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Seen and noted
 Though 'Jack Ryan' is a massive hit in the West, it is quite the opposite in Thailand as the spy series is barely mentioned. It was our challenge to make the name "Jack Ryan" catch Thai audiences' attention in the country where "Jack" is a very common name. Agency: Adapter VIEW OUTDOOR  Electric guitar meets electric toothbrush in a spot from Leo Burnett, Thailand VIEW THE GUITAR SPOT VIEW THE DENTIST SPOT VIEW THE SWOT SPOT Thai Health Foundation: Dad, Mum,Son Monday and Mum Films have collaborated with the Thai Health Promotion Foundation to create a "Dad, Mum, and Son." a film within the 'Physical Activity for Children'campaign to show alternative ways to encourage your children to have more Physical Activity for their balance.VIEW THE SPOT  BBDO Bangkok, LISTERINE, Watsons and 'Operation Smile Thailand' collaborate on a viral music video directed by Thai songwriter and music producer Boyd Kosiyabong to raise funds for Thai children who are in need of cleft surgery. Starring a new kind of band, 'The Cleft Choir' Each year, more than 1,000 Thai babies are born with cleft lips and palates. Those who don't receive proper surgery face a variety of issues, and many develop at a much slower rate. A cleft lip or palate affects your ability not only to speak but also to eat and breathe.VIEW THE SPOT Eno Fruit Salt: The Shooting Set GREYnJ UNITED and Mum Films build up the mise en scene of the shooting set that the celebrity has to eat the food for real as the director requested. luckily this is the Eno product shooting set so the problem can be able to solve by ENO !VIEW THE SPOT Thai Health Promotion Foundation: New World Thai Health Promotion Foundation is encouraging Thais to reduce their sodium intake with a space-themed campaign created by The Leo Burnett Group Thailand, that warns the more you eat, the more sodium you store, and the more you risk your life. The new film titled, 'New World', is part of the same campaign as 'The Seasoning Spoon Man,' released earlier this week, which follows on from the recent launch of 'Oasis', an awareness campaign for Thai Health Promotion Foundation that encourages Thais to consume less sugary drinks. The average Thai consumes more than one teaspoon of sodium per day, which is higher than the WHO organizationâs recommended daily intake. With small convenience stores widely spread all over Thailand, the labor force is used to ready-to-eat behavior, with 'high-in-sodium' instant and frozen foods becoming their easiest, fastest way to take in their meals in a day, every day. Many people are exceeding their daily intake without knowing that sodium in these foods can store in their body and cause life-threatening diseases if consumed often for many years. To solve this problem, the Thai Health Promotion Foundation has created a 'dark mystery' film that encourages audiences to be sodium-aware and rethink their diet: "Less salt, less disease." To communicate this message in a hilarious Public Service Announcement, Leo Burnett Bangkok collaborated with the Thai Health Promotion Foundation to launch a campaign featuring a group of genius space travellers who travel for many years to find the new world and survive amidst the incredible chaos. They won't starve to death, yet when they finally reach a faraway destination, there is no one left behind.VIEW THE SPOT Kasikornbank: Work, Work, Work The Thai working environment often has distinctive features hierarchy, deference, obedience and certain strict conventions, embedded in the workplace. These values, strictly upheld by previous generations, still exist in many companies. The top-down approach to hierarchy is not ideal for out-of-the-box thinking and disruptive innovation and often leads to a toxic work environment. With fierce competition to attract young talent and the rise of startups and other modern corporations, incumbent employers have become less attractive VIEW THE SPOT  KFC Thailand turns the most boring moments into the exciting moment.VAR (Video Assistant Referee) was formally written into the Laws of the Game by the International Football Association Board (IFAB) in 2018. A VAR check may cause the game to be delayed while the VAR ascertains whether or not a possible mistake has occurred. The referee may delay the restart of the game and cause annoying for the game watching. Millions of viewers worldwide found VAR is the most annoying since 2018. VIEW THE SPOT Netflix Thailand: The Lost Lotteries Movie Poster