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Seen and noted
Littlewoods Ireland: Style Meets Substance Littlewoods Ireland and Folk Wunderman Thompson have launched a new ATL campaign as part of the online retailers 'Style Meets Substance' GAA sponsorship platform. The new campaign celebrates the people behind the game, the fans and their passion for hurling. It follows the energy of the road to Championship and how that journey differs fan to fan, team to team, county to county. They are people of substance, and as the TVC brings to life, the Championship is where they come to life. The new campaign launches todayVIEW THE SPOT Irish League Of Credit Unions: Monster Loans The Irish League of Credit Unions has launched a new campaign called "Imagine More." The campaign focuses on letting loan seekers know that credit unions are not just for small, short term loans but that they can also provide bigger and longer-term loans.VIEW THE SPOT Paddy Power: Life To Empty Seats The Public House created a new sponsorship campaign for Paddy Power for the Ireland VS Slovakia game. Unfortunately due to the closed doors at football games there has been a lack of fans and atmosphere so the idea was created to represent our fans in the form of the chairs in the empty stadium giving them Irish personalities and the standard irreverent wit that goes with it. The sponsorship appeared in TV and social formats with 12 separate executions based on the various outcomes of the match both positive and negative.VIEW THE SPOT Redbreast Irish Whiskey: Introducing Robin Redbreast The first 3 spots of a larger social content campaign to introduce the world to Redbreast Irish Whiskey through an animated Robin Redbreast character. Using a wood cut appearance and a stop-motion style, Robin is a reflection of the craft behind the award-winning whiskey, and the personality of the people who make it in Midleton, Co Cork.VIEW THE INTRODUCTION SPOT VIEW THE BLUSHING SPOT VIEW THE NAME SPOT  An Post and Folk Wunderman Thompson have created a new campaign to celebrate the launch of An Post's Green Hub, a one-stop-shop resource with need-to-know information and low cost loans to help simplify the customerâs journey to a more energy efficient, comfortable and sustainable home.VIEW THE SPOT  We created a campaign for The Well Now Company who offer courses and advice for people who might be suffering anxiety and stress.VIEW THE CURVES AD VIEW THE ZOOM AD VIEW THE LAPTOP AD  Running a business isn't easy. It can be demanding, overwhelming, and often asks more than is expected. The level of resolve and perseverance to succeed is universal no matter its size. To help celebrate the dedication and bravery of those who own or run businesses, and the important role they play in the Irish economy, AIB has launched an inspiring new campaign created by Rothco, part of Accenture Interactive, that crafts an ode to these business owners. VIEW THE SPOT Breakthrough Cancer Research: Man Tan Web film series for social campaign that calls time on the Man Tan. A patch tan is never a good look. The only safe tan is a fake tan. Ireland has one of the highest mortality rates for melanoma in Europe, but research and data further identified that outdoor workers and outdoor sports people are in a high risk group - 25% of those diagnosed with melanoma are outdoor workers. In addition, men are more likely to die from melanoma than women so a disruptive and surprising approach was needed to reach as many of them as possible. Agency: The Brill Building VIEW THE GOLFERS SPOT VIEW THE CYCLISTS SPOT VIEW THE SURFERS SPOT VIEW THE VAN MAN SPOT Irish Lady Products: Censoring Tampons, Censors Women In response to Advertising Standards Authority of Irelandâs recent decision to pull Tampax's 'Tampons & Tea' advert from Irish television, TBWADublin has created its own brand of 'Irish Lady Products', in light of the complaints made by members of the public. The original Tampax ad from Saatchi and Saatchi New York, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused 'widespread offence'. TBWADublin's response advert for 'Irish Lady Products' features a parody tampon pack with warnings that the product may cause 'pearl clutching and disapproving glances'. VIEW THE SPOT Marie Keating Foundation: Don't Cook Yourself Rothco, part of Accenture Interactive, launches a new campaign for skin cancer prevention for The Marie Keating Foundation. With summer comes the dusting off of everyone's barbecues - ready to be fired up again. And this summer that's truer than ever, as more people are cooking at home and spending more time in the garden. Everyone loves getting out the grill under the sun, but the question very quickly becomes "what's cooking - the BBQ or the person using it?". VIEW THE SPOT Irish National Lottery: 30 Lottery Millionaires The Irish National Lottery has launched its latest '30 Lottery Millionaires' campaign created by Core. Set to Elvis Presley's classic track 'If I Can Dream', the spot shows a below-par golfer pulling off a wonder shot hole in