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Seen and noted
Zafran: Too Much Sauce On Halloween Some people enjoy eating tomato sauce so much that they overdo it and make it look like a massacre. That's why we wanted to highlight this fearful enjoyment with the Zafran brand on Halloween.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Vardy V Rooney: A Courtroom Drama Channel 4 has today revealed its marketing campaign for the much anticipated #WagathaChristie inspired TV drama, Vardy v Rooney: A Courtroom Drama. Produced by Channel 4's multi-award winning in-house creative agency 4creative and planned by OMD UK, the campaign throws back to the iconic moment Coleen Rooney used social media to announce to the world who was leaking her stories. The campaign takes off today (5th December) with a sky-scraping stunt, seeing a plane make two flights across Manchester United's stadium (Old Trafford) and Everton's stadium (Goodison Park) as well as above Knutsford, Cheshire's 'Golden Triangle'an infamous WAG hotspot.VIEW FLYOVER OUTDOOR VIEW ON THE WALL OUTDOOR Waka Kotahi - NZ Transport Agency: Grant's Equation Waka Kotahi (NZ Transport Agency) has created a radio extension of their 'Mixed? Don't Drive' campaign. The objective is to reduce the amount of people who believe their driving is unaffected after taking prescription medication with alcohol or other drugs. The radio spots bring to life the internal calculations people make before getting behind the wheel and show that things don't always add up once you add prescription drugs to the equation.PLAY THE GRANT'S EQUATION SPOT PLAY JANE'S EQUATION THE SPOT PLAY THE DAMO'S EQUATION SPOT Koala: Koala - Bed Sofa Trade Marked To announce the launch of their brand new innovation, the Bed Sofa (which is not to be confused with the Sofa Bed), leading furniture company Koala turned their Trade Mark Application into a print ad to raise awareness and generate PR coverage. The Bed Sofa, positioned as 80% bed, 80% sofa, elevates the sleep experience to new heights, ensuring your house guests achieve the ultimate nights sleep.VIEW THE AD  Smart home systems installer BOXT has launched a new campaign featuring the voice of actor Brian Cox. During the 60 second spot, the ad addresses the ongoing cost of living crisis and offers a hopeful message to Britain. With an estimated 6.7 million households in the UK classified as fuel poor, the work focuses on the heat many people are currently facing to pay their bills and keep their homes warm.VIEW THE SPOT Unfortunately, moments of vulnerability online often attract unhelpful or anonymous scrutiny. This campaign takes real-life examples of keyboard warriors from Facebook, Instagram and Reddit and personifies it to promote the Friend in Need app. A reliable, trusted resource for people in need. PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT  Have you ever been asked an uncomfortable question at a family gathering. Now that the holiday season is officially here, with it comes family gatherings that can be overwhelming. Certain topics from nosy but well-meaning relatives will inevitably arise. Talks of engagement rings and grandkids (or lack thereof), political conversations that nobody asked for, and debates about cryptocurrencies are just some of the divisive topics that can cause unnecessary tension at family gatherings. VIEW THE SPOT  YES, a 41-year-old Polish jewelry brand, presents its vision of a better future for all daughters. The publicity campaign draws on women's hopes and voices against the growing intolerance and stereotypes in Poland, where women pay a high price for populist government and law. YES is an independent jewelry company established by a woman. Its employees are mostly women, from top to bottom. The Polish mid-size brand used to follow the increasingly stereotypical canon of the sector's idealized perfect style. Until last year. In 2021, YES decided to no longer remain insensitive to real social problems. Unfortunately, for a few years, Poland has gone backwards in relation to womenâs rights. The country is ranked 23rd in the EU in terms of gender equality. Recently, the President of Poland appointed a Council for Higher Education, Science, and Innovation, which includes eighteen men and not a single woman. Agency: 180heartbeats + Jung von Matt VIEW THE SPOT  PATRON Tequila, the world's number one super-premium tequila*, launches a new campaign, titled 'Our Hands', demonstrating the brand's pride for authentic tequila production. Using only three ingredients -agave, water and yeast and crafted in small batches to ensure consistency and quality, PATRON is one of the few brands that still makes tequila the hard way by hand, a painstaking process that's been used since the brand's inception.VIEW THE