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Seen and noted
Fundación MAISA: #ItWouldBeLike While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quinones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in Faceapp So, we took this trend as an opportunity to show what it really means to be a woman in Colombia.Agency: VMLY&R VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT The Linda Joy Pollin Cardiovascular Wellness Center for Women : The Linda Joy Pollin Cardiovascular Wellness Center for Women raises awareness about women's cardiovascular issues. As part if this effort they launched a campaign explaining the connection between domestic violence and longer-term effects on women's heart health.Agency: M&C Saatchi, Tel Aviv VIEW THE BLACK EYE CONCEPT Universal Music : Your Friends Are a Bit Wierd, Aren't They?KLM Royal Dutch Airlines: We Are Ready To Get You There We know a seat is a lot more than just a place to sit. It makes dreams come true, brings you back to the people you love, carries you to that first job abroad. Public life is regaining momentum. That's why we are currently resuming our flights to a growing number of destinations. We offer a flexible rebooking guarantee, which means you will be rebooked free of charge if your flight is cancelled. You can also opt to get your money back or accept a voucher for future travel. We're taking extra measures to ensure that our passengers and crew feel safe when travelling. Whenever you're ready to fly are we are ready to get you there!Agency: DDB, Unlimited VIEW THE SPOT  Voltaren inserted present-day Paula Abdul - dancer, singer, arthritis sufferer - into one of her classic 80s music videos and replicated her dance moves to show that with the help of Voltaren Arthritis Pain Gel she can still move in 2020 like she did in 1989. Weber Shandwick tracked down the original 16mm footage of the 1989 hit 'Forever Your Girl,' directed by Academy Award nominee David Fincher, and worked with VFX shop The Artery to digitally comp in present-day Paula.VIEW THE SPOT Animal Crossing: New Horizons: #GlobalPrideCrossing The parade isn't cancelled, it's gone virtual! Take part by creating your own Pride with #GlobalPrideCrossing. Check out the @GPrideCrossing twitter for inspiration from the community. Be sure to share your progress and join us live via Twitch this June 27th.Agency: We Are Social, Singapore VIEW THE SPOT  BACARDI rum announces the launch of its new digital spot, 'BACARDI Roommates', making it the iconic rum brandâs first-ever remote shoot conducted fully while the world was on lockdown. Featuring BACARDI rum varietals that include BACARDI Superior white rum and the brand's latest product innovation, BACARDI Real Rum Cocktails, the new ad spot inspires people to do what moves you - even when the world stops moving, you don't have to. Agency: BBDO, New York VIEW THE SPOT The Famous Grouse:Whisky Mancave The Famous Grouse introduces a new campaign to increase brand awareness and engagement. In its latest campaign the whisky brand brings the Highlands to the Lowlands. It's the ultimate mancave to sit back, relax and enjoy a glass of whisky. The Famous Grouse House: a tiny house made from whisky barrel wood and filled with hidden gadgets. Publicis Groupe Netherlands developed this interdisciplinary campaign from scratch by a special team of creatives, production and media. The campaign, with a chance to win one of the eight nights in the whisky barrel, launches at Father's Day. VIEW THE SPOT  The worst may not be behind us yet. The consequences of COVID-19 on the international food system could be far more deadly than the virus itself. The lockdown periods and the social distancing measures, imposed as a response to the pandemic, have led to serious difficulties in accessing certain food products and many disruptions in the supply and distribution chains. These difficulties and disruptions jeopardize the food security of the most vulnerable populations. Nearly one billion people worldwide could go hungry. Agency: DDB, paris VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  An imaginary friend can help kids deal with anxiety by teaching, inspiring and comforting them. But a real life dog can bring all of these things and more.Agency: BBDO, NY VIEW THE SNOW AD VIEW THE HILL AD VIEW THE LAKE AD  The coronavirus locked everybody at home. In this delicate situation, people would be without Big Bob, right? Wrong! With the "Create Your Own Big Bob at Home" kit, everyone can make its favorite burger