Seen and noted
Posters for Brazinco sun protection from Carnaby, Brasil
VIEW SAMURAI OUTDOOR VIEW KNIGHT OUTDOOR VIEW KNIGHT 2 OUTDOOR Verizon FIOS: The Unbreakable Controller
In the world of video games, nothing is worse than internet lag. And when gamers lag, they tend to take their frustration out on the first thing that's closest to them: their controller. Just a quick search of YouTube will turn up hundreds of videos that show gamers throwing, kicking, and stomping on their controllers to soothe their anger. Verizon Fios, named best internet for gaming by PCMag.
VIEW THE SPOT Waka Kotahi : Doors
People know the drink-driving limits. They know the Police are out there. And they know that drinking increases their chances of crashing.
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1 in 20 children are conceived by IVF. Despite this, IVF is still stigmatised, leaving people with fertility issues feeling they canât talk about it. So, we rewrote the story of Where Babies Come From and made IVF as natural as sex.
VIEW THE SPOT Samuel Adams: Your Cousin From Boston Gets Vaccinated
Sam Adams' 'Your Cousin From Boston' character isn't the brightest bulb in the shed. But even he's getting vaccinated against Covid-19. As COVID vaccines become available to more Americans this spring, it's no longer accessibility that poses the greatest challenge. It's hesitancy. With 1 in 4 Americans not planning to get vaccinated, challenger Samuel Adams enters the conversation to help combat skepticism amongst drinkers with humour. 'Your Cousin From Boston Gets Vaccinated', shot at Boston's Fenway Park's actual vaccination site, was created by Goodby Silverstein & Partners and is meant to do more than entertain, with the lovable cousin leading by example in his signature comedic style. He demonstrates to drinkers how getting the vaccine can be wicked easy.
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The pandemic has many of us rethinking how and where we want to live. It has sparked the Zillow Surfing phenomenon, as dreamers imagine the possibilities a move could bring, and it's driving the Great Reshuffling, as people seek out new homes to better meet their evolving needs. As the pandemic spurs more people to move, Zillow has expanded its offerings to make it easier to rent, buy or sell a home. The new brand campaign called 'To Move Is To Grow' launches today to redefine Zillow from a search and find platform to a full-service real estate ally. The campaign is anchored by two national TV ads ideated and executed by creative advertising firm FIG that appeal to a wide spectrum of needs that movers encounter, as well as the spectrum of emotions that comes with a move. 'The Journey' spot dramatises the complicated emotions of moving through the eyes and imagination of a child. It was filmed in Prague with acclaimed director Martin De Thurah, and features an original score by Jonny Greenwood.
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Ryan Reynolds brings back Match.com's 'Satan' fresh off finding love late last year in this 'Dream Job' spot for Mint Mobile. Agency: Maximum Effort USA.
VIEW THE SPOT VB; Solar Exchange Explained
Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. So, whether youâre giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. The Solar Exchange program allows participants to exchange credit on their power bill obtained from generating excess solar at home for VB. Every $30 worth of credit can be exchanged for a slab,
VIEW THE EXPLAINED CONCEPT VIEW THE SOLAR EXCHANGE CONCEPT AsiansGoLoud: New Jersey
As long-time advertising professionals, weâre painfully aware that the lack of AAPI representation in media, tv, film and commercials plays no small part in distorting how Asian Americans are narrowly perceived, stereotyped or not seen at all. In the hope that the telling of our own stories will lead to deeper understanding, empathy and a broader conversation around diversity and inclusion for all, we at PLAYA wanted to encourage others to share their stories, starting with a few of our own.
VIEW THE NEW JERSEY CONCEPT VIEW THE AGENCY CONCEPT VIEW THE ENGLISH CONCEPT VIEW THE EYES CONCEPT VIEW THE ROVE CONCEPT VIEW THE GO BACK CONCEPT Tourism Australia : Be The First
New Zealanders are being invited to take advantage of exclusive travel access to Australia and enjoy all of the experiences and destinations that have long made Australia such a highly sought-after destination among international travellers in Tourism Australiaâs first international campaign in more than a year, developed by M&C Saatchi, Sydney.