Netflix Thailand together with CJ Worx Bangkok, turned local lottery covers into movie posters to promote the movie "The Lost Lotteries." To promote its new original movie "The Lost Lotteries," which storyline is solely about finding the lost 1st prize lottery tickets to the Thai audience, Netflix Thailand and CJ Worx, turned every lottery ticket vendor into movie advertisement with just small colorful pieces of papers. Colorful lottery set covers were turned into "The Lotto Movie Poster". VIEW OUTDOOR Thai Health Promotion Foundation: Million Spoons Leo Burnett Thailand and Mum Films have created the "Seasoning Spoon Man" for the Thai Health Promotion Foundation.Thai Health Promotion Foundation is encouraging Thais to reduce their sodium intake with a seasoning habit-themed campaign that warns - "the more seasoning you add, the more sodium you store, the more you self-harm your life." Thai people are used to flavorful dishes and adding more seasoning has become a common habit. Forgetting that every dish has been salted, they think that a small amount of seasoning canât do any harm. This is an unaware self-harming habit that makes Thai people store sodium from seasoning more than their daily needs, which can cause many fatal diseases. To solve this problem, the Thai Health Promotion Foundation has created a stunning visual of seasoning spoons that were stored from each meal for a year, encouraging audiences to be sodium-aware and rethink before adding more seasoning. To communicate this message in an entertaining Public Service Announcement, Leo Burnett Bangkok collaborated with the Thai Health Promotion Foundation to launch a campaign featuring the daily life of a young man who is eating food at a local restaurant. He adds more fish sauce by habit, thinking that just one teaspoon would be fine. However, the sum of sodium in a year is a lot, as evident by the many teaspoons that stick to him. "Less seasoning, less salt, less disease."VIEW THE SPOT Central Department Store: Midnight Sale Getting rid of greed is hard, Shopping is not. Rather than trying to abandon your sin, it's easier to satisfy them by simply purchasing what you desire. Wolf BKK came up with the most unholy shopping concept that will push your greed to the max in Thailand's Central Department Store legendary sale: Midnight Sale. This year concept "Un-letgoable Ceremony" was all about the deals that are so good even the enlightened one still comes to shop. The agency brought idea to life via an insightful commercial film, created by FACTORY01. To best illustrate the message of the campaign: if you can't let go, just go shopping.VIEW THE SPOT  Mum Films and IPG ADVERTISING (THAILAND) launch the first ads for the product 'Dreamy Bubble Milk Tea' The brand new instant bubble milk tea that can serve you the savory sweet with the chewy Topica bubble. Enjoy the taste anytime you need with three easy steps to serve.VIEW THE SPOT  VMLY&R Thailand is rebranding Thai home improvement retailer Boonthavorn and showing consumers how to 'live their way' in an entertaining new film. The film, entitled 'Ummm..,' showcases the consequences you face if you don't insist on making the right choices for yourself. VIEW THE SPOT Roojai Online Insurance: Save Your Emotions With insurance companies' purpose to "save you" financially from life's unexpected events, Roojai Online Insurance has taken things up a notch with a series of "Ads That Save You" By drawing upon the industry's core purpose, to help people financially save themselves against life's uncertainties, BBDO Bangkok and Roojai Online Insurance came up with the idea of creating ads that would, in themselves, act to "save you" from life's uncertainties. VIEW THE EMOTIONS SPOT VIEW THE EARS SPOT Vioz Waffle Choco: The Innocent Eyes Ogilvy Group Thailand has released this hilarious new campaign for confectionery brand Voiz. The four spots are titled, "The Innocent Eyes", "Left and Right", "The Battle", "Contact Lens".VIEW THE EYES SPOT VIEW THE RIGHT SPOT VIEW THE BATTLE SPOT VIEW THE LENS SPOT  The Leo Burnett Group Thailand has released a new advertising campaign, Uniqlo Fleece Jacket from Uniqlo. This campaign captures the feelings of people who like touching something soft and hugging it in cold weather. Besides keeping their body warm, considering when people feel comfortable, their body releases the hormone ''Oxytocin,'' which makes them even more relaxed and comfortable than ever.VIEW THE CINEMA SPOT VIEW THE CLASSROOM SPOT Thai Health Promotion Foundation: Blur VS