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Seen and noted
 Toyota Australia has launched the second phase of its âEvery Step Mattersâ campaign via Saatchi & Saatchi Australia.Directed by Matt Devine through Revolver, the film 'Signs of Support' reimagines familiar blue roadside signs as directional guides leading drivers to their nearest Toyota dealership.VIEW THE SPOT  Weâre always used to seeing chip advertising where each potato has been meticulously crafted and photoshopped within an inch of its life. So to get people craving Smithâs chips, we did the complete opposite â a campaign devoid of any chips, save for a few crumbs here and there. Because what better way to get people craving our delicious chippies than to show packs that have been thoroughly and utterly enjoyed to the fullest.VIEW 3 OUTDOORS  Whatâs more Summer-y than that iconic sound of an Aussie spinkler? The refreshing sound of a Coopers Aussie Lager cracking open. We recorded and manipulated cans of Coopers Aussie Lager to craft these refreshing radio spots. Is it making you thirsty Because it's certainly working for me. PLAY THE SPOT WA Police Union wants the people of Western Australia to vote for a party in the state election that prioritises community safety and the welfare of police officers. So, this campaign features cops requesting back-up... from voters.PLAY THE SPOT  Leading buy-now-pay-later (BNPL) platform Afterpay has unveiled the second phase of its latest brand campaign âOwn Itâ. This bold brand platform is designed to celebrate and empower a new generation of financially savvy Australians who are redefining modern payment solutions.VIEW THE SPOT Nothing says "LOVE" like having a duck on Valentine's Day.So, this radio ad tells lovers everywhere to put their skates on, head for the supermarket, and ensure a romantic epicurean interlude is had by all. PLAY THE SPOT  Australia loves a 'classic'. Turning down the volume to find a car park? Classic. Getting a '2025 Premiers' tattoo in March? Classic. Watching someone from Sydney try a hook turn? Classic. A delicious Drummie on a hot summer's day? Also, Classic. Since 1963, Drumstick has been a classic part of Australiana, still to this day holding the title as our 'no.1 cone'. And to embrace the fact, Drumstick has kicked off 2025 with a new brand platform. Classic.VIEW THE SPOT Road Safety WA: Not Worth The Beeping Risk This campaign aims to reinforce the many potential consequences of drink driving while at the same time evoking the social shame of getting caught by the police. The creative executions take the familiar sound of the censorship âbleepâ and match it to the âbeepâ of the breathalyser unit.VIEW THE SPOT VIEW THE AD PLAY THE 2 RADIO SPOTS  Behind every business thereâs a dream. But too often the drudgery of actually running a business gets in the way. Intuit QuickBooks champions small business owners by simplifying their business admin so they can get back to what they love.VIEW THE 2 SPOTS Uber Eats: Take Me Back To The 80s Goddess of Pop Cher is lending her globally renowned visage and voice to the latest Uber Eats campaign, developed by Special Australia. The film, directed by Mark Molloy through Exit Films / Smuggler, opens with the legendary Oscar, Emmy and Grammy winner walking past golden architraves including gold records and gold sequined boots humming her 1989 hit If I Could Turn Back Time and gazing longingly into a mirror before pulling out her phone and searching for a time machine. Her daydream is interrupted by the doorbell. While opening the door and looking inside an Uber Eats bag, Cher discovers a time machine and commands the retro-looking contraption to "Take me back to the 80s".VIEW THE SPOT  These days you need a degree to wrap your head around most pet food advertisingâ¦Schmackos is an iconic Australian dog treat brand that's been around for over 50 years. Their ads are simple and fun, just like their products. So, when Schmackos launched Training Bites in New Zealand, we knew we had to tap into that unique Kiwi humour and... VIEW OUTDOOR Grinders Coffee: Year Of The Snake.png&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2025/Jan/tn_172808_1738189723_GrindersCoffee_CNY (1).png&width=200") Grinders Coffee is a national coffee roaster, supplying coffee beans to cafes, restaurants and consumers across Australia. With many of their customers celebrating Lunar New Year from Jan 29, Grinders Coffee wanted to wish everyone a safe and prosperous festive season as they entered the year of the snake. VIEW THE AD Kids going back to school means kids coming home from school - famished. Dinner solutions can suddenly become problematic again. Luv-a-Duck Peking Duck Pancakes can delight the whole family. Even those little duckers. PLAY THE SPOT Xero: Freedom âYour business superchargedâ is a new brand campaign for global small business platform, Xero. In this series of supercharged