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Seen and noted
The National Lottery: Meet The Celebrations Creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, âThe Celebrationsâ. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game. Since the addition of the new game, peopleâs chances of becoming winners and millionaires have greatly increased - much to the exhaustion of the in-house band âThe Celebrationsâ. The TVC will form part of a fully integrated campaign that will re-incite excitement in Irelandâs most popular National Lottery game. Three 20â films will follow the initial TVC launch over the next few weeks, and the campaign will be supported across radio, cinema, OOH, DOOH, press, digital, social, activation and POS.VIEW THE SPOT Lidi: Serious Support for Women Players Women's Gaelic Football is an amateur sport. It's premier competition takes place on a county versus county basis. Players play for the place of their birth. Lidl's sponsorship has been a driving force behind the increased popularity of women's Gaelic Football in the last 3 years. For this campaign BBDO Dublin re-created team jerseys, using products exclusively available in Lidl, for every county, big and small. It was a labour of love. These 7 jerseys are just a sample of the 26 that proved just how serious Lidl are about their commitment to women's Gaelic football.VIEW CARLOW OUTDOOR VIEW MAYO OUTDOOR VIEW CORK OUTDOOR VIEW KERRY OUTDOOR VIEW LIMERICK OUTDOOR VIEW OFFALY OUTDOOR VIEW SLIGO OUTDOOR VIEW TIPPERARY OUTDOOR Sony Pictures Animation: Vampire Sunscreen-Hotel Transylvania 3 To promote the release of Hotel Transylvania 3: A Monster Vacation we created our own brand of Vampire Sunscreen SPF 5000 (Holy Water Resistant). We handed out bottles, containing real childrenâs sunscreen (SPF50), to families at beaches and parks around our city and used custom printed bottles as invitations to the film premiere. Agency: BBDO, DublinVIEW OUTDOOR  The GAA Championships represent the sporting pinnacles of Irelandâs native field sports. For swathes of the country, their countyâs progress defines their summer. Happily, The Irish Examiner newspaper is here to define those games. In this playful campaign, created by Chemistry, the unique vernacular and terminology of the games are explained to the uninitiated.PLAY THE HOSPITAL PASS SPOT PLAY THE NO RELATION SPOT PLAY THE ALTERCATION SPOT PLAY THE RUNNING IT OFF SPOT PLAY THE HATCHET MAN SPOT TG4: Bliain na Gaeilge - Tá Gaeilge Agam Publicis Dublin created a dynamic new campaign for TG4 to stir emotion and celebrate all fluency levels of the Irish language â a unique and special language that Irish people own. In Irish/Gaeilge we donât say âI speak Irishâ, we say âI have Irishâ. It belongs to me. Tá Gaeilge Agam. Gaeilge can and should represent all of the vibrancy, inclusiveness, openness and idiosyncrasy of modern Ireland! Publicis Dublin worked alongside Canadian photographer Chris Lyndhorst to create a series of dramatic imagery for the campaign. Stunning portraits of Panti Bliss, Blindboy, Sene Naoupu, Catlin Nic Aoidh and Chris Hadfield were art directed around some integrated typography. VIEW THE PANTI BLISS AD VIEW THE BLINDBOY AD VIEW THE CHRIS HADFIELD AD VIEW THE CATLIN NIC AOIDH AD VIEW THE SENE NAOUPU AD Ireland's Hidden Heartlands: Yours To UncoverSUAS: When You Can Read Everything, it Changes Everything. SUAS is an NGO working to improve child literacy in Ireland, India, Zambia and Kenya. This two-sided newspaper ad contains a story, half of which is printed on one page and the other half is printed on the back. By holding the page up to the light, an illusion is created and the story appears through the thin newsprint paper. When the page is read without light the text tells the struggles of an illiterate child, however, when held up to the light the message revealed is a positive one of what can be achieved when you can read everything. Agency: In the Company of HuskiesVIEW THE AD Dublin Bus: Proud This weekend, public service provider Dublin Bus wanted to add an extra level of 'proud' to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people Dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact that many Dublin dads wanted to support pride but didnât feel it was their place to be at the festival. VIEW OUTDOOR Iarnród Éireann: Rediscover the Joy of the Train Publicis Dublin creates a series of nostalgic print executions as part of their campaign strategy to encourage families to rediscover the joy of the train. Working closely with the team in Iarnród Ãireann, the agency used a mid-century illustration and typography style and alongside a modern representation of todayâs passengers. There are 3 print executions, running alongside charming radio and TV spots.