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Seen and noted
 The world needs more #RadDads. In our hyper-connected, over-scheduled world, kids need someone to show them the lost art of spontaneous joy. We believe there exists a type of dad that's highly-skilled in this regard. They've evolved beyond classic maneuvers like "hey, pull my finger." They'll do the floss in aisle nine and join a tiny tea party anywhere, anytime. They're the raddest dads in America. And with the help of the raddest dad of them all, Tony Hawk, we're gonna find them. Welcome to the Rad Dad Squad. Agency: D/CALVIEW THE DAD SQUAD SPOT VIEW THE SELLS OUT SPOT  Volkswagen Vehicules Utilitaires has released its first produced TV commercial with Grabarz & Partner. The film, entitled 'The Shoulder' ('L'Epaule'), promotes the company's full-service package for professionals: the Solution CarePort Pro. It is an offer that includes warranty, financial loss coverage, replacement vehicle, assistance and maintenance. But as everyone knows, a great service is also down to people. Therefore the film shows that the brand and its network would really do everything for the perfect partnership with their customers. But being perfect can be tough. Especially if your customers are serious professionals who like to show that they are really satisfied. And this with a single and familiar gesture: the famous slap on the shoulder. VIEW THE SPOT  International agency 180 Kingsday is helping DHL celebrate their fiftieth birthday in style with a new campaign featuring Grammy award-winner Bryan Adams. The global logistics leader will mark its launch in the summer of 1969 by travelling the world with the Canadian musician. Alongside the obvious link with Adams and his 1985 hit single 'Summer of '69', the two share a commitment to sustainability and environmental protection. VIEW THE SPOT  Virgin Media is today launching a new creative platform 'Unlimiting', which embodies the feeling of life without barriers and demonstrates the endless possibilities of Virgin Media's TV, broadband, mobile and home phone offering. The new creative direction is supported by a fresh campaign 'You can do anything'. Created by adam&eveDDB, 'Unlimiting' signifies a huge step change for Virgin Media and is the first work from the agency since being appointed earlier this year. The 'You can do anything' campaign will run for three months and is fronted by a new TV ad which premieres on 14 June during Celebrity Gogglebox on Channel 4. The campaign will also run across out-of-home, VOD, press, radio, online and social media, with media planned and bought by Manning Gottlieb OMD.VIEW THE SPOT  Creative agency Joint has released a new advert, entitled 'Practice Hours', to coincide with the Women's World Cup for Amazon Alexa. After the frustrated young daughter loses her football match, she locks herself away in her bedroom. The morning after, she gets up early to practice, waking her mum up in the process. Instead of getting annoyed, the proud mum uses Alexa to encourage her daughter's efforts. The work was directed by Jake Scott through RSA. It will run across the UK, US, Canada, Germany, France, Italy, Spain and Austria, and will air throughout the tournament.VIEW THE SPOT Tourism NZ: 100% Pure Welcome Tourism New Zealand has launched its new global brand marketing campaign '100% Pure Welcome - 100% New Zealand' via Special Group. In a global gesture of welcome, New Zealanders are opening their hearts and hometowns to the world, with locals from across the entire country sharing a 'Good Morning World' welcome message from their very own sunrise, every day for the next year. Taking advantage of the fact they're the first in the world to see the sun, more than 300 New Zealanders will be taking part, embracing the stunning morning landscape and sharing the things and places they love most with the world.VIEW THE WELCOME SPOT VIEW THE HEADS SPOT  It's Time to Enable People to Use Their True Name on Cards. For many in the LGBTQIA+ community, the name on their credit, debit or prepaid card does not reflect their true identity. As a result, for the transgender and non-binary communities in particular, the card in their pocket can serve as a source of sensitivity, misrepresenting their true identity when shopping and going about daily life. Today, Mastercard is making a commitment to address this challenge by introducing the True Name card. Agency: McCann Worldgroup, New York VIEW THE SPOT Great Ormond Street Hospital Charity: To My Baby Mad Cow Films director Justin Hackney has recently worked on the new Fairy Non Bio campaign, 'To My Baby' to promote the collaboration between Fairy and Great Ormond Street Hospital, which aired on Fatherâs Day this June. 