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Seen and noted
Petronas : First Day of Raya Leo Burnett Malaysia has launched its Petronas Hari Raya campaign to celebrate the upcoming Aidilfitri celebration. The web film entitled Ke Pangkuan Bonda features a seamless journey of a family in welcoming Aidilfitri celebration and is accompanied by timeless classic song Suasana Hari Raya, which has been rescored to give it a fresh new spin. Set around a humble kampung house, this film takes us through the growing years of a small family and their young daughter on the eve and the first day of Raya.VIEW THE SPOT McDonalds: Save the Sundae Cone A giant billboard designed by Leo Burnett, Malaysia in the middle of Bukit Bintang, one of Kuala Lumpur's most famous shopping districts, showcased the McDonald's iconic Sundae Cone in all its glory. However, there was one problem - it was melting.The task was simple. People had to use their smartphones to spin the fan on the billboard, bring down the temperature and save the melting Sundae Cone.VIEW OUTDOOR Levis: Waterless Ever wonder what kind of role models we are creating for our little girls to learn from? The distorted models of womanhood come in all forms - from the perfected beauty of celebrities, to the cultural norms of being 'quiet' and 'good'. The Body Shop Malaysia wants to encourage society to think beyond the current norms of beauty, and advocate creating and celebrating women of substance in short, for women to 'Be more than beautiful'.Agency: Grey Kuala Lumpur VIEW THE UNNATURAL BEAUTY SPOT VIEW THE SPEAK UP SPOT VIEW THE GOOD GIRL SPOT MotoTakafulcom: Safe Tracks Many youngsters disregard road safety and motor insurance and drive above the speed limit even though it is the number one cause of death amongst young drivers. They are not deterred by speed traps or police summons, and they don't listen to public service announcements. A Malaysian auto insurance company, and Creative Juice Kuala Lumpur wanted to help change this lethal habit, but they needed to reach young drivers in a new way on the one thing they can't live without (their mobile phones) and through the one thing they will listen to (music).VIEW THE CONCEPT Papermate Liquid Paper: Right the wrong TBWA Malaysia shows you can right the wrong with Papermate Liquid Paper.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD The Body Shop: Imperfect For Earth Hour on March 29, The Body Shop asked people help protect the planet by taking a selfie in the dark. This is was part of their âBe more than beautifulâ campaign, which encourages women to think beyond beauty and foster qualities such as compassion, honesty, independence, inner strength and more. Qualities that make them women of substance. The campaign ran on social media for only one day and garnered quite a lot of 'selfies'. In fact, people have picked up #selfieinthedark and it is still trending. Agency : Grey Kuala Lumpur See the selfies here: http://www.enjoygram.com/tag/selfieinthedark VIEW THE IMPERFECT CONCEPT VIEW THE FILTER CONCEPT VIEW THE ANGLE CONCEPT VIEW THE SHOW CONCEPT Petronas Motorsports: Liquid & Metal Watch the action with Lewis Hamilton as Petronas & AMG prepares to unleash the ultimate road thrill via this 3:40 film via McCann Erickson Malaysia.VIEW THE SPOT jack n Jill Cream O: The Cookie Mug Most Malaysian kids grow up on powdered milk or condensed milk based drinks. As a result, Malaysian mums have a tough time convincing kids to drink real milk. Also because, after a certain age, kids want to drink what they like. Creamo, cream-filled cookies kids love, decided to help mums and persuade kids to get their recommended 2 glasses of milk a day with a solution kids couldn't resist. Agency : Grey Kuala LumpurVIEW OUTDOOR  The beginning of any new year comes with an opportunity to start afresh for many, bringing with it a sense of hope and optimism. It is the same with the coming lunar Year of the Wooden Horse, to be celebrated by the Chinese all over the world. It is indeed an occasion to be looked forward to as family members from near and far reunite and get together to share love, laughter and good wishes. This is also an occasion where memories are reminisced and made. It is these values that Petronas wishes to celebrate through its 2014 Chinese New Year campaign created by Leo Burnett Malaysia.VIEW THE SPOT XM Malaysia: Macha Cha-Cha-Cha this Deepavali Taking a cue from Bollywood dances and Malaysiansâ great love affair with Indian food, XM Malaysia's Macha Cha-Cha-Cha is a site that aims to spread the joy of Deepavali â with an entertaining twist. Visitors are invited to join dancing tambis and tangachis in unique dances such as the Putu Shuffle, Muruku Twist and Paratha Flip. Little nuggets of information related to Deepavali have also been added to help Malaysians understand the Indian culture better.VIEW THE CONCEPT Breast Cancer Awareness: Don't Wait for a gimmick The best cure to breast cancer is early detection. But not many actually do the Breast Self Exam. Additionally, some aren't really sure how it is done.This "gimmick" from Grey Kuala Lumpur tackles both the issues. VIEW THE HORROR SPOT VIEW THE PUPPY LOVE SPOT Wardrobe: Wandering Perfection Wardrobe commissioned