stories, small business owners have their tools of the trade turned into literal vehicles of liberation, helping them reach their goal of complete business freedom faster than ever before.VIEW THE 4 SPOTS PLAY THE 4 SPOTS Stranglove Beverage Co Salted Grapefruit Mixer Playing into StrangeLoveâs unfiltered POV on the world, this campaign via Today The Brave challenges its audiences to consider if drinking their drinks will make their lives better? Probably not, but they do taste delicious. VIEW THE 3 SPOTS VIEW 7 OUTDOORS Slather SPF: The sun is not your friend The sun is not your friend. We live in a sunburnt country. Literally. Australia is no.1 in the world for skin cancer. And it's mostly men. We all love a day in the yard, surf, or beer garden under some rays - but we're not very good at looking after ourselves while we're out there. So we made SLATHER SPF. A 100% Australian inspired, made, and owned High Protection Broad Spectrum SPF50 . Specifically built for those who live on a giant desert island under the ozone layer's sunroof yet still go around thinking, 'ah, she'll be right' - which is probably everyone reading this.VIEW THE SPOT Square: Service Still Matters As AI, robotic waiters, and QR codes become more prevalent in the service industry, Sunday Gravy, in collaboration with technology businesses Square, has launched an insightful new brand platform - Service Still Matters - that's designed to be a timely reminder of the invaluable role that human connection plays in customer interactions.VIEW THE CUSTOMER IS FAMILY SPOT VIEW THE REMEMBER TO SMILE SPOT Australian Building Co: Reserved For Santa The centerpiece of the campaign is an installation perched atop select ABC display homes, complete with a giant 'Reserved For Santa' sign.VIEW OUTDOOR  The General Store helped Australians turn their New Year's fitness resolutions into reality with the latest campaign for rebel, 'Seize the Year'. Instead of pushing a loud "buy now" message, the campaign pokes fun at the everyday moments to seize when you have an at-home gym setup from rebel. The new campaign was directed by Kids of Bill through Chisel productions. In the 'Treadmill' execution, the film latches onto a cheeky 'WFH' video call moment we can all relate to. In the 'Exercise Bike' execution, the film nods to the challenges of working out as a busy parent. It's a true 'expectations vs realityâ scenario.VIEW THE 'TREADMILL' SPOT VIEW THE 'EXERCISE' SPOT  Lamb is the traditional meat of choice in Australia in January.In this poster, Luv-a-Duck might not exactly be paying lamb a compliment, but it certainly is suggesting that we consider duck as a complement to our traditional January fare. Alongside our little lamb cutlet, why not opt for some delicious Peking Duck Breast or Confit Duck Legs? In the interests of meat multiculturalism and diversity. VIEW OUTDOOR A man attempts to decipher the name of "That Little Gelato Cart" from his friend's WeddingPLAY THE SPOT  For the second year in a row, Specsavers has partnered with an up-and-coming director via a national competition with short film festival Flickerfest to uncover and support emerging filmmakers to create their very own 'Should've Gone to Specsavers' ad. VIEW THE SPOT  Kia Australia has launched a new campaign via Innocean Worldwide, positioning its new electric vehicle range as the ultimate cars, even in a zombie apocalypse.The commercials, which launched during the Australian Open, were directed by multi-awarded French director Francois Rousselet through DIVISION.VIEW THE SPOT  Leaving a gift in your Will to Guide Dogs is a life-changing act of generosity, providing independence to individuals with vision impairment and support to children with autism and their families. Itâs a legacy that truly transforms lives.VIEW THE SPOT  Slather SPF wants all Australians to protect themselves from the savage down under sun. Heres their new commercial. VIEW THE SPOT  Harvest Snaps is bringing wholesome snacking to life with the return of their much-loved mascot, Penelopea. The ad, set to launch across multiple platforms, combines humour and health in a light-hearted commercial where Penelopea appearsâalmost out of nowhereâto guide our hero talent toward making the smart choice: Harvest Snaps Multi-packs.VIEW THE SPOT  BONDS has announced the launch of its new 'Goodbye Friction' platform via Special, to promote the underwear and clothing manufacturer's 'Chafe Off' range for men. The new campaign was directed by Nash Egerton through production company Collider.VIEW THE 2 SPOTS Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians.UnitingSA is pledging to âSave this Christmasâ for those who are struggling and might otherwise go without. UnitingSAâs annual Christmas Appeal helps provide gifts for children and puts food on the table for local families and individuals who are doing it tough this festive season.PLAY THE SPOT With clean, pristine