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Seen and noted
Marvel Strike Force: S.H.I.E.L.D. Medic In MARVEL Strike Force, ready for battle alongside allies and arch-rivals in this action-packed, visually-stunning free-to-play game for your phone or tablet. An assault on Earth has begun, and Super Heroes and Super Villains are working together to defend it! Lead the charge by assembling your ultimate squad, including Spider-Man, Doctor Strange, Groot, Rocket Raccoon, Loki, Elektra, Captain America and Iron Man, as you enter strategic combat against an all-new enemy threat. It's time to fight. Gather your squad and prepare for the battle to save Earth. Agency: BarrettSF, San Diego.VIEW THE SPOT Audi: The Future Will be Silent Too Audi always has a lot to say, even if silent. This time the car brand makes e-tron, its electric and silent technology, the main character in a new print campaign via DDB, Spain. The print ads represent the silent graphically through silent movie intertitles, showing different scenes in which the car is the main character. With the concept 'The Future Will be Silent Too' Audi introduces an innovative technology that guarantees less emissions, more power, more autonomy and a totally soundless drive experience. VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD Salvation Army: Unwanted Gifts A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, 'Unwanted Gifts,' created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt, perfect for a donation to the Salvation Army.VIEW THE TV SPOT VIEW THE 1ST PRINT AD VIEW THE 2ND PRINT AD McDonald's: World Cup at McDonald’s Official Restaurant of the 2018 FIFA World Cup Russia, McDonald's presents 4 posters for the biggest soccer tournament on the planet. The creation is of the Brazilian agency DPZ&T. The posters will be in bus shelters, street clocks, restaurants and TV spots.The posters illustrations were created by Tiago Zanatta, DPZ&T's Art Director, and Estudio Olho Bala (Olha Bala Studio). VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD VIEW THE 4TH AD  Lion Brand is a 140-year old wool company based in New York, and the leading maker of yarns for knitting and crochet. Their products are distributed nationally through retailers and craft stores. In order to inspire enthusiasts and the next generation of knitters, the new campaign highlights the color and creativity of knitting. It taps into the many different moods we feel, and rather than dwell on the negative, each of these creates an opportunity to knit. Agency: No, No, No, No, No, Yes VIEW THE 1ST AD VIEW THE 2ND AD VIEW THE 3RD AD VIEW THE 4TH AD VIEW THE 5TH AD VIEW THE 6TH AD VIEW THE 7TH AD VIEW THE 8TH AD Ukrainian Marketing Forum: Mold Knowledge gets dated. Earning your degree and quietly working until you retire doesn't work anymore. The world is changing so quickly that it takes a lifetime to learn your craft. The marketing the Ukrainian Marketing Forum studied a decade ago is already dead. In order to demonstrate this, BBDO, Ukraine took Philip Kotler's cult marketing book and millions of spores of mold, placed them together in a citylight panel and let time show off its strength.VIEW OUTDOOR  BBDO Belgium has launched this smart "Parking Censorship" radio campaign with the tag line 'There's Always Room for a smart.' PLAY THE FEMALE SPOT PLAY THE MALE SPOT  Sparkling bubbles, dazzling bubbles or oh my gosh bubbles? You can bathe in all of them with SodaStream's new "SodaSoak." Check out the amazing April Fools Day spot featuring Reza Farahan and Game Of Thrones star The Mountain.VIEW THE SPOT Toyota: Drive Happy Project Toyota New Zealand has launched the Toyota Drive Happy Project via Saatchi & Saatchi New Zealand, which is set to transform the way New Zealanders buy and own a new car. The project pioneers a new way of doing business with private and business customers and is part of the changing face of mobility worldwide. Saatchi & Saatchi New Zealand has created a campaign to bring the Toyota Drive Happy Project to life, personifying the five key new car buying "bothers" Toyota is looking to change.VIEW THE SPOT Metamucil: Love Story Number Two The love story that had Australia on the edge of its porcelain seat in 2017 has hit the skids. The sequel to the hugely popular first instalment about a poo meeting his stool-mate, created by leading digestive wellness brand Metamucil and creative agency McCann Health. Working with