Seen and noted
Johannes Leonardo, New York has released these two spots for Madden NFL 20. The first spot stars Patrick Mahomes, DJ Khaled, and Lil Yachty showcasing the College Football Playoff feature and taking stardom into your own hands with QB1 Face of the Franchise and Superstar X-Factor abilities. The second spot kicks off with gameplay innovations including Superstar X-Factor abilities, signature animations, and brand-new playbook updates. Win the College Football Playoff on your way to becoming the next QB1 in Franchise Mode. Feel like an NFL superstar and call your offense like a pro. Agency: Johannes Leonardo, New York
VIEW THE BRING IT IN SPOT VIEW THE LAUNCH TRAILER SPOT Fundacion San Joaquin Y Santa Ana: Abandonment Has No Filter
In recent days, social networks have been flooded with images generated by an application (FaceApp) that allows aging people's faces and project how we would look when we get older. San Joaquin and Santa Ana Foundation has over 75 grandpas and grandmas in absolut abandonment situations. All they ask is for people to come and visit them. Agency: Wild Fi
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Once you're driving it's not possible to see both what is on the road and what is on your cell phone.
Agency: LTC VIEW THE i AD VIEW THE r AD VIEW THE H AD IKEA: Designed for ApplesPaddy Power: Save Our Shirt - 'Unsponsor' Huddersfield Town
Yep, that's right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity - which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip - was just the precursor to the brand's new season campaign, 'Save Our Shirt.' Created alongside VCCP and Octagon, 'Save Our Shirt' is calling on sponsors to stop bastardising football shirts. In an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to stop their shirts being treated as billboards.
VIEW THE SPOT Body Worlds & The Cycle of Life: Science Park
The world-famous Body Worlds & The Cycle of Life exhibit has opened in Boston at the Museum of Science and A&G is inspiring people to 'Look Inside' themselves in a way they likely never had before and understand how lifestyle choices affect our bodies. At the Body Worlds & The Cycle of Life exhibit, Museum of Science visitors can experience the human life cycle, through specimens that capture the body at every stage â at its most healthy, as it changes, grows, matures, and finally wanes.
VIEW THE PARK SPOT VIEW THE POSTER SPOT VIEW THE SELFIE SPOT The Food Bank: The Hungry Spoon
BBH Barn, the three-month internship programme, has seen the creation of two power-packed campaigns from this years intake as interns selected the issues of food insecurity and casual sexism as their area of focus. Food is one of the most culturally significant aspects of being a Singaporean and the country is often seen as a food paradise of sorts. However, behind this glitzy image, Singapore has an underlying food insecurity issue with 10-14% - roughly 700,000 - Singaporeans currently lacking physical and/or economic access to sufficient, safe and nutritious food.
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Rakshabandhan is an Indian festival where sisters send their brother's a rakhi, a thread that's tied on the brother's wrists. Rakhi is a symbol of a deep bond that the brother-sister share where the brother promises to care and protect his sister.
Agency: The Womb VIEW THE SPOT 1224: Mafia
The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven't been trained how to react properly in these situations. In order to draw attention to such an important topic - besides putting together a safety card with simple steps to follow (like the ones you'd find in an airplane) - McCann Prague came up with a rather cheeky TVC idea for the Czech Insurer's Bureau. The TVC suggests that some rules - like these road rules - should be followed by absolutely everyone, so they don't die stupidly. Even the Mafia respects these rules. Try to forget that.
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Vodafone has teamed up with agency Jung von Matt to create an ad that impressively highlights the benefits of both the technical and often complex-to-explain 5G technology. The ad - part of Vodafone's launch for its new 5G technology campaign - opens with an eclectic group carousing in a chaotic, flashy cosmic space that takes everyone into a crowded, vibrant, rock-and-rolling universe.
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In continuation of its global 'Do What You Can't' platform, Samsung has launched an epic new campaign directed by Tal Zagreba. The Great Guns director collaborated with creative agency Leo Burnett Israel and production company Omri Paz to bring the heartfelt new campaign to life for Samsung, which empowers people to overcome their barriers.
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Nissan has launched its 2020 Nissan Rogue with a new spot entitled 'World of Distractions.' Directed by MJZ's Tom Kuntz - the Emmy and DGA winner behind classics like Old Spice's 'Man Your Man Could Smell Like' - the film depicts a world where everyone's face is practically smushed against their phone, a frightening representation of our modern-day screen obsession. Of course, there's no cause for alarm; the Rogue's suite of safety features protects you as you navigate this distracted world. The campaign was created by TBWAChiatDay New York under Nissan's new North America marketing VP Allyson Witherspoon.
