Seen and notedDurex: Do Not Disturb
To test the theory that an addiction to tech and smartphones is the reason sex on holidays often does not live up to couples' expectations, Durex has launched a social experiment. Durex invited real couples on the holiday of a lifetime as part of a filmed social experiment, devised and created by TMW Unlimited
VIEW OUTDOOR Sleepy: World Sleep Day
Serviceplan Benelux has launched this stunt reminding people not to forget to switch their screens off before bed.
VIEW OUTDOOR Frisk: Brutally Honest Breath Meter
Serviceplan Benelux has launched "The Brutally Honest Breath Meter" out of Antwerp Central Station. The stunt for Frisk Clean Breath tells you how good or bad your breath smells.
VIEW OUTDOOR RAC Monitored Alarms: Don't Care
J. Walter Thompson Perth decided to highlight the benefit of RAC's 24/7 monitored alarm systems by pointing out that you canât always rely on your neighbours to pay attention to normal, unmonitored, home alarms.
PLAY THE DONT CARE SPOT PLAY THE IGNORE SPOT PLAY THE ASLEEP SPOT
SAGE is a brand new Home Automation & Security product that makes protecting your home easy. So why not hear how great SAEG is from a home security expert who's seen it all? Agency: Victors & Spoils
VIEW THE UNBELIEVABLE SPOT VIEW STOLEN OUTDOOR VIEW HOUSE OUTDOOR VIEW DIRTBAGS OUTDOOR VIEW THE GRANDPA SPOT VIEW THE SECURITY SPOT
The campaign He Knows Too Much is made up of three spots; Sofa, Widow and Bondage. Each of the ads sees the dog owner engaging in some nefarious activity but luckily for them, dogs can't speak.still, it's probably best to stay on their good side by feeding them tasty treats. Created by DM9DDB Sao Paulo.
VIEW THE SOFA SPOT VIEW THE WIDOW SPOT VIEW THE BONDAGE SPOT Guest Judge: Frank Cartagena, CD, Deutsch, New YorkThis week's guest judge is Frank Cartagena, creative director, Deutsch, New York. Winner: The Time Out Mexico spot gave me a reason to care about the product, even if it was a bit morbid along the way. It's a great thing to advertise for and I hope the team keeps pushing in this direction for the brand. READ MORE Test: Save A Wall
"It helps a wall. Use tesa adhesive solutions." says FCB Milan's new work for tesa a world leader in the production of adhesive solutions for fixing.In a unique outdoor campaign, FCB Milan took walls ruined for years by DIY fanatics and placed them outside to symbolize how they literally ran away from home due to years of sustained negligence.
VIEW OUTDOOR Sydney Dogs & Cats Home: Almost Homeless
For 70 years, Sydney Dogs & Cats Home has given 200,000 abandoned, lost and mistreated animals a second chance at life. But Sydney's only no-kill, not-for-profit animal shelter was about to be evicted from the land they had leased for decades, to make way for a property development. The shelter had unsuccessfully tried to get the attention of the State Premier, Mike Baird, who had the power to help, but he had ignored them. With just weeks to go, they asked J Walter Thompson Sydney to find a better way to get the government's attention.
VIEW OUTDOOR Audi: 3D Song
Audi releases a 3D song exclusively in the new Audi A4.The new Audi A4 is equipped with a unique 3D sound system from Bang & Olufsen. To highlight the advanced sound qualities Audi has made a collaboration with the Swedish electronic music duo Cazzette and the singer Laleh. Together they have created the worlds first 3D song to be released exclusively in the new Audi A4. The song Blue Sky have been adjusted and mixed to the 19 individual speakers of the car to create a first of itâs kind 3D sound experience.Agency: Akestam Holst, Sweden
VIEW OUTDOOR Parkinson's NSW: Makes Simple Hard: Stairs
Parkinson's NSW wanted to raise awareness of the effects of Parkinson's Disease on sufferers' lives and raise funds to help researchers find a cure. The campaign from J Walter Thompson, Sydney dramatises how Parkinson's Disease mixes up the messages your brain sends to the body, making even simple everyday tasks extremely difficult.
