Wunderman Thompson has partnered with Duracell to bring the power of their Optimum batteries to life through an innovative AR Instagram contest. Duracell's Optimum batteries offer superior performance, with up to 200% extra life or extra power for your devices. To promote their benefits, Duracell has launched â
'Bunny Hop', a competitive Instagram game that brings the famous Duracell bunny to life and showcases the longevity of the brand's Optimum batteries at the same time. The game, built by integrated marketing agency Wunderman Thompson, was developed using Spark AR, Meta's Augmented Reality platform, which is traditionally used to create AR try-on experiences and camera effects.
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