and use the imagination to change the taste. Your own Big Bob, with fun, safe at home.Agency: Bangboo VIEW THE CASTLE AD VIEW THE TOWER AD VIEW THE HOUSE AD Emerson: Tiny Pub Emerson's and DDB New Zealand are today launching the country's first major activation campaign since March - Tiny Pub. With a timely focus on Emerson's founding ethos; allowing quality time to connect over a cold brew - the pint-sized pub will give Kiwis nationwide the opportunity to enjoy an uninterrupted one-on-one with an old mate. Equipped to host a party of two and complete with a tiny dartboard, tiny piano, one bartender and a one item menu, Tiny Pub is one of the smallest pubs in New Zealand's history.VIEW THE CONCEPT Swim Ireland : Water Safety Drowning Prevention Week Boys+Girls and Swim Ireland release hard-hitting radio spot to announce the start of Drowning Prevention Week.12 th June 2020: Today sees the launch of Drowning Prevention Week, a joint initiative of Swim Ireland and the Royal Life Saving Society. A campaign that takes on greater significance this summer, as more people than ever are visiting Irish beaches due to the fact that Covid-19 has caused the closure of supervised swimming pools and has restricted international travel.PLAY THE SPOT  Leo Burnett Group Thailand creates new language for teenagers that let them enjoy unstoppable deliciousness of chewing gum while they talk, open campaign with 2 films. For Thai teenagers, chewing gum is not so popular. Therefore, we have to find way to win young generation heart, who seek for fun and new experience in life. Dentyne gum come with new unique ice-cream flavor, going to make new gum chewing experience "fun chewing language" which will be too delicious to stop chewing.VIEW THE COUPLE SPOT VIEW THE CELEBRITY SPOT  Titan Watches wants to celebrate Fathers for the endless moments of strength, care, love, and support they bring to our lives. It's an emotion not limited by biology or blood. To all the Father figures in our lives, Happy Father's Day. Agency: Ogilvy Bengaluru. VIEW THE SPOT  VaynerMedia London has created a new campaign for UNICEF that aims to shift public perception of migrant and refugee children from victims to capable partners. The work, which launches on the 20th June - World Refugee Day - tells the true story of Aboud Kaplo, a young, self-taught musician and former refugee who realised his dream of becoming a concert violinist, even after being driven from his home during the war in Syria. Instead of focusing on Kaplo's suffering and desperation, the campaign highlights his potential, which could so easily have been cut short had it not been for those willing to help him and his family. VIEW THE SPOT  Pura is a brand-new, UK based, family-run company on a mission: to democratise eco-friendly baby products for all. Pura wasn't born in a boardroom, but in a home in Cheshire, in the North West of England, where founders Guy and Abi Fennell created their vision to shake up the baby care market, challenge the current market leaders, and make eco affordable for all. The brand launched on Sunday, June 21st, with a series of assets to celebrate Father's Day, including the brand's ambassador, choreographer and TV presenter Ashley Banjo, reading the Pura created book 'Lily and the Wipe monster' on Dadsnet and Pura's IGTV. Agency: FCB Inferno VIEW THE SPOT  The LTA and The&Partnership London launch Play Your Way, a commitment to opening tennis up to the nation. Every summer, tennis climbs the sporting agenda, with Wimbledon fever helping to entice fans onto court. This year, the LTA wants to inspire people of all abilities, age, location and background to pick up a racket and play however they want. The campaign uses an array of emotive and nostalgic vignettes of tennis balls being hit, lost and found, set against a backdrop of modern Britain, tackling perceived misconceptions of the sport. VIEW THE SPOT Starburst Swirlers: Best Enjoyed Vertically STARBURST has launched its 'Best Enjoyed Vertically' creative platform to support the launch of the new STARBURST Swirlers, the brand's first vertically shaped candy. The new campaign - designed exclusively for mobile and vertical media from DDB Chicago - leans into the ever-popular mobile-friendly, vertical content by creatively showing scenes that look strange unless viewed vertically (so be sure to watch on your phone!).VIEW THE SPOT Northwest RiverPartners: Our Power is Water With debates over the best clean energy sources to combat climate change, Northwest