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AMBIENT
 Austria's leading art institution the Leopold Museum in Vienna has staged an ingenious intervention within its esteemed galleries in a bid to highlight the dangers of climate change on our planet. 15 paintings including artworks by Gustave Courbet, Egon Schiele and Gustav Klimt, are hanging at an angle in the museum as part of the artistic action: 'A Few Degrees More (Will Turn the World into an Uncomfortable Place)'VIEW OUTDOOR  'Fuck Off' is said once every 1.2 minutes during HBO Succession. To commemorate the final season and passing of Logan Roy, one of the most prolific swearers in television history, Binge created Fuck Off Jumpers. Each jumper featured the world's longest care instructions containing 42 reasons to say Fuck Off VIEW OUTDOOR Volkswagen: The Blind Spot South Africa has one of the highest road accident rates in the world. Many involve objects in the blind spot. Volkswagen has a solution. Blind Spot Monitor. To bring this feature to light, Volkswagen launched a campaign that people never saw coming.Using a specialised paint called Black 3.0, a paint so dark it absorbs 99% of light and removes all definition, Ogilvy Cape Town created "The Blind Spot"a series of "invisible" life-size installations featuring objects that would commonly be found and missed in your blind spot VIEW OUTDOOR  In Ukrainian cities such as Kharkiv, Chernihiv, Sumy, and others, which have been affected by Russian military aggression, the bicycle has emerged as the primary mode of transportation. These cities face challenges due to disrupted or completely non-functional public transportation systems and a scarcity of fuel. Consequently, bicycles have become one of the most efficient means of mobility for delivering humanitarian aid and enabling the movement of essential personnel. By assisting the Ukrainian people in their quest for mobility, Europeans contributed to saving lives during this time of war. VIEW OUTDOOR  Hallyu, or the Korean wave of culture, is a phenomenon that continues to leave its mark on the world. As a sponsor and partner of the V&A's Hallyu! The Korean Wave exhibition, the Korean luxury car brand Genesis created a street art mural in London. The premium automotive brand collaborated with Innocean Berlin and the renowned Korean artist Joonho Brian Ko, to bring the mural to life with augmented reality technology. VIEW OUTDOOR Santander Bank: Bus Stop Business Grow GO According to data from the World Population Review, the city of Sao Paulo is the fourth largest city in the world, with the district, Capao Redondo, housing 268.7 thousand residents. Based on this information, Santander, one of the largest private banks in Brazil, has reaffirmed its commitment to society through an innovative initiative aimed at supporting small local businesses in the Capao Redondo region, an underprivileged neighborhood in the city of Sao Paulo. Known as "Bus Stop. Business Go", involves renovating 100 bus stops and donating the corresponding advertising spaces to over 400 entrepreneurs in the areaVIEW OUTDOOR  Apple TV+ have unveiled a series of spectacular dinosaur artworks that celebrate the iconic dinosaurs, Tyrannosaurus rex, Triceratops and Hatzegopteryx, featured in the second season of 'Prehistoric Planet.' The out of home campaign created by trailblazing MTArt agency artist David Popa was created from purely natural materials, including earth pigments, ground shells, charcoal and local chalk, to bring the dinosaurs to life in vivid detail.VIEW OUTDOOR  Over decades, education has changed, but one aspect of the classroom has remained resolutely firm for decades: the school desk. Now, D2L, a global learning technology company transforming the way the world learns, has unveiled a one-of-a-kind example of how a rethinking of the school desk demonstrates how a more personalized approach to learning can benefit learners from primary school to working age. Agency: Zulu Alpha KiloVIEW OUTDOOR  CER is a French network of driving schools with more than 500 locations across the country. Each year, the company teaches more than 150,000 students how to drive in its fleet of 2,500 cars, which represents more than 4,000,0000 hours spent on the road. But have you noticed that during a driving lesson, a car only has two people inside when it could carry up to 5 people ? That's a lot of wasted space. That's why CER, with the help of advertising agency BETC Paris, came up with a creative solution named "The Lost Ride".VIEW OUTDOOR Subway: The Royal Sub King's Day in Amsterdam is a busy one. Being sandwiched in the crowds, Amsterdammers try to get themselves with might and main from A to B. That's why Fitzroy came up with the Royal Submarine: three green submarines to sail people out of the crowd