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Seen and noted
 What gifts would your parents prepare when your Chinese New Year visit comes to an end? A film about the taste of home shot on iPhone XS by Jia Zhangke.Agency: TBWA, Shanghai VIEW THE SPOT Skittles: Speak Out at Chinese New Year Chinese New Year is here again! Whenever this important traditional festival comes around, Chinese people who work and live in different parts of the country or across the world, will try and come back home to reunite with their families. However, while young people look forward to these reunions, they are also worried about being asked embarrassing questions about their lives and loves by their relatives. To address this social phenomenon, Mars Wrigley China launched an integrated campaign via DDB, Guangzhou, to encourage young people to speak out frankly to their relatives and elders. Skittles hoped to build an emotional connection and help people communicate more sincerely and thus enjoy a happy and harmonious Chinese New Year reunion. VIEW THE SPOT Kaadas Intelligent Lock: Bomb Expert Right before Chinaâs Double Eleven in 2018, Chinese well-known intelligent lock brand Kaadas launched a hilarious and visually appealing TVC created by F5 Shanghai. The TVC conveys the brand message âYour Home is Safe with Kaadasâ in a dramatic and unexpected way, in order to build a humorous and young brand image. The protagonist is a bomb expert poor in business. Even though the guy is injured after several explosions caused by unsuccessful disposals, he can always open the door without difficulty since his hand is still in good condition. In this way, the TVC highlights Kaadas Intelligent Lock's main feature of unlocking with finger print.VIEW THE SPOT  Logicillogic, an independent creative agency based in Shanghai, created this campaign for De Li, Chinaâs leading school and office stationery brand. The Math is Beautiful campaign presented a side of geometry sets beyond that of angles and degrees. It opened up the minds of parents and children to the beauty of mathematics.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Vatti's Trinity Healthy Dishwasher: Kungfu Water Vatti's Trinity Healthy Dishwasher can wash away layers of dirt, The Nine, Shanghai created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher. VIEW THE SPOT  French beauty chain Sephora launched its first ever television commercial made for Mainland China this week, with 60-seconds of mixed-media eye candy in which in-vogue singer, actor and model, Z.Tao, dances among iridescent textures, jets of liquid colour and lustrous glitter explosions. The creative came from Fred & Farid, an agency well-versed in beauty campaigns. To visualise and execute the ambitious concept, they called Shanghai-based animation and mixed media production company, Final Frontier.VIEW THE SPOT  Most parents are overprotective by default. Theyâll do anything in their power to defend their little ones. But there comes a time when they have to (figuratively) cut the umbilical cord and let their kids act independently, even if that means they will hurt themselves (although unintentionally). In a bid to stop parents from treating their children like babies, Nike China developed a campaign which sees four real-life child athletes such as a runner, boxer, footballer, and basketballerâall aged between 10 and 13 years oldâask for independence.R/GA, Shanghai VIEW THE SPOT Diesel: The Anti-Perfect Collection Amber China has released The Anti-Perfect Collection. The campaign makes a stand against Chinaâs obsession with pursuing beauty and features pieces of jewelry made from cosmetic surgery implants. The campaign was part of Dieselâs worldwide Go with the Flaw campaign.VIEW OUTDOOR Sands Resorts Macao: That's The Taste Saatchi & Saatchi Greater China's recently released micro-movie for Sands Resorts Macao titled, "That's the taste", was a viral hit on the Chinese web. Legendary footballer David Beckham, along with Hong Kong and Mainland Chinese celebrities Luo Lan, Lam Suet, Liu Yan, Cao Tu Jun, Qiao Shan, and Yang Di are shown on the backstreets of Macao, as Beckham reminisces about the taste of the most amazing egg-tart. VIEW THE SPOT Airbnb: Night At The Great Wall After 2,600 years of history The Great Wall is now on Airbnb. The 13,000 miles long wall, and one of the 7 wonders of the world, could be your home for a night. Agency: FF Shanghai.VIEW THE CONCEPT Harbin Beer: Neymar World Cup campaign MPC Shanghai partnered with Jonathan Gurvit and Filmate to create an underwater party for Harbin's Neymar-starring World Cup campaign for the China market. Agency BBH Shanghai.