VIEW STAIRS OUTDOOR VIEW TAP OUTDOOR VIEW KEY OUTDOOR Hello Angel: Happy Notes
Cheil Hong Kong and Hello Angel, the nappy brand, have redesigned the nappy to help new mums combat the baby blues. Hello Angel's new Nappy Notes nappy range for newborns, devised by Cheil Hong Kong, has loving messages of support for new mums embedded into each nappy.
VIEW OUTDOOR EPM: Sun Hats
DDB Colombia has created 'Sun Hats' to help EPM Colombian's largest public service company to introduce its new solar program to communities that live in rural areas that do not have access to electricity. Wearing the accessory protects the Colombians who work under harsh conditions and direct sunlight all day long. Likewise, wearing the hat is part of the locals' identity and lifestyle.
VIEW OUTDOOR Berlitz Language School: Japanese
Every language has a unique personality, which you can learn at the Berlitz Language School.Radio spots from DDB, Dubai
PLAY THE JAPANESE SPOT PLAY THE SPANISH SPOT PLAY THE ITALIAN SPOT PLAY THE FRENCH SPOT IBM: Unboring Tips
IBM Cloud may provide the most various insights but only a few people consider using it in their routine.In order to make tangible its solutions, we have created a panel that analyzes real-time data to deliver unusual travel tips right before passengers' boarding..Agency: Ogilvy, Brasil
VIEW THE CONCEPT United Nations Mine Action Service: Mine Sweeper
Saatchi & Saatchi and UNMAS (United Nations Mine Action Service) joined forces to commemorate United Nations International Day for Mine Awareness and Assistance in Mine Action on 4 April. After uploading over 1,700 photos, each tagged specifically to more than 100 profiles, UNMAS and Saatchi & Saatchi Denmark have brought back one of the most loved games in history.
VIEW THE CONCEPT
Kanye West was honored at this week's 20th Annual Webbys with the 'Artist Of The Year' award, in recognition of the social media phenom's pioneering use of the internet and his impact on the music landscape. The ceremonyâs rules limit the winners' acceptance speeches to five words, presenting West, who's known for his lengthy orations, with a challenge.
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Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th.
VIEW THE SPOT Mercedes Benz: The Specialist
In support of its commitment to the Global Fashion Engagement and emerging talent worldwide, Mercedes-Benz exclusively launched the new episode of Fashion Creatives starring the newly appointed creative director of Brioni, Justin O'Shea
VIEW THE SPOT Coca Cola: Second Screen Reinvented
Coca-Cola launched a global campaign with the slogan "Taste the Feeling" which focuses on the wonderful experience of taste. Coca-Cola Israel was looking for innovative ways to celebrate the âTaste the Feelingâ campaign using cutting edge technology in a way only Coca-Cola can, so they turned to their agency Gefen Team. One of the main objectives was to get as many people as possible to taste Coca-Cola and to remind the ones who may have forgotten how good it is.Agency: Golden Team, Israel
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A series of print ads revolving around the fact that the McDonald's Filet-O-Fish is made with Wild Caught Alaska Pollock.
VIEW THE FISH AD VIEW THE HANK AD VIEW THE PHIL AD Youth Guardian Foundation: Bloody Devils
Kids are what they play and video games and reality can sometimes become the same world. Youth Guardian Foundation wants parents to review video game content rating before letting your kids play. Agency: The Leo Burnett Group Thailand.
VIEW THE DEVILS AD VIEW THE ROBOTS AD VIEW THE DEATH AD
There are days, and there are glory days! Being a supporter of Granada F.C. itâs not easy, itâs not for everybody. If you think that life is complicated, wait until you become a supporter of Granada F.C. and that is what we call: "Eternal Struggle!"Agency: Sra.Rushmore, Spain
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Abrinq Foundation for the Rights of Children developed this film based on the Cat's Cradle game. The idea was revealed with the concept "The game ends when the work begins".Agency: Master, Brasil
VIEW THE SPOT Livebox: My New Caretaker
Break the walls down. This is the promise of the New Livebox. It allows each person to reinvent a new at-home that makes possible to get away, to fully enjoy the digital life. The movie, "The new at-home" directed by Steve Rodgers, tells this story. During an apartment visit, a young man succeeds at convincing his girlfriend, and the viewer, of the place potential. It was not confined as we could think in the first place. All the possibilities offer by the New Livebox make it a place opened to the outside world, ever more thrilling. This idea was adapted to a variety of short formats, revealing more precisely all the benefits of the New Livebox, on TV and on the web. Agency:Publicis Conseil, Paris
VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Lamisil: Feet On FireSkoda Superb: Reverse Test Drive
SKODA Australia wanted to lay down the challenge to Australian drivers to test whether they could see the quality of the car beyond the badge. DDB Sydney created an online campaign as part of Skoda Australia's launch of the new Superb the most advanced and premium vehicle the brand has released to date. The campaign revolves around the insight that "Some see a badge, where others see Superb" Skoda and DDB decided to challenge the badge bias of Australian drivers, see the hilarious results of the test drive with a twist.