VIEW THE SPOT VIEW THE RED CARPET AD VIEW THE CATCH OF THE DAY AD VIEW THE SNEAK PEAK AD WWF New Zealand : DeepOur oceans are choked with plastic. Eight million tonnes of plastic pollution ends up in the ocean each year, breaking down into tiny bits to become microplastics. Now, microplastics are in the food we eat, the water we drink, and the air we breathe. Studies suggest, people are ingesting around 5 grams of plastic a week â the same as one credit card and yet, the scale of microplastics pollution is hard to fathom. Colenso BBDO and WWF-New Zealand have created a powerful series of images to illustrate the extent of the crisis. VIEW THE DEEP AD VIEW THE NEBULA AD VIEW THE WAVE AD Julie's Bakeshop : Auntie Shame
Julie's, the Filipinos' favorite neighborhood bakeshop chain, recently went viral after releasing its ad campaign celebrating its 40th anniversary. The video starts with two middle-aged women working out in a local gym. A man notices them, and starts to "auntie shame" the ladies.
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By the most conservative estimates, every fifth woman in Russia is sexually harassed at work. However, most men do not believe that this problem exists. In fact, many do not see the difference between sexual harassment and simple flirting. Men think that this is the same thing and there is nothing bad about it. That's why it doesn't even cross their minds that their wives and daughters might also be sexually harassed at work. Because this is still totally legal in Russia.â¨
PLAY THE SPOT Fire and Emergency New Zealand: Escape the paper
House fires can become unsurvivable in less than three minutes. FCB NZ needed to get New Zealanders to make an escape plan that could save their lives. So to show people just how hard it is to get everyone out safely, we filled the paper with 4 ads that sent the reader on a journey from section to section, mimicking the panic and disorientation of trying to escape a house fire. Desperation mounts in each of the four ads through storytelling and art direction until the tragic conclusion, showing readers why it's crucial to make an escape plan.
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Sky Mobile has launched the next instalment in its 'Hello Possible' campaign in which British star Lily James shows just how easy it is to switch to the award-winning network. The latest iteration in the Hello Possible campaign, created by ENGINE Creative, looks at how good life can be when switching to Sky Mobile is as easy as sending a single text.
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Refugee Olympic and Paralympic Team athletes have a story like no other. Released today, 6th April, to mark the UNâs International Day of Sport for Development and Peace, UNHCRâs latest social media video âThe Journeyâ tells the dramatised story of a female refugee who has had to flee her home to escape conflict and persecution. The film, created by award-winning creative agency Donât Panic, shows that the arduous journey to freedom isnât an easy one, as her life is constantly on the line.
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adam&eveDDB, Studio Republic and LiveWire Sport have been working on a pro bono basis with The Captain Tom Foundation to help launch a brand new fundraising initiative - the Captain Tom 100. The challenge, based around the number 100 is being organised by The Captain Tom Foundation with London Marathon Events to celebrate Captain Tomâs amazing achievements
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Multidisciplinary design studio Brigade recently produced a new animated PSA campaign for agency RK Venture and the New Mexico Department of Transportation (NMDOT) to raise awareness of the dangers of distracted driving and drunk driving. Directed by Sean Broughton, the campaign was inspired by a true story in which a six-year-old helped Police in the German city of Hamm track down a rogue driver by sketching the assailant he witnessed.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT The Ministry Of Social Affairs & Health: The Projection
The Ministry of Social Affairs and Health has launched its first communication campaign encouraging the public to get vaccinated for COVID-19.
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3M's Nexcare Brand is launching a new advertising campaign that lets you say goodbye to flinch face for good, as it introduces Nexcare Duo, the latest innovation from the brand which combines all-day hold and pain-free removal in one bandage. The new spot, entitled Flinch Face Duo, delivers on the belief that removing a bandage should never be painful, as the new line of bandage features a silicone adhesive for long-lasting hold and pain-free removal. In the fifteen and thirty-second spots, one person prepares for a painful bandage removal, only to find that with Nexcare Duo they can say goodbye to "flinch face."
