Seen and noted
Any insurance company can insure your things, but Sonnet, Canada's smart, new insurance done completely online, is setting out to protect something else, your optimism. Sonnet, in partnership with its agency Johannes Leonardo, unveiled its first marketing campaign this week, featuring Michael J. Fox as the narrator, to challenge category stereotypes in its new national campaign to support the brand launch.
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Huawei Smartphones #DefyExpectations just like the people who choose Huawei. #DefyExpectations is more than an ad slogan. It's a mindset. It says that if we're going to achieve greatness, we'll undoubtedly need to silence some doubters. It's with this simple rallying cry that Huawei and WPP Team Huawei aim to support the global launch of Huawei's latest smartphones
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McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn. Partnering with Flux Broadcast, responsible for capturing and live-streaming the event, Shredded Wheat and McCann London opened up Crystal Palace swimming pool to the public and challenged them to jump off a diving board and into the water while grabbing the Shredded What box containing cash and a year's supply of the cereal.
VIEW THE SPOT Pearl & Dean: Tumbleweed Trainer
Brothers and Sisters, London, is back in cinemas with a new epic spot for Pearl & Dean celebrating the unseen heroes of the film industry. The tongue-in-cheek film, aims to celebrate the unseen heroes of the film industry and tells the story of an enigmatic woman who trains tumbleweed to roll across the screen at precisely the right moment during a western shoot out. 'Tumbleweed Trainer' is presented as a spoof 1950s documentary film about the making of a western.
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FCB Inferno, London are extremely proud to have launched our new campaign for Barnardos, the UK's largest children's charity. 'Believe in Me' focuses on the incredible things that can happen when you believe in children. This launch coincides with Barnardoâs announcing a new 10 year corporate strategy and has been crafted to reassert the charity's relevance in modern day Britain.
VIEW THE SPOT Hulu: A Brief History Of Video
Los Angeles-based multidisciplinary studio Golden takes you on a journey through the evolution of the television landscape and digital streaming as we know it with the animated film "A Brief History of Video."
VIEW THE SPOT Johnnie Walker: Ode To Lesvos
An inspiring story of a few remarkable heroes on the Island of Lesvos who helped almost half a million refugees in 2015 has been documented in a new short film called Ode to Lesvos, created by Johnnie Walker Storyline - an ongoing series that aims to find and tell the world's most inspirational stories of human progress.
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Experience more brilliance and beauty with the Sony Bravia 4K. Thanks to incredible brightness and contrast, colours burst to life in exceptional 4K detail. Agency: DDB Berlin
VIEW THE SPOT Ignite: We All Belong Here
Pereira O'Dell, San Francisco has released this spot directed by Meena Singh titled "We All Belong Here", which invites you to take the pledge and #DeclareYourAmbition.
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This Netflix's spot goes out to the women who rule our screens. From Queen Elizabeth to Claire Underwood, Piper Chapman and many more, they rule by their own rules.
VIEW THE SPOT Le Mouvement Du Nid: Girls Of Paradise
McCann Paris and French organization Le Mouvement du Nid has teamed up to create "Girls Of Paradise," a escort service found online with a twist. The prostitutes featured on the website are all dead, which the clients don't know yet.
VIEW THE CONCEPT Prostate Cancer Canada: The Prostate Exam
How is a parking pass machine like a prostate exam? Prostate Cancer Canada teams up with CFL legend Damon Allen to help get a serious message across about early detection during Prostate Cancer Awareness Month. Agency: FCB, Toronto.
VIEW OUTDOOR Hershey's Caribe Inc: Hershey's Kisses
Young & Rubicam, San Juan present some print ads for Hershey's Caribe Inc.
VIEW THE LOVING AD VIEW THE FIRST AD VIEW THE UNCONDITIONAL AD VIEW THE FOREVER AD Volkswagen Tiguan: Family Car
Volkswagen has this week built upon its proud history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign. The campaign will run in Australia and South Africa, with both executions developed by DDB Sydney.
The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan's stylish design, spacious interior and class leading technology make it easy to forget you're behind the wheel of a "family car". VIEW THE SPOT Guest Judge: Leo Zhang, ECD, BBH China
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 27, 2016 10:38 (Edited: February 17, 2023 05:19)
This week's guest judge is Leo Zhang, executive creative director, BBH China. It's a big week for Bestadsontv. I definitely believe some pieces of this week will win the lions however I won't wager the same as Gary Lineker. READ MORE Hirt And Carter Repro And Printing: Perfect Colour
With over 50 years of lithographic and digital printing experience, combined with industry innovation, Hirt and Carter remains the leader in print technology in South Africa. This campaign from Canvas, South Africa, celebrated the sophisticated printing processes which aways result in perfectly accurate colour.
VIEW THE YELLOW AD VIEW THE BLUE AD VIEW THE PURPLE AD VIEW THE BLACK AD VIEW THE RED AD VIEW THE WHITE AD Constellation Brands: Wecome To Casa Modelo
Innovative cross cultural agency The Community has created a new total market spot for Modelo. "Welcome to Casa Modelo", showcases that people's character is not only reflected in their everyday fights, passions and values, but also in the beer they chose.
VIEW THE SPOT Effie North America 2017: Call For Entries: It's Effie Season
Effie North America announced its 2017 Call For Entries in September 2016 with a pro-bono campaign (a series of videos) created by Walrus: "It's Effie Season" , it pokes fun at the absurd ways agencies fluff up their case study entries and exaggerate results, but with the reminder that ultimately, real results are what win Effies, the only advertising awards that reward ideas.
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CA Technologies, the global leader in enterprise software solutions, has teamed with CNN for an integrated marketing campaign centered on election coverage. The App Culture campaign, created by John McNeil Studio, a full-service agency and production company based in Berkeley, California, kicked off earlier this summer with three initial TV spots and continues with two recently launched spots.