through the waters. To this end, Subway launched a new limited edition sub, The Royal Sub: a majestic sub with orange ingredients. You can order it for 27 cents by using the JustEat app, and you will simply get picked up by a Royal Submarine. VIEW OUTDOOR  They thought that they were invited for a regular photoshoot for the promotion of BRI, the new original creation of CANAL. The actors were in fact immersed in commando mode for a result that turned out 100% intense. In anticipation of the release date on April 24th, the new original creation by CANAL gets an extreme key art created by the creative team of BETC Paris.VIEW THE CONCEPT inDrive: Light The Light According to a recent UN study, a staggering 63% of individuals do not feel safe walking alone in their area in the dark. Further insights show that most people instinctively avoid unlit streets and prefer not to wait for their ride in such areas. Because it stands for safer streets, inDrive, the fastest growing international ride-hailing app in 2022, was determined to tackle this problem with its "Light The Night" initiative. In a city-wide takeover, the global mobility and urban services platform has illuminated the streets of Cairo by transforming billboards into light boxes that maximize brightness, prioritizing safety over advertising. VIEW 1 OUTDOOR VIEW 2 OUTDOOR  Prime Video, an exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the competition with an exciting initiative, a special live broadcast of one of the season's biggest knockout fixtures with the Neapolitan fans. "The Laundry Screening", created by Publicis Italy / Le Pub for Prime Video, surprised the city by bringing the fixture between SSC Napoli and Eintracht Frankfurt right to the heart of Naples, in the Spanish Neighborhood, offering a unique immersive experience to the Azzurri fans in attendance. A special projection on white sheets and "between the hanging clothes" was constructed in this iconic and historic neighborhood, bitcoin bookmakersVIEW OUTDOOR  Pilsener takes a whole town to the Barcelona SC. Stadium. The most beloved Ecuadorian beer brand takes the Barcelona Commune, a town unknown, to its true home: The Monumental Stadium. This year, Pilsener realized that Barcelona's "All" fans party, a very special group of fans had been historically ignored: Barcelona fans by birth. These are the inhabitants of La Comuna Barcelona, a little-known and humble town, located just hours away from the country's most well-known team's stadium.The idea was to transport this community to Barcelona's "official home" stadium by bus, to celebrate together with them, the party for, this time, all Barcelona fans. The inhabitants arrived at the Monumental de Barcelona (many of them for the first time) and filled a stand that never stopped celebrating.VIEW OUTDOOR  The city of Arequipa, in Peru, has an extremely serious problem due to the decrease in the ozone layer and other geographical factors. Arequipa is one of the cities with the highest radiation levels in the world a problem that is affecting thousands of citizens, and of which many are not aware. For this reason, Cerveza Arequipena, part of Backus, together with the NGO Por Un Peru sin Cancer, have joined forces to face this problem and raise awareness about sun care. VIEW OUTDOOR Freschetta: The Great Frozen Pizza Expedition Freschetta pizza, a Minnesota based company, has launched The Great Frozen Pizza Expedition with TBWAChiatDay LA to bring delicious frozen pizza made with high-quality ingredients to the residents of Angle Inlet, MN in the most Minnesota way possible - using local sled dogs to carry a freezer full of Freschetta pizzas across the frozen lake.VIEW OUTDOOR Bookmaker rating en.bet-rate.top best bookmakers  It's total hysteria in Betclic Elite this season! The reason? Nando de Colo, Mike James, Ismael Kamagate, Dominic Artis but also and especially... Victor Wembanyama! Too much talent, too much hype. As a result, it has become impossible to find a seat to attend a game. A big frustration for the French basketball fans, who only have a few rare opportunities to see Wemby play in Betclic Elite, before his departure for the United States at the end of the season.Agency: Marcel, Paris VIEW OUTDOOR Edgewell Latin America: Banana Boat According to experts, in the last four years, 99 per cent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: research shows that if a turtle's eggs incubate below 27.7C the turtle hatchlings will be male. If the eggs incubate above 31C the hatchlings will be female. This of course means that the hotter the sand, there's more probability of female newborns and so the concern for sea turtles' eventual disappearance grows. Wunderman Thompson Colombia and Banana Boat, in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM),VIEW