Oasis Leo Burnett Thailand adopts oasis in film tactics in the "Less sweet, less disease" awareness campaign for the Thai Health Promotion Foundation. Thai Health Promotion foundation decided to encourage Thais to reduce sugar in drinks. By creating the new standard signage of sweet levels that represent fifth levels of sugar by teaspoons. The more you add, the more you risk your life. The most recommend order at the cafe is not over level two = two teaspoons. How are the new standard can plug in and change Thais' behavior? VIEW THE SPOT Central International Watch Fair The value of a timepiece, might not be about its ability to tell time after all. Wolf BKK's latest campaign, speaks the language of watch lovers for the Central Department Store's, Central International Watch Fair 2022. People used to think that the creation of smart watches would totally demolish all the classics, but it's proven itself time after time, that classic watches will never go out of style. Because no matter how much technology we want to slap on our wrists, the beauty that lies within the craftsmanshipVIEW THE SPOT  :Launching a new flavor" is a tactic many brands frequently use to boost sales and stay competitive in the market. Usually, Snack Jack would launch a new flavour annually for those reasons, except for this year, when we did not have any new flavours to market. But we wanted to keep in touch with Gen Z in order to remain on top of their minds. Despite the many problems already existing in Thai society, Gen Z as well as many other Gens often go about solving them in such complicated ways that sometimes create endless new problems as a result. This 'Thailand Only'style of solving problems is what inspired us to come up with this communication tactic that every Gen Z can relate with.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  There are various ways to use Hong Thong Ice Bag in strange circumstances, and the results may be disastrous. Only use Hong Thong with Hong Thong*, it works!*Smooth and easy drinking, Hong Thong is a golden spirit made from molasses at the renowned Bangyikhan Distillery near Bangkok. The name 'Hong Thong' translates into 'Golden Phoenix'. VIEW THE SPOT KBank: Conscious Is Back Many Thais are not highly educated. But almost everyone has a smartphone. A lot of them only use smartphones to go on social media or to watch online videos. They tend to believe everything they see there. Making them easy targets for scammers. Since they tend to believe what they see online, that's exactly where and how GREYnJ United Bangkok earlier this year got their message across through this campaign for Kasikornbank. VIEW THE SPOT Thai Health Promotion Foundation: The Experimental BBDO Bangkok and Mum Films have collaborated with the Thai Health Promotion Foundation to create this "The Experimental" campaign warning Thai's of the emerging health risks of e-cigarette, which are gaining popularity among youths with their contemporary appearance and selection appealing odors and flavours. Information which was presented in research that was published by the Korean Society of Toxicology has shown E-cigarette toxicity affects brain cognitive memory functions and inflammatory responses in mice.VIEW THE SPOT Downy: Reignites the Charming Impression Every Day Reigniting the charming impression with Downy as we change an old belief in using fabric softener with the way of executing the advertising. Fabric softener not only makes your clothes softer and more scented but also, in Thailand, it helps create a good impression on others. Everyone can be impressed and mesmerized by the powerful scent. It's a good approach to highlight our Downy Parfum's benefit. However, every brand in the market uses this same point to sell their products as well. Agency: Leo Burnett VIEW THE FIRST SPOT VIEW THE SECOND SPOT Clean & Clear: This Commercial Doesn't Understand You BBDO Bangkok has created an ad within an ad that perfectly captures the frustration teens have that no one gets them. Colourful cool street style, slang, and rap music, what more could teens want? Well, apparently, as a teen, you might not want either. In spite of hours of research and profile-building, advertising and brand marketers aren't always able to get it right. So instead of trying to bet on what would appeal to teens' constantly changing lifestyles, style preferences, and behaviours and in order to create an ad that would appeal to a variety of young generations VIEW THE SPOT Central Midnight Sale: Save Every Square Inch