR media to launch the special edition bottles and masks.VIEW OUTDOOR  Wella wishes every woman to gain back confidence about her age. In this interview, Wella discreetly captures women confronting the negative sides of age, and as they look back to their lives, ultimately gaining a positive outlook. The film succeeds in sharing these women's true intentions and heartfelt expressions. The team received encouragement back hearing the interviewed women say they have rediscovered the value of their age. Agency: Beacon/Leo Burnett Tokyo.VIEW THE SPOT Donate Your Signature There are 781 million illiterate people worldwide who cannot even write their own names. How can UNESCO NGO Japan raise awareness and donation for this problem which is difficult to feel 'real'?Introducing 'Donate Your Signature' to let you experience the frustration of illiterate people for yourself by creating unwritable receipts out of special paper that repels ink. On the back of the receipt, your signature appears with the message to evoke donations.The unwritable receipts help people write.Agency: Beacon/ Leo Burnett Tokyo VIEW OUTDOOR Sumo: Shell We Move Suumo is the biggest real estate information agent in Japan. In this campaign Suumo via HAKUHODO Kettle Tokyo challenged an unusual customer - The hermit crab. Hermit crabs professionally seek out better houses throughout their entire lives. Suumo set out to design them the perfect house.VIEW THE CONCEPT  Mesocare-Plus is Japanese popular scalp care shampoo.To make people love their hair, Dentsu produced world-first ring which is made of fallen hair.Applying Japanese traditional craft skills, we turn their fallen hair into beautiful ring. Not PAIR RING but HAIR RING. This is a totally new accessory suitable for gift. (This movie was released on April 1st.) VIEW THE SPOT  Set in a girl's school classroom, how many boys can you see in the film? A lovely film from Watts of Tokyo for Shiseido.VIEW THE SPOT  You can't provide lighting for your family so the only alternative is to go away for 5 years and come back as a firefly. A very funny commercial from Nitto Japan for Ocedel LightingVIEW THE SPOT  Ordering a draft beer in Japan can be hard if you don't know Japanese. However McCann Worldgroup Japan has cleverly "translated" the phrase back into your own native language to make it easier.PLAY THE SPOT  The video shows how Seikos skilled craftsmen create the high-precisiontime pieces, as well as the roughly 1200 fine parts, some as small as 0.7 mm, that go into the works of art. The soundtrack to the clip was written by Seiko Group CEO Shinji Hattori and the lyrics were chosen from entries by the company's employees. Many corporate PR videos feature faces from inside the company, but rarely are management and staff this involved in the creative process and is very much indicative of Seiko's corporate culture. VIEW THE SPOT  Party, Tokyo has created the "Song Wig" made entirely of cords and earphones to make it easy to listen to music. VIEW THE SPOT Seabreeze: Concentration Watch Dentsu Tokyo and Seabreeze have teamed up to create the "Concentration Watch," a mobile website which supports concentration and watches you helping you remain focused. VIEW THE CONCEPT  The 3rd theater project with a theme of Romeo and Juliet.Three movies from Dentsu set in school depicting people with poor skills expressing their love. VIEW THE TEACHER SPOT VIEW THE HEADMASTER SPOT VIEW THE JUNIOR HIGH SPOT « First « Previous Next » Last » 3 of 8 |
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Dentsu Japan has created this spot for Nippon Express.