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  World Cup fever has gripped the world and, once again, China watches from the sidelines. But more and more people in China are looking to the future with optimism. Nike wanted to inspire China's young football players by giving them a dream to chase. And having reached 170 million views in only a few days after launching, the film, directed by Ian Pons Jewell and produced by HAMLET, has clearly struck a chord. Nike's commercial, "Dare to Become," by Wieden Kennedy Shanghai shows a future where the greatest football player, long after Cristiano Ronaldo retires, is now Chinese.VIEW THE SPOT Mentos Wi Fi BBH China has developed a new piece of work for Mentos that leverages the brands tradition of creating social experiments to bring strangers together in real life. Titled 'Mentos WiFi' this latest piece explores how people would react when encouraged to make a connection with a stranger. The campaign edited in different formats will be used in social media campaigns across multiple markets in Asia including Indonesia, Philippines, Vietnam and Singapore. VIEW OUTDOOR  For the launch of The All-New BMW X3, BMW wanted to celebrate the spirit of reliability by transforming a loving and dedicated father into a superhero in their latest short film. Agency: Wieden + Kennedy, Shanghai.VIEW THE SPOT  Getty Images provides 360 Degree Imagery. Havas Shanghai provide a different view of Van Gogh, Einstein and Shakespeare to promote the 360 degree images available at Getty Images.VIEW THE VAN GOGH AD VIEW THE EINSTEIN AD VIEW THE SHAKESPEARE AD Dr.Jart+ Rubber Mask: The Most Beautiful Adventure in the World Dr. Jart+ was introducing a new range of skincare masks, each brightly coloured according to its function. Rather than rely on influencers to establish the productâs credentials, we decided to generate compelling content of our own. We proposed the idea of four alien-like young women(Rubber Mask Lovers) with brightly coloured faces to represent the four products. They would be tasked to cross the nation trying to discover all the beauty in the world through a âBeautiful Adventureâ. These Rubber Mask Lovers approached this journey with a sense of awe and wonder and through social media posts created a huge following. Agency: GBP, ShanghaiVIEW THE SPOT  Background - 10 Sec. All in One Lotion. The 10 Sec all-in-one lotion aims to reach young Chinese men, who make up an increasing share of the US$33 billion Chinese skincare market. It addresses the needs of all of them: fat and thin, short and tall, gay and straight, effeminate and muscular, athletic as well as the handicapped. 10 Sec is designed for men on the move as well as fans of the snooze button who could all use a streamlining of their morning routines. The new multitasking formula hydrates, tones, brightens and makes them smell good in just 10 seconds. Idea - How 10 Sec Makes You FeelWe embraced the strangeness of the Internet and showed what men feel like moments after using 10 Sec. - like the King of the World, like a Ballerina or a Human Wrecking Ball. They all express the amusing, strange and imaginative sensations 10 Sec creates. Agency: GPB, Shanghai VIEW THE SPOT  The benefits of cooking with AMMELOO Non-Stick Pans is demonstrated in this new print campaign out of Amber China.VIEW THE CHICKEN AD VIEW THE DUCK AD VIEW THE FISH AD  In China people donât really pay attention to high school basketball, even basketball fans. Nike China wanted to elevate its high school basketball league (HBL) to a level where the wider community would take notice of the league and its players and at the same time inspire basketball kids in China to pursue their own basketball dreams. To commemorate and encourage the players of HBL, Wieden + Kennedy, Shanghai ceated a mysterious character with "THE VOICE OF HBL." This hooded, charismatic hype man magically reaches out to every player and everyone who loves the game by acknowledging their hard work and reminding them to seize this once in a lifetime opportunity VIEW THE SPOT KFC & National Museum of China: New Year KFC and the National Museum of China celebrated Chinese New Year with a content-driven OOH campaign that transformed the metro of Shanghai into a museum. Together with STDecaux, they created an exhibition in Xujiahui station, with replica exhibits in custom showcase columns and interactive, mobile-connected digital screens.VIEW OUTDOOR  This season, FAW/VW China offers a complimentary Xenon Light Package with the purchase of every Bora, Sagitar and C-Trek model, awakening spring and its creatures a bit earlier, and ending this year's harsh and long winter. Agency: DMG, BeijingVIEW THE AD Ammeloo Chef’s Edition Knife Series: ChopChop 2.0 To promote the Ammeloo Chef's Edition Knife Series, Shanghai based Amber China has released a new print campaign. Retouching was carried out by Illusion Bangkok.VIEW THE BEEF AD VIEW THE PORK AD VIEW THE MUTTON AD Ford Alibaba: Ford Vending Machine Ford and Alibaba have teamed up to launch a brand new brand experience pilot program to provide consumers with a "Super Test Drive" service. The project will use a combination of online digital technology and offline entities to provide consumers with a more convenient, efficient, and in-depth test drive experience, and ultimately lead potential consumers to the Ford brand more accurately. Authorise dealerships and ultimately help facilitate offline transactions. VIEW OUTDOOR Nike: Running makes the world go round Nike