Wolf BKK and Central Department Store are back with a new ad to entice shoppers to shop with their hearts at the Central Midnight Sale, because for them there's no such thing as 'no space' nor 'too many'in their vocabularies when it comes to shopping, those are rookies' excuses. According to shoppers' insight during sale events, they cannot resist the joy that shopping brings to them. VIEW THE SPOT  audacity bangkok has created this 4 minute short film for client Car Hero. Competitors claimed convenience, technology and a variety of choices but Car Hero is the only one who claims peace of mind.VIEW THE SPOT Takeda Thailand: The Dengue Virtual Human Named “INGMA” ''CJ WORX teams up with Takeda Thailand, Department of Disease Control, and Bangkok Metropolitan Administration, to launch ''INGMA'' the virtual human generated from a million of real Dengue victims data.'' Dengue is one of the most widespread diseases in Thailand as data shows that the number of Dengue victims has accumulated to 1,237,467, and all the areas in Thailand are considered the high-risk of infection. However, most Thai people are not aware of this danger. VIEW THE SPOT Central App: Dear Valued Customer When it comes to the e-commerce platform, Central Online Store is welcome any kinds of shoppers, even the weird ones! To celebrate the 8th anniversary of Central App, we create an insightful branding film showing how we truly understand our e-commerce customers, what they like, and the way they shop. Agency: Wolf BKK VIEW THE SPOT Five Star Chicken: Quality Time, Again Rabbit's Tale Thailand has recently released a new campaign for Thai restaurant chain, Five Star Chicken. The campaign launched with the concept, ''Quality time, again'' taking a young generation back to their own precious memories of memorable meal with their love ones. Five Star, a top chicken brand in Thailand for over 36 years, would like to narrow down the generation gap between younger and older people through good meals by reconnecting two different generations with memorable memories of the past. VIEW THE SPOT  Publicis Groupe Thailand has created this 'Feel like a VIP' campaign for KFC Thailand, promoting the new Don Jai, available at an incredible price, which is more than your everyday meal and so delicious, you'll feel exclusive. This feeling of exclusivity inspired the 'Feel like a VIP' campaign from KFC Thailand. Lavish and luxurious, it stars an everyday guy who feels deliciously VIP after ordering a Don Jai meal for just 69 baht.VIEW THE SPOT Five Star Chicken: The Movies That Made (From) Us BBDO Bangkok together with Five Star Chicken have released an ad for all generations and while thousands of ads are distributed daily, this particular ad named 'The Movies That Made (From) Us' cashed in on people's tastes. All brands from the 80s share one problem, namely "generation gaps", just like Five Star Chicken. Having been Thailand's top chicken brand for over 37 years. BBDO Bangkok came up with the concept "Chicken that connects generations together", as no matter what conflict you have - be it politics, music, fashion or even how to raise your child - what you all share is the love for chicken. VIEW THE SPOT Mercedes-Benz: The Reinvention of Pretty Mercedes-Benz in partnership with Team X Thailand has launched this groundbreaking campaign to end 30 years of harassment directed at Thailand's booth babe industry "The Pretty". Think about a car show, besides the cars, what else do you expect to see? Motor shows are one of the biggest events for the automotive industry, but not all attendees come to see the latest in cars. Many also come to see the booth babes, also locally known in Thailand as the "Pretty". Thailand's motor shows have been featuring "Pretty" for over 30 years and several of the women have since disclosed the dark truth that comes along with memorizing car scripts, wearing short dresses and bright red lipstick, namely verbal and physical abuse. Others have been raped, stalked, and even killed. With an aim to stop this abuse and present a new way forward, Mercedes-Benz announced on their screen at this year's Bangkok International Motor Show to 1.5 million viewers that they would no longer use "Pretty" at car shows. Instead "Pretty" will evolve into "Digital Guides", a virtual role for both genders, eliminating sexy attire at motor shows and introducing a new and exciting digital interface that creates a safe and enjoyable environment for both male and female car presenters.VIEW THE SPOT VIEW THE CASE STUDY JaiKao