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Seen and noted
Samsung Electronics Co. Ltd: Mabel Samsung Electronics has made history with the world's first vertical stage gig performed by Mabel at the grand opening of Samsung KX - London's new destination to experience the latest in culture and innovation, powered by Samsung technology. Celebrating 50 years of innovation by showcasing a glimpse into how we could live in the future, the new space offers guests a taste of a fully connected lifestyle with a range of experiences featuring cutting-edge technology. Agency: Iris, LondonVIEW OUTDOOR Samaritans of Singapore (SOS): Hope In The Darkest hours Samaritans of Singapore (SOS) and creative partner TBWASingapore are calling out to Singapore to help spread the message of hope this Suicide Prevention Week (September 8th-14th) via a single hashtag #hopethroughthenight. World Suicide Prevention Day also falls during this week, on September 10th. In 2018, SOS and TBWASingapore launched and curated a social repository of hope, where motivational quotes, inspirational artwork, original music and even personal stories were shared through a single hashtag. VIEW THE CONCEPT Voi Scooters: #riidelikevoila Europe's leading micro mobility company Voi wants to end e-scooter madness with new campaign. With the campaign, created by Strays, Voi launches a digital traffic school, led by their new safety guru Voila, to make the streets safer for all.VIEW THE SPOT Diamonds International: Say it Already! Using tension and release we took a lighthearted look at what goes through a young man's mind when he is about to propose.Agency: NOVA 106.9 PLAY THE SPOT  How do you compare a real diamond with a diamond simulant without being able to see them? Using the power of the mind.Agency: NOVA 106.9 PLAY THE SPOT Guest Judge: Kirsten Rutherford, Global ECD, Team One, LA
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 09, 2019 14:12 (Edited: February 17, 2023 05:19)
 This week's guest judge is Kirsten Rutherford, Global Executive Creative Director at Team One, Los Angeles. I'm writing this from 11887m above a town called Grand Junction en route to Toronto for shoot. Thankfully, the work this week has kept me more entertained than the prospect of some of the inflight movies. Air Canada's selection boasts Creed 2, John Wick 3, Little (which purely seems like the umpteenth remake of Big) or the LEGO movie 2: the second part. READ MORE  San Francisco based advertising agency barrettSF has created a multimedia marketing campaign starring WWE Superstars Becky Lynch and Roman Reigns to launch the latest instalment of the WWE 2K video game franchise. For the first time in the game's six-year history, WWE 2K20 is featuring two cover stars. Roman Reigns, the fan favourite who battled back from a leukaemia diagnosis earlier this year to triumphantly return to the ring, and Becky Lynch, who in April became one of the first women to ever main event WrestleMania. This year's campaign, titled 'Step Inside', consists of several spots that all take place at a formal party in an opulent mansion. VIEW THE COVER REVEAL SPOT VIEW THE EVOLUTION SPOT  Hustling to get ahead is the inspiration behind this campaign for Nissan's new Versa model. 'Fuel Your Go', created by TBWAChiatDay New York, celebrates how Versa's dramatic new design and Nissan Intelligent Mobility technology support those who are hustling regardless of the time of day. Comprised of more than 100 unique assets, the Versa campaign will be rolled out with new, unique messages over the next few months to keep the consumer conversation fresh. VIEW THE SPOT Nestlé Health Science: Tribute Nutritionist Day Nutrition connects people around the world and can change lives. This is the concept of the tribute to nutritionists created by FCB Health Brasil for Nestle Health Science. The animated video titled "Malu," produced by Zombie Studios and directed by Paulo Garcia, uplifting shows the connections between two people who find themselves in different phases of their lives. VIEW THE SPOT  Computer-generated hyenas symbolising the fear and anxiety felt by bullied children feature in a ground-breaking new Barnardo's TV advert to be broadcast this evening. The advert which highlights the charity's mental health support services, will air for the first time tonight on Channel 4. Creative agency FCB Inferno concepted the films in partnership with production company Rogue Films, award-winning director Sam Brown, VFX experts The Mill, and sound studio Factory. VIEW THE SPOT The CW Network: Two Sentence Horror Stories - Inside Look THE CW Network recently debuted 'Two Sentence Horror Stories', an episodic, 30-minute horror anthology from original content studio Stage 13. Inspired by the viral, bite-sized fan fiction that gets published on sites like Reddit and Creepypasta, 'Two Sentence Horror Stories' tells tales that tap into universal primal fears, filtered through the specific anxieties of a