partner agencies, P&G has invested in a fully integrated amplification plan including media, celebrity seeding, public relations and amplification across Metamucil social media channels and free-to-air TV. McCann Health was once again tasked with using humour to say the unsayable.VIEW THE SPOT Pasta Garofalo: Not Your Average Conductor Beatrice Venezi illustrates through the magic of classical music what is passion, proving that anything is possible, even transforming a genre at times considered obsolete into something modern or create Pasta Garofalo. Agency: PI&C New York / PI&C Milan.VIEW THE 30 SPOT VIEW THE WEB FILM Warby Parker / Arby's: The Onion Ring Monocle Arby's has an eye for meat. Warby Parker has meat for eyes. The result? A new partnership sandwiched somewhere between vision and at least eight different kinds of meat, happy April Fools. VIEW THE SPOT  To Celebrate April Fools RPA, USA is "Introducing Honda Sixth Sense," a major breakthrough in active safety technology. Inspired by Honda Sensing, this innovative app helps people stay alert when they leave our vehicles. See how we're helping ensure every step you take is a safe one. Agency: RPA, Santa MonicaVIEW THE SPOT  Jagermeister has created this April Fools product "Jager Balm," to help bar tenders everywhere. VIEW THE SPOT  To celebrate April Fools Team One USA is introducing "Genetic Select" by Lexus in partnership with 23andMe. The world's first service that uses human genetics to match you with the car of your genes.VIEW THE SPOT  Denny's is joining forces with Disney and Lucasfilm for a brand new Solo: A Star Wars Story - themed menu. Fans and foodies alike will be able to enjoy a variety of diner favorite entrees like pancakes, burgers, and milkshakes. But that's not all. The diner will also offer collectible cards. Proceeds from every trading card pack purchase benefit the charity No Kid Hungry. Agency: EP+CoVIEW THE 60S SPOT VIEW THE 30S SPOT HBO Nordic: Monday Night Coffee Mondays are awesome because that's the day HBO Nordic releases the most episodes. So NORD DDB, Copenhagen made a strong coffee in case you need a little extra energy to keep up with all the series.VIEW THE FIRST AD VIEW THE SECOND AD New York Magazine : It's The Corruption, Stupid New York Magazine has released this "It's The Corruption, Stupid" print ad starring President Trump.VIEW THE AD  Many women and girls bear the scars of Female Genital Mutilation (FGM) let's end it. Say NO to cuttingAgency: J. Walter Thompson VIEW THE AD Ammeloo Chef’s Edition Knife Series: ChopChop 2.0 To promote the Ammeloo Chef's Edition Knife Series, Shanghai based Amber China has released a new print campaign. Retouching was carried out by Illusion Bangkok.VIEW THE BEEF AD VIEW THE PORK AD VIEW THE MUTTON AD National Children's Hospital : X-Ray Story To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process, and put the results all over the walls of the waiting areas. (A collaboration between BBDO Dublin, Disney Ireland and the National Childrenâs Hospital.) VIEW WOODY OUTDOOR VIEW BUZZ OUTDOOR VIEW JESSIE OUTDOOR VIEW MR POTATO HEAD OUTDOOR VIEW BULLSEYE OUTDOOR VIEW SLINKY OUTDOOR Biscoitos Zezé: Honey Help On the eve of Easter, the weight in the bags increases. All by looking for sweet memories for the family. But even in the flow of shopping, helping others is an attitude that must be practiced and recognized. Those who helped our grandmother (Dona Vilma) had a much sweeter Sunday, with bags full of Biscoitos Zeze honey bread given away for helping. Agency: Mark+ Brasil.VIEW OUTDOOR Reese's: Not What You Eggs-pected This year, two of everyone's favorite holidays, Easter and April Fools fell on the same day, so Reese's decided to celebrate a little early and conduct a fun little eggs-periment.VIEW OUTDOOR Dove: Real Beauty ID Dove, via their agency ADK Tokyo, has released an experimental video "Real Beauty ID" in Japan for school girls to find their own beauty. Dove initially launched the Dove Self esteem project in 2004 to help teenagers become aware of their own beauty and enhance their self-esteem. The campaign is designed to help girls realize their own true beauty, by seeing themselves through the eyes of their friends. Dove captured their reactions as the girls listened to their friends describe them and used those photos to replace their student ID cards. The result was photos that showed their confidence and true beauty shining through. Through