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Seen and noted
Apple TV: Call Me With Timothee Chalamet Apple TV has almost all the biggest stars in Hollywood. Almost. Timothee Chalamet wants in. VIEW THE SPOT  Created in 1996, the Cartier Tank watch is back 27 years later, on the wrists of the famous French actress Catherine Deneuve and actor Remi Malek, directed by Guy Ritchie. The beautiful film shows that even if times change, sometimes elegance remains intact, which is perfectly embodied perfectly by Catherine Deneuve. The Mill's artists were tasked with recreating Catherine Deneuve in eight shots at four different periods of her life, inspired of course by her filmography. VIEW THE SPOT  Sticker Studios filmmaker teamed up once again with GHD to make a very important public announcement to stop boring blows in an hilarious and witty commercial. Boring Blows brilliantly captures the cheesy '80s infomercials that dominated the airwaves. The film also showcases some very. very gloriously luscious hair, with women taking back their control with voluminous blows. Harleymoon Kemp captures the comedic tone perfectly while still making a stylish and cool looking commercial with wonderful performances including from a dog rocking luscious hair and great production design which all helps craft the story and adds to the whimsical nature of the piece. VIEW THE SPOT  In 2023, OREO is partnering with Xbox to create an unmissable activation that will unlock playfulness in real life. Saatchi & Saatchi is leading the creative work that will be launched across more than 20 European countries. The world's number one cookie, OREO, and international gaming giant, Xbox, are on a mission, putting the cookies at the heart of the campaign by leveraging something that has been part of the gaming world for a long time: cheat codes. Cheat codes allow players to unlock special features or abilities in the game that are not available through standard play. For the first time in Europe, OREO is launching six different embossments inspired by the Xbox controller. VIEW THE SPOT Nespresso: How Far Would You Go Nespresso, the pioneer and reference-point of high-quality portioned coffee, reunite George Clooney and Jean Dujardin in its latest action-packed TV ad sequel 'How far would you go for Nespresso?'. Eight years after their first on-screen encounter, George Clooney and Jean Dujardin reunite to test the limits of just how far they're willing to go for a cup of coffee. This time, the dynamic duo is joined by Jean Dujardin's screen friend, the highly talented Camille Cottin who makes her Nespresso debut. VIEW THE SPOT  V220 ice is an energy drink that connects young people with what they love to stay active for longerVIEW THE GAMING AD VIEW THE MUSIC AD Lovehoney: Silence Is Golden Harry Silence is Golden, says Lovehoney's cheeky outdoor campaign poking fun at Duke of Sussex, Prince Harry. VIEW OUTDOOR Guest Judge: Nkanyezi Masango, Group ECD, King James, Cape Town This week's guest judge is Nkanyezi Masango, group executive creative director, King James, (Part of Accenture Song), Cape Town. It's a very PSA week on the TV front. In this battle of the causes, the standout piece is Conversion Therapy. At the heart of it is a profound insight, packaged and delivered with compelling performances and beautiful filmmaking. READ MORE  The Grist USA's latest campaign for GPS Trackit, follows a real life "Birdwatcher" who's trying to find 'Flipped Bird', a once common species of bird on our roads.VIEW THE BIRDWATCHER SPOT VIEW THE BIRD CALL SPOT Toyota Camry 2023: It's All Eyes On You 22 Squared USA has released this spot for the 2023 Toyota Camry, which will fill you with confidence.VIEW THE SPOT  Traveling in 2022 was pretty rough, and the year ahead seems to promise more of the same... but with higher prices. This has us asking ourselves, 'what is happening and who is causing this?' The new 2023 campaign builds on the brand's conspiracy-theory adjacent 'KAYAK Deniers' brand platform launched in early 2022. Made in partnership with the AI-backed creative agency Supernatural, the campaign tackles today's travel realities head on...if you believe in conspiracy theories.VIEW THE RICH SPOT VIEW THE ELITES SPOT PSA: It's Not Therapy, It's Abuse It's been nearly five years since the UK Government first promised to ban so-called 'conversion therapy'. Yet today, more than 1.5 million LGBTQ+ people in England and Wales remain at risk of these harmful attempts to 'cure' us. That's why we've launched a new short film alongside 21 other LGBTQ+ organisations, based on the real experiences of conversion therapy survivors. Conversion therapy doesn't work.Agency: The&Partnership VIEW THE SPOT  Asahi has enlisted the talents of creative agency Trouble Maker and FAMILIA director Fausto Beccati to craft 'Super Dry', a dynamic new campaign for its 0.0% beer. Cut to an energetic track, the spot takes viewers on an vibrant