digitally connected and racially diverse generation. VIEW THE SPOT Cheesestrings: Strings and Things Cheestrings, Europe's most beloved cheese in stringed form, was joining a band. No longer merely a solo artist, the strings were being joined by a variety of other things to form a range under the moniker 'Strings & Things'. To make sure people remembered this, we created a bizarrely memorable campaign that allowed us to say the new brand name a kajillion times.Agency: Rothco part of Accenture Interactive VIEW THE SPOT  Dockers and FCB West are revealing the next phase of the brand's "Always On" global platform with its latest campaign "Ready For It." Showcasing Dockers Alpha Icon long sleeve shirt and the tapered Alpha Chino - a complete Smart 360 Flex fit, the film, turns an everyday moment into an action movie - giving viewers high energy action with an unexpected plot twist, and a note of humor. The global launch includes a mix of connected TVs and digital and social spots, airing across a number of international countries.VIEW THE SPOT  Last week, 12 runners out of the hundreds of thousands who completed the 'Go More, Get More' challenge on the Nike Run Club app assembled at Nike headquarters and ran Hood To Coast, an 199-mile relay race from Oregon's Mt. Hood to its breathtaking coastline. Before the race, these 12 people were strangers. On the course, they were teammates. And by the finish line, they became lifelong friends. Watch the film and see how running brought them together.VIEW THE SPOT New Zealand Eating Disorders Clinic : Knife and Fork Cross This is a charity campaign that saw BrandWorld partner with NZEDC, a private clinic that does a lot of non-profit work to raise awareness about eating disorders. Many people don't realise eating disorders have one of the highest mortality rates of any mental illness; anorexia actually has a higher mortality rate than depression. Despite this, Anorexia Nervosa, Bulimia Nervosa and Binge Eating Disorder rarely get the coverage they need.VIEW KNIFE AND FORK OUTDOOR VIEW TOMBSTONE OUTDOOR VIEW FLATLINE OUTDOOR AAMI: Warning Spots The Australian Associated Motor Insurers (AAMI) used Spotify's advanced geolocation to alert drivers to specific road hazards when driving on the country's roads. AAMI Warning Spots serves bespoke ads to Spotify listeners based on dangerous hotspots on some of Australia's busiest roads, using data about recent accidents. It uses geo-targeting to reach drivers in precise locations. Agency: Ogilvy, Melbourne VIEW THE CONCEPT Dunkin: Go Gold September is Childhood Cancer awareness month, and this year Dunkin' is partnering with Waze GPS navigation app, to "go gold" and help raise awareness for pediatric cancer. Throughout the month of September, Waze users will be able to download a Change Voice pack to receive navigation guidance recorded by kids impacted by cancer. The video was created by BBDO NY, Dunkin's creative agency partner. VIEW THE CONCEPT New York Times: The Truth Has a Voice - Gender Equality This summer, the U.S. women's soccer team brought renewed focus to the debate about pay and treatment of women athletes - and of women in general. To showcase how independent journalism helps people understand the gender gap and why it persists, Droga5 and The New York Times will release a new "The Truth Has a Voice" ad during the U.S. Open semifinals tonight. The ad highlights the challenges women athletes face when it comes to pay equity. In 1974, the U.S. Open made history in the fight for equal pay for women athletes when the tournament began paying its male and female champions equally, after Billie Jean King threatened to sit out if a change in pay disparity wasn't fixed. The Times has been committed to covering gender inequality from sports fields to board rooms. The ad shows reporting on this topic dating back to 1962VIEW THE SPOT  GRDF, France's gas distribution network, and Rosapark's bold and quirky campaign to raise awareness among the general public about green gas, a concrete energy solution that will help us transition to a more ecological society. The film sends us into a hypothetical future where a group of wealthy citizens are celebrating their departure as they escape to a safer, presumably cleaner, planet. VIEW THE SPOT  Some of Elton John's most dedicated fans receive an emotional thank-you letter from Sir Elton himself in a new series of films from M&C Saatchi. The work celebrates Royal Mail's new limited edition postage stamps, which coincide with the end of Elton John's farewell tour. It's only the second time a musician has appeared on stamps from Royal Mail, following David Bowie's appearance in 2017. A total of 12 stamps have been created, 8 of which feature album covers such as Goodbye Yellow Brick Road and Honky Chateau and 4 of which celebrate live performances from 1973 to 2018.VIEW THE SPOT Women With Agency: Women Run Australian composer Angie Coffey has just completed a rebellious and rousing