VIEW THE SPOT Carulla: Carulla se Viste de Campo
History is written in a unique brief. This is what Ogilvy Colombia demonstrates by directing the first campaign for Carulla developed from under the roof of a jail, one that has been conceptualized and sketched with the creatives from the Agencia Interna - the first advertising agency inside a penitentiary center. For this, Ogilvy and Carulla assisted during 10 weeks the jail Cárcel Modelo de Bogota, training the inmates while they developed the campaign from a brief specially chosen for them. The outcome: more than 19 ideas and nearly 30 graphic proposals. Therefore, offering as a result a remarkable campaign with no precedents.
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The walk to the curb can be a dramatic experience when you have to worry about leaky trash. So, Glad heightened the anxiety of this all-too-common situation by hiring a professional stuntwoman to perform the Hollywood version of taking out the trash - ultimately proving that there's no leak or "trash walk" that Glad's Advanced Protection bag can't handle. FCB, Chicago
VIEW THE APARTMENT LEAP SPOT VIEW THE ULTIMATE NOSES SPOT Reale Mutua Assicurazioni: The Man of the Year
The most legendary Italian #1, goalkeeper Gianluigi Buffon, has no doubts: being insured with Reale Mutua is the key for having a future as a number one.
Here the DC. Agency: Ideal, Turin VIEW THE SPOT
Real women who've survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with narratives of romances that became nightmares for women.
ANAIS, which supports domestic violence victims, wanted to undo the wrong. With the loss of copyright of dozens of these silent movies on January 1 2019, ANAIS wondered if they could be turned into an empowering cinematographic product for the next generation? VIEW THE SPOT ALDI Australia: Good Different Retail: Marinated Chicken Wings
In a sea of sameness, ALDI is different, Good Different. ALDi's Marinated Chicken Wings are so easy, you can bake, BBQ or GRILL them. Agency: BMF
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No brain is a tough nut to crack for us at Manipal Hospitals. Agency: Design Juice, India.
VIEW THE AD Guidelines for Boris: Boris The Brand
Loath him or love him, Boris Johnson has somehow slipped into the top job in the United Kingdom. His political convictions are still unfolding -if indeed he has any - though his new role is creating plenty of debate around the country. It turns out Boris isn't even his real name, but that hasn't stopped Alexander Boris de Pfeffel Johnson creating a real brand for himself. Beneath the scruffy hair and crumpled suits, it's a brand that's been carefully crafted throughout his tenure as a journalist and years spent as a regular on political comedy shows like Have I Got News for You. Creatives by their nature are not fans of politicians and it seems a bunch of creatives and technologists at Huge London decided to take a closer look at the brand.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE CONCEPT Hotel Honduras Maya: Hotelbnb
Ogilvy Honduras has created 'Hotelbnb,' renovated rooms inside the Hotel Honduras Maya advertised as 'Airbnb' roooms. It occurred to Hotel Honduras Maya: if Airbnb's market wasn't coming to stay with them, why not go straight to them? That's why the Hotel Honduras Maya and Ogilvy Honduras created 'Hotelbnb,' our play to strike back at our most disruptive competitor. First we analyses the most popular Airbnb listings in our region to identify the common stylistic choices in photography, description and host profiles. Based on our findings, we redsigned and refurbished the rooms, in keeping with the trends that appeal to our target audience - millennials.
VIEW OUTDOOR Centre for Independent Living : The Inaccessible Transit Shelt
On behalf of the Centre for Independent Living and The City of Toronto, Publicis Toronto closed off a transit shelter with glass so people couldn't enter. The headline 'Feeling left out?' was quickly paid off with the copy 'Over 400,000 Torontonians with disabilities do, too,' to help communicate the challenges Torontonians living with disabilities face every day.
VIEW OUTDOOR Burger King: Why Try to Roast When You Can’t Even Flame Grill?
A few days ago, BURGER KING Belgium was surprised to discover that McDonald's Belgium was installing an outdoor advertising panel right next to its new restaurant in Brussels asking customers if they preferred to be "served by a King or served as a King". A great opportunity for the King of WHOPPER to meet his historical competitor, through a giant panel on the front of his new restaurant: "Why try to roast when you can't even flame grill?"
Agency: Buzzman, Paris VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR PSA: Stop Observing Silently
A group of interns at BBH Singapore has focused on the important issue of casual sexism. Mansplaining, patronising, inappropriate jokes - these acts of sexism are pervasive in day to day interactions between men and women across the world. The team decided to look at the issue from the perspective of Singaporean university students, which led to a campaign entitled 'Stop Observing Silently.' As part of this campaign, the team collected stories from female university students on their encounters with sexism and turned them into snappy stickers that educate male students, fresh out of National Service, on how to speak out against casual sexism.