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Dublin City Council: Don't be Dick Introducing âDickâ, the person weâre all guilty of occasionally being. The âDonât be Dickâ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they âChoose to Re-use.â Disposable coffee cups are not really âdisposableâ. They arenât recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.VIEW THE TV SPOT VIEW OUTDOOR Vodafone: Centre Stage - Ireland's Funniest Fecker This year, Vodafone Centre Stage is all about comedy, and we were tasked with using comedy to build brand affinity among young people in Ireland. This gave us a challenge: while "the yoof" love comedy as much as the rest of us (slightly) older fogies, they don't attend live comedy in large numbers - preferring to get their laughs from YouTube and social media. So, how do we merge the two worlds of traditional live comedy and online comedy? And how do we make it relevant to our target audience? We created Ireland's Funniest Fecker, a nationwide search to find Ireland's next comedy star from the online world. Partnering up with comedian Kevin McGahern, we put a call out to the people of Ireland to send in a funny video they made for a chance to be famous. Agency: JWT FolkVIEW THE CONCEPT Dublin Airport : Cleared For Kick-Off With two major international rugby tournaments coming to a head, Dublin Airport & Rothco created this ad as a greeting to all rugby fans travelling through the airport on their way to a match.VIEW THE AD  On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. This BBDO Dublin campaign explores this. That just as the smells or dirt on a farm slowly disappear over the years, so too do the dangers that are killing farmers all over Ireland. VIEW THE SPOT  This campaign for the Irish Red Cross purposely makes bad use of empty space within media placement (Press, OOH & Online) to highlight space in our homes or properties we could be putting to better use.If you have space you could be putting to better use, pledge it to a Syrian refugee and that empty space could end up transforming a life. Find out more and register your pledge at registerofpledges.redcross.ieVIEW THE AD Repeal The Eighth : The Weight The iconic "Aspiration" sculpture on Dublin's Treasury Building was given new meaning through a projection in support of the Repeal The 8th movement. The statue of a woman climbing had a ball-and-chain with the number 8 creating an insurmountable burden. A national referendum on May 25th will determine if the country will repeal the 8th Amendment to the Constitution, keeping women from their reproductive freedom and basic human rights.VIEW OUTDOOR Marie Keating Foundation: Give A Shit The Marie Keating Foundation briefed us to increase awareness among men and women aged 60 â 69, in specific areas where uptake of the free bowel cancer screening is low. Bowel cancer is one of the three most common cancers among Irish men and women but early detection improves chances of survival for five years after diagnosis by 90%. With uptake of the free screening only 40.2%, despite previous national campaigns, we knew the job to do was more than just raising awareness. We found that, while weâve come a long way when it comes to discussing health issues, bowel cancer is one disease Irish people are still not comfortable talking about. Mainly because of the nature of the screening process.VIEW OUTDOOR  We all know the old saying: you can't choose your neighbours. But actually, you may have more in common with them than you think. Dublin agency, In the Company of Huskies is rolling out a fascinating campaign for Londis, the nationwide chain of stores run by locals, for locals. Having analysed the sales data of every shop in the country, the campaign reveals some fun facts about the things that fly off the shelves in each county. For example, did you know Roscommon loves mayo? Or that Kilkenny folk prefer dogs to cats? Have you any idea which county is the most romantic, or which buys the most nappies?VIEW THE DISCO SPOT VIEW THE SOCCER SPOT Nissan LEAF: Banish Them Foreever When you are communicating for any brand it's always good to know what dragon you are slaying. In the case of the New Nissan LEAF, it was easy to know what dragon we were slaying. Or in this case snakes. It turns out that 'snakes' are alive and well in Ireland but this car has the potential to banish them forever. We launched our campaign via In the Company of Huskies, on the day - St. Patrick's Day - celebrating the man, who according to legend, best known for banishing snakes from Ireland.VIEW THE AD National Children's Hospital : X-Ray Story To help make kids less afraid of getting an