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Seen and noted
 In 30 years of existence, SeLoger, an innovative digital tool of the 90s, has become familiar to everyone. Today, it is the favorite real estate website of the French[1]. Thanks to the spirit of its new advertising campaign, 'The Neighbors,' the brand is strengthening the emotional bond forged with each of them and reaffirming its central role in all real estate projects, whatever they may be. Into the heart of a universal thematic: neighborhood relations.In addition to taking on neighborhood relations, which is a commonplace in real estate, SeLoger's new campaign emphasizes how the place we give to our neighbors reveals much more about us than we imagine. VIEW THE SEAGULLS SPOT VIEW THE DANCE SPOT VIEW THE WATER JETS SPOT Pringles Multigrain: Wonderfully Different Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are 'wonderfully different' a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music not your ordinary hamster. VIEW THE SPOT  12th February 2023 The Walt Disney Company marks its 100th anniversary on 16th October 2023, and throughout the year, will celebrate the fans and storytellers who have sparked the joy and magic that is Disney over the last 100 years. Today, Disney honors those fans and creators with a special commercial debuting during Super Bowl LVII that spotlights 100 years of unrivaled storytelling and innovation. The "Disney100 Special Look" features scenes from iconic Disney films, series, stage productions, theme parks, and fans, as well as a collection of inspiring words from Walt Disney, calling on the shared memories and nostalgia that have given Disney a special place in the hearts of audiences across the globe. VIEW THE SPOT Axe: Oops I Forgot This At Your Place Collection AXE and LOLA MullenLowe launch the "OOPS-I-FORGOT-THIS-AT-YOUR-PLACE COLLECTION", a pre-scented clothing line designed to be left behind on purpose. Everyone has experienced leaving a garment at a crush's place, but with AXE's latest campaign, they;re giving people the chance to leave a lasting impression. The collection includes beanies, t-shirts, shirts, left-foot socks, and bandanas, each with a unique scentVIEW THE SPOT Palomar: Health Champions Of Healthcare As the leading healthcare system in Southern California, on Sunday, Feb. 12,Palomar Health aired its first commercial during Super Bowl LVII, locally on Fox 5, right after Rihanna's halftime performance. In line with its mission to integrate health in all areas of life, including the most celebrated sporting event of the year, Palomar Health wanted to communicate that they are leading the way in healthcare and are positioning themselves as the champions of healthcare in this region. The commercial starts with featuring the human struggle of what it takes to be a champion, using sports as a metaphor. Demonstrating most champions off the field go unsung, it leads into the line, "Because most champions are seldom celebrated," while immediately cutting to various shots of healthcare professionals, VIEW THE SPOT  Established since 2017 in Belgium, BURGER KING is launching its first TV ad with Buzzman starting February 13th. An opportunity to remind all its customers that nothing beats a flame-grilled burger. And God won't deny it. Since 1954, BURGER KING has been grilling its steaks over an open flame. That's what gives their burgers their unique smoky taste. A cooking process that would not be possible without one of the founding elements of our universe. In a mystical film, BURGER KING presents God for the first time, not as a man but as a woman. VIEW THE SPOT  Renault has been France's car manufacturer expert in electric vehicles for over a decade. With the growth of Renaulution in the past two years, the ecological transition has become more important than ever. The diamond brand strengthens its range of electric E-tech vehicles. Last year, the New Renault Megane E-Tech electric vehicle was commercialized and by early 2025, three new electric vehicles will complete this range: VIEW THE SPOT  Boston based E-commerce company Temu debuted its first-ever Big Game ad, "Shop Like a Billionaire,â during the first and third quarter. Temu's 30-second ad features a protagonist's adventure as she experiences the joys of shopping on the Temu app. Her face lights up as she realizes the purchase possibilities are endless at such good prices. From the latest fashion to tools, headphones and so much more, there is something for everyone on Temu. "I feel so rich," the upbeat jingle plays, "I feel like a billionaire."VIEW THE SPOT  Basecamp created the JUST LET ME DO MY JOB campaign to remind the world that there's a better way to get things done.VIEW THE SPOT International Amnesty: Concepcion Currently in Peru it is not possible to marry between the same gender, neither civilly nor religiously. The latter is the one that presents the greatest barriers since Peru is a very conservative country. International Amnesty together with Havas Peru, and with the aim of supporting the bill to legalize equal marriage, created the campaign "The best religion is love", to communicate that love (represented by the colors of pride) was, is and will be in the place where sometimes doors are closed. The graphic campaign shows striking images of various temples and churches crossed by the colors of pride, which are naturally formed by the effect of light entering through their characteristic stained-glass windows. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD Telestar: Marley How does Enter Sandman sound underwater? Telstar and Havas Costa Rica show it to you. Telstar is one of the leading electronics companies in Latin America with the latest technology, focusing on improving and showcasing the quality of its products since 1979. We all know that music emits sound waves, those that make us sing, dance and so much more, but we have rarely seen them. Under this premise, the Telstar Waterproof Speaker wants to demonstrate its main benefit and make these waves tangible. To do this, we played some of the greatest musical hits in the world under water such as Enter Sandman, Levitating and Buffalo Soldier, and thanks to the vibrations generated by each rhythm, we verified in these graphs that water is no longer an impediment to enjoy music. This is what those songs look like:VIEW THE MARLEY AD VIEW THE DUA LUPA AD VIEW THE METALLICA AD  Love is in the air, but what happens when one partner forgets Valentine's Day? La Compagnie, 100% Smart Business Class airline offering all-business class flights from JFK to Paris, and the iconic Parisian patisserie and macaronmaking experts at Laduree, have partnered to create a unique and unforgettable Valentine's Day experience. The campaign, "The Sorry I Forgot About-Vday Trip," imagined and developed by FRED & FARID New York creative agency, capitalizes on the busy travel booking season around Valentine's Day to offer a surprising solution for NYC couples who may have forgotten the special day. VIEW THE AD MONA: The Tasmanian Queer Woodchop Mona (Museum of Old and New Art) has launched a new campaign with The Glue Society and Revolver, aimed at attracting WorldPride attendees to celebrate Pride in Tasmania. The artistic event and campaign called The Tasmanian Queer Woodchop Championships by artists Pony Express. Presented as part of Mona Foma's 2023 festival program, The Tasmanian Queer Woodchop Championship sees the classic country-show competition reimagined as a joyous, queer festivity and interactive performance with live music and commentary. It aims to celebrate past and present woodchopping champions, the strong legacy of the sport in Tasmania, and celebrate LGBTQIA pride. VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW THE 5 AD VIEW THE 6 AD VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR VIEW 5 OUTDOOR  Even on Valentineâs Day, some loves canât be celebrated. More than 60 countries around the world still have laws that criminalise homosexuality. Thatâs why Tinder asked AI to imagine romantic scenes that we canât see otherwise, hoping that one day they will become a reality.#ValentinesDay #LoveIsInTheAI VIEW THE MOSCOW AD VIEW THE INDONESIA AD VIEW THE ALGERIA AD VIEW THE TEHERAN AD VIEW THE JAMACIA AD VIEW THE DOHA AD The Hello Project: The Light Is Still On For Aotearoa's 180,000 elderly, the difference between neighbours noticing the warning signs, & not can be life & death. But due to the bystander effect most New Zealanders have, even the simplest of signs go unnoticed. We needed to break this cycle.Introducing The Hello Project.We launched a provocative awareness campaign to encourage kiwis to pick up the phone, knock on the door, or make a plan to know the signs - even as simple as a porch light still on during the day. VIEW THE AD VIEW THE SPOT Itaipava: Chilli Beans Bottle Opener Itaipava, a Brazilian beer brand that belongs to Grupo Petropolis, presents another novelty designed especially for consumers during Carnival: glasses with bottle openers on their stems. The collection is exclusive and goes on sale across the country in February. To tell this story in line with the repositioning, the brand brings an essay signed by photographer and director Rodrigo Maltchique, recognized for his multidisciplinarity and iconic works. VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR Love & Nudes: The Stage Zero Collection Black women with breast cancer have a 40% higher death rate than white women. Despite this, nothing exists that shows breast cancer on darker skin until now. Love & Nudes has created The Stage Zero Collection, the world's first breast cancer screening bras for Black women, designed to help them recognise breast cancer's symptoms even before Stage One of the disease. Designed to draw awareness to and directly address the disparity in the treatment of breast cancer for Black women, the capsule collection of bra inserts visually highlight the various ways breast cancer symptoms can appear in women of colour VIEW THE CONCEPT Cadbury Dairy Milk Silk: Unforgettable Love Tips Over the years, India's favourite premium chocolate brand from Mondelez India, Cadbury Dairy Milk Silk, has become synonymous with Valentine's Day. Since its inception, the brand has successfully created special moments of love by offering young lovers a helping hand in expressing their true feelings to their significant other. However, there are very few avenues which prepare them for an outcome they may not foresee or desire Rejection. So, this year, Cadbury Dairy Milk Silk is on a mission to create Valentine's Day into a day of healthy love with Silk Unforgettable Love Tips. As per a Google Lighthouse study, there's been a 50% spike in search trends for personalised gifts during Valentine's Day. VIEW THE CONCEPT Cadbury Fuse: Confuseing Controllers Mondelez India's premium countline brand, Cadbury Fuse, has rolled out an exciting marketing campaign, Confuseing Controllers, to support its existing 'Bhaari' proposition. With this campaign, the brand aims to highlight the Cadburylicious goodness of Fuse, loaded with peanuts and almonds, making it the perfect snacking partner for gamers who want a quick, filling, and an on-the-go snack for some uninterrupted gaming. To bring the idea alive, the brand invented a quirky tech gaming innovation- Confuseing Controllers. These are gaming controllers designed to look like books of wisdom. VIEW THE CONCEPT Smoke Detectors: Smokey Smokey was the sticker pack that helped make a behaviour stick. Thanks to Smokey checking your smoke alarms went from a boring maintenance task, to caring for a mate. We launched with nationwide TV to introduce the Smokey character. Then, to get the idea into people's homes we distributed thousands of sticker packs to schools and hardware stores. This allowed people to create their own'Bespokey Smokeys' turning home smoke alarms into a friendly reminder that they're not only here to help, but that they also need to be cared for. A simple but incredibly effective idea that used eyes and mouths to win hearts and minds.Agency: FCB, New Zealand VIEW THE CONCEPT Kayo: 'Whenever Sport is Everything' Kayo Sports is reminding footy fans that itâs the perfect solution when life doesn't leave much time for sport with its new campaign, "Whenever Sport is Everything" via Special, directed by Alex Roberts and produced by FINCH.VIEW THE SPOT  ImOn Communications, which provides telecommunications services for residents and businesses in Eastern Iowa, aired its first commercial during Super Bowl on Feb. 12. Using TV, online video, social media and digital, the Fortnight Collective-created ad will launch regionally in Eastern Iowa during the Super Bowl and run over the next few months on broadcast TV, Facebook and YouTube. Fortnight was given the project in November and created :30 and :15 videos.VIEW THE SPOT Mandala Finance: #TemanSeperjuangan Mandala Finance is known as a financing company that helps the community overcome their financial problems. Through the "Comrade Campaign", Mandala invites the community to join and utilize their services to solve their financial problems.Agency: Narrada Communications VIEW THE SPOT Adaptability in services, similar to the range found at garazastyle.com/de is crucial for meeting diverse consumer demands across industries. Clooney Foundation for Justice: Hair is Not a Crime Women in certain regions are forced to cover their hair in public and face severe consequences for not complying, including incarceration, persecution, and even death. These restrictions are often enforced due to cultural and religious customs, but in some cases, these customs have been taken to an extreme.The Clooney Foundation for Justice launched a new awareness campaign aimed at raising awareness about the restrictions on hair freedom faced by women in many countries around the world.Agency: FP7 McCann, Dubai VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  There are thousands of promises behind love stories, that's why this Valentine's Day we use the promises of our competitors (McDonald's, Burger King, Domino's Pizza) to give them a double meaning and invite their customers to believe them.Agency: Mass Digital VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Smoke Detectors: Smokey Smokey was the sticker pack that helped make a behaviour stick. Thanks to Smokey - checking your smoke alarms went from a boring maintenance task, to caring for a mate. We launched with nationwide TV to introduce the Smokey character. Then, to get the idea into people's homes we distributed thousands of sticker packs to schools and hardware stores. This allowed people to create their own 'Bespokey Smokeys' - turning home smoke alarms into a friendly reminder that they're not only here to help, but that they also need to be cared for. A simple but incredibly effective idea that used eyes and mouths to win hearts and minds.Agency: FCB, New Zealand VIEW THE CONCEPT The Men's Table: Let Your Inner Voice Out The Mens Table is a community established in 2011 with the simple premise of getting men together around a table to talk - about what's really going on for them. The organisation now runs 100 tables around Australia and has ambitious growth plans for the years to come. This radio campaign plays on the disconnect between what men say and what they're actually thinking to deliver the message that when you're doing it tough, it's a whole lot healthier to let your inner voice out. Agency: The Hallway PLAY THE MATT SPOT PLAY THE JACK SPOT PLAY THE BEN SPOT Coopers Pale Ale: Never Tyres In a time when craft beers are a hit one day and forgotten the next, only the true originals are great time after time. So, as part of our hyper-localised campaign, we chose a spot above the local tyre store to remind Aussie beer drinkers that even though Coopers Pale Ale has been around for over 160 years, itâs the beer that never gets old. Agency: The RoyalsVIEW OUTDOOR Jordan Tourism Board: Experience Jordan Situation: In 2021, Jordan Tourism Board rebranded to shake off the Kingdom's 'history lesson' positioning through the launch of 'Kingdom of Time' to drive traffic to the kingdom from independent, digital-empowered explorers seeking meaning and human connection.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Guest Judge: Adrian Rossi, The Constellation Collective, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 13, 2023 13:39 (Edited: February 17, 2023 05:19)
 This week's guest judge is Adrian Rossi, creative partner at The Constellation Collective, London. I'm half English and half Italian, so, my two halves decided to do this review of the work. Winner: Uber One 'One Hit For Uber One'. English Adrian: This is well put together, with some very amusing moments. READ MORE IG Trading: Where Traders are Made Sunday Gravy have created these spots for IG TradingVIEW THE 90 SECOND SPOT VIEW THE 30 SECOND SPOT  Localiza Seminovos is a used cars chain brand. Most people would love to have dream cars, but can't afford them. We found out that many of the engines in regular cars sold by Localiza are also under the hood of their more expensive 'cousins', such as BMW, Mini and Volvo. So if you can't buy the car of your dreams, at least you can buy a cheaper one with the same engine. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Squarespace has today revealed its ninth Super Bowl campaign, 'The Singularity' starring Adam Driver. The in-game spot, directed by award-winning filmmaker Aoife McArdle, recognizes Squarespace's founding history as a pioneer in website building. In the campaign, Driver, playing multiple versions of himself, is struck by the idea that Squarespace is a website that makes websites. VIEW THE SPOT  Returning to the Super Bowl stage for the third year, Uber has launched its latest campaign 'One Hit For Uber One' via Special US Australia. Uber launched its membership program in November 2021 and has seen the strong value and significant savings that it offers to members. In addition to discounts on Uber rides, Uber Eats food delivery, and grocery orders, members receive special perks, exclusive invites and unique offers. VIEW THE SPOT SPREP: Ultimate Climate Survival Tips The people of the Pacific Islands have faced the devastating effects of climate change for many years, and in doing so, have had to become 'survival experts'.To help other people around the world that will affected by climate change in the future, they have created their own survival-style videos, providing practical tips on how to survive a cyclone, food shortages or rising sea levels. But ultimately to raise awareness about the urgent need to keep the global temperature rise below 1.5 degrees. Agency: Augusto VIEW THE SPOT Slater and Gordon: We'll Take it From Here Slater & Gordon, Australia's largest Consumer Law firm, invited us to pitch to become their lead strategic and creative agency. The brief was a 15 second TVC to raise awareness of 'Public Liability' claims and increase the number of Free Claim Checks through their website. To highlight some of the many places a Public Liability injury can occur, we used the Slater and Gordon + symbol as a graphic location marker in normal, everyday environments that each had a potential danger caused though negligence or carelessness. VIEW THE 15 SECOND SPOT VIEW THE 30 SECOND SPOT  Use of sunbeds can increase your risk of skin cancer by 65%. To highlight the danger of sunbeds, and the threats waiting for them, we showed our audience the melanoma monsters waiting for them. Agency: The Leith Agency VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD « First « Previous Next » Last » 3 of 6 |
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Pride Parade is happening in Australia and Calvin Klein celebrates the event 
MullenLowe have created this spot for E*TRADE
Blanco have created these ads for Jabra