RiverPartners reminds us that for residents in the rainy Pacific Northwest, the best source of carbon-free energy available in abundance today is still hydropower. The organisation, which serves not-for-profit, community-owned electric utilities in the Northwest, worked with Portland-based creative agency North to create their new campaign. VIEW THE SPOT  HaÌagen-Dazs doesn't hold back when it comes to only using the best ingredients in its products. That's why it's the best ice cream in the world. And that's why the term "Don't hold back" is at the center of Haagen-Dazs's new brand concept - a call for everyone to follow their inner voice and live life to the fullest. As the world is slowly emerging from its lockdown state, the message becomes even more relevant. After months of living with restrictions impacting our daily lives, Haaagen-Dazs hopes to inspire people to make the most out of the opportunities still available. Agency: Forsman & Bodenfors, Stockholm VIEW THE SPOT Cineplex: Cineplex Balcony CinemaMovistar Plus & Deportes: The Other Pandemic Nowadays the world is going through one of the worst pandemics of it's history. However there is another pandemic that has been going on for years without anyone noticing it.Agency: Media Networks VIEW THE SPOT Emirates NBD Saudi Arabia: The Man Who Never Got Anything Back "The Man Who Never Got Anything Back", is a short film, set in Saudi Arabia, that follows the life in yet another day of a fictional character from Saudi Arabia, as he gives or tries to give to others around him, but gets nothing back, until one pivotal moment...Agency: Momentum, Riyadh VIEW THE SPOT SKIPPY Peanut Butter: Your Skippy Place From time to time, itâs good to be reminded that no matter what you've got going on, you deserve to give yourself a little break. A little escape from reality. Even if it's only for a moment. And even if it's only with something as simple as a snack. The SKIPPY Peanut Butter Brands new campaign aims to give people just that. Created by BBDO Minneapolis and launching June 22nd, these dreamy yet familiar, music-driven spots showcase those moments in life where you could really use a second to yourself.VIEW THE PARENTING SPOT VIEW THE AUNT SPOT  No matter where it happens we'll replace it.Movistar new roaming with screen insurance. Agency: Publicis, Ecuador VIEW THE PARIS AD VIEW THE TOKYO AD VIEW THE BERLIN AD The GAM Museum: The Museum of Dignity The largest social explosion in Chile in the last 30 years took thousands of people to the streets with a single slogan. The slogan 'Dignity' gave rise to an artistic expression that believes that you only learn from history if it is not erased. So The GAM Museum in partnership with PORTA, Santiago de Chile created 'The Museum of Dignity,' a historic exhibition inspired by the revolution, a creative non-profit collective that curated works of art spontaneously. The selected pieces where then framed in gold to highlight them on the walls and preserve them their forever, becoming a unique outdoor exhibition. VIEW OUTDOOR Hyundai: Welcome Mat After long weeks of self-isolation, the Australian government lifted social restrictions, allowing people back on the road for intra-state trips. On the day that happened, we published these newspaper full page ad and OOH to welcome drivers all over the country back to the outside world. Agency: Innocean, Sydney VIEW THE AD Gage Roads Brewing Co: Tinska Western Australia started easing their gathering restrictions post-covid, so we created the Tinska outdoor game for all picnic enthusiasts. It's just like the classic Finska game but with a good ol' Gage twist - filled with empty and numbered tins!Agency: Made In The Pile VIEW OUTDOOR Ogilvy India: My Name is David Ogilvy India is celebrating its legendary founder's 109th birthday in a novel and a pragmatic way. Simply put, it's this: what if David Ogilvy comes to life and shares his experiences about the tough times that he faced in his life. 2 world wars and the great depression and the lessons that he learnt from them. More importantly, David draws a parallel to the tough times that he faced and the one that we are currently facing. Written like a fireside chat, the poster/mailer reflects the wisdom of a life well-lived and how this generation can benefit from it.VIEW THE AD PLDT: #DearPa It's Father's Day, and social media is drowning in tearful tribute videos. Not quite, says PLDT, the Philippines' largest telco in this spot via GIGIL.VIEW THE SPOT Pepsi: #IsDad To celebrate Father's