VIEW THE SPOT Roche: Type To Fight
In Brazil, 420.000 people suffer from Parkinson's Disease. Despite that, the condition is still surrounded by unfamiliarity, which leads to prejudice against people who have it. We have transformed the handwriting of Sonia a former teacher who suffers from Parkinson''s into the Sonia Script font. Her calligraphy was used to spread knowledge once again, this time about the disease. People could access website's campaign to write support messages with the font and download it.Agency:Ogilvy, Brasil
VIEW THE CONCEPT MLB Urban Youth Academy: Relay The Way
To raise money and awareness for the planned MLB Urban Youth Academy in Kansas City, we tapped into the most anticipated moment of the year for baseball fansâthe Opening Day first pitch. This year, they wouldnât just watch the first pitch, theyâd actually get to take part in it.Agency: VML
VIEW THE CONCEPT Bijoux Indisrets: Orgasm Sound Library
Bijoux Indiscrets is a brand that originates and produces high quality erotic toys and accessories with a chic design. These products are mainly created to meet the aesthetic tastes and preferences of women. 22.5% of Spanish women have never or almost never managed to achieve orgasm during sexual intercourse and most of them feel such pressure to reach orgasm or to reach it in the way their male partners are expecting that 52% of women occasionally end up faking orgasms and 11.8% always fake them. In a study we conducted for the campaign, we found that sound is one of the aspects of sexual life most affected by false beliefs and prejudices. Realising sound was a powerful creative asset, we decided to use it as the main basis of our campaign. Agency: Proximity Madrid.
VIEW THE CONCEPT Old Spice: Dream RunnerEl Cronista Comercial: Flights
El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista's Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. .Agency: Grey Argentina
VIEW OUTDOOR Penguin: Read More
A small change in a media that has been part of Brazilians' lives for such a long time conveys a powerful message, reminding the population of the importance of reading. This is the media insight of Penguin Reading Clock. The idea from Y&R Sao Paulo is to replace the numerical information of street clocks and present them in written form, thus forcing people to read that information that is part of their everyday lives.
VIEW OUTDOOR Entel Teleton: Share A Contact Change A LifeDomestic Violence: The Sound Of Violence
2 out of every 3 women suffer from domestic violence in Turkey. Only in the last year 303 women have lost their lives. However, victims suffering from violence are scared and pressured into a deadly silence. Hurriyet the leading newspaper of Turkey has been one of the main flag holders of the issue for years and wanted to activate opinion leaders to talk more about it publicly. The Sound of Violence project is produced to be the sound of women who canât raise their voice. TBWA Istanbul gathered the original X-ray films of women who have suffered from domestic violence.Agency: TBWA Istanbul
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Y&R Sao Paulo print for more organ transplants
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
Ethanol is a more potent source of fuel, less pollutant, renewable, and it generates an even greater number of jobs in the world. Produced from sugarcane, Brazil Ethanol is represented by UNICA, Sugarcane Industry Association, the main representative body of the Brazilian sugarcane industry. The Ethanol concept is: An intelligent attitude. It values awareness and the conscious use of elements and attitudes throughout all parts of the process.Agency: MullenLowe, Brasil
VIEW THE FAMILY AD VIEW THE BIKE AD VIEW THE MOOSE AD
Breaking this week with TV, digital and social, the new work builds on a successful campaign that has helped Kona become a top 10 selling craft beer in the U.S. over the past couple of years. "Dear Mainland" captures a very distinctive Hawaiian voice to tell mainlanders to slow down, take a breath, and focus on the parts of life that matter most.Hawaiians have a markedly different perspective on life than the rest of mainland America.
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