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Seen and noted
Trying to make eye contact On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism. The installation was unveiled at the beginning of April on board the Intrepid, and made subsequent appearances at special events throughout the month.VIEW OUTDOOR Hidden music, live As Hong Kongâs most celebrated alternative music store, Zoo Records revealed a hidden sound of indie bands to the public last yearâ¦but now what? Missing in the Hong Kong music scene, live indie performances are desired by thousands of alternative music fans who crave the raw energy, focus, passion and participation of live performances from indie bands. So how can that live experience be brought directly to those fans? Introducing Zoo Recordsâ new campaign, âHidden Live 2011,â the worldâs first live mobile music festival. Agency: Leo Burnett Hong Kong. (view the previous multi award winning campaign here: http://www.campaignbrief.com/asia/2010/06/cannes-highlight-behind-the-hi.html )VIEW THE IDEA Michelin starred baby food To celebrate the launch of a new product in baby foods, Nutricia via Duval Guillaume, Antwerp invited 20 babies to a unique tasting a Michelin-starred restaurant. VIEW THE SPOT There's a big stain in China Giant digital T-shirts were used to create an interactive 'Ariel Wii Game' with Wii consoles disguised as giant bottles of ketchup, soy sauce, mustard and Ariel. Agency: Saatchi & Saatchi Guangzhou.VIEW OUTDOOR VIEW THE PRESENTATION VIDEO Kiwis to watch a Special Smirnoff Night Project The first episode of the new television series Smirnoff Night Project, created by Special Group, airs tonight in New Zealand at 10.30pm on FOUR, and it's already a hit with television reviewers. Kate Meads of the Sunday Star Times has it as one of her TV picks for the week. The television series was created by Special Group after being appointed to the Diageo business last year. The series is filmed by Special Problems.VIEW THE CURRENT SPOT VIEW THE LAUNCH SPOT VIEW THE ZOMBIE APOCALYPSE WEB FILM O2 collaborates with double Brit Award winner Tinie Tempah Pd3, the experience led creative agency, has teamed up with O2 to launch a 60" TV spot featuring music star Tinie Tempah in a daring campaign designed to give one O2 customer the surprise of their life. VIEW THE SPOT Guest judge: Galen Graham, creative director, 180 Amsterdam This week's guest judge is Galen Graham, creative director, 180 Amsterdam A slightly disappointing collection of TV ads. I'm usually a fan of spokesman-walking-and-talking-to-camera-while-funny-things-happen scripts. And I do like this Old Spice script. Maybe it's the high bar that's been set for the brand or maybe it's just some of the executional decisions and effects but something's amiss. READ MORE Adopt your doggie double A staggering number of shelter animals euthanized every year due to a lack of adoption. DDB New York wanted to change that. The Shelter Pet Project is a joint venture between The Humane Society of the United States, Maddie's Fund and the Ad Council, and works to make shelters the first choice for finding a companion pet. The objective was to ignite a user's interest in adopting a dog from a local shelter through a fun and engaging experience on behalf of the Shelter Pet Project. Going with the theory that dogs look like their owners, it's possible that everyone has a canine twin out there â somewhere. The idea is to help them find it. And adopt it. VIEW THE CONCEPT  Danger Zone is a new scent from Old Spice, created for brave explorers outside of the U.S. market. In this Wieden+ Kennedy , Portland spot, we see our Danger Zone Man suavely make his way through jungle challenges, which increases in their level of risk and bodily harm. But he has nothing to worry about, because he's injected the scent of courage into his bloodstream via his armpit holes. VIEW THE SPOT  Nola Director Lloyd Stein recently teamed with the New York Daily News and the Brandulist agency to create a lively four-spot campaign promoting the newspaper's contests and prizes.VIEW THE FIRST SPOT VIEW THE SECOND SPOT What will you do with the money? The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago. VIEW THE ZOO AD VIEW THE GRILL AD VIEW THE BATHTUB AD PLAY THE RADIO 1 SPOT PLAY THE RADIO 2 SPOT PLAY THE RADIO 3 SPOT  Saatchi & Saatchi, Canada show what happens when Ian and Irene meet at a partyVIEW THE UNRATED SPOT VIEW THE ENGAGED SPOT  When it comes to Lego, nothing should limit a child's imagination not even the picture on the box. In these three print ads from Leo Burnett Moscow, an imperial flagship takes flight as a beetle, the Taj Mahal morphs into a spaceship and a grand carousel transforms into a deep sea diver. Explore the limitless bounds of the imagination and build beyond the box with Lego. VIEW THE BEETLE AD VIEW THE DEEP SEA AD VIEW THE SPACESHIP AD We will help you out of a sticky situation When dirt speaks it tells you that it's time to call in the cleaning services of Clean Plus. Poster from McCann, BangkokVIEW OUTDOOR  Santa Monica, Calif., April 21, 2011 - A fully integrated national advertising campaign for the launch of the all-new Honda Civic began April 20. The strategy developed by Honda's long-standing agency of record, RPA, demonstrates the idea that we're all different and there's a unique Civic for each of us. VIEW THE APARTMENT SPOT VIEW THE NINJA SPOT VIEW