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Walmart joins forces with Gloria James, mother of basketball star LeBron James, and FCB Chicago to launch its annual Fight Hunger. Spark Change. campaign. This is the eighth year of Walmart's annual cause marketing initiative that aims to fight hunger in communities across the country. But, after a tough 2020, the brandâs Marketing team thought it was the right time to take a different approach in marketing the program. In the past, Walmart's Fight Hunger. Spark Change. campaign has focused on making customers aware of the hunger issue
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Grey has created the 'Ultimate Safety Test' campaign for Volvo Cars. After leading the industry in automotive safety for decades, Volvo Cars is now broadening its focus to make sure sustainability becomes as ingrained in the company culture as safety always has been. The global campaign, which covers TV, online video, social, digital, OOH and radio and print, is part of wider integrated and marketing efforts from Volvo Cars that reflect the company's commitment to climate neutrality and electrification. In the new film, a spokesman called Bjorn takes viewers on a tour of Volvo's impressive safety tests over the decades, and then up north to the arctic circle, where he asks whether a 100-foot drop qualifies as the ultimate safety test. A collapsing glacier provides the answer, interrupting the film with stark reminder that the biggest threat to our safety isn't on the road. Today, climate change is the ultimate safety test. This bold statement represents a new chapter for Volvo Cars and their ambition to become a climate neutral company across their value chain by 2040. Their plan to become a fully electric car company by 2030, with half of their global sales being fully electric by 2025, is a key step towards reaching this ambition. Last year one in three of its cars sold in Europe was a rechargeable model. Volvo Cars is hoping to lead the industry's transition to zero emission mobility which is critical to limiting the impacts of climate change.
VIEW THE SPOT Donate Life CA: Donate More Than Clothes
This April for National Organ Donation Month, you can donate more than clothes and gently used items at Goodwill of Orange County stores you can donate life. Through an innovative partnership between Donate Life CA and Goodwill of Orange County, all Goodwill shoppers and donors will be given the opportunity to register as organ, eye and tissue donors.
VIEW OUTDOOR The Humane Society of the United States: Save Ralph
Introducing Ralph, the new spokes-bunny of the global campaign to ban animal testing for cosmetics. #SaveRalphââ is a powerful stop-motion animation short film produced by Humane Society International, featuring an all-star multinational cast including Taika Waititi, Ricky Gervais, Zac Efron, Olivia Munn, Pom Klementieff, Rodrigo Santoro, Tricia Helfer and more. Save Ralph is a powerful stop-motion animation short film featuring Oscar winner Taika Waititi as the voice of Ralph, who is being interviewed for a documentary as he goes through his daily routine as a 'tester' in a lab. HSI's #SaveRalphâ campaign tackles the cruelty of animal testing in an original and unexpected way-using the story of one bunny to shine a light on the plight of countless rabbits and other animals in laboratories around the world. While Ralph is animated, the miseries he endures in the short film are far from made up. As Spencer Susser, the director of Save Ralph, says, "It's so important that Ralph feels real because he represents countless real animals who suffer every day." Susser, known for his film Hesher, is among a slate of powerhouse celebrities and influencers who collaborated with Humane Society International on the making of Save Ralph. In addition to Waititi as Ralph and Gervais as the interviewer, the film has Zac Efron as Bobby, Olivia Munn as Marshmallow, Pom Klementieff as Cinnamon and Tricia Helfer as Cottonballs.
