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Seen and noted
 To promote the launch of the KFC Kentucky Burger, the most all-American of sandwiches, the Colonel is heading west, back home to Kentucky, where he's the most wanted man. The best sheriffs, and the worst bandits, gold miners on a donkey, and families in covered wagons - everyone's after the Colonel. They're all relentlessly searching, day and night, not because his head is on a wanted poster... but to get a chance to taste the new Kentucky burgerAgency: Sid Lee, Paris VIEW THE SPOT Hotondo Homes: The Next Chapter Viewers were taken on a trip back in time when they were introduced to Jack who watched his dream home come to life in 'The Drawing'. Jack's family has now grown, and they've even made room for a new addition. Take a look at 'The Next Chapter' of Jack's story. Agency: Perrycallan VIEW THE SPOT LiGay: Soccer Without Prejudice A major movement against homophobia in Brazilian soccer has mobilized the press, the sporting world and local society. Historically, the number 24 has been associated to homosexuality. In a popular betting game called "Jogo do Bicho," or the "Animal Game," 24 is the number for deer. And the word for "deer," in Portuguese, is the same as a slang term for a gay man. Agency: AlmapBBDO, Sao Paulo VIEW THE CONCEPT Calcalist: Mind The Tech New York Mind The Tech New York. A print ad for an Israeli Tech conference in New York Agency: No No No No No Yes VIEW THE AD West Australian Ballet: Light and Shadow Meerkats and The West Australian have worked together to create a captivating print campaign promoting Light and Shadow: Ballet at the Quarry series by the West Australian Ballet. The idea is brought to life over two mirrored pages, casting a shadowy silhouette of a dancer onto the page.VIEW THE AD The Guatemalan Tourism Institute (INGUAT): The Anti Billboards For many publicists is a dream that one of their pieces of work reaches out to Time Square in New York, the only place in the world where people, actually, travel to see advertising. How to sell and promote tourism of Guatemala, a small and beautiful country, there in one of the major cities on the planet? With that brief of The Guatemalan Tourism Institute (INGUAT) in mind, Ricardo Mendoza, Chief Creative Officer of d4 McCANN Guatemala, and his team thought that the greatest strength of Time Square was also its greatest weakness: saturation. VIEW OUTDOOR Go Vilnius: Amazing Wherever You Think It Is Vilnius, the capital of Lithuania, is launching a new campaign that is making fun of its own obscurity among travel destinations globally. The campaign, created by Bechtle & Milzarajs and called "Vilnius: Amazing Wherever You Think It Is," follows the tradition of the award-winning "Vilnius - the G-spot of Europe" campaign, which claimed that "nobody knows where it is, but when you find it - it's amazing." The idea to use the city's obscurity as a tool to draw more tourists is also backed by data. VIEW THE CONCEPT VIEW TOWER OUTDOOR VIEW CHURCH OUTDOOR VIEW CATHEDRAL OUTDOOR PROCURE: Give a Sit to Fight Cancer Sit down to take a stand against prostate cancer. For World Cancer Day, PROCURE created a connected chair that lets men donate to research without even taking out their wallet.Agency: Rethink VIEW OUTDOOR Mint Mobile: Mint Tweet Ryan Reynolds has released this interactive PR campaign to launch his new company Mint Mobile. Instead of buying a Super Bowl spot, Reynoldsoffered three months of Mint free to anyone who signed up online between the kickoff and the end of the game. The actor bought a full-page ad to announce that the 5 million dollar price tag for a Super Bowl spot could fund over 300,000 months of Mint Mobile service. VIEW THE TWEET CONCEPT VIEW THE RYAN CONCEPT Fondation Emergence: The Ad That Aired Once Every 23 seconds, a homophobic remark is posted online. And ignored. To help people understand the real impact of online violence, we created a radio spot featuring real hateful comments that have been online for more than four years. Calls were immediately logged to the station and the message was taken off the air, proving our double-standard towards online violence.Agency: Rethink PLAY THE SPOT Housing & Development Board: The Void Deck Housing & Development Board (HDB) build affordable public housing in Singapore. The Void Deck is an open space built into each of their buildings. In the 1970s and 1980s, this space served as a substitute for former communal âkampongâ (village) squares for many residents who were