journey through modern day Japan, zooming through shots of glistening Asahi bottles, bubbles, and bustling neon city life. VIEW THE SPOT Virtu: Oil Butterfly We did this graphic campaign to communicate that Virtu is now licensed as a country brand (Essential Costa Rica).VIEW THE BUTTERFLY AD VIEW THE COLIBRI AD The Last Big Ad Agency On Madison Avenue TBWAChiatDay New York is farewelling Madison Avenue via this letter, as they recognise the end of an era as the last big ad agency on Madison Avenue move offices. "And we can't wait to see you on the other side of Third Avenue."VIEW THE AD Campaign Against Antisemitism: BecauseImJewish The Campaign Against Antisemitism has launched Britain's first-ever national out of home (OOH) campaign seeking the public's support against antisemitism after the most recent Home Office figures showed that Jews are 500% more likely to suffer hate crime than any other faith group per capita. Running for two weeks, and including Holocaust Memorial Day on January 27th, striking portraits of people from the British Jewish community are appearing in prominent Ocean Outdoor locations VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Over the course of last week, Londoners may have spotted a flurry of lost animal posters for a missing alpaca, monkey, and reindeer across the capital. The strange case of exotic animals disappearing across London and other major European cities is the latest campaign from travel scale-up WeRoad, offering a discount code for its 2023 itineraries to those inquisitive enough to join the search for these animals via the posters' QR code. Launching in key cities across France, Germany, Italy, Spain and the UK, unbranded posters from the campaign were shared far and wide by inquisitive adventurers across social media VIEW 4 OUTDOOR VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR All Ukraine Advertising Coalition: VKR CrUAtivity Digest The All-Ukrainian Advertising Coalition VRK presents a new project CrUAtivity digest which shows the actual cases of Ukrainian creatives in the recent months of the war. The purpose of the project is to show that Ukrainian agencies could be creative partners for the international advertising community and continue to work even in difficult conditions and demonstrate what actual topics reflected by advertising creativity in Ukraine today. The advertising industry of Ukraine is a multitude of talented and professional specialists who, despite the circumstances, continue to work and are ready to be reliable and creative partners for the advertising community from any corner of the world. VIEW THE CONCEPT  Betway, a leading global online betting and gaming brand, partnered with full-service agency Deutsch New York on its first US marketing campaign,'For the Sport of It'. In the US Betway is powered by Digital Gaming Corporation, a division of Super Group (SGHC) Limited. The campaign immerses fans directly into their favourite games by placing bettors right in the thick of the action. The 50-second spot, which coincided with the state of Ohio opening its sports betting category, spotlights how spectators live the gameVIEW THE SPOT Reeses; Could We Put Peanut Butter With That Mother and Reese's are finally opening up about the brand's impulse to put peanut butter in stuff. Whether it's a chocolate cup, a candy shell or an exquisite high heeled shoe, when the people at Reese's see something, they tend to think "Could We Put Peanut Butter In That?". This may seem like a weird query to some, but Reese's knows the truth: it often lands you in a very delicious place. VIEW THE SPOT  Gala Bingo today launch over 60 tongue-in-cheek idents to celebrate their sponsorship of ITV's The Chase. To continue the brand's mission of bringing the joy back into bingo, and featuring the same cast as their latest campaign (The Gala Gang), Gala Bingo's new sponsorship idents feature a 'gameshow' called: The Answer is Bingo. VIEW THE SPOT Lipton: Good Shines In Good Shines Out This isn't your typical tea so put your pinkies down and the volume up. Lipton, the world's number one tea brand is taking on a new positioning and with it, the entire tea market. With "Good shines in. Good shines out." The brand adds some energy and Rock 'n' roll to put a spotlight on this traditional drink. The campaign starts in the heart of Kenya. With a focus on the naturalness of tea, the action takes place in Kenya, tea gardens where a good part of Lipton Yellow Label black tea is grown. VIEW THE SPOT Newfoundland & Labrador Tourism: Run Wild Research has consistently shown that a trip to Newfoundland and Labrador is high on the wish list for many Canadians. And one of the key attractions is Gros Morne National Park, a UNESCO World Heritage Site. For 2023, the brand wanted more people to stop dreaming and start booking. But rather than launch into a new full-scale video production on the western coast of the province, the brand's