China and Wieden+Kennedy Shanghai hijacked the globe-shaped Metro City building in downtown Shanghai and built a 5 meter tall invisible screen on top to project runners who were actually running on a treadmill across the street in real time. The stunt "Running makes the world go round" marked the launch of Nikeâs new running campaign "Choose Go" and introduced Nike Epic React to a wider audience in China.VIEW THE SPOT  Copping up with the need of nowadays female consumers, HUAWEI MATE 10 has now released a special mobile in pinky gold. Considering women are playing increasingly important role in nowadays societies. Agency: Insight, China VIEW THE SPOT  Independent agency Impero design a series of CGI videos to support the Chivas Regal NBA sports league partnership in China. In September 2017 Pernod Ricard announced a partnership with the National Basketball Association (NBA) in China, for its flagship whisky brand, Chivas Regal.VIEW THE FIRST SPOT VIEW THE SECOND SPOT International Women's Day: The Unreasonable Interview For the second year running, Anomaly Shanghai has marked International Women's Day with a provocative piece of content. Having spoken with many women, they identified that a key barrier to women starting up their own companies, was the fact that they are often forced to make a choice between starting a family, or starting a business. Investors will even go so far as to not invest in them if they are concerned that they will not be "fully" committed to the business.VIEW THE SPOT  If your family reunion only lasts three minutes, what will you do? A unique Chinese New Year story shot on iPhone X by director Peter Chan.VIEW THE SPOT  Kinetic, China has teamed up with Nike to celebrate Children's Day in this "Badge of Honor" campaign. VIEW OUTDOOR Nike: Shanghai Fast The Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand new campaign via Wieden Kennedy, 'SHANGHAI FAST.' Nike challenged athletes before the upcoming Shanghai Marathon, provoking them to live up to it's speed and be 'SHANGHAI FAST.' The campaign kicked off with a city-wide take over, activating a variety of traditional and non-traditional OOH, interactive neon installations along popular running routes, social content, as well as in-store videos and graphics for the retail experience.VIEW THE 1ST SPOT VIEW THE 2ND SPOT VIEW 1ST OUTDOOR VIEW 2ND OUTDOOR VIEW 3RD OUTDOOR VIEW 4TH OUTDOOR VIEW 5TH OUTDOOR Nike: You can’t guarantee a win, but you can guarantee a fight Hong Kongers felt the heat for Rex Tso's much anticipated fight on October 7, 2017. Before making new headlines for his 22nd win, undefeated Hong Kong professional boxer Rex Tso appeared in the latest "Just Do It" short film out of Wieden + Kennedy Shanghai. Directed by award-winning international film director Michael Mann, this inspiring ninety-second long film reveals the emotional thoughts of Rex at the most critical moment in a fight. The message is clear and simple, no matter win or lose, giving up is not an option. Taking inspiration from this message, comes the film's tagline "You can't guarantee a win, but you can guarantee a fight".VIEW THE SPOT  Ogilvy Shanghai and Holiday Inn has just launched an evolutionary fourth chapter of its brand platform Moments of Joy. The platform is designed to tell insight driven stories that bring work-life-integration pain points of contemporary Chinese travellers to life. This year, the brand evolved beyond telling scripted stories. A first for IHG Greater China, an entire 360o Moments of Joy campaign was crafted out of true stories from real Holiday Inn guests and the on-ground crew.VIEW THE SPOT Alipay: Smile to Pay KFC has teamed up with Alipay to launch 'Smile to Pay', a new technology that scans hundreds of feature points on your face to make payments.VIEW OUTDOOR  mcgarrybowen, Shanghai has created this 'Love to Play' print campaign for Playboy.VIEW THE COMBINED AD VIEW THE DOTTED AD VIEW THE ULTRA AD  Absolut Vodka China launching campaign "5 You + 1 Absolut" to teach Chinese consumer how to mix a drink. But a normal tutorial would be quite boring, so we launch"Mixing is easy" campaign.VIEW THE COKE SPOT VIEW THE LEMON SPOT VIEW THE TONIC SPOT QQ Alert: Hope Never Dies By deep-learning the transformation pattern of facial features, QQ has mastered the latest face recognition technology. The system is able to simulate a person's appearances years ago from a photo taken today by eliminating the typical facial transformation through time. The accuracy has reached 99.8%. Change is no longer an unsolvable challenge. It means that finding missing kinsfolk through old photos becomes possible. The advanced technology allows for processing 50 million photos per second. The matching result is retrieved immediately. Thus, the chance for reunion is significantly increased. Agency: Tencent, Shenzhen.VIEW THE CONCEPT « First « Previous Next » Last » 5 of 12 |
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Wieden + Kennedy Shanghai and Nike celebrate with Zhou Qi as he enters the NBA.
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