newly resettled from villages and in the process of adapting to living in high-rise buildings. Today, it is a shared common space used for multiple purposes. Everything happens here: from social functions, celebrations and funeral rites to some people simply hanging out or catching up with friends.VIEW THE VOID DECK SPOT VIEW THE LINKWAYS SPOT VIEW THE FITNESS CORNERS SPOT  Representation does matter. Thatâs why ILGA (Lesbian, Gay, Bisexual, Trans and Intersex Intervention) decided to take over the streets of Lisbon with a simple yet powerful advertising outdoor idea: adding the structure of a closet to a traditional billboard. Many people came out of the closet celebrating diversity and occupying the public space with all forms of love. Agency: FCB LisbonVIEW OUTDOOR Budweiser Canada, Uber Canada: Whassup Again In a world with so much smart technology, there are still people who make the wrong choice to drive impaired. Budweiser and Uber are teaming up to help Canadians choose a smart way home after #SuperBowlLIV.Agency: Mosaic North America VIEW THE SPOT  The theme of this year's Channel 4's Diversity in Advertising Award was challenging the lack of representation and stereotyping of the LGBT+ community in advertising. Based on the insight that only 0.3% of TV adverts feature a transgender person, despite the community making up an estimated 1% of the population, we saw an opportunity for Starbucks to re-ignite itself as a progressive brand, by building on it's strong heritage with the LGBT+ community. Agency: Iris VIEW THE SPOT  Dignity Health launched a new "found footage" spot during Super Bowl LIV in most markets and during the "other big game" for advertisers, the Puppy Bowl on Animal Planet. Agency: Eleven VIEW THE SPOT Visa Banco Internacional: Use It Anytime Print campaing for Visa Debit.Use it anytime. Agency: Punto99 VIEW THE SHOPPING AD VIEW THE DINNER AD VIEW THE PHARMACY AD Kayo Sports: The Blank Page Tribute Kayo Sports, Australia's leading sport streaming platform, wanted to pay tribute to basketball legend Kobe Bryant following his tragic death. So we took out a full page ad in newspapers nationally and encouraged people to tear it out, scrunch it up and shoot it into a bin. A simple celebration of the inspiration that Kobe's career provided for sports fans.Agency: Special Group VIEW THE AD SPAM® Brand: Mike Indoor plant frenzy is real and contagious. Our feeds are filled with tasteful pics of leafy living rooms. #crazyindoorplantpeople trade hot tips on secret groups to keep their Monsteras happy, healthy and grammable...Agency: The Core Agency VIEW THE SPOT  Coors Light, the iconic, Molson Coors-owned beer, this weekend launches via Havas, London, a major new brand campaign and positioning in the UK: Keep It Fresh. Taking inspiration from the brand's Rocky Mountain heritage and its longstanding strapline 'The World's Most Refreshing Beer', it champions freshness as an attitude and celebrates fresh perspectives. VIEW THE SPOT Chicken Licken: Everyone's Talking About It For most South Africans money is tight, so when they see a great deal, they can't help but talk about it. Chicken Licken, in partnership with Joe Public United have come up with an exciting campaign featuring a television film that celebrates Chicken Licken's four affordable meal options called EasyBucks for only R24 each. The film features an unsuspecting young man being woken up by his television. He notices that something seems odd, and decides to change the channel to double-check. That's when his bizarre channel-changing journey begins. No matter which channel he switches to, everyone is talking about EasyBucks.VIEW THE SPOT  From aliens and adventure to wild west outlaws, Toyota brings the action to this year's Big Game to spotlight the all-new 2020 Toyota Highlander. In the spot, titled "Heroes", actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters in familiar movie moments. The spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the "GO HIGHLANDER" campaign for the fourth-generation Highlander, the best-selling retail model in the midsize SUV segment since 2016.Agency: Saatchi & Saatchi, Los Angeles VIEW THE SPOT Verizon 5G: The Amazing Things 5G Won’t Do Verizon's heartfelt Super Bowl spot titled, "The Amazing Things 5G Won't Do," just went live on air. Narrated by Academy Award winner Harrison Ford, the commercial focuses on what 5G technology will never do - replace the bravery and dedication of first responders, a community that has been a critical Verizon partner for