soundtrack for 'Women Run', a new campaign to promote the work of gender equality firm, Women With Agency. The campaign features fearless women leading change around the world, and was headed up by a team of female creatives, including writers Melissa Kuttan and Bec Brideson, editor Kelly Perry, designer Kiki Sarafis, producers Victoria Conners and Noelle Jones. It has launched across Women With Agency's social channels. VIEW THE SPOT  This isn't a game. This is the place the game comes to learn. Pre-order NBA 2K20 and discover what's next. Agency: BSSP, USA.VIEW THE SPOT  When it comes to connecting, technology doesn't have to be in the way. It can be the way. Cox is on a mission to connect grandparents with their grand kids. Agency: 180 LA.VIEW THE SPOT Ghost Recon Breakpoint: Wolves For the upcoming launch of Ghost Recon Breakpoint, DDB Paris has created five fairy tale-themed short stories to help players embodying the in-game 'Ghosts' to face their new enemies, the 'Wolves'. The latest instalment of the Ghost Recon franchise will release on the 4th of October and boasts some new features for players to enjoy and reinforce their in-game survival experience.VIEW THE SPOT  IKEA presents a "Love Story" that proves that in an IKEA home you experience much more than you can imagine. Agency: Ogilvy, Greece.VIEW THE SPOT  Iconic Irish department store, Brown Thomas, unveils its first brand campaign with an epic love story directed by Banjoman Films director Dermot Malone. The cinematic two-minute film, 'Belong Together', packs an emotive punch, bringing a fresh twist to conventional luxury fashion advertising.VIEW THE SPOT  As experts of the health and wellness of the communities it serves, Rite Aid is dedicated to creating a flu-free community through its vaccine offerings. We all count on each other and if we get the flu, it impacts other people's lives. This year, Rite Aid's flu campaign is designed to show the importance of a flu-free community by highlighting the most important people in the neighbourhood, including a mailman, referee, barista and crossing guard. There’s even an 'unfinished spot' since the actor and director called out for a sick day. Created by Havas Worldwide NYC, the flu campaign includes TV, radio, digital, print (magazines), and social.VIEW THE SICK DAY SPOT VIEW THE SPOT VIEW THE REFEREE SPOT  In Autotrader's first work with global creative agency, 72andSunny New York, the creative dispels the ideology that car buying has been a major nuisance throughout history. By using a different route in the new campaign, 'Finally, It's Easy', the film highlights moments of history like the Nordic Bronze Age when car buying was a real flat tire. In his first traditional advertising campaign, Derek Waters, Emmy-nominated director and creator of Drunk History, directs the films and helps make history with the campaign. VIEW THE SPOT Global Climate Strike: Change Is Coming Our forests are burning. Our ice caps are melting. Our oceans are choking. Water scarcity and heat waves are the new reality. A Climate Emergency is upon us, and we must ACT. Come September 20, millions of young individuals across the world will be leaving their workplaces, their homes, and taking to the streets as part of the Global Climate Strike, in solidarity with Greta Thunberg's movement asking our governments to take charge on abating climate change. VIEW THE SPOT  This weekend ESPN unveiled a new multi-platform campaign in advance of the start of the 2019 NFL season. The campaign, Ready For Football, celebrates ESPN as the best place for NFL fans to connect with the players, teams and storylines of the country's favorite sport, 365 days a year. Richmond, Virginia-based creative agency Arts & Letters Creative Co. was the creative agency for the campaign. VIEW THE SPOT Royal Marines Commandos: Taking On Pirates 23rd August 2019: Today, the Royal Navy launches a new recruitment campaign for its world-renowned amphibious fighting force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines' long running line 'It's a State of Mind', showcasing the stealth with which a Royal Marine Commando must operate to overcome potentially deadly situations. 'Pirates' was created by ENGINE and shot by multi award-winning director Nicolai Fuglsig, along with a team that included Oscar-winning Director of Photography, Matyas Erdly. VIEW THE SPOT Sportsbet: New iPhone App, It's FoolProof! Online bookmaker Sportsbet has scoured the globe to find a compelling collection of famous fools, assembling them to promote its new, 'Foolproof' iPhone app in a campaign created by Sportsbet's internal creative team in collaboration with Emotive. Endorsing the incredibly easy to use app is former NRL whiz kid Todd Carney and leading flat earth theorist, Mark Sargent, amongst other notable brainiacs. With its enhanced design, improved navigation and added shortcuts, Sportsbet's Foolproof iPhone app is now so easy to use, even someone who ate a curry before