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To mark Milka's launch into China, W+K Amsterdam have created 'Lost & Found' a film set in the idyllic fictional town of Lilaberg, which tells the fable of a little girl's plan to save her father's job.
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This spot by Jon Von Matt/Spree, Berlin, for Nikon presents I AM What I Share, I AM Always Connected, I AM The Nikon D3400
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The new brand ad from The Leith Agency, Edinburgh, for the Royal Bank of Scotland shows the bank's commitment to the people of Scotland.
VIEW THE SPOT Digital Tiger: Arsenal For Gamers
Digital Tiger is a popular computer store and wants to draw attention of players to the purchase of computer accessories related to war games. The ads by Artcom make a fusion between the virtual world and the reality, inserting the products used by the players rather than instruments of war, in situations experienced by players.
VIEW THE HEADSET AD VIEW THE MOUSE AD VIEW THE KEYBOARD AD
The Leith Agency, Edinburgh, presents an IRN-BRU spot that nods back to it's proposition of "strength" through this poster.
VIEW OUTDOOR AP Thai: The Unusual Football FieldCJ Works, Thailand, brings this feel good spot about how, AP Thai is helping disadvantaged youth in Thailand's poorer districts. VIEW OUTDOOR Holden Colorado: Tow Truck
A Holden driver comes to town and rights a wrong. Launch work for the new Holden Colorado via Special Group, Auckland.
VIEW THE SPOT Aquafina: Judge The Cover
One of the most common actions people normally take against one another is judgement.
In order to launch Aquafina VitZaa in Thailand, PepsiCo (Thailand) presents Judge the Cover. Agency: minteracton, Bangkok VIEW THE SPOT Vepsalainen Oy: The Decades Of Design
Premium furniture retailer Vepsalainen turned 60. They celebrated the occasion with a series of a series of posters via Hasan and Partners, Helsinki, depicting their most loved design chairs from different decades.
VIEW THE FATBOY AD VIEW THE HARRI AD VIEW THE KARUSELLI AD VIEW THE EGG AD Health Promotion: Permanent And Preventable
A hard hitting 60 second TV ad from Recordit, New Zealand, aimed at raising awareness about the effects of alcohol on pregnancy.
VIEW THE SPOT Transport Accident Commission: When Is Drinking OK?
The Transport Accident Commission of Victoria has launched a new safety message which aims to separate drinking and driving altogether. These radio spots from Clemenger BBDO, Melbourne ask why one drink is socially unacceptable in some situations but ok before driving.
PLAY THE PILOT SPOT PLAY THE SURGEON SPOT Mecedes-Benz: GLC Hologram
To launch Mercedes-Benz most innovative SUV ever, Clemenger BBDO Melbourne created an innovative take on traditional direct mail.
VIEW THE AD Walker's Crisps: Countdown To Kit Off
AMV BBDO, London, created Countdown To Kit Off. Live digital billboard/scoreboards with a near naked image of Lineker covered in packets of Walkers crisps. It was picked up by all the major news services including BBC and ITV and was even discussed in Parliament Question Time. England legend, Match Of The Day host, and Walkers ambassador Gary Lineker Tweeted that if rank outsiders Leicester City won the Premier League he would present Match Of The Day next season in his undies. Incredibly, Leicester started winning and winning and winning.
VIEW OUTDOOR Drover's Inside And Out: Furniture Stories
Every piece of furniture has a story to tell at Drovers Inside & Out. Nova 93.7 present these spots.
PLAY THE CEMENT SPOT PLAY THE SLAB SPOT Wendy's: Remodeled
Sometimes you start with a simple remodel, and you end up with a complete overhaul. Meet Wendy's newly renovated Grilled Chicken Sandwich, built from the bun up. Agency: VML
VIEW THE CONCEPT Museum Of Natural History Geneva: Dinosaurs
The Museum of natural history of Geneva is a place where kids goes all the times for generations. To celebrate its 50th anniversary, Agency, Calvalcade had kids form 5 to 6 paint their favorite dinosaurs to announce the new exhibition and made us remember the children we still are inside.
VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3 VIEW OUTDOOR 4 VIEW OUTDOOR 5 VIEW OUTDOOR 6 VIEW OUTDOOR 7 VIEW OUTDOOR 8 Globe Telecom: Create Wonderful
Each of us are born to create. With this new campaign, from Jimenezbasic for Globe Telecom, they reminds us of this innate power we possess and enables us to harness it further.
VIEW THE SPOT Origin Energy: Don't Waste Your Roof
Australia is one of the sunniest countries in the world yet just 10% of people get their energy from solar power. Clemenger BBDO, Melbourne, created 'Don't Waste Your Roof,' a seamlessly integrated online journey which asked Australian's to see the potential value in their roof space. It re-framed the humble roof as something of value not to be wasted.
VIEW THE SPOT VIEW THE CONCEPT Dignity Health: Humankindness Heals
This spot from Eleven, Inc, is a great example of humankindness and reinforces Dignity Health's belief that we all hold the power to heal our communities through acts of humankindness, big and small.
VIEW THE SPOT Hormel: We're Always The New Black
HORMEL BLACK LABEL bacon has launched its new campaign, "We're Always The New Black" which continues their efforts to push bacon forward. The campaign partners with innovators in all fields including musician, actor and comedian Reggie Watts. Created by BBDO Minneapolis, the spot fuses Watts' love of bacon with his genre-busting style to bring to life an innovative musical experience using the sounds of bacon.
VIEW THE SPOT Sanoma Media Finland: Potatoes
Sanoma, a leading media company in Scandinavia, wanted to promote the single best thing in generating sales: advertising. Hasan and Partners decided to give them a little reminder on how and why they should advertise.
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