'To My Baby' encourages parents to remember their first, most fundamental, wishes for their children and share them in a letter. It is a keepsake for life, and a reminder of what is most important: health, happiness and love. VIEW THE SPOT  Feel Films director Pekka Hara has directed a powerful new film for Roche, a swiss-based medical healthcare pioneer, finding solutions for terminal illnesses now, when it matters, as opposed to later when itâs of course, too late. In this meditative spot from Pekka, the weighty subject matter is handled simply but effectively as we see a 'Sliding Doors' side-by-side comparison of the life of our heroine, Sara, unfold in two directions. One life for the better, having sought medical attention; and the other inevitably for the worse, having not received said medical attention. The effect of the film is inherently moving, aided by a sweeping orchestral score and a delicate and deft hand in direction from Pekka.VIEW THE SPOT  Ed Sheeran has been a longtime fan of HEINZ Ketchup. He's professed his love for HEINZ on Twitter, in interviews, and he even has the HEINZ logo tattooed on his arm. Ed loves HEINZ so much, he directly reached out to HEINZ to announce he'd written a commercial about his favorite ketchup. When Ed brought HEINZ the idea to show how HEINZ ketchup is worthy of bringing wherever he goes, bringing his commercial to life was a no brainer. Agency: David The AgencyVIEW THE SPOT  Australia's biggest transport project and most advanced railway, Sydney Metro, has officially opened and is delivering frequent turn-up-and-go services from Tallawong (Rouse Hill) to Chatswood Station. Sydney Metro stops at 13 stations along the Metro North West Line. New, driverless trains take you between Tallawong and Chatswood stations quicker than ever. And with frequent services, you can just turn up and go â no timetable is required. Sydney Metro will revolutionise the way the city moves. BMF's campaign to launch Sydney Metro shows off the dynamic metro trains, along with its stunning architecturally beautiful Metro stations, and reflects how easy it is to move on this new mode of transport. The campaign plays on the pulse and flow of movement, getting people to where they want to go more quickly, efficiently and easily, with no traffic hold-ups.VIEW THE SPOT  For many, Father's Day is a celebration of everything that's good about dads. For others it can be a harrowing reminder of a childhood witnessing and experiencing domestic abuse and living in fear. With around 800,000 children experiencing domestic abuse in the UK every year, and around 3,500 children accessing Refuge's services this Sunday, McCann Bristol will publish another reversible poem as a poignant reminder of the huge numbers of children experiencing the issue up and down the country. VIEW THE AD Gay Times / Amplifund: Some of us Still Have to Hide Who we Lo Grey London has created the visual identity and launch poster campaign for Amplifund - a philanthropic initiative led by global LGBTQ media organisation, Gay Times. Launched by Tag Warner, Gay Times CEO, and in partnership with human rights charity GiveOut, Amplifund is supporting LGBTQ activism in media to help increase the acceptance of LGBT communities around the world. The initiative also plans to bring more diverse voices to the forefront of mainstream LGBTQ media in the UK and US, where there is often a lack of understanding of experiences of LGBTQ outside of westernised societies. VIEW THE FIRST AD VIEW THE SECOND AD Lincoln Motor Company: The Nautilus At New York City's historic Seaport District, Lincoln, Atlantic Re:think, and SOFTlab have installed 'The Nautilus,' an interactive public artwork that invites you to do something unexpected: Touch This Art. Agency: Hudson Rouge, New York.VIEW OUTDOOR  On Monday, June 17th, Mastercard will continue its support of World Pride with a street sign installation at the intersection of Gay and Christopher Streets called "Acceptance Street." The street sign continues Mastercardâs #AcceptanceMatters initiative and is a symbol of support for the growing LGBTQIA community, 50 years after Stonewall. The official street sign now expands