a 16-hour flight could get their heads around it.Agency: Emotive, Sydney VIEW THE FOOL PROOF SPOT VIEW THE TODD CARNEY SPOT  How to get a runner's high. Brought to you by NIKE Joyride and Ilana Glazer. Step 1: Make contact with runner people. Step 2: Ask crucial questions about running. Step 3: Lace up and get it, get it.VIEW THE BEADS SPOT VIEW THE FOR ME SPOT VIEW THE HIGH SPOT  Riding the wave of successful campaigns for Bajaj Avenger, Mullen Lintas Mumbai has conceived a new campaign for the brand. The campaign idea takes on the daily grind, the rut, the routine of life, and how one gets lost in doing the 'right' things. Tactfully using hands as a metaphor, the campaign draws a contrast over the hands that were once free and graced the handlebars of the Avenger with the hands that now carry shopping bags or hold laptops - everything that is presumed 'right'. Using this visual metaphor, the campaign encourages breaking away from the everyday rut, freeing the rider whose hands now return to being curled around the handlebar, taking the idea of liberation forward.VIEW THE SPOT ESPN: There’s No Place Like Sports ESPN debuts a new campaign celebrating an enduring truth about the arena of sports. There's No Place Like Sports emphasizes that sports is more than scores and statistics; it is a series of stories, revealing the best of human potential and uniting sports fans of all kinds. The campaign reminds viewers what ESPN has always been about: serving all sports fans with in-depth sports storytelling. The spot is meant to reach beyond the hard core sports fans to those who tune in to see how these real-life stories unfold. Agency: Arts & Letters Creative Co.VIEW THE SPOT  Launching this week, 13cabs the largest taxi network in Australia, has become the Official Travel Partner of those everyday situations when you need a ride, fast. Multiple executions across TV, catch-up TV, digital & social media will announce 13cabs as the Official Travel Partner of those all-too-familiar moments - from getting a mate home safely, to meeting mix-ups, to the quick stop to change shoes after a day at the races. Agency: Tinkerbell VIEW THE BOOTY CALL SPOT VIEW THE SATURDAY MORNINGS SPOT VIEW THE BIGGER BOOT SPOT VIEW THE MEETING SPOT VIEW THE I LOVE YOU MAN SPOT VIEW THE CBF'D SPOT VIEW THE KILLER HEELS SPOT VIEW THE I'M OUTTA HERE SPOT VIEW THE DAYLIGHT SAVINGS CHANGEOVER SPOT  When the Toyota Prius launched 20 years ago, it quickly became the definition of hybrid. Twenty years later, the evolution of Prius continued as Toyota proudly introduced the 2019 Prius with available AWD-e, a first in its class. Now, the 2020 Toyota Prius campaign, titled "It's Unbelievable", invites consumers to go more places, in more conditions, with the capable and efficient hybrid that started it all. The fully-integrated campaign was developed under Total Toyota, a cohesive marketing approach by Toyota agencies Saatchi & Saatchi, Conill Advertising and Intertrend, with Zenith placing the broadcast media buy.VIEW THE TO THE TOP SPOT VIEW THE RECITAL SPOT Google Play: "Start Your Engines" Produced by multidisciplinary studio Golden LA in partnership with TBWAChiatDay Los Angeles, the new film "Start Your Engines" delivers the first taste of the epic ride gamers will experience with Mario Kart Tour on Google Play.For director Saman Kesh, whose storytelling DNA has been shaped by technology and video games, celebrating the great union of Google and Nintendo was a dream come true. There are few games that span generations and bring out the nostalgia within all of us, but the memories of Mario Kart, its iconic Rainbow Road raceway, and spirited characters does just that. VIEW THE SPOT Samsung : The Man Who Got to the Bottom of the Laundry Basket To see the bottom of the laundry basket is every person's dream and every parent's aspiration. While we all battle with the laundry, only a few of us have ever seen the bottom of it and even fewer of us have glimpsed it for more than a second. To launch Samsung's new 'Add Wash' washing machine, we decided to show people that seeing the bottom is possible... Meet the "Man Who Got to The Bottom of The Laundry Basket". Our national hero who thanks to Samsung's 'Add Wash' feature - which lets you add an item to the washing after turning it on - actually saw what the bottom of an empty hamper looks like.Agency: Leo Burnett, Israel VIEW THE SPOT  A young man stares into a mirror, lost in self-reflection. He's timid, critical of himself and full of doubts. He yearns for change, but isn't quite sure how to. As his desperation reaches a critical point, he lets out his frustration with a guttural, alpha male scream. It is a therapeutic moment, as he reaches for a hair clipper ready to reinvent himself. It is an unexpected performance, amidst the bewilderment of the other barber shop patrons.Agency: BBDO VIEW THE SPOT « First « Previous Next » Last » 6 of 8 |
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