film to capture the wanders-journey of a man in suit through New York city.VIEW THE SPOT  Ogilvy & Mather Malaysia has released a new Pictionary campaign that extends the existing "Quick Draw Wins" theme.VIEW THE SAMURAI AD VIEW THE NASCAR AD Malaysia Society of Transplantation: Organ Donation When the number of organ donors fell, Malaysia Society of Transplantation and TBWAKuala Lumpur launched an organ donation drive to rectify the situation. Malaysia is listed as among the countries with the lowest number of organ donors in the world. The organ donor rate was only 0.636 per cent per one million people. Currently, there are over 22,932 patients on dialysis treatment and an additional 12,133 renal, liver, heart and lung failure patients on the waiting list.VIEW THE SPOT  Shot by Andy Fogwill through Ogilvy & Mather, Kuala Lumpur, this film is part of an integrated campaign to launch the brand's new belief of "Journeys are made by people you travel with." The film was shot in Shanghai, Prague and Kuala Lumpur with over 300 people of different nationalities across a broad age range. Also starring in the film is a cast of over 400 over suitcases from old antique ones, custom made, and new suitcase as well as the talents very own suitcases. VIEW THE SPOT General Electric: Moving The Star The campaign showcases the length and depth of GE's partnerships with major ASEAN corporations. The focuses is on how both companies come together for the benefit of countries they operate in. Agency: TBWAKuala LumpurVIEW THE FIRST AD VIEW THE SECOND AD  Yale is already a long-established brand for home and office locks. The client wants a simple brand refresh campaign, to present the products' efficacy in. A good lock is a sure deterrent to break-ins. Grey Kuala Lumpur use humour to reinforce Yale locks as that secure and safe, that burglars find themselves with no way to get in.VIEW THE HOME AD VIEW THE OFFICE AD VIEW THE SHOP AD  Grey Kuala Lumpur has developed a campaign to create awareness of dyslexia among parents and schoolteachers. Most of them are not aware that dyslexic children are very creative and good problem solvers. As a result, due to the inability to read and write properly, they are labeled stubborn or lazy. VIEW THE EINSTEIN AD VIEW THE LENNON AD VIEW THE PICASSO AD  There are some things that have a very strong association with a certain colour. For as long as we remember, those colours havenât changed. For instance, Coke has always been red. Starbucks has always been green. Yellow Pages is still yellow. And thankfully, Deep Purple didn't change their name to Lavender. What if all colours could be as long-lasting and stand the test of time? Even the colours of our clothes. With Breeze Colour and its colour-care formula, they can. Agency : Lowe Malaysia PLAY THE COKE RED SPOT PLAY THE YELLOW PAGES SPOT PLAY THE STARBUCKS GREEN SPOT PLAY THE DEEP PURPLE SPOT Creative Juice: Viral Torture As an agency we wanted to tell our clients that we are always on the lookout for the latest digital trends and viral videos. To show that that we were on the ball, we created a site that not only showed the latest virals but also a site that basically made people get bored of them to. Enter the Viral Torture, a website where you could come in, pick a torture of choice ( a viral video ) and see how long you could last just watching it. Your scores when then be posted and then translated to rewards.VIEW THE CONCEPT  Grafa, a cycling lifestyle retail outlet and cafe based in Kuala Lumpur, is the place to be for fixed gear enthusiasts and the cycling community. But what about the eager first-timers and those curious to know more? To welcome these visitors and the regulars, McCann Kuala Lumpur produced 'Lessons In Riding' a series of posters that educated even the most seasoned of cyclistsVIEW THE PENNY AD VIEW THE CROTCH AD VIEW THE WIG AD Breast Cancer Welfare Association: Paper Breast Young women don't think they are risk of getting breast cancer until they grow older. This outdoor direct stunt from Leo Burnett Malaysia made them realize what they may have to resort to if they lose a breast. VIEW OUTDOOR Yogen Fruz : the people decide when the store will open Yogen Fruz is a premium frozen yoghurt brand from Canada that wanted to launch its flagship store in KLCC Twin Towers. Its mantra is âitâs all about uâ. So, on the day of the launch, Yogen Fruz gave power to the people.Instead of launching it the usual way, Yogen Fruz let people decide when its store would open. It was a carefully timed,first-of-a-kind retail launch, which made people feel they made it happen. A hoarding made of 2000 empty cups offering 50% off covered the store. People were invited to come back with the cups another day to get their discounted frozen yoghurt.All the 2000 cups were gone in just a few hours. YogenFruz had the highest sales in one day. The launch was so successful that the client wants to use this idea for every new outlet.VIEW OUTDOOR  A young girl is getting dressed for a night-out. She enhances her breasts by filling her bra with tissues. But the other side of her attention-seeking nature reveals soon when we find out she has breast cancer.VIEW THE SPOT  Y&R Malaysia gets hungry minds working in