one, telling punters that dreams can come true VIEW THE SPOT AIB: The Toughest Summer - Chapter 1 T.J. Reid Rothco, part of Accenture Interactive, and AIB release the latest in the annual and highly successful feature documentary series - 'The Toughest'. AIB has been one of the leading sponsors of Irelandâs largest sporting association, the GAA, for a number of years. As a part of that partnership - and the belief to back their customers to achieve their dreams and ambitions - AIB is constantly looking for new ways to elevate its work with the club championships (football, camogie and hurling). Originally, in 2013, the bank and Rothco, part of Accenture Interactive set out to prove to the world that the fans and the clubs in the GAA are tougher than any professionals on the planet - and they've since achieved that. VIEW THE SPOT Horse Racing Ireland: On Your Terms Horse Racing Ireland and Folk Wunderman Thompson have today launched a new above the line campaign 'On Your Terms'. As racing resumes behind closed doors, the campaign encourages new and existing fans to get involved and enjoy everything the rollercoaster of horse racing has to offer, from the comfort of their own homes. The onset of Covid-19 and subsequent restrictions has had a major impact on large spectator sports including horse racing. While racing has resumed, albeit behind closed doors, fans feel they're missing out on the shared enjoyment and the culture that makes horse racing the exhilarating experience it was pre-Covid 19.VIEW THE SPOT  An Post Money and Folk Wunderman Thompson have created a new 'More Than A Bank' campaign reinforcing the commitment to supporting Irish people and communities, as the country strives to get back to normality. 'More Than A Bank', launches today with a new TV ad featuring Angela Scanlon, informing the Irish public that they deserve more than a bank. The campaign focuses on how An Post Money offers an alternative to traditional banks and can support Irish people and communities to be at their best. VIEW THE SPOT Fáilte Ireland: Make a Break For It Over the last few months, our worlds have shrunk - we've been limited to small spaces, small groups, and small experiences. And, while many have learnt how to enjoy the smaller things in life, it's starting to feel as if we've seen everything there is to see in our immediate surroundings. Jetting off around the world to go on holiday is still an uncertain prospect, but that doesn't mean Irish citizens won't soon have the chance to expand their horizons - as the country begins to reopen.Agency: Rothco, part of Accenture Interactive VIEW THE SPOT Breakthrough Cancer Research: Let’s getto 100% together Agile brand, creative and production agency The Brill Building debuts new online-led campaign that urges SunSmart behaviour and better UV awareness led by fitness coach Anna Geary and Olympian and wellness speaker David Gillick. Charity announces innovative calcium treatment for skin cancer as a non-toxic alternative to chemotherapy,seeks to raise 100k Euro to help conclude its development. BreakthroughCancer Research (Breakthrough) today launches the awareness campaign 'Let's getto 100% together', which warns about the importance of protecting skin from UV damage 100% of the time. VIEW OUTDOOR EPIC Irish Emigration Museum: Sorry The Public House have created these ads for EPIC, The Irish Emigration Museum.VIEW THE LISA AD VIEW THE DAVID AD BeLonG To Youth Services: Remember the Rainbow The rainbow is a powerful symbol of respect and equality around the world. Yet for decades, the most common method used to help kids memorise the colours of the rainbow is the mnemonic Richard Of York Gave Battle In Vain or Roy G. Biv. So, at the very moment children are learning about the rainbow, they are thinking about some guy called Richard who fought in a battle or some bloke called Roy. In the Company of Huskies saw an opportunity to update this. To help kids learn the seven colours in the rainbow â Red Orange Yellow Green Blue Indigo Violet â Huskies came up with a new mnemonic with a positive message: Respect Others. You Grow By Including Variety. The idea behind the campaign is to foster tolerance, open-mindedness and respect among kids in their formative years. From a very early age children are aware of differences, so it is a perfect time to give them a story that celebrates diversity. Huskies also developed a two-minute fun educational video and resource materials for schools. The animated film tells the story of the colours who didnât want to mix. Things didnât go very well for them when they stayed apart, but in the end, all the colours came together and created one of the most beautiful things in the world â a rainbow. VIEW THE CONCEPT BeLonG To: Remember the Rainbow In the Company of Huskies, has teamed up with charity BeLonG To Youth Services, in a new campaign to help primary school children learn the colours of the rainbow while spreading a message of inclusion and diversity. The rainbow is a powerful symbol of respect and equality around the world. Yet