HANDS SPOT VIEW THE BEHIND THE SPOT Solace Women's Aid: Seven Years Of Christmas Self Esteem, the Mercury Prize-nominated singer songwriter, has brought to life a haunting take on the classic 'Twelve Days of Christmas' song to help UK charity Solace Women's Aid highlight the horrifying fact that it takes a woman on average seven years to leave an abusive relationship. The 'Seven Years of Christmas' rendition accompanies a short animation following the life of Maya, who goes from falling in love to being threatened by her partner over a seven-year period. The 90-second film will be shared online, via Solace's social channels and through partner accounts. Viewers are encouraged to share the campaign via the #7YearsofChristmas hashtag and donate to Solace to help the charity reach all survivors who need them to end abuse and violence. VIEW THE SPOT  Director/photographer Harry George Hall has created a short poetic documentary film with George Blackshaw the self titled 'Amputee Golfer'. George became an amputee as a child, following an accident with a lawn mower. His story, motivation and talent is beyond inspiring which gave Harry the idea to create the film, as he explains, "It's not just the way George has had to adapt his game physically that is eye-catching, it's his attitude, his determination and his genuine passion to show others that they can do the same. VIEW THE SPOT Air Canada: Together For The Holidays Air Canada is celebrating the holiday season with a new, heartfelt short film to enchant Canadians with a message of togetherness. Launching today across Canada, Together for the Holidays stars a baby loon who gets separated from its family on their annual journey south for the winter. The baby loon finds its way back to its loved ones in an unexpected way that is sure to give Canadians a jolly surprise. The spot opens with the baby loon and its family soaring through the Canadian skies against as a strong gust of wind pushes the protagonist out of its parents'path. However, all is not lost. VIEW THE SPOT  William Grave's 'The Last Jackolantern' is a live action Christmas Fairy tale about a pumpkin that survives Halloween and lives on the streets of London with a homeless man. Together, they try to make it to Christmas. The film was written and directed by William Grave, with music provided by the award winning Americana artist Danni Nicholls, and was shot by twice BSC nominated cinematographer Jamie Touche. The animated end credits were created by the Bafta longlisted animator Gangadeep Kalirai. To be as authentic as possible in capturing the homeless experience, William cast Jeremy Triscott who was formerly homeless himself and had experienced first hand the horrors and brutality of living on the streets.VIEW THE SPOT Hormel Black Label Bacon: Fight Before Christmas This holiday season, Hormel Black Label Bacon is launching a holiday effort as part of their MAKE IT campaign showing the power of their bacon to bring families together around a common love. This effort positions the product as an irresistible peacemaker (or piecemaker) during moments of inevitable family holiday tensions. The holiday work is led by a TV spot that tells the story of a family holiday brunch gone wrong until the appearance of Hormel Black Label Bacon delivers a uniting moment of peace and warmth. VIEW THE SPOT  During Christmas, every little moment feels magical, even the simplest. This magic that we feel inside, can actually become real. Can't believe it? Then let Rinascente bring you on a journey into a magical world. With the dreamy atmospheres of its new campaign and the elegant performances of living Christmas decorations, you will finally start to "Believe in Wonder".VIEW THE SPOT Frisa Emojiburger: Love At First BiteRaising The Roof: Tent A Poncho Raising the Roof and Courage Canada have launched this 'Streetswear by RTR' awareness campaign. The streetswear collection features clothing that doubles as aid for the homeless.VIEW ROOF TENT OUTDOOR VIEW CARDBOARD CARGOS OUTDOOR VIEW TEDDY OUTDOOR VIEW KICKS OUTDOOR VIEW RTR OUTDOOR VIEW THE CONCEPT Reuters NEXT: What's Next? Fee Speech VMLY&R today celebrates a new out-of-home and digital campaign, supporting Reuters global leadership forum Reuters NEXT which took place in New York on November 30th and December 1st.'What's Next?',created by the brand and customer experience agency, uses a series of thought-provoking questions and powerful images to ask the public and event attendees 'What's Next' on pressing issues such as global trade, inflation, leadership, and freedom of speechVIEW FREE SPEECH OUTDOOR VIEW INFLATION OUTDOOR Women In Games: Switch Voices In the world of online gaming, thousands of women face a major obstacle: they cannot compete with an open microphone. If