advertising agency, Target, took a creative approach. The new spot features digital footage shot as recently as the summer of 2022, but also 35mm film from as far back as 2008, with various scenes from productions in between. The process literally began with searching through storage facility basements, looking for dusty old film reels. Working with School Editing, the team pored over hours of content to create a new story. And Alter Ego was tasked with treating the selected scenes to unify the look. The campaign launches with a 60-second edit of Run Wild running across the country.VIEW THE SPOT BMW: Forwardism Comes Home Serviceplan Middle East has created this 'Forwardism comes home' campaign for the new BMW 7 Series. In this beautifully crafted film, we see unique metal birds connecting the aluminum sustainably sourced in the region, all the way to the development of the new BMW 7, following them on a journey through some of the most iconic landscapes in the Middle East. In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE's largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. VIEW THE SPOT  So, what would happen if Kids Help Phone empowered kids to let it all out? And Kids Help Phone mean ALL of it. The hard feelings, the sad feelings, the I'm not sure what I'm feeling feelings. Kids Help Phone want to help young people across Canada explore all their feelings. Because the truth is we all have mental health and it's important to express it. VIEW THE SPOT  Leo Burnett Beirut and ABAAD have teamed up with multi-disciplinary artist Remie Akl to launch 'Dirty Laundry', a bold take on silencing and shaming rape victims. The film opens with the radically poetic Remie, explaining how survivors of sexual abuse in Lebanon are taught to hide their 'dirty laundry' from everyone, and to believe they are responsible for carrying the honour and dignity of their entire family, so they must stay silent. But what if they challenge this reality? With Remie Akl's trademark lyricism, she calls out dirty laundry for what it really is: a crime. Remie previously partnered with Leo Burnett on ABAAD's Cannes-winning campaign of 2021, Baklava Got Legs. Her latest film is inspired by a study that ABAAD conducted in 2022, which found that 60% of women who were sexually assaulted did not report the crime because they felt ashamed or pressured not to tarnish the 'honour' of the family. In November, as part of UN Women's 16 days of Activism, Abaad launched #NoShameNoBlameVIEW THE SPOT Ministry Of Health Singapore: The Great A Salt The Ministry of Health has brought back iconic health heroine The Guardian of Health' in an action-packed blockbuster to be launched in time for Chinese New Year this time in a multi-verse storyline. Last seen battling the white-rice and sugar arch villains in a series of anti-diabetes Kung Fu films, the Guardian of Health returns through a time portal into our modern-day world. This time, she faces a terrifying new nemesis: evil 'Salt Villains' determined to wreak havoc on people's health. Thematically inspired by K-dramas, the 90-second film sees our Guardian of Health engaged in gripping, heart-thumping fight sequences to rescue restaurant diners VIEW THE SPOT Meta: A New Dimension For Your Passion The next Rugby World Cup will take place in France in 2023. Meta, as Official Supplier of the global event, has produced a campaign to rally supporters a year before the start of the tournament. The effort was developed in collaboration with agency partners BETC, Havas Play, Havas Events and Unit9, all working alongside Meta Creative X, the integrated global agency that drives the creative vision for all Meta brands. VIEW THE SPOT  This year's "Come to TurboTax" campaign marks the third year that TurboTax and Wieden+Kennedy Portland put emphasis on the online tax preparation company's "Live" offering. The seven spot campaign, shot by Australian director Fiona McGee via Arts & Sciences, culminates with a yet to be released Super Bowl LVII spot. Each film extols the many and varied delights of the world of Not Taxes. From the great outdoors, to the beauty of a solid nap, each spot serves as reminder that people can come to TurboTax to not do their taxes.VIEW THE SPOT Trade Me: In With The New Trade Me started as a place to sell your old stuff, or buy someone else's old stuff, or exchange your old stuff for different old stuff. But, while it's not the Trade Me it was all those years ago, people's perceptions haven't moved on. The modern Trade Me is now the best place to find a new job, a new home and all the brand-new stuff to fill it with. You can basically buy a whole new life there.VIEW THE SPOT  Iâm lovin it.It is not just a line, we all do love McDBecause we love McD, therefore we donât waste any single thing of our love for them. We literally finish off everything that it offers to us and left off with nothing but only the empty foods. That's how we know that you