decades. Agency: McCann, New York VIEW THE WON'T DO SPOT VIEW THE CLOSING TIME SPOT VIEW THE HEARTBREAK SPOT VIEW THE FASTER SPOT The Guinness Six Nations: Love Letter Rivals for 80 minutes, friends forever. Guinness Presents an homage to the 2020 Guinness Six Nations. Whatever happens on the pitch, or off it, nothing will come between these six rugby unions in the gameâs greatest Championship. Come as rivals, leave as friends. Agency: We Are Social, France VIEW THE SPOT  The Quibi Super Bowl ad "Bank Heist" is about a heist gone wrong that leaves a crew of bank robbers with 4 to 10 minutes to spare -- the perfect amount of time to watch a Quibi. Episodes in 10 minutes or less. Quick Bites. Big Stories.Agency: BBH, Los Angeles VIEW THE SPOT  DIESEL introduces its Spring/Summer 2020 For Successful Living campaign. But first, a little history. The famous DIESEL tagline was created in the early 90's, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label's irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso's vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch.Agency: Publicis, Italy VIEW THE SPOT  Building on its 'Everything gets better when you get active' platform, this film from Participaction features a uniquely personal soundtrack. It captures everyday Canadians engaging in physical activity, while marrying the sound and cadence of their heartbeats with their inner thoughts.Agency: Zulu Alpha Kilo VIEW THE SPOT Hyundai: Don't Text While Driving BBDO, Peru have created these ads for HyundaiVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD The One Show 2020: Shaman Blessing The One Show is an award really difficult to win; so for this years award show(2020) we decided to hire a Real Peruvian shaman in order to bless all the entries to give participants some extra good luck.We are playing with the notion that a little bit of luck can help a piece of work stand out from all the great competition. Agency: Lanfranco & Cordova VIEW THE AD M·A·C Cosmetics: Opening Parties packed with celebrities and magazine cover personalities are no longer private and exclusive. M.A.C Cosmetics, the world authority in professional makeup, has just announced its Official Store in Mercado Libre, the largest e-commerce platform in Latin America. The beauty company offers all its products on this platform. The celebration of the store's opening was a full digital party. The event had live performances of local bands, celebrities, bartenders and more. To live through the different experiences, Wunderman Thompson Argentina created a user interface where users could click on and move through tags on Instagram. VIEW THE CONCEPT Ford Mustang: Mustang Rock'n Roar Ford honors the Mustang's connection to rock with an AR camera app that shows how each model relates to rock 'n' roll. Agency: GTB Brasil. VIEW THE CONCEPT Bérnié - The People’s Perfume Live the sweetness of democratic socialism with the new Eau de Toilette for not me us.VIEW THE SPOT VIEW THE CONCEPT Homebuyers Centre: You Know It's TimeThere comes a time when you realise you need to move out of your shared house and into a home of your own. Thankfully, Homebuyers Centre have affordable house and land packages, so you can start living the dream, and not the nightmare, a lot sooner.Agency: Wunderman Thompson, Perth PLAY THE WET TOWEL SPOT PLAY THE GUITAR SPOT You can get free biscuits with coffee at Jesters. Sure, you'll probably be slightly late for things, but it's worth the risk!Agency: NOVA 93.7 PLAY THE WEDDING SPOT PLAY THE SURPRISE SPOT PLAY THE EXAM SPOT Guest Judges: Adam & Saunby, creative founders, 2050 London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 03, 2020 10:47 (Edited: February 17, 2023 05:19)
 This week's guest judges are Adam Chiappe (right) and Matt Saunby (left), creative founders of new agency 2050 London. Winner: Skittle Dips 'Yogurt Boy'. Some pretty BIG ads here to choose from. Epic budgets, epic time lengths, epic casting. But for us, the most epic was just 40 seconds and a cast of three. We loved this spot, watched it five times and found something new to laugh at every time. Brilliantly cast, brilliantly directed and brilliantly original. READ MORE Subaru Impreza: Effective ReliefNew radio campaign the shows Subaru Impreza is fast acting and provides effective relief. Agency: Zulu Alpha Kilo Canada.PLAY THE FIRST SPOT PLAY THE SECOND SPOT « First « Previous Next » Last » 6 of 6 |
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Leo Burnett, Milan, have created these ads for McDonalds