VIEW THE SPOT Burger King Belgium: April Fools Day
Imagine yourself comfortable on your sofa ordering a BURGER KING. Your one dream is that itâs delivered as quickly as possible so you can savour your WHOPPER. So how would you react if you received a McDonald's bag instead? We know, it's a little harsh But with the help of his agency Buzzman,
VIEW OUTDOOR Lexus: Driving Distracted
How long do you think it takes to glance at a text message when you're driving? One second? Two seconds? Youâre not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, Lexus has released a new video to shatter this common misconception. The average length of time it actually takes to send or receive a text message when youâre behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA). April is national Distracted Driving Awareness Month, established by the National Safety Council (NSC) more than 10 years ago. Itâs a good time to regroup and reconsider the choices we make when weâre on the road. Distracted driving is dangerous, claiming 3,142 lives in 2019 (the most recent available data) according to NHTSA. Texting is the most alarming distraction.
VIEW OUTDOOR Decathlon: The Breakaway
The Breakaway by Decathlon is the The first eCycling team for prisoners. A unique collaboration with De Rode Antraciet vzw, Cellmade vzw and Oudenaarde prison. You can follow the six virtual riders via the campaign website.
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Working with Drug and Alcohol Services SA, weâre proud to launch "Quit Your Way in May". As Dry July does for drinking, this new initiative encourages smokers to try and put the durries away for the month of May.
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Working with Drug and Alcohol Services SA, weâre proud to launch "Quit Your Way in May" As Dry July does for drinking, this new initiative encourages smokers to try and put the durries away for the month of May. Partnering with renowned illustrator, Timba Smits, we developed a positive, inclusive campaign that invites people to find what works for them, while providing support on their quitting journey. If youâre a smoker, check out the website, register, and Quit Your Way in May. If you're not, enjoy the characters, the colours, and getting that song stuck in your head.
VIEW THE SPOT Ikea Australia : Hund Couture
IKEA has created a line of haute couture looks for dogs made from its iconic $1 FRAKTA bags, in a campaign developed by CHE Proximity, that playfully launched on April Fools' Day. HUND COUTURE means sleek, sophisticated design can now be enjoyed by our hunds too
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NAB has launched a new campaign directed by Photoplay's Byron Quandary, encouraging small and medium businesses to 'Make Ideas More'.Rolling out nationally, the campaign brings to life the bankâs longstanding 'More than Money' brand platform and celebrates the ingenuity of business owners across the country as business confidence returns to the highest levels seen since 2010 in the NAB Monthly Business Survey.
VIEW THE SPOT Road Safety Commission Of WA: The Life TollGay Lee Speciality Butters: Love It
The official WHO's (World Health Organization) pandemic protocols have been the inspiration of this film from Mercy For Animals.A voiceover narrating these official safety recommendations contrasts with real images of animals suffering, captured from MFA's investigations in factory farms and slaughterhouses.
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For generations, the LGBTQIA community have been told to blend in. To travel on the terms society created for them rather than their own.
Travel As You Are is a celebration of freedom. To be who you are, and take up space wherever you go. The campaignâs theme song is a cover of Lesley Gore's 1964 hit You Don't Own Me by experimental Brooklyn-based gay musician Serpentwithfeet. The lyrics nod to the freedom and empowerment that Orbitz hopes LGBTQ travelers will feel when planning their next trip. VIEW THE SPOT Oikotie:The Shortcut To A New Home
The brand Oikotie literally means Shortcut in Finnish. This is how easy it is to find a new home by using the service.
VIEW THE SPOT Marvel: The Real Cost Of The Mind Control Menace
A presence has settled on Central High and is quietly taking control in this comic book campaign for Marvel and The Real Cost via FCB New York. Find out if two students find a way to defeat 'The Mind Control Menace' and save the school.
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Watch Stephen Curry and Sue Bird find out how at CarMax thereâs no haggling and never any pressure to buy. Because thatâs the way it should be. Agency: The Martin Agency / Wasserman Media Group.
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Google has released this spot encourging us to get vaccinated and find out more, while there's still uncertainty ahead, the vaccine gives us reason for hope.
VIEW THE SPOT Gage Roads Brewing : Reach For The Beach
Reach for the beach! A simple message & East Coast film for Gage Roads expansion in Sydney and Melbourne.
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