from Christopher and Gay to now read Christopher and Gay, Lesbian, Bisexual, Transsexual, Queer, Intersex, Asexual, Non-Binary, Pansexual, Two Spirit, Street. Mastercard worked with the city's Human Rights Commission to sanction the signs which were then crafted by the same company that builds street signs for New York City. Agency: McCann Worldgroup, New York VIEW OUTDOOR Free The Work Alma Har'el, director of this yearâs Sundance winner Honey Boy - written by and starring Shia LaBeouf - is launching FREE THE WORK to increase the number of women, trans identifying, non-binary and underrepresented creators involved in all aspects of film making. The launch is accompanied by a hard-hitting film, from creative agency Wieden+Kennedy Portland and directed by Amber Grace Johnson through Object & Animal, which takes viewers on a 200-year journey, imploring us to open our eyes to often-overlooked creative voices.VIEW THE CONCEPT  In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This cunning tactic is used often but seldom reported to authorities, as investigations are challenging because victims are unable to recall what happened and the drug is not detectable in the body after a short period. Aware of the problem's magnitude and in pursuit of rape prevention and deconstruction of the rape culture, advertising agency Havas Health & You, specialized in healthcare and well-being, partnered with Universal Music and created a nail sticker named "Desperta". VIEW THE SPOT AIB: The Book That Grew Demonstrating the power of natural resources, ROTHCO and Allied Irish Bank announce the tour of an incredible new book, '10 | The Book That Grew'. In an initiative to support Irish agriculture and farming, the book has been grown entirely from grass. In a world's first, every page, every word, and every diagram in this book was formed by real grass roots as they grew. In 2017, AIB partnered with Teagasc (Ireland's Agriculture and Food Development Authority) to launch a multi-year campaign to increase grass utilisation on Irish livestock farms. VIEW OUTDOOR Huawei Mate 20: Aspire to Inspire Often these days, people aspire to inspire others with the use of technology. They were inspired to use technology to solve problems. To the world, this is just a smartphone. But to a few, it is an innovation that changes lives. An idea to show the purpose of why some people and brands create innovation and that is to inspire. And how it helps create a relationship between the Huawei Mate 20 Pro and our leaders using AI as the core of its success. We have them showing how the Huawei Mate 20 Pro and its AI features aspire to inspire them to be the entrepreneurs they are now.Agency: dentsu X Singapore VIEW THE SPOT Sika: Sticks and Seals Land Rover "join" the Israeli book week with this ad presented the discovery manual handbook, the must-have book for every adventurer. Agency: M&C Saatchi Tel Aviv VIEW THE AD Livraria Cultura: Missing Characters To give visibility to the problem of missing children in Brazil, Livraria Cultura created Missing Characters, a social campaign in partnership with Maes da Se NGO where famous protagonists of children's books also disappeared from their covers. The new books were displayed on the shelves for 30 days as if they were normal products of the bookstore. But when costumers opened the books, were impacted by photos of missing children and the campaign message. The campaign, created by Agencia UM, also featured Instagram Stories, videos on Youtube, a special edition box sent to influencers and a hotsite.VIEW MISSING CHARACTERS OUTDOOR VIEW WEB FILM Disney: The Bot Office For Disney studios, the key challenge is being a box office-driven business but remains a step removed from ticket sales, as that usually lies with exhibitors. To close this gap, we brought the box office into our digital placements. The idea was to combine Facebook Messenger API's with Popcorn's Movie Ticketing API's into a single chatbot interface, to create seamless experience through audiences to be able to engage with content and purchase tickets. Using a single hashtag, people could engage with Disney content on social with pre-set hashtag (e.g. #AvengersSG) in the comments to trigger Messenger, to guide them through the ticket booking process without ever leaving the Facebook platform. This trigger activated tickets purchase without leaving Disney's ecosystem, connecting content directly to box office results and raising