lovin it through all the empty foods that you enjoy after eating McDonald's VIEW THE HOME AD VIEW THE CAR AD VIEW THE STORE AD  A billboard positioned in front of a trade fair called ACAPS, where the Frisa brand had a stand.VIEW OUTDOOR Road Safety Commission: Friends We plan school drop-offs, we plan to be at work on time, we plan to meet friends. But none of us plans a crash. This campaign targets everyday road users and asks them to think before they embark on each journey.Rather than one TVC, there are ten. 5x30" spots for two different households a family and a group of house sharers. Each ad shows an everyday household scene interrupted by an emotional 'premonition' from a grieving loved one, before snapping back to reality. VIEW THE TIRED SPOT VIEW THE SCHOOL SPOT VIEW THE PHONE SPOT VIEW THE LIMIT SPOT VIEW THE MOTORBIKE SPOT VIEW THE SPEEDING SPOT VIEW THE TEXTING SPOT VIEW THE ROAD CONDITIONS SPOT VIEW THE DRINKING SPOT VIEW THE CYCLING SPOT  To mark American Family Care (AFC) celebrating their 40th anniversary, theyâve launched a national brand-awareness campaign created by full-service marketing and advertising firm Intermark Group. "Caring for American Families for Generations" is running via a broad, national media mix. AFC is also targeting people through social media, in-clinic monitors, and paid web placement. VIEW THE FAMILY SPOT VIEW THE HEALTHY SPOT VIEW THE GENERATIONS SPOT  In a world where one in every two people will be diagnosed with cancer in their lifetime, the Publicis Foundation is launching the first cross-industry coalition to erase the stigma of cancer in the workplace, supported by leading cancer charities and organizations including Memorial Sloan Kettering Cancer Center (MSK), Macmillan Cancer Support and the Gustave Roussy Institute. The launch includes a campaign developed by Le Truc, New York. VIEW THE SPOT Alzheimer Forschung Initative: The Glitch BBDO Dusseldorf and Caviar partners with the Alzheimer Forschung Initiative (AFI) to launch a new campaign to support and get donations for Alzheimer's research. Based on the insight that Alzheimer is literally a glitch in the patient's brain, the social film 'The Glitch' was created using a Datamosh glitched effect to showcase the confused and frustrating moments that a person living with the disease, and their relatives can experience. VIEW THE SPOT ReMax: The Right Agent Can Lead The Way RE/MAX, the #1 name in real estate, today announced the launch of new broadcast spots and digital assets for the 2023 advertising campaign, "The Right Agent Can Lead the Way.' As experienced, full-time professionals, RE/MAX agents are proficient in any housing market. The 2023 tagline continues the theme of previous years, highlighting the value a skilled RE/MAX agent brings to a real estate transaction. Following consumer research conducted to guide the campaign strategy and creative, featuring the insights of approximately 400 consumers who have bought or sold in the past 18 months or plan to buy in the next 24 monthsVIEW THE RIGHT SPOT VIEW THE 30 SPOT VIEW THE 15 SPOT  The UK's largest Dog Welfare Charity, Dogs Trust, has today launched an integrated brand campaign to show owners and their dogs how they are the best partner to support them through life, with the help of global agency of record VCCP. In their first campaign in a five year journey since appointing VCCP, the new brand platform aims to set a vision for the charity as it moves to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. As a result of the cost of living crisis Dogs Trust has seen an overwhelming increase in owners feeling like they have no choice but to give up their much loved dogs because they cannot afford to keep them, receiving over 1,000 calls a week. This is why the charity is launching the Ground Dog Day campaign which, implicitly connected to the cost of living crisis, dials up help and support dog owners and their dogs so owners can get from Dogs Trust so they donât have to make the ultimate sacrifice and lose their dog. VIEW THE SPOT  Luna Park Sydney has launched its summer TV campaign that stars 9-year-old Alexander, Luna Park's biggest fan and human embodiment of fun.VIEW THE SPOT  CRIPPS. BRED FOR HEALTH.To help overcome a rising statistic in obesity, Tasmanian bread-maker Cripps has created a new bread recipe that targets Tasmanians looking for a healthier option.Introducing Cripps' Bred For Health range of Wraps, Low Carb Rolls and Low Carb White Sandwich Master Loaf.Tasmanian creative agency ideasbanq produced the spots, which utilizes the long-standing Cripps' Ambassador character to get the word out. The series includes four typical scenarios where health-conscious Tasmanians are attempting to stay in shape (or ignoring it). VIEW THE DADBOD SPOT VIEW THE MIDNIGHT SPOT VIEW THE SMOOTHIE SPOT VIEW THE AMBITIOUS SPOT « First « Previous Next » Last » 2 of 6 |
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