for decades, the most common way kids memorise the colours of the rainbow is the mnemonic Richard Of York Gave Battle In Vain or Roy G. Biv. We came up with a new mnemonic with a positive message: Respect Others. You Grow By Including Variety. VIEW THE SPOT Swim Ireland : Water Safety Drowning Prevention Week Boys+Girls and Swim Ireland release hard-hitting radio spot to announce the start of Drowning Prevention Week.12 th June 2020: Today sees the launch of Drowning Prevention Week, a joint initiative of Swim Ireland and the Royal Life Saving Society. A campaign that takes on greater significance this summer, as more people than ever are visiting Irish beaches due to the fact that Covid-19 has caused the closure of supervised swimming pools and has restricted international travel.PLAY THE SPOT  There's nothing like the experience of being in a cosy pub in Ireland to hear incredibleâ¯traditional Irish music live. But what do you do when the entire country goes into lockdown and every pub in Ireland is forced to close its doors? You direct people to the second best place for traditional Irish music TG4.⯠VIEW THE SPOT Drowning Prevention Week: Be A Lifesaver To launch Drowning Prevention Week, a joint initiative of Swim Ireland and the Royal Life Saving Society. A campaign that takes on greater significance this summer, as more people than ever are visiting Irish beaches due to the fact that Covid-19 has caused the closure of supervised swimming pools and has restricted international travel. The 60-second ad, created by Boys+Girls, Dublin, takes a simple phrase that all Irish parents are used to hearing on a daily basis, and imbues it with new meaning. VIEW OUTDOOR Movember: Together We Stand Men's health charity Movember and In the Company of Huskies collaborate to illuminate an iconic Dublin landmark with a message of solidarity. Movember's recent research reveals that 30% of men said they feel lonely more often compared with before COVID-19, yet nearly half say no one has asked how they are coping. To raise awareness around mental health, Movember teamed up with Huskies and a host of Ireland's creative pioneers to highlight the importance of staying connected through a series of light installations.VIEW THE TV SPOT VIEW OUTDOOR  TG4 are taking Ireland back to 30 years by reairing Ireland's five football matches from the 1990 FIFA World Cup. To promote the reairing, Publicis Dublin released this 'Scoreless Schillaci' spot.VIEW THE SPOT Irish National Lottery: Make Someone Happy Irish National Lottery have launched their latest 'Great Causes' advertising campaign. Set to Jimmy Durante's classic track 'Make Someone Happy', the spot emphasises how, every year, lottery players support thousands of #GreatCauses in communities all over Ireland. Agency: Core.VIEW THE SPOT Centra Ireland: Missing BreakfastFollowing months of lockdown restrictions, Ireland's builders were finally permitted to return to work on May 18th. So to welcome them back Centra, the country's largest convenience store, wanted to reacquaint them with the foundations for a hard day's graft. Because if there's one thing Irish builders love... it's their much-missed breakfast roll and their briefly-gone-but-not-forgotten chicken fillet roll. The spot was briefed, concieved, written, crafted and recorded all in less than 24 hours. Agency: TBWADublin PLAY THE SPOT The Irish Emigration Museum (EPIC): Share Your Covid 19 Story Distance may divide us, but it's always brought us together. EPIC The Irish Emigration Museum is collecting stories for a new exhibition to celebrate the difference Irish people are making in response to COVID-19. As an emigrating nation, the Irish have always been separated by lands, seas and oceans. To many, we're a nation defined by distance. Despite this, we've done alright. We've become politicians and scientists, built cities, developed schools and hospitals and invented colour photography and submarines. Thereâs always been a collective movement, whether in Bandon or Boston, to contribute wherever we may find ourselves. Agency: The Public House VIEW THE SPOT Land Rover: Explore The Great IndoorsVodafone X: Level Up Vodafone X, Vodafone's youth tariff, has announced that online courses with Level Up, the network's upskilling platform that provides physical and online experiences, is now free for everyone aged 18-25 on all mobile networks for the duration of the Covid-19 Pandemic. The initiative comes as Vodafone X want to ensure that young people in Ireland have an opportunity to learn new skills and to keep themselves busy for the duration of the pandemic. Agency: JWT Folk VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Domestic Violence : Hide & SeekOne of the most tragic aspects of the Covid-19 pandemic has been the surge in domestic abuse across the globe. To counter this, Irelandâs department of Justice and Equality and TBWADublin have created âStillHereâ, a campaign that reflects the new reality and pressures of life in lockdown whilst offering support to those experiencing domestic abuse.PLAY