this campaign, Dove aims to support young people in all over Japan to build self esteem and body confidence.VIEW THE CONCEPT  BMW has launched an innovative new configuration service which analyses a customer's DNA then creates their perfect BMW, matched to their unique genetic make-up. Featuring a DNA strand made from BMW parts and a tear-off DNA saliva swab, which people are encouraged to lick before finding their nearest BMW Genetic Engineering Centre, the print ads will be running in key national press titles. Each customer's DNA will be analysed thoroughly to provide a detailed human specification that BMW's team of Genetic Engineers can use as a blueprint from which to create the driver's unique vehicle specification. Agency: FCB InfernoVIEW THE DNA SPOT VIEW THE GENES SPOT Jameson Irish Whiskey: Space Thats Why Oakland-based independent agency EVB launched a new product for Jameson Irish Whiskey today: Jameson Space-Aged. The tongue-in-cheek campaign challenges Jameson fans around the globe to wonder: Did Jameson really launch a bottle of whiskey into space to create the most exceptional whiskey on earth? Or is this some sort of brilliant Irish hoax? The answer, of course, is yes. EVB quite literally sent a bottle of Jameson into outer space. And the Jameson Space-Aged campaign is the whiskey maker's latest April Fools' project. The campaign mimics a typical Jameson product launch, kicking off with teaser social posts featuring a silhouette of the new Jameson bottle and the simple headline, 'Launching Soon.' On April 2, the jig will be up when pay-off social posts hit, revealing that yes, Jameson absolutely sent a bottle into space. But no, it's not a real product. Because that would be absurd. Also, April Fools'!VIEW THE SPOT Sparkasse Credit: The-Not-Sure-Song NOT! SURE! - GERMAN BANK TURNS HUMAN DOUBT INTO A CRAZY MUSICAL HIT --- Struggling with significant financial decisions is a well-known issue for virtually everybody. Head says NO, gut thinks SURE. Talking to Sparkasse, Germany's biggest bank, before taking out a loan, can help resolve these internal conflicts. Based on the insight Jung von Matt/SPREE, created an engaging music video: the NOT-SURE song. It lists various relatable reasons for taking out a loan â then rejects them with its NOT-SURE wit. In the end, all decisions lead to the savings bank. VIEW THE SPOT Guest Judge: Nick Worthington, creative chairman, Colenso BBDO This week's guest judge is Nick Worthington, creative chairman at Colenso BBDO, Auckland.Pick of the bunch for me is another flawless piece of work for Apple. Hard not to like this, and hard not to think that somehow the digital world can enhance the get-out-there-and-get-dirty analogue world you want your kids to be immersed in. If every parent's nightmare is that their children get lost in a digital screen, become pale, anaemic, introverted and isolated, then this is a pretty sweet counter point. Along the lines of what we have come to expect from Apple. Nicely done none the less. READ MORE IKEA: New IKEA Assembly MANual April Fools BBH Singapore created an Aprilâs Fool campaign for IKEA. It targeted men who unapologetically refuse to follow instruction manuals. The campaign, which ran across social media in Singapore, Malaysia and Thailand launched this morning, focusing on the insight that most people who donât follow manuals are male. The pride and joy of self-discovery that men experience when assembling furniture with absolutely no help, is the main motivation behind their motivation to disregard any step-by-step manual. The GIF created for this campaign, showcased the old IKEA assembly manual which, upon opening, revealed a set of blank pages inside. The supporting headline read: "The New IKEA Assembly MANual. For those men who don't follow manuals." And the post continued "If you're part of the 92% of the male population who refuse to read manuals, you're welcome."VIEW THE CONCEPT  Independent agency, Nawin consultant Bangkok has launch a first campaign for toothpaste client Doctor V with an online film. It's a wacky Thai film that plays with the insight about killing karma. Thanks to Propoli, a unique ingredient inside Doctor V toothpaste that kills bacteria and fungus virus effectively that inspired an absurd cultural question about whether it is sinful or not to kill them all.VIEW THE SPOT « First « Previous Next » Last » 7 of 7 |
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