the other players hear a female voice, it makes the game impossible for them to play. Women in gaming become victims of insults and belittling of all kinds even being excluded them from the game by opponents and teammates alike. This has a big impact on players who want to have fun, and especially on those who want to become professionals. Under these abusive conditions, their performance suffers and their chances of moving up the rankings become much more complicated.VIEW OUTDOOR  It's only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it's also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning match in the penultimate World Cup where the Brazilian national team suffered the worst defeat in its history, a 7-1 loss to Germany. Though the two teams have since met again with less dramatic results, Brazil's 200 million-plus fans haven't gotten over the stinging defeat that still scars the "land of football." Since the Volkswagen Gol is slated to be discontinued this December, the manufacturer has decided to make one last gesture toward historical reparations.VIEW OUTDOOR Avon Institute: Speak Up Angela In a campaign built by Wunderman Thompson Brazil, hundreds of women provided their voices to create the sound that will be used by Angela, the social arm of Avon. The virtual assistant created by the Avon Institute to support the fight against domestic violence Angela has gained a voice. More than 500 women, including Avon Beauty Representatives, consumers, collaborators, partners and followers of the Avon Institute and Avon on social networks were invited to donate their voices to the project. Together, they were used to build the chatbot audio sound for Avon's social arm, 'Speak up, Angela', developed by Wunderman Thompson Brazil. The campaign 'Speak Up, Angela' is part of the 21 days of activism, initiative created to fight to end violence against women and that takes place annually between November 20th and December 10th when International Human Rights Day is celebrated. VIEW THE CONCEPT All Out: Play With Love The World Cup is never just about football. It's known for sparking political debates and the 2022 edition in Qatar has made headlines for harsh critiques of crackdowns on human rights activism, and LGBT+ activism in particular. Just before the whistle, in a move that ignited indignation across the world, FIFA banned the use of the "One Love" armband, which several national teams had adopted in support of the struggle against discrimination and homophobia. But All Out, a global NGO dedicated to advocacy for the rights of the LGBTQIA+ community, has managed to dribble around that ban in the virtual world. VIEW THE CONCEPT All Out: Unplay The Hate FIFA has failed to guarantee the safety of the LGBT+ community at the World Cup in Qatar. So, All Out organized a one month-long global protest in the Metaverse the first of its kind. Safe, anonymous: Will future protests happen in the virtual world? Just as shiny as Qatar's newly built infrastructure, FIFA built the FIFAWorld on the metaverse platform "Roblox." Meanwhile, LGBT+ people are declared as "mentally defective" rainbows (even fake ones) are being confiscated from World Cup fansVIEW THE CONCEPT Project Rockit: Kind Royale Online gaming is one of the most toxic environments in the world: with 1 in 2 gamers experiencing bullying. In response to such alarming insights, PROJECT ROCKIT created Kind Royale, a gaming tournament designed to make gaming a nicer place. The prize money didn't go to the best streamer, it went to the kindest streamer with the kindest fans, too. Every stream chat log and Discord was scanned for words conveying negative and positive sentiment. The result: a completely toxicity-free tournament streamed to millions.VIEW THE CONCEPT Waka Kotahi: Grants Education Waka Kotahi (NZ Transport Agency) has created a radio extension of their Mixed? Don't Drive' campaign. The objective is to reduce the amount of people who believe their driving is unaffected after taking prescription medication with alcohol or other drugs. The radio spots bring to life the internal calculations people make before getting behind the wheel and show that things donât always add up once you add prescription drugs to the equation. PLAY THE SPOT Thai Health Promotion Foundation: New World Thai Health Promotion Foundation is encouraging Thais to reduce their sodium intake with a space-themed campaign created by The Leo Burnett Group Thailand, that warns the more you eat, the more sodium you store, and the more you risk your life. The new film titled, 'New World', is part of the same campaign as 'The Seasoning Spoon Man,' released earlier this week, which follows on from the recent launch of 'Oasis', an awareness campaign for Thai Health Promotion Foundation that