VIEW THE CONCEPT Blink: Mobile ATMsGoogle: Football Answers Made Easy, by Google
Football answers even before fans could ask the questions. To raise awareness about football answers on Google Search and increase habitual daily search in markets like Thailand, Vietnam, and Indonesia, we created a dynamic, data-driven campaign that mimicked how football fans think, feel and do. Based on data signals from our audience and football leagues, ads showed fans real-time information on schedules, scores, and highlights - giving fans an experience as the Google Search App itself.
Agency: Toaster, Singapore VIEW THE CONCEPT
Barclaycard has partnered with TV star Katherine Ryan and Europe's leading short-haul airline easyJet to help Brits understand the best ways to pay abroad, and how to avoid unnecessary charges. Launching in July across social, DOOH, owned media and PR, the 'Travel Smart' campaign from Droga5 includes video content featuring comedian Katherine Ryan on holiday.
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comparethemarket today launches a multi-million-pound marketing campaign from VCCP that shows the reunion of the nation's favourite meerkat family, and the return of one of its most-loved characters, Oleg...
VIEW THE SPOT NAB: This is the Story of Progress
NAB has released the next iteration of 'This is the Story of Progress' via Clemenger BBDO, shining a light on what progress means to businesses across the country. The campaign is rolling out nationally through TV, OOH, radio, digital and social from Sunday, 21st July, 2019.
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For the tenth anniversary of breast cancer awareness charity CoppaFeel, Wake The Town has engaged with top musician Aaron Williams to provide a beautiful backdrop for the campaign. The ad features members of the transgender community as well as cisgender men, who more often than not are less likely to check their breasts. The ad encourages viewers to 'Grab Life By The Breasts,' to face life's struggles head on and celebrate British pride, developing into a closing sequence of men and women holding their breasts. Agency: Fold 7, London
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The introduction of Australia's National Disability Insurance Scheme means people living with disability have more choice where and how they receive their care. It also means service providers like MSWA need to stand up and get noticed like never before. MSWA were long established as the best in the game for people living with MS, but needed to prove themselves as the go-to for all neurological conditions. So, The Brand Agenccy, created a new brand platform that exuded confidence unlike any in the category.
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Being a superstar coach on The Voice requires Guy Sebastien to be at the top of his game, he hasn't got any time to be struck down with a cold. So how does he keep himself healthy when he feels a cold symptoms? The answer is simple, Codral Cold & Flu. He's still a fully sick coach though... Agency: Leo Burnett
VIEW THE SPOT Mitsubishi Motors: Voice Messaging
Voice messaging makes the road as dangerous as texting.
Agency: Promoplan VIEW THE BRIDGE AD VIEW THE MOUNTAIN AD VIEW THE DEER AD VIEW THE VESPA AD VIEW THE CYCLIST AD MINI Electric Car: How We Made This
To celebrate the global launch of their first all-electric car, MINI Netherlands has partnered with agency 180 Kingsday to create an interactive mural, inviting the viewer to rediscover the power of electricity. Designed by 180 Kingsday and Illustrated by Dutch artist Franky Sticks, the seven-metre-long mural, which sits in Rotterdam's cruise terminal, pays homage to the city and celebrates MINI Netherland's mission to put passion back into electricity.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Beam Suntory: Legent x Masterclass Launch Tour
World leader premium spirits brand Beam Suntory recently tasked experiential agency Gradient - a creative agency with experiential marketing at their core - with bringing the official launch of their newest spirit, Legent, to ten markets across the United States. A custom fabricated multi-room activation created a uniquely immersive experience that brought guests into the world of Legent and the creators of the bourbon.
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To celebrate the 20th anniversary of Wook, Portugal's biggest online bookstore, a new outdoor campaign created by Coming Soon Lisboa (the new agency founded by creative duo Marcelo Lourenco and Pedro Bexiga) has started this week with three different themes - each one dedicated to a classic book genre: horror books, historic books and love stories.
VIEW KNIGHT OUTDOOR VIEW CLOWN OUTDOOR VIEW COUPE OUTDOOR TymeBank: Goals
TymeBank is offering 10% interest on its new savings tool, GoalSave. This is a compelling offer that beats any other in South Africa. To dramatise the benefit of saving, we drew inspiration from an interesting observation: most people have goals, but instead of acting on them, they share them on social media as #goals.
Agency: King James Group PLAY THE APARTMENT SPOT PLAY THE CAMPUS SPOT PLAY THE APPLIANCE SPOT Delta Airlines: The Mariano Rivera Gate
The Collective at LAIR's Thor Raxlen has directed a heartfelt celebration of the legendary career of one man: Mariano Rivera. Created by Octagon, the film was made for Delta Airlines and features a number of employees who have interacted with the star or flown with the New York Yankees. Ahead of his induction into the Baseball Hall of Fame, New York Yankees Mariano Rivera joined Delta Air Lines for a ceremonial gate dedication of Gate 42. Delta honored Rivera by renaming Gate 42 'The Mariano Rivera Gate.'
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