overall media efficiency through greater engagement. Agency: dentsu X SingaporeVIEW THE CONCEPT Belvedere Vodka: A Beautiful Future Belvedere Vodka and singer, actress and activist Janelle Monae came together through their shared vision of a beautiful future. Laundry Service, invited people to share what #ABeautifulFuture meant to them and used their responses as the centerpiece of their campaign. Because the voices we hear today, will help create a more diverse and inclusive world for us all tomorrow. A Limited Edition Bottle in celebration of the campaign was designed with an aesthetic aimed to peel back layers and reveal the beauty within, illustrating the multifaceted character of both Janelle Monae and Belvedere.VIEW THE SPOT Pine O Cleen: It's Not Clean, Unless... Host/Havas have created these spots for Reckitt BenckiserVIEW THE CRICKET BALL SPOT VIEW THE COASTER SPOT The Hospital Research Foundation: Arm Wrestle Every day thousands of people, young and old, fight cancer, heart disease, stroke, dementia and other potentially deadly enemies. Patients fight to stay alive and, through The Hospital Research Foundation, researchers fight to keep them alive. This campaign calls on all of us to support the Hospital Research Foundation and Together. Fight. for our lives. Agency: KWP! VIEW THE SPOT  Taco Bell's highly-anticipated Nacho Fries dropped on menus in the US for a limited time on June 6. To support the drop, Taco Bell and Deutsch have released a new mock-movie trailer entitled 'Chasing Gold,' featuring Golden Globe winning actor Darren Criss and actor/comedian Chris Diamantopoulos. The trailer sets up the rise-and-fall of a singer who makes it big off Nacho Fries, only to learn that fame, just like Nacho Fries, is limited time only. Alongside the mock-trailer is a fully produced, original song written by Jingle Punks and sang by Darren Criss.VIEW THE SPOT  Tim Hortons has launched a touching new campaign from GUT Miami to celebrate Toronto Raptors superfan Nav Bhatia. Produced by Spy Films and edited by School Editing's Mark Morton, 'Courtside Seat A12' proves why people are proud to be Canadian as the Toronto Raptors reach the NBA finals. VIEW THE SPOT  The UK's first ever statue of a female footballer, commissioned by Mars, was unveiled at the National Football Museum last week, ahead of the England Lionesses bid for glory at this summer's tournament. Mars, a long-standing sponsor of The FA and official supporter of the England's Women's Team, commissioned the statue as part of their ongoing commitment to championing and inspiring the current England Lionesses and future female sports stars. The life-size bronze statue, imagined in honour of womenâs football trailblazer Lily Parr, was brought to life by award-winning Sussex-based sculptor, Hannah Stewart. The core statue concept was developed by advertising agency AMV BBDO and includes a full 360 campaign which includes targeted digital and social media activity and media partnerships. VIEW THE SPOT  Rolling Stone is the magazine that has been living from music since 1967. Over its several editions worldwide, it has witnessed great names being born, becoming a phenomenal success and then dying. However, for stars such as Jimi Hendrix, Kurt Cobain and John Lennon, who gave the world timeless songs, death will never be able to take them out of the covers and pages of Rolling Stone magazine. Agency: Ampfy, Sao Paulo, Brazil VIEW THE COBAIN AD VIEW THE HENDRIX AD VIEW THE LENNON AD Snickers: You're Not You When You're Hungry You're not you when you're hungry is up high on the league table of brilliant brand ideas that keep on giving across the globe, and BBDO Dublin have spun a very Irish take - a series of posters paying their respects to some very important Irish locations and rivalries. What could possibly (stomach rumbles) go wrong?VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR McDonald's: Worldwide Favorites The McDonald's Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, the global restaurant has launched a new campaign, Around the world is now around the corner. This is the first time McDonald's is bringing some of their most popular international items from around the world to participating U.S. restaurants nationwide. Agency: We Are UnlimitedVIEW THE BACON BURGER SPOT VIEW THE MC FLURRY SPOT VIEW THE SNAPCHAT CONCEPT Nissan: The Reborn Light Itâs been almost 10 years since the launch of Nissan LEAF, the world's first mass-produced