encourages Thais to consume less sugary drinks. The average Thai consumes more than one teaspoon of sodium per day, which is higher than the WHO organizationâs recommended daily intake. With small convenience stores widely spread all over Thailand, the labor force is used to ready-to-eat behavior, with 'high-in-sodium' instant and frozen foods becoming their easiest, fastest way to take in their meals in a day, every day. Many people are exceeding their daily intake without knowing that sodium in these foods can store in their body and cause life-threatening diseases if consumed often for many years. To solve this problem, the Thai Health Promotion Foundation has created a 'dark mystery' film that encourages audiences to be sodium-aware and rethink their diet: "Less salt, less disease." To communicate this message in a hilarious Public Service Announcement, Leo Burnett Bangkok collaborated with the Thai Health Promotion Foundation to launch a campaign featuring a group of genius space travellers who travel for many years to find the new world and survive amidst the incredible chaos. They won't starve to death, yet when they finally reach a faraway destination, there is no one left behind.VIEW THE SPOT Kasikornbank: Work, Work, Work The Thai working environment often has distinctive features hierarchy, deference, obedience and certain strict conventions, embedded in the workplace. These values, strictly upheld by previous generations, still exist in many companies. The top-down approach to hierarchy is not ideal for out-of-the-box thinking and disruptive innovation and often leads to a toxic work environment. With fierce competition to attract young talent and the rise of startups and other modern corporations, incumbent employers have become less attractive VIEW THE SPOT  Bakers Delight, a well-loved Australian brand, has faced an ever-growing challenge from consumers who are opting for the convenience of supermarket bread as a 'good enough' alternative. The new 'Keep it Real' platform establishes a significant shift in the brand's positioning and tone-of-voice, asking Australians to challenge their current perceptions of fresh bread.VIEW THE SPOT Sino-Ocean Taikoo Li Chengdu: The Temple WPP creative company Superunion has partnered with Sino-Ocean Taikoo Li Chengdu, an iconic hospitality and retail destination in Chengdu, China, to launch its first virtual experience, The Temple. Created in collaboration with a team of international artists and launched on WeChat, the immersive platform celebrates the brandâs cultural heritage and contemporary spirit, and its unrivalled reputation as a patron and collector of the arts. The concept of The Temple is inspired by the ancient Daci Temple that lies at the heart of Sino-Ocean Taikoo Li Chengdu, a unique urban destination in Chengdu that combines hospitality, shopping, dining, and entertainment experiences, all set amongst restored lanes, mansions, and courtyards dating back to the Tang and Qing Dynasties. The Temple was created as a virtual gallery and exhibition space to showcase curated products, experiences, and works from contemporary artists. By combining cutting-edge technology, motion design, and artistic expression, The Temple acts as a platform for experiential creativity, designed to engage global audiences and to position Sino-Ocean Taikoo Li Chengdu at the forefront of brand experience innovation. The inspiration behind The Temple was to create a sanctuary outside the limits of time and space, designed as a spiritual home of digital arts and self-expression. A place for infinite imagination and creativity, it is constructed across three distinct spaces â The House of Light, The Blossom Garden, and The Infinity Tower. With its surreal digital art pieces, The Temple invites the viewer on a journey of discovery, creating a sense of wonder through colour, texture, and form. Each of the rooms hosts an interaction inspired by rituals within the Daci Temple, from visualisations of releasing a koi carp and interactive singing bowls, to water meditation. Superunion partnered with artists Sebastien Labrunie, Lu Yi, Gianluca Crudele, and Zhang Tiantian to create the inaugural exhibition for The Temple, called Inclusion and Embrace, which celebrates the diversity and inclusive nature of Chengdu and its people. A collection of immersive installations and digital artworks, on display for the first time, transported the viewer into the artistsâ reflections on inclusion from three perspectives: the city, its people, and an individual.VIEW THE SPOT Powershop: It's A Powershop It's a shop. A shop that sells power. No free TVs, or free power after hours. A place where the customer is king. Free to choose when and how to buy the power they need, putting themselves more in charge