THE WOODSMAN SPOT VIEW THE MONSTER SPOT  This campaign from TAXI Vancouver uses a movie phone-in service of Hollywood stereotypes to prove there's something completely different to be seen at DOXA - a Documentary Film Festival held in Vancouver.PLAY THE CINEPHONE SPOT PLAY THE DIAL SPOT PLAY THE MOVIE SPOT ReGreen the World This is the David & Goliath, London Green World Campaign-produced screen content for our Times Square "ReGreen the World" text TREE Earth Day initiative. It will be on 10 jumbo screens in Times Square this Friday, April 22, 2011 (including the building-sized NASDAQ and American Eagle screens) as part of Earth Day New York 2011, turning the urban environment into a virtual forest at regular intervals. This work supports the United Nations Year of Forests 2011. VIEW INTERACTIVE DETAILS  If the colors of certain garments blend during laundry, there may be conflicts which threaten the peace in a household. Bonux Color detergent and the cooperation of Leo Burnett, Warsaw won't let this happen.VIEW THE BLOUSE AD VIEW THE JEANS AD VIEW THE SHOWER AD Unlock your phone legally giffgaff is a SIM only mobile phone company, so to join them it helps to have an unlocked mobile. To unlock your phone isn't illegal, so to highlight this, Albion London thought we'd show what is illegal in the giffgaff illegal theatre. We pulled illegal clips from youtube into a unique bespoke illegal theatre, alongside clips of an incognito man commenting on just how illegal they are.Unlocking your mobile isn't illegal... This is:VIEW INTERACTIVE DETAILS  By featuring the authentic performance of Julio Jones and Shilo's design-infused storytelling approach, guided by idea from agency WMIG Under Armour's E39 technology is shown to be a phenomenal new way for athletes to maximize their full potential. VIEW THE SPOT  Promotional viral video created by Dead Famous Vancouver to launch the Vancouver Craft Beer Week.VIEW THE SPOT Ink helps the the world have a drink To mark World Water Day, on March 22nd 2011, Solidarites International and BDDP Unlimited Paris decided to roll out a campaign to build awareness of the scourge of undrinkable water. VIEW THE SPOT Speak out against marital violence Every day, the world over, women of all social classes, cultures and religions are abused, humiliated, raped, beaten, exploited and killed in most cases by husbands, ex-husbands or men in their immediate entourage. Intended to encourage victims and witnesses to act, this print from Euro RSCG C&O Suresnes is designed to awaken public opinion and encourage people to fight marital violence.VIEW THE AD Land Rover targets the business person RKCR/Y&R London has launched a new Land Rover campaign designed to appeal to businessmen with an adventurous streak.The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment.VIEW THE ARROWS AD VIEW THE FISH AD VIEW THE WALL AD Mini convertible now goes further Print ad from Y&R, Portugal for the launch of the new MINI Convertible, sporting a new Diesel engine with lower consumptions.VIEW THE AD  This is an ad for a nail art salon from Ogilvy, Delhi.VIEW THE ANT AD VIEW THE BANDAGE AD VIEW THE FLY AD Recycled at the agency Grey Canada's Toronto office has created an eye popping retail campaign for Common Sort, a second hand clothing store with a unique twist. Common Sort, which has multiple retail locations in downtown Toronto, specializes in what they call 'hand picked recycled fashions'.VIEW BACKSTAGE PRINT VIEW GUITAR PRINT VIEW CHEST CIGARETTE PRINT VIEW 80's OUTDOOR VIEW STAGE OUTDOOR VIEW DISCO OUTDOOR  The Petronas F1 Malaysian GP 2011 promo campaign consists of a series of teasers building up to the main event. Spots which showcase the common ground between F1 and ordinary life, under the banner of "Who says Formula One technology is only for Formula One" brings the F1 car into ordinary everyday scenarios.The commercial from Leo Burnett, Malaysia was filmed in Hungary and JapanVIEW THE SPOT The shak'n dog site When customers bought a shake and hot dog they received a free Shake 'n' Dog bobble head toy and were introduced to the national competition where they could win a year's supply of Wendy's ice cream. All they had to do was play the app or flash game and post their highest score onto the national microsite created through Jamshop, Adelaide.VIEW INTERACTIVE DETAILS The Radio ad from TBWA\YEHOSHUA, Tel Aviv emphasizes how fast you can narrow the gaps between your teeth thanks to the advanced orthodontical treatment in Maccabi Dent Clinics. The radio ad starts with a wide gap between every syllable in the sentence, and it gradually closes by the end of the radio ad. PLAY THE SPOT  A call-for-entries print campaign developed by Clemenger BBDO, Sydney for The Glossy Awards, a new award show launched by AdNews to celebrate creativity in magazine advertising.VIEW THE CANNES AD VIEW THE D&AD AD VIEW THE ONE SHOW AD  Del Campo Saatchi & Saatchi Buenos Aires presents its first campaign for Sony Cyber shot. "Stories are better Panoramic", is the claim of Sony Cyber shot's new campaign showcasing Albert Einstein and Marilyn Monroe.With the new Sweep Panorama feature, Sony Cyber shot shows us the complete story around two historical pictures: Einstein sticking out his tongue, and Marilyn's sexy smile. VIEW THE EINSTEIN SPOT VIEW THE MARILYN SPOT « First « Previous Next » Last » 2 of 9 |
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