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Seen and noted
Amazon Prime Video: Parental Control The Amazon film and video streaming platform, Prime Video, with its agency, Herezie, launched a campaign promoting its parental control settings. This is a very important feature for many parents, allowing them to restrict access to unsuitable content for their children.VIEW THE BOYS SPOT VIEW THE CASTLE SPOT VIEW THE CARNIVAL SPOT VIEW THE CARNIVAL ROW AD VIEW THE HIGH CASTLE AD VIEW THE BOYS AD McDonald's Sweden: Happy Meal Senior McDonald's turned the meal that has always been for juniors, to a surprise meal for seniors. Social distancing has made it tricky for grandparents to share a meal with their grandchildren. So NORD DDB, Stockholm let children create customized Happy Meals containing the children's' drawings, letters, or other surprises. These were delivered in the classic Happy Meal box to their grandparents, free of charge.VIEW OUTDOOR Dubai Design District: Distant Neighbours Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address. The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by inviting everyone to provide a snapshot of their home. Argentina-based artist Michelle Peric, who studied in Dubai, turns this image into an illustration which becomes part of the Distant Neighbours apartment block, uniting people from all over the world as distant neighbours in an ever-evolving virtual residential tower. VIEW THE CONCEPT  A new spot for Tourism Queensland via Brisbane agency Rumble and directed by Jonathan Nyquist.VIEW THE SPOT  Tempo introduced a new soft pack tissue during May this year. Because of its soft yet tough impressive features, the new Tempo soft pack only requires you to "take 1" every time to solve all your needs. Thus, to bring out the "1 take" element, Tempo spoofed iconic scenes of Hong Kong movies and commercials. Each scene took only "1 take", figuratively related to the film and literally when each character only needed to take 1 tissue to solve all their needs. All in all, this demonstrated the strength and softness of the new Tempo softpack - solving all your needs in "1 take".VIEW THE GODDESS SPOT VIEW THE 55 SPOT VIEW THE THIS YEAR SPOT VIEW THE INITIAL SPOT VIEW THE TISSUE SPOT VIEW THE SPOT  Family food business HECK!, the UK's largest premium sausage and burger company, are launching its first TV advertising campaign on 3rd July during Channel 4's Celebrity Gogglebox. The advert, created by Neverland and planned and booked by Harrogate based Alchemy Media, is the first time HECK! has been on TV since its launch in 2013. VIEW THE SPOT Self Promotion: A Good Ad Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies take their own advice. LONDON Advertising is taking its own advice and is today (July 6) launching a major campaign with 10 TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky News. The TV is supported by super-premium digital posters across Ocean Outdoor's UK portfolio, and Linked-in. The campaign is running from 6th July to 2nd August and will reach 30 million people.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW OUTDOOR Toyota South Africa: #ToyotaUnlocked After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg. Featuring the agency's first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels and YouTube within two-weeks from first presentation. The campaign was conceptualised by FCB Joburg's team, including executive creative director Tian van den Heever, creative director Julie Thorogood and associated digital creative director Lucy Holford-Walker. The TVC element was directed by Morgan Dingle of Your Girlfriend.VIEW THE SPOT  EA SPORTS has launched an new adrenaline fuelled brand film in collaboration with The Mill. It explores the powerful feelings evoked by football - from the emotional charge of 60,000 fans singing your name, to those heart-pounding seconds at the penalty spot. Premiering at EA Play