water seemingly plentiful across the state, it was easy for Tasmanians to treat it like an infinite resource. So when TasWater introduced the idea of conserving water, it needed to inspire action without creating any worry.PLAY THE SPOT  When it comes to university admission policies, institutions around the world reduce young people to a grade or single number. In Australia, that number is the Australian Tertiary Admission Rank (ATAR). But with creative subjects marked down, the ATAR is not a fair or accurate measure of creativity.VIEW THE SPOT Drumstick Classic: Sand Australia loves a 'classic'. Turning down the volume to find a car park? Classic. Getting a '2025 Premiers' tattoo in March? Classic. Watching someone from Sydney try a hook turn? Classic. A delicious Drummie on a hot summer's day? Also, Classic. Since 1963, Drumstick has been a classic part of Australiana, still to this day holding the title as our 'no.1 cone'. And to embrace the fact, Drumstick has kicked off 2025 with a new brand platform. Classic.VIEW THE SPOT VIEW 6 OUTDOORS  Heaps Normal brings to life the Heaps Normal brand ethos of celebrating weirdness and people living their own normals. Directed by Tim Bullock via Scoundrel X Groundglass.VIEW THE SPOT DiDi: Silly Season Summer is the best time of year for going out, which unfortunately makes it the worst time of year for accidents caused by those driving under the influence of drugs and alcohol. So we came up with the only sensible solution for the silly season, DiDi Tow, launched with probably the first intoxicated âdrivingâ film with a happy outcome.VIEW THE SPOT VIEW THE 7 OUTDOORS  Nothing beats a group of mates hitting the open road for a Macca's Run (aka Aussie slang for 'Wanna get McDonald's?) during Summer. So we celebrated with an ad that showed just that. Except... it's no ordinary group of friends, with the OG Macca's characters taking on Australia for an epic Macca's run. Mirroring everything from real Aussie behaviour with group chat threads, road trip vibes and more.VIEW THE SPOT  Between work, family, shopping and travel, the festive season can get full on, fast. Luckily, Teapigsâ whole leaf tea provides the perfect excuse to slow down. To inspire everyone to take a moment, our print showed the busiest of Christmas characters loosening his beard and kicking back for a well earned break.VIEW THE AD  Ditching the coffee clichés of life-changing experiences, ST. ALi's new brand platform focuses on one simple promise: lifeâs unpredictable, but your coffee at home doesn't have to be. It's no miracle, just good coffee.VIEW THE 3 SPOTS Meat & Livestock Australia: The Comments Section Australian Lamb is back. And this year, the summer campaign is skewering the online comments dividing our nation. Created by Droga5 ANZ, part of Accenture Song, and directed by Max Barden from The Sweetshop, the film was created with 100% real Australian comments sourced from online platforms including Instagram, TikTok, Reddit, Facebook and YouTube. From an innocuous cuppa to a jacked Artificial Intelligence Kochie, it feels like everything is dividing the nation - that is until a lamb BBQ appears to remind Australians that when we get out of the comments and into the cutlets, weâre a kinder more united country. The first campaign to be released by Droga5 ANZ, the ad is accompanied by a bespoke 15â and OOH campaign that uses real comments about the ad, both good and bad, to drive people to watch the full film online. The ad premieres during the evening news of Seven and Nine yesterday (7th January), followed by a national media campaign rolled out by UM across BVOD, SVOD, YouTube, cinema, paid social and retail OOH. With One Green Bean driving reach across earned media and owned social. VIEW THE SPOT  During the sold-out Boxing Day Test at the MCG, The Shane Warne Legacy will debut Don't Waste a Beatâa heartfelt film celebrating Australian cricket legend Shane Warne's remarkable achievements, cherished moments, and the vibrant beats of his life. This poignant piece encourages all Australians to take the Shane Warne Legacy Health Check.VIEW THE SPOT McDonalds: Squid Game Dare To Play We launched an epic collaboration between Netflix and McDonaldâs with the Squid Game Meal Dalgona Candy Challenge, a true world-first inviting players to tackle one of four different candy shapes from the showâs iconic scene â only this time the greatest challenge is the Golden Arches M.This fully integrated experience campaign features custom packaging, an immersive mobile game, train station dominations, restaurant takeovers, activations and a Korean version of the Launch Film voiced by none other than Jeon Young-Soo (ì ìì) â the official Game Instructor from the Squid Game series. VIEW THE 2 SPOTS VIEW 3 OUTDOORS |
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With more style inside, and more power out, you can chuck more in the new GWM Cannon.