THE FIRST SPOT PLAY THE SECOND SPOT Fighting Blindness: Now They've Lost That Too In the Company of Huskies has launched a new campaign for the charity Fighting Blindness that highlights the challenges visually impaired people face during the lockdown.VIEW THE AD Department of Justice & Equality: StillHere One of the most tragic aspects of the Covid-19 virus has been the surge in domestic abuse across the globe. For many victims this time in lockdown has exacerbated their feelings of isolation and helplessness. In Ireland, this has affected every quarter of their society. To counter this, Ireland's Department of Justice and Equality and creative agency TBWADublin have created a campaign to remind us that "If your home isn't safe, support is still here." To reflect an incident of domestic abuse in lockdown, Art Director Mikey Ryan and Copywriter Blaise Hoban had the idea of shooting the campaign's TV spot using FaceTime. Directed by Rupert Morris of MAKE, the spot sees a woman on a video call with a friend who is then interrupted by her abuser. This spot is complemented by two dramatic radio spots written by Niall McDonnell, in which male and female victims desperately evade their abusers to reach out for support from the Gardai, and other frontline services.VIEW THE SPOT Commercial Producers Ireland: Closer Together We've never been further apart and we've never been "Closer Together." Agency: Commercials Producers Ireland.VIEW THE SPOT Verve Dublin : 20 Second Soap Verve, Dublin has invented the first soap that acts as a timer to help people wash their hands properly. #20SecondSoap.VIEW THE CONCEPT Bus Connects: Rubiks Cube BusConnects, a division of the National Transport Authority, launched their second round of public consultation for the Core Bus Corridor Project with an expansive through the line campaign created by TBWADublin.The campaign visuals, by Watermark Studios, feature an intricate representation of Dublin city as a Rubik's cube being solved thanks to the collaborative efforts of the public and BusConnects. Online the Rubik's cube visual really comes into its own with beautifully constructed animations that explain elements of the Bus Corridor Project such as Signal Controlled Priority and Bus Gates. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW OUTDOOR  Paddy Power has released the first and second episodes in a four-part series that follows Frank, a dinosaur and disgraced former mascot. The first episode follows Frank as he searches for a new job. After being suspended by the club the second episode shows Frank getting a gig at a retirement home.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  As Irelandâs first ever helpline, Dublin Samaritans has been providing free emotional support for 50 years now. 24 hours a day, 365 days a year, volunteers make themselves available to help those feeling suicidal, depressed, or experiencing grief. Running such a service involves huge amounts of effort and dedication, and with the current health crisis placing so many in isolation â the service has never been more vital.VIEW THE MAN 1 AD VIEW THE MAN 2 AD VIEW THE WOMAN AD Circle K: New Currency For Ireland As part of Circle K's 'Here for Irelandâ sponsorship of Team Ireland, JWT Folk has developed a unique local currency to support Olympic and Paralympic athletes. The Local Currency is a technologically innovative programme that gives communities around Ireland a role to play in supporting Team Ireland, leveraging data, technology and community spirit in a way never seen before. In Ireland, athletes who dream of competing at the Olympics or Paralympics have more than athleticism and qualification to contend with. The Local Currency is generated by the community to help fuel their local Olympic and Paralympic athletes. Utilising Circle Kâs existing Play or Park loyalty functionality, it enables customers to collect points for themselves with the added functionality of generating unique âcoinsâ for their local Olympic and Paralympic athletes to spend on fuel, food and drink in-store. VIEW THE SPOT AXA Insurance Ireland / Renault Group: COVID Car Cover AXA Insurance Ireland and Renault Group, along with its dealer network, have joined forces to provide complimentary Renault cars complete with complimentary AXA motor insurance for the next few months for doctors and nurses returning from overseas to support the HSE during the Covid-19 crisis. The initiative is to acknowledge the exceptional contribution being made by returning medics to support the national response to the pandemic. The only requirement from the medics is that they are Irish citizens, and have proof of the fact that they have returned home to support the national response to the pandemic, and that they have a full driver's licence. Agency: Publicis, Dublin. VIEW THE CONCEPT « First « Previous Next » Last » 7 of 22 |
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Butter Productions, Dublin has released this 'The Truth Matters' film for RTE News.
'Explore The Great Indoors' in this Land Rover spot.