X-Ray, we put the entire cast of Toy Story through the process, and put the results all over the walls of the waiting areas. (A collaboration between BBDO Dublin, Disney Ireland and the National Childrenâs Hospital.) VIEW WOODY OUTDOOR VIEW BUZZ OUTDOOR VIEW JESSIE OUTDOOR VIEW MR POTATO HEAD OUTDOOR VIEW BULLSEYE OUTDOOR VIEW SLINKY OUTDOOR  Saint Patrick is the patron saint of Ireland, most famously renowned for getting rid of all snakes from Ireland. To celebrate St Patrickâs Day, Audi via Chemistry playfully suggests with the image of a serpent like road slithering through the Irish countryside, that it might be good news that he didnât manage to get rid of all of them. Good news if you're an Audi driver, that is.VIEW THE AD  Publicis Dublin create a quirky new campaign for Maldron Hotels. The campaign was created to raise awareness of the hotel's new booking tool 'Make it Maldron'. This campaign also includes digital display and a 30" radio ad.VIEW THE SPOT  The Times have commissioned creative agency, ROTHCO to celebrate the legacy of JFK in the lead up to the end of the centenary of his birth. They release 'JFK Unsilenced', a campaign that uses specialist AI technology, to recreate the speech the 35th US president was meant to make in Dallas, on the day he was assassinated The Dallas Trade Mart speech.VIEW THE AD  Publicis Dublin collaborated with Topflight to create a high impact campaign that promotes a wide range of Italian holidays. The leading Dublin creative agency kept this one simple, while still demonstrating the depth of holidays on offer. Dramatic imagery and a flexible campaign line have ensured high recall for Topflight. The travel company have been operating in Italy for years and have unique relationships throughout the country with top hotels and resorts, all waiting to be discovered.VIEW THE AD  Skoda are celebrating International Women's Day in this print ad via Boys and Girls, Dublin which is "Smashing Stereotypes" about women drivers.VIEW THE AD Jameson Irish Whiskey: Cask Meets Can Jameson Caskmates IPA Edition is the product of a distillery and a brewery swapping barrels and tasting notes. This ad, via The Public House, like the whiskey, is about showing the best of both worlds.VIEW THE AD Self Promotion: The Page Gap Like equal pay. Due to the gender pay gap, women work for 7 weeks of the year unpaid relative to their male colleagues. On this International Woman's Day, Rothco are asking women to speak up about the pay gap and talk to your boss.VIEW THE AD  Jameson Irish Whiskey's new global campaign captures Ireland's history of embellishment in storytelling in humorous retellings of the true tales of Jameson workers.The first ad, "Scully was to blame", is set in late 19th century Dublin and tells a story of redemption for Bill Scully, who makes a mistake during the third distillation in production of whiskey. The campaign was created by John Kane and Niall Staines at TBWADublin and directed by Matthijs van Heijningen through MJZ. It will debut on American TV this month before rolling out in global markets. VIEW THE SPOT Zero Discrimination Day: End Blood Discrimination Our current blood laws make it hard for gay and bisexual men to donate blood and save lives. Today, on Zero Discrimination Day, we're calling on the Government to introduce an evidence-based system for assessing blood donors, ending the ongoing discrimination of gay and bisexual men who want to give blood. Agency: The Public HouseVIEW THE AD Barnardo's: Lost The campaign created by Boys and Girls, Dublin, launches Barnardos new organisation platform and shines a light on the injustices that children in Ireland face everyday and that result in childhoods being lost - lost to Child Homelessness, Child Poverty and Child Neglect. A call to action in the advertising calls on people to take notice, take responsibility and "Join the search at Barnardos.ie/Lost." The campaign includes an immersive 360 degree film that puts you in control of searching for a lost child, a 60 second TV commercial and a suite of 24 Lost posters for Outdoor and Social. The central idea behind the work is that there is nothing more terrifying than a child being lost. Even just for a moment. But in Ireland, Barnardos calculates that One in Seven children are being lost every day to issues like homelessness, poverty and neglect. And we as a society are not doing enough to help find them. VIEW THE CONCEPT Irish National Newspaper: Birth, Deaths & Notices ROTHCO reframes the traditional 'Birth, Deaths & Notices' section of an Irish National newspaper to highlight Africa's threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species. The touching ad subverts readersâ expectations by framing the killings of white rhinos in the context of the Births, Deaths & Notices section found in newspapers. The ad serves to highlight the urgent need for the conservation and protection of rhinos.