Rice Bran Oil: Feel Good No Matter What You Eat Audacity Bangkok has had the privilege to work on the first campaign from JaiKao product, Rice Bran Oil. The film aims to give freedom to food lovers who care about their health and bodies. With Jaikao you don't need to worry about being fat, radical, cholesterol, and cancer. The idea behind the campaign was "Feel Good No Matter What You Eat" and the film brings this thought to life. It's a moment of truth among women, especially the tough time. Food can be a cure for love issues which is the most serious problem for our main target.VIEW THE SPOT Robinson Department Store: The Wedding Gift Wolf BKK and Suneta House have collaborated to create this amusing 'The Wedding Gift' campaign to promote 'Robinson Salesation' sale. The spot demonstrates how the most valuable reward is the power of choice. The ability to choose belongs to Robinson Department Store shoppers. Robinson, Thailand's top department store with the most locations, has launched its annual 'Robinson Salesation' sale, which allows you to choose whichever items you want to discount. The film begins with a wedding ceremony full with tears of joy. Bridesmaids give the bride, their dearest friend, with their most precious wedding presents. But, none of these expensive items can compare to the most valuable gift, which is a discount item that you can choose by yourself.VIEW THE SPOT Honda Monkey 125: Not Only For Riding Thai Honda has created a new campaign via CJ WORX Bangkok to launch the all new Monkey 125. The concept behind the campaign is that the iconic motorcycle is 'Not Only For Riding' which reflects the excitement of Thai teenagers. CJ WORX Bangkok and Taya Soonthonvipat (Director of Coming Soon Film) produced an online film that shows Monkey as something more than a motorcycle. It is an ITEM that teenagers leave their houses with to do various activities, as if itâs another piece fashion clothes or sneakers. In the film, we will see Monkey in many exciting activities and in various lifestyle items such as monkey band-aid, monkey mosquito repellent, monkey inhaler, monkey nail polish, monkey chocolate topping and monkey protector pad.VIEW THE SPOT  Superbag, a collaboration between Kiyoi and audacity. In Thailand, most people re-use plastic bags from food delivery as garbage bags. Kiyoi, the garbage bag brand believes in "Never sacrificing good intentions" has created the "Kiyoi Superbag". These plastic bags come with printed instructions on how to dispose used face masks properly. Kiyoi partnered up with famous restaurants to give them Superbag as a food delivery bag for customers. So every time people see Superbags, they can do the right thing right away. Every time they received the food, they will learn how to dispose the used face masks properly and help reduce the spread of COVID-19, saving the environment and the world.VIEW THE SPOT  Wolf BKK and production company Salmon House grab consumers' attention by using an unexpected plot twist you won't see coming in this film titled 'The Unexpected'. Snack market issues is one of the toughest most competitive market in Thailand. There are so many brands with tons of variants and flavors for consumer to choose from. BunBun, a green pea snack product, would like to launch the new commercial to convey the message that "It ainât what it seems" BunBun's taste surprisingly delicious beyond any expectations (from healthy snacks of course). And Wolf BKK aimed the highest for this commercial to exceed those predictable expectations.VIEW THE SPOT Operation Smile Thailand: Lipstick The spot features Sushar (Aom) Manaying, a Thai actress and an Operation Smile Thailandâs smile ambassador in a fashionable cosmetic look as she elegantly applies lipstick similar to other cosmetic ads but before revealing the twist ending she says âEvery 3 minutes, thereâs a child born with cleft lip and palate, and each child needs continuous treatment for up to 10 years.â She finally asks viewers to donate to help them smile. The âLipstickâ spot was created and directed by Suthisak Sucharittanonta via Triton Film Bangkok. The PR campaign led by smile ambassadors, actresses and celebrities use âlipstickâ to paint their lips to create a cleft lip symbol, take pictures and upload them on social media (IG, FB) to create social movement and awareness in order to raise funds to provide surgery for children with cleft lip and palate.VIEW THE SPOT « First « Previous Next » Last » 3 of 17 |
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