Day in Colombia, Pepsi decided to play with its logo and celebrate all those moments when children turn their parents' world upside down. Drawings on the wall that end up being masterpieces, soccer balls and broken windows, disasters in the kitchen... these adventures inspired the creative team at Sancho BBDO to flip the classic Pepsi logo, and use it as a symbol for all those shenanigans that become cherished stories fathers will remember forever. VIEW THE TV SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD VIEW THE FOURTH PRINT AD VIEW THE FIFTH PRINT AD Compare The Market : Lockdown with Oleg VCCP, Sydney have created these spots for Compare The MarketVIEW THE LOCKDOWN SPOT VIEW THE WORKINGS SPOT VIEW THE RELAX SPOT VIEW THE SAVINGS SPOT Home Centre: A Dad's Job Raising a child and making a home isn't easy. Doing so as a single mom is even harder, especially in the Middle East and especially during the current crisis. Over 15% homes in the Middle East do not have a dad (Source: Gallup). Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts.Agency: FP7 McCann, Dubai VIEW THE SPOT Guest Judge: Mihai Gongu, ECD, Cheil Romania
GUEST JUDGE /BEST AD OF THE WEEK
June 22, 2020 16:26 (Edited: February 17, 2023 05:19)
 This week's guest judge is Mihai Gongu, executive creative director at Cheil Romania. "I'm not interested in your stories about the past or any crap of that kind because the woods are burning, boys, you understand? There's a big blaze going on all around." These are not just the words of Willy Loman in Arthur Miller's famous play, but the thoughts of hundreds of millions of our consumers today, as in right this very instant. READ MORE  Procter & Gamble once again commemorates Pride Month with "The Pause," a new short film from Grey New York. "The Pause" is that moment of hesitation for an LGBTQ+ person before meeting someone new. Those seconds of apprehension before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others. The understated film features the poignant reflections of members of the LGBTQ+ community as they talk about the pause.. worries about social stigma, pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60 second film ends with a simple human truth, "When love surrounds, there is no pause." #LeadWithLove. The film is meant to encourage the broader community to notice, reflect and realize how their reaction and acceptance can make a difference in many lives. P&G and its brands are working to raise visibility and bring others together to raise $5 million for LGBTQ+ communities most impacted by Covid-19 with Can't Cancel Pride in partnership with iHeart Radio.VIEW THE SPOT WWF New Zealand: Lockdown Lasts A Lifetime As NZ leaves lockdown, WWF NZ reminds us that for some, lockdown lasts a lifetime Over the past few months, Kiwis have gained a new insight into what life is like living in captivity inspiring a new campaign from WWF NZ, Colenso BBDO and Hearts and Science to raise awareness and funds to restore the balance between people and nature which includes putting a stop to the illegal wildlife trade.There are some 5,000 tigers in captivity in the U.S. alone. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  Coming out can be difficult and complicated, and it's not something most cis-gendered, heterosexual people have insight into. To bring attention to this issue, we created a film made entirely of user submitted footage that looks like it's speaking to the challenges of the Covid-19 pandemic. But the film actually highlights the emotional struggles weâve all had during the COVID-19 quarantine in order to show its parallel with the much more challenging isolation LGBTQ+ people go through when they canât come out as who they are. VIEW THE SPOT  Klyne, anti-stress cream from traditional Thai massage spa, for all those office workers sitting long hours in front of computer risking having office syndrome. The product is specifically designed for temple, shoulder and neck usage. It can be used any time during the day for quick result. Klyne would like to highlight product benefit message through all communications that it can be used in every occasion, lifestyle and all reasons for stress-relieve.VIEW THE NECK AD VIEW THE SHOULDER AD VIEW THE HEAD AD « First « Previous Next » Last » 2 of 7 |
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Havas, Johannesburg, have created this spot for Universal Music
This campaign brings attention to psychological torture among women
Zulu Alpha Kilo have created this spot for Cineplex