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Irish Heart Foundation: Show Some Heart Cardiovascular disease is Ireland's number 1 killer, but 80 percent of premature deaths are preventable. So, a new hard-hitting campaign from the Irish Heart Foundation, #showsomeheart, developed by award-winning Dublin creative agency Boys and Girls asks Ireland to "Show Some Heart" and offer support for those affected or impacted by Ireland's No 1 killer, cardiovascular disease. Empowering, confident and contemporary, the film is a call to arms for a new generation to rise to the challenge and help defeat cardiovascular disease. It's directed by Peter OâBrien (P.O.B) of Motherland fame, one of Ireland's most exciting and renowned young filmmakers who brings his own distinct and contemporary style to the piece.VIEW THE SPOT  Publicis Dublin produce another beautifully animated story of a real healthcare experience.On an adventure to Cuba, Cat found herself in intensive care with Deep Vein Thrombosis. The real Cat interacts with an animated diorama of her story. We see that Vhi's international team are on hand to make sure she and her loved ones have the care and reassurance they need. The film and campaign was once again developed by Creative Team Carol Lambert, Ronan Nulty and Neil Hanratty in partnership with Piranha Bar.VIEW THE SPOT  Insurance shouldn't be difficult. At 123.ie we are offering simpler, smarter insurance that won't take a toll on you. Agency: The Public HouseVIEW THE SPOT  Bonkers.ie is a price comparison site in Ireland. This campaign via The Public House, was created specifically to promote the fact that they are there to help you navigate the best broadband offer and then to figure out lots of other things internet as well.VIEW THE EMPTY BROWSER AD VIEW THE FOREIGN ROYALTY AD VIEW THE SYMPTOMS AD The Irish Examiner: Kyl O'Ren The cast and crew of The Last Jedi came back to Ireland to shoot on location in a number of counties, including Cork (known as The Rebel County) and Kerry. They left a lasting impression on the often small and remote communities they visited - and stayed in - and the people they met. This radio ad created by Chemistry, Dublin, was to promote a feature about the shoot in Saturday edition of national newspaper, The Irish Examiner.PLAY THE SPOT  Publicis Dublin had planned another emotion-heavy Christmas campaign, but then we switched it. For something different. The BGE Christmas Switch campaign is a parody on the docu-style Christmas ads seen at this time of year. The ad plays off the fact that people switch unwanted gifts at Christmas time and the good feeling they get from the switch. Switching feels good, especially if it's to Bord Gais Energy and with the very strong new offers in place, this gives people more reasons to do so. Jimmy Murphy, Business Director of Publicis commented; 'Christmas ads have become a phenomenon in themselves, with brands vying to outdo each other with their warmth and sensitivity. Being honest, we've made our fair share of them! It's fun to take a more irreverent approach for once and get attention for what is a great energy offer.'VIEW THE SPOT The Dublin Simon Community: Stamps 14pounds Buys Him A Bed. This Christmas don't send a card, address a problem. The national Simon House of Cards appeal will use your corporate card and gift budget to provide food, shelter and permanent supported housing to those who need it most. Agency: BBDO Dublin.VIEW THE AD Health and Safety Authority: Stress in the Workplace Stress in the workplace is one of those things that builds up over time. It ratchets up over months or years, and ultimately leads to serious consequences for employees, and, by extension, employers. This outdoor special build was made on behalf of the Heath and Safety Authority via BBDO, Dublin, as a way to bring this to life, and prompt employers to make sure they have a mental health plan in their workplace. VIEW OUTDOOR  Rothco, Dublin has created this spot for independent national youth outreach movement, Soar, launching a moving two-minute short film titled 'It's Just a Phase', which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people's lives: adolescence. Directed by Motherland's P.O.B, the film challenges us to put ourselves back in the shoes of a teenager.VIEW THE SPOT « First « Previous Next » Last » 10 of 22 |
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Brand launch film for Ireland's Hidden Heartlands. Agency: In the Company of Huskies
Publicis, Dublin have created this ad for IAPI