minutes.VIEW THE AIR TRAFFIC CONTROLLER AD VIEW THE SCIENTIST AD VIEW THE MANICURIST AD Life is hell if they don't sleep well Insight: babies who do not get a good night sleep will wake up cranky, moody and plain unreasonable. Grey Kuala Lumpur show mothers how a simple wrong decision can create a complicated consequence, not just for the baby, but the whole family as well. VIEW NURSERY OUTDOOR VIEW LIVING ROOM OUTDOOR A penguin as a hobby Y&R Malaysia is promoting Penguin Books' range and diversity in this print and poster campaign. VIEW THE HOBBIES AD VIEW THE SCIENCE FICTION AD VIEW THE TRAVEL AD VIEW THE LANGUAGES AD VIEW THE ARCHITECTURE AD VIEW THE GARDENING AD VIEW THE FAIRYTALES AD It has been said that good singers can sing anything, including the phone book. TBWAKuala Lumpur took this thought as the creative premise for the new radio campaign for Ovation Vocal Specialist by getting the students to sing the telephone book for a recently launched radio campaign.PLAY THE FOLK SPOT PLAY THE POP SPOT PLAY THE DANCE SPOT  The Nippon "Create Magic" campaign from Naga DDB Kuala Lumpur is based around the concept that Nippon paint not only changes the colour of your walls but also your mood. The film features the Blobby characters first launched by Nippon in 2008. VIEW THE SPOT  Leo Burnett Malaysia recently launched an "art exhibition" for Samsung at Masjid Jamek station and KLCC/Aquaria tunnel - illustrated entirely from its first hybrid smart phone, the Samsung Galaxy Note. The exhibit, also known as the "Gallery Note" will be on display for 12 months.VIEW THE CONCEPT  Lotus sports cars are born to deliver ultimate performance through being light of weight. Its philosophy of doing more with less greatly influences the way its cars are designed and built a minimalistic approach that is uniquely Lotus. Something McCann Erickson Kuala Lumpur wanted to capture the hearts and imagination of sports car purists and performance motoring enthusiast with, and convert them into proud owners . Staying true to the Lotus philosophy, we used the same materials that go into building these cars as the medium for a series of road show posters to showcase the technological brilliance and simplicity in design The posters were displayed at the concourse area of a popular high end shopping mall, as part of an innovative exhibit that also featured a completely stripped-down Lotus Exige S suspended in mid air amongst a range of other Lotus models.VIEW LIGHTWEIGHT OUTDOOR VIEW NUTS OUTDOOR VIEW MASS OUTDOOR Rebooting robots Oh & Ah Enterprise, retailer and designer of handmade, eccentric everyday objects wanted to increase the value perception of artisanal handmade creations. We built a series of Reboot Robots to highlight the process of Upcycling â the act of creatively converting âuselessâ objects into something of higher value. Reboot Robots are expressions of how with a little creative ingenuity and effort, waste materials can be repurposed to create something ânewâ, better and beautiful. When placed in a local lifestyle mall, these sensor activated robots came to life whenever someone passed by, drawing attention to what many called âworks of artâ giving these bits-of-junk a complete value reboot!VIEW THE IDEA Don't feed the bugs Organ donation is a subject most Malaysians tend to avoid. Some believe it to be a religious taboo. Some fear disfigurement from the process of extracting them. Such misconceptions have held people from signing up. Despite efforts from the government and media to set the record straight, the older generation, hard set in their beliefs, continues to ignore the facts. So McCann Erickson Kuala Lumpur looked to a more open-minded audience; the Malaysian youth.Hence, the Don't Feed The Bugs website was developed. Packed with enough madness to educate and entertain, the project unfolded into a guerilla campaign, rallying the youth across various touch points.VIEW THE SPOT The energy of the festive season Petronas wanted to highlight the values of Reimagining Energy into festivities. In this Chinese New Year campaign, via Leo Burnett Malaysia, the core essence of human spirit to excel is highlighted. The ability to adapt, being progressive and the courage to take charge of one owns destiny. VIEW THE FIRST SPOT VIEW THE SECOND SPOT Since breast cancer can strike when least expected, can an awareness campaign also do the same? The concept from McCann Erickson Kuala Lumpur was to interrupt regular radio programming on the all-business channel BFM 89.9 with awareness messages. These were seamlessly delivered as news items, interview questions or even business-coaching tips by the newscasters and program hosts themselves; they chose the most out-of-the-blue moments to insert these in exactly the same style of delivery as the segment they were presenting. PLAY THE AUDREY SPOT PLAY THE FREDA SPOT PLAY THE SHAZMIN SPOT PLAY THE YAMEEN SPOT Breast cancer check-ups can pop up anywhere Breast cancer awareness message from McCann Erickson Malaysia.PLAY THE FIRST SPOT PLAY THE SECOND SPOT A solution for St Valentines Day Do Something Wicked This Valentine's Day. A spot from Fat Boys and the Commonist, Kuala Lumpur VIEW THE SPOT |
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