of their energy consumption.Long-form video introduces a new brand world inside a surreal interpretation of the classic corner store, full of unique characters each with their own power-purchasing quirks. Shorter video and accompanying ooh, digital and social is used in contextual media environments, with creative that dramatizes relatable shopping moments representing the experience's variety of benefits. While a conversion layer twists the tropes of the retail world to communicate that the more you shop, the more you save, plus release regular "deals" on new Powerpacks.VIEW THE SPOT Ferrero Estath Verde: Feeling Good Starts With Pleasure Taste and pleasure are key elements to feel good. From this insight came the new data driven campaign created for Ferrero Estathe. If pandas find their moment of well-being simply in their habitat in contact with nature, dozing and nibbling all day long, for everyone else there's Estathe Verde.VIEW THE SPOT Click Sesi Senai: Straight To Transformation Click Sesi Senai is a platform for acquiring courses that help people acquire new professional skills and competencies to evolve and stand out in the industrial sector. The creative insight for brand creation, and the brand manifest brought, new meaning to the term click, making the mouse action a symbol of motivation for change. A gesture that connects people directly to what they seek in their professions.VIEW THE SPOT  IKEA Home is not a museum We all have this person in life whose home is a display. They are afraid for their things and do not let you touch anything Ep, ep, ep Take your feet off the couch! Ep, ep, ep Eat over the sink!Ep, ep, ep Be careful for that dresser! VIEW THE SPOT Graham Drew + Michael Knox, co-hosts, The Imposterous
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 05, 2022 09:22 (Edited: December 05, 2022 20:22)
 This week's guest judges are Graham Drew, CCO of Grey Malaysia and Singapore and Michael Knox, ECD at Think HQ Australia. Drew and Knox co-host The Imposterous podcast series - a deep dive into the insecurities and self-doubt driving the world's best creatives. Winner: APPLE 'The Greatest'. Sure is! Landing ahead of this year's International Day of People with Disabilities, Apple's 'The Greatest' brilliantly showcases the heart of their design philosophy - that technology should be instinctive, for everyone. READ MORE Magnum: Kazakh Buy BookThe Callisto Protocol: Rise Dead Man The Callisto Protocol, the highly anticipated sci-fi survival horror video game from Striking Distance Studios, a KRAFTON, Inc. studio, has launched its first live action trailer 'Rise, Dead Man'. Created and produced by Digital Kitchen, part of the Sid Lee creative community, in collaboration with Prettybird director Vellas and Rodeo FX, the spot combines live-action and VFX to explore the layers of fear that are infused throughout the video game. VIEW THE SPOT Lois Jeans: Celebrating 60 Years Of Iconic Jeans Lois Jeans celebrates its 60th anniversary and in honour of this, it has created a special campaign video inspired by the brand's iconic times. In doing so, Lois celebrates and claims its heritage more than ever.The special campaign video takes you through the brand's heydays. Iconic campaigns from the '60s, '70s, '80s and '90s have been revamped with a clear reference to the past. Vintage items have been combined with new collections, resulting in a tribute that uniquely connects the past to the present. In doing so, Lois shows that it is timeless but also stays close to the core VIEW THE SPOT  With the holidays upon us, Toyota is celebrating the joy of the season with a special message about spreading kindness. "Like No Oneâs Watching," the first of two Toyota holiday ads, debuted last night during NBC's primetime special, "Christmas in Rockefeller Center," with a personalized throw from a show host. "Like No One's Watching" is a :60 spot that shares the touching story of a young woman, ClaraVIEW THE WATCHING SPOT VIEW THE SEARCH SPOT Reporters Without Borders: Information Warfare As Russia's propaganda and crackdown on journalism continue to wreak havoc, Reporters Without Borders (RSF) is releasing its new campaign video. Devised and produced by the Paris-based advertising agency BETC, this powerful video takes just a few seconds to demonstrate the importance of journalism in combating propaganda. VIEW THE SPOT  All Colombian traditions inspire us to create something new and fresh for the new generations without losing our traditions. ExpoartesanÃas is one of the most significant events in Colombia, where our cultural and artisan legacy comes to life.VIEW JEWELRY OUTDOOR VIEW LEGACY OUTDOOR VIEW HANDICRAFT OUTDOOR « First « Previous Next » Last » 5 of 6 |
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