electric vehicle. But now, as many of these early vehicles are reaching the end of their useful lives, Nissan wanted to showcase the longevity of one of the most important components - the battery - finding a way to re-use the growing number that were destined for the scrapheap. Nissan teamed up with TBWAHAKUHODO and 4R Energy Corporation to design, develop and install new streetlights that are powered by a combination of solar panels and used batteries from the Nissan LEAF. "The Reborn Light," launched in Namie-machi, Fukushima - an area still recovering from the 2011 earthquake and tsunami - providing a new type of outdoor lighting that operates completely off the main power grid, requiring no electric cables or outlets.VIEW THE CONCEPT Japan Para Table Tennis Association: Para Ping Pong Table In Japan, only 1% of the population watch Para sports. One reason these sports struggle to reach mainstream audiences is that people don't understand the challenges faced by individual athletes and therefore don't fully appreciate the immense skill involved to compete. With the aim of helping people visualize and comprehend the challenges of Paralympians, JPTTA produced special ping pong tables designed based on interviews and sketches from members of the national team, exhibiting how these athletes experience the sport. The campaign also serves as an intuitive communication tool to help graphically profile players based on their perspective of the table - better informing viewers about each athlete's unique challenges, and adding greater depth for new spectators.VIEW THE CONCEPT McDonald's: Times Square Billboard The McDonald's Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, the global restaurant has launched a new campaign, Around the world is now around the corner. This is the first time McDonald's is bringing some of their most popular international items from around the world to participating U.S. restaurants nationwide.VIEW OUTDOOR DAIKI Dementia Care Home: Restaurant of Mistaken Orders The Restaurant of Mistaken Orders is a restaurant in which all the waiting staff have dementia - meaning there's a possibility that what you ordered, may not be what you get served. By putting customers in a frame of mind where a mistaken order can be accepted, or even appreciated, the restaurant provides a valuable lesson on how open-mindedness and acceptance can help us enjoy our differences. VIEW THE CONCEPT SENKO: Kimono Wearing The Fire Senko Hanabi is a traditional hand-held Japanese firework. The flames evolve in ever-changing expressions of beauty through five different phases. The flames portray the fleeting life of a flower, from bud and blossom to petals withering away in the final throes of life. TBWAHAKUHODO photographed and used these flames to create beautifully crafted patterns for Takashimayaâs latest Yukata (traditional Japanese garment) collection. VIEW THE CONCEPT  The fight for gender equality is more important than ever. But when it comes to parenting, mom is far too often still considered to be the main care provider.Backed by outdated attitudes towards Dad's role. It's about time we start celebrating the cool dads of the world! Agency: Creuna, Norway VIEW THE SPOT Budweiser: For The Father's Who Stepped Up On a day the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. These days, a lot of people consider their stepfather to be their only real father. That's why this Father's Day, Budweiser is toasting stepfathers that stepped up. As such, Budweiser created an emotional new short film via David The Agency, that documents heartfelt stories of three real families as they surprise their dads by officially removing the "step" from their stepfather titles. The film is a tribute to all dads who step up for their families every day. VIEW THE SPOT  Hardey Speight of The Visionaries has directed the ad for the electronics brand's 'Shot Maker' campaign through Evoke Films. The ICC Cricket World Cup serves as the perfect backdrop for OPPO's latest mobile ad, created by Endeavor Global Marketing. Hosted by England and Wales and watched by millions of viewers worldwide, the ICC World Cup stands as one of the most viewed and anticipated events of 2019. The games align with OPPO's forward-thinking positioning, as cricket is a global phenomenon that is only growing in popularity and potential.VIEW THE SPOT « First « Previous Next » Last » 3 of 6 |
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