OUTDOOR  Over 42 years of uninterrupted production, Volkswagen Brasil has churned out more than 8.5 million units of the Gol, 1.5 million of which were exported. The model has been in production since 1980; it's been the most-produced, most-sold on the Brazilian market, and the most-exported, as well as having led the country's sales rankings for 27 years. This Volkswagen icon was recently discontinued, moving over to make room for its substitute, the Polo Track. And the farewell to the Gol was marked by the transformation of one Last Edition Gol into the goalposts at the Vila Belmiro stadium. VIEW OUTDOOR  Two million children aren't at school in Brasil. What can Unicef do? Find out, in this message created by Artplan VIEW OUTDOOR  THIS PARADE IS PROUDLY WALKING UNTIL THE ANTI-LGBT+ LAW CHANGES. MEET THE IMPOSSIBLE PARADE.At least 32 areas in Poland still called themselves 'LGBT-free zones' in 2022. The LGBT+ community was simply not welcome there, and any LGBT-related activity was forbidden according to local law. To support regional communities in these places, Polish activists in cooperation with 180heartbeats + Jung v Matt, outsmarted the local governments on their turf and organized virtual pride parades at exact locations of the hateful places. Now the law has been canceled in three areas, the marches move forward raising money for offline parades to be held across all unwelcoming zones. VIEW OUTDOOR Optic 2000/ Valentin Hauÿ: As Far as the Eye Can See A concept conceived and orchestrated by Australie.GAD for Optic 2000, a French network of opticians, offering a new perspective on the visually impaired with the Optic 2000 Group's foundation and the Valentin Hauy Association, named for the founder of the first school for the blind in 1785, where Louis Braille was educated. The concept involves a unique photo exhibition entirely created by artificial intelligence based on memorable mental images described by visually impaired individuals. VIEW OUTDOOR  A LEGO store. On Wheels. In the Scottish Highlands. Welcome to the Hardest to reach LEGO store in the World. A campaign designed to challenge and awaken the spirit of adventure in ourselves and our audience. Who will go, Above & Beyond and claim the prize?VIEW OUTDOOR  Sanofi's Enterogermina, the worldâs leading probiotics brand, found a clever way to help parents teach their children the importance of gut health by having their avatars 'crash' their children's livestreams. The campaign "Ready Player Mom" aims to highlight the threats of typical "gamer diets" by tapping mothers of Brazil's most prominent gaming influencers to infiltrate the virtual gaming worlds that have captured their childrenâs attention. With the help of Druide Gaming, the effort recruited the moms of influencers such as Forbes 30 Under 30 honoree Norbu (who has 30 million followers), Flakes Power, Scorpion, and Lipao,VIEW OUTDOOR  Wiggle, adidas TERREX and Muslim Hikers have created a bespoke, revolutionary prayer mat specifically for the outdoors, and installed signs pointing to Mecca on the Peak District's most popular hiking routes. In an ongoing bid to make the outdoors a more inclusive place, the announcement comes after the Muslim Hikers received racist online abuse following a Christmas Day hike in 2021, and an appearance on BBC's Countryfile in September 2022 where the group was accused of not being 'proper walkers'. Both brands have worked closely with Muslim Hikers to identify the barriers that need breaking down such as facilitating praying in the outdoors, and making the countryside feel like a place that Muslims can enjoy. VIEW OUTDOOR Netflix: Soul Vibe Netflix's upcoming Korean movie Seoul Vibe was set in 1988, it centered around cars and 80's pop culture. So to promote it, they put up the Netflix Seoul Vibe Gas Station an '80s-themed gas station that sold 1988-priced fuel. We launched this during the time that fuel prices skyrocketed globally to all-time highs, making Filipinos nostalgic for a time when gas was cheaper.VIEW OUTDOOR  Mercedes-Benz with the help of Team X Thailand is shaking things up at the Bangkok International Motor Show this year with a rather unconventional approach to displaying their latest models. This year, the luxury car brand is bypassing the traditional show booth and parking their latest models in A19 parking lots. In a creative solution to promote their new motor show location, Mercedes-Benz has transformed several A19 parking lots of well-known shopping malls into "Pop-up Motor Shows" showcasing the latest models of their cars. The mini showrooms are designed to create a memorable experience for event goers and to set the brand apart from other automakers VIEW OUTDOOR « First « Previous Next » Last » 4 of 4 |
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