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Seen and noted
Carulla: Slice a Recipe In almost every home there is a cookbook. The funny thing is that not everybody knows how to cook. That's why Ogilvy & Mather Bogota created a completely sealed impossible to open with your bare hands. In order to see the recipes, people had to cut it apart following thin cutting lines. They where practicing one of the first things that they need to learn: how to use a knife. Slicing apart every recipe, cut by cut. VIEW THE AD  This campaign born out of the idea that people are spending too much time on their gadjets instead of making real things, as sex. For that,Z+Brasil created unusual and funny QR Codes and printed them in posters, which ran at bars and nightclubs restrooms, to arouse curiosity and make people scan the QR Codes using their mobile. After the scanning of the QR codes, people were surprised with very ironic messages. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD McDonald's: Family Time McDonald's believes in families and family time and wanted to express these beliefs in a brand commercial. The commercial from DDB South Africa aims to make one simple point â that the most important things you can give your family are your presence and your time. And if you can do that, through good times and bad, then you will remain close for life.VIEW THE SPOT  Sony's campaign for its new line of audio products, created by iris Worldwide, captures the feeling of anticipation before a thrilling moment. The program dramatizes the way that Sony audio products enhance these moments and how the products fit into Gen Yâs lifestyles. Sony is the leading audio brand in the Latin American regionVIEW THE SPOT TEDx: Grupo TEDx TEDx, as a nonprofit organization devoted to ideas worth spreading, inspires people with ideas to make the world a better place to live. In order to spread these ideas more massively, Ogilvy & Mather Argentina developed a campaign using a popular instrument: music. This is how Grupo TEDx was born: a band playing âcumbiaâ, one of the most popular and enchanting rhythms of Latin America, spreading the TEDx ideas through songs with catchy lyrics and social content.VIEW THE CONCEPT  AT&T has just launched its latest digital campaign in support of the brandâs recently developed home security and automation service: AT&T Digital Life. With Digital Life, homeowners can secure and access their home from their desktop, smartphone or tablet; remotely lock and unlock doors; keep an eye on their home with indoor/outdoor video cameras; control lights and thermostat and much more. The campaign, created by BBDO New York on behalf of AT&TVIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  The film, entitled Snuggling Bunnies, captures the magic as ibis play host to their cosiest, comfiest guests yet. The film was devised by creative agency BETC London and shot by Independent Films. VIEW THE SPOT  Kellogg's Special K is launching a new advertising campaign to mark its first recipe change in over 30 years. Created by Leo Burnett, the stop-frame animation showcases the iconic Special K box transforming into beautiful origami shapes. 'The Box' campaign will break in the UK on June 3rd and then roll out across European markets, including Spain, Italy and France. It includes 20sec and 30sec TV adverts and press, radio, VOD and digital. VIEW THE SPOT Ikea: Living by Example Ikea is always showing how great our homes can look. Do they have the same sense of style and interior design in their own homes? Instead of sending you another sleek catalogue, Ikea lives by example. Literally. From CEO to sales personnel, browse through the different homes of Ikea staffers worldwide via an e-Catalogue and see inspiring photos/videos of how theyâve used the same Ikea products. Because its rough around the edges, youâre likely to notice that Ikea staffers are mortals too. VIEW THE CONCEPT Old Spice : Wolf RodeoThe Life Foundation: Stop the gendercide Ogilvy & Mather Vietnam has created a "Stop the Gendercide" print campaign for the Life Foundation.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD League Against Cancer : Cancer Tweets Leo Burnett Colombia orchestrated this twitter campaign to support the League Against Cancer.VIEW THE CONCEPT ONG Comeo de Vida: They Can Read They Can Imagine Z+, Brasil print for charity ONG Comeco de VidaVIEW THE RIDING HOOD AD VIEW THE WOODCUT AD VIEW THE VAMPIRE AD VIEW THE ROBIN HOOD AD  A big city is a very dangerous environment for a bicycle. Stairs, traffic, vandals, it seems everything conspires to ruin your bike, even when you least expect it, as if there was some witchcraft involved. The city is an awesome sorcerer, but no matter what goes wrong, Velosipedov.net can fix it. Agency: G2 Russia VIEW THE STAIRS AD VIEW THE TRAFFIC AD VIEW THE VANDALS AD  "Create possibly the best hamburger in the world":3 unique personalities, 3 unique visual identities and 3 unique hamburgers. DDB Helsinki challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Adam&Eve DDB has created a poster campaign for Starburst Flavour Morphs - the chews that change their flavour.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR The Co-operative Legal Services: Voice of Law The Co-operative Group is unveiling the first-ever advertising campaign for its legal services on June 5, to promote the business' emphatic approach to its customers. The Co-operative Legal Services ad campaign, created by Leo Burnett, will include TV, radio, social and press. The multi-million pound campaign will focus on the impact of complexities of the legal world on people and highlight the Co-operative Legal Services' simple and straightforward approach. The TV campaign, 'Voice of Law', features kids trying to understand legal jargon, and ends with a voiceover that says: "We know how legal matters can make you feel..." The ad campaign plays on the promise of honest advice and clear pricing, dropping the use of jargon and providing fixed fee services and will continue to use the tagline: "Here for you, for life." Agency: Leo Burnett LondonVIEW THE SPOT  McDonald's has launched the next part of its 'We All Have McDonald's In Common' campaign. Created by Leo Burnett, the film tells the story of an elderly man and a group of young friends who both reside on a typical British housing estate. These are people who live incredibly close together, but whose interests and lifestyles appear worlds apart. Except that the more we explore their lives, the more we realise they're not so different after all.VIEW THE SPOT  The campaign targets the most tech enthused Currys PC World customer and is the latest phase in the long-standing relationship between Currys PC World and the Gadget Show. On top of sponsoring TV coverage, Currys PC World will have a presence at the Gadget Show, with social initiatives being rolled out later in June - also created by M&C Saatchi.VIEW THE FIRST IDENT VIEW THE SECOND IDENT VIEW THE THIRD IDENT VIEW THE FOURTH IDENT VIEW THE FIFTH IDENT VIEW THE SIXTH IDENT  AAA Northern California, Nevada & Utah, with its agency of record Eleven Inc., has launched a new brand campaign entitled, "Lives To Help." The campaign conveys the essence of the AAA brand: When you need us most, the people of AAA will rescue you...they truly live to help you.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD  AMV BBDO have created a campaign to support the launch of the Aviva Drive app. The ad is the latest in the on-going Paul Whitehouse campaign and another example of Aviva doing a little thing which matters to its consumers, as part of their 'Little things matter' campaign launch.VIEW THE SPOT  This is the second commercial that 15 Badgers directors Andersen M have created for Nationwide through 18 Feet & Rising. It's a beautifully crafted spot designed to enforce the claim that Nationwide is different to any high street bank, as it's "owned by, and run for, the benefit of customers, not shareholders". VIEW THE SPOT  There are some things that have a very strong association with a certain colour. For as long as we remember, those colours havenât changed. For instance, Coke has always been red. Starbucks has always been green. Yellow Pages is still yellow. And thankfully, Deep Purple didn't change their name to Lavender. What if all colours could be as long-lasting and stand the test of time? Even the colours of our clothes. With Breeze Colour and its colour-care formula, they can. Agency : Lowe Malaysia PLAY THE COKE RED SPOT PLAY THE YELLOW PAGES SPOT PLAY THE STARBUCKS GREEN SPOT PLAY THE DEEP PURPLE SPOT  How to describe the effects of an energy drink in a single word, and accentuating it by using three billboards instead of one. A creation of Big Communications UKVIEW OUTDOOR Pepsi Like Machine Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking our product at the same time. That's why TBWA Belgium created the Pepsi Like Machine. And guess what...people really liked it. First test was at the 2013Beyonce concert in Antwerp.VIEW THE CONCEPT Discovery Channel: The World at Your Fingertips An app that puts the world at your fingertips from Discovery Channel. Agency: CSM London.VIEW THE CONCEPT  Destruction videos are all the rage in the digital space. So when Hanes sought to promote its new super soft ComfortBlend line of crews, socks and v-necks, it wanted to tie in this phenomenon to how its ultra-soft apparel can "soften the blow"for most any type of physical destruction. Thatâs when the brand's digital agency AOR 360i created and developed the campaign Soften the Blow VIEW THE CATAPULT SPOT VIEW THE CLIFF SPOT VIEW THE CRUSH SPOT VIEW THE SMASH SPOT Aviv for Holocaust Survivors: Next Generation Saatchi & Saatchi Israel has created this case study of the Holocaust Memorial Day in Israel for Aviv for Holocaust Survivors & Dorot Next GenerationVIEW THE CONCEPT Wrath of Cannes: Cannes You Pay for This According to NY-based indie agency Woods Witt Dealy & Sons (WWD&S), award shows are just pricey excuses to hook up and get drunk. So this year's Wrath of Cannes the agency's annual other awards show is skipping the pretension and going straight to the booze. Employing the latest trend of crowdfunding on Kickstarter, WWD&S has created its own beer called Wrath of Cannes Bitter Ale, a style of ale named for the aromatic hops that give a bitter finish and for our jealousy at not going to Cannes. Like revenge, best served cold.VIEW THE CONCEPT Tourism Jamaica: Jamaica Valentine #JamaicaValentine was a live twitter promotion for Valentine's day 2013. DraftFCB New York invited people to share their love via twitter and to tag it #JamaicaValentine. We then wrote the most romantic tweets in the Jamaican sand and tweeted it back straight away during Valentine's day.VIEW THE CONCEPT Club SangueBom: The Donor Cable Power transfusion between smartphones promotes blood donation.Leo Burnett Tailor Made launches The Donor Cable, an accessory for smartphones on behalf of Club SangueBom. After months of work involving creative designers and engineers, the first version of the gadget named "The Donor Cable" was born. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.VIEW THE SPOT  The new Orangina films were created as part of the launch of the new brand signature "Stay Alive. Drink Orangina". A signature about vitality, which also introduces a new language for the brand. Orangina and Fred & Farid Paris-Shanghai worked with the director Gary Freedman from Glue Society (Doritos, Canal+, Nike, Fifa) to produce these three films.VIEW THE SATELLITE SPOT VIEW THE PIDGEON SPOT VIEW THE CANNON BALL SPOT A Drop of Life: Words from Water Grey Hong Kong's idea was called "Words from Water". Using an innovative printing technique, we created the world's first miracle on a drink coaster. We partnered with restaurants to distribute special coasters whenever a customer ordered a cold drink. At first glance, they looked like ordinary, plain coasters. But after condensation from the cold drink began to drip down, the message became clear. People who saw the coasters instantly understood that these unnoticed few drops could mean life for those living in arid regions and were encouraged to take action to help. VIEW OUTDOOR  Ogilvy & Mather London for Amnesty InternationalVIEW THE STONING AD VIEW THE BRUTALITY AD VIEW THE WATER BOARDING AD VIEW THE FIRING SQUAD AD  Fallon London has released its first work on the Giffgaff account - a three-minute movie that features a gang of zombies who come to customers aid. The spot was directed by Matthias Hoene via Partizan.VIEW THE SPOT  Riggen's Verizon FiOS campaign with Lopez Negrete USA was a three-day, unscripted shoot that showcased testimonials from several real-life Hispanic Verizon FiOS customers. She prides herself on being an actorâs director, and it was a welcome challenge to elicit short and compelling answers from true customers based on their experience with Verizon FiOS Internet, TV, and phone services. VIEW THE SPOT  Los Angeles-based Boxer Films director Rodrigo Garcia Saiz pacifies a dedicated fighter's fall from glory with mouthwatering microwavable burgers in the new :90 "Boxer" for Brazilian food company Sadia Hot Pocket out of DDB Brazil. Produced through Saiz's Mexico City-based Central Films, "Boxer" features an intrepid boxer working toward physical perfection with daily runs and back-breaking strength training, only to fall short once in the ring. VIEW THE SPOT  Twistos is a product that has everything because itâs both healthy and delicious. Starting from these benefits we wanted to connect with women through a funny insight: women want it all. Working with this thought we turned to the classic story of the princess and the frog, but this time we included an unexpected twist: The girl kisses the frog to turn it into her prince, but sometimes she wants to kiss her prince to turn him into a frog.Agency: BBDO Buenos Aires VIEW THE SPOT Siribunch: Keep your moment clean Keep your moments clean with Instant Hand Sanitizer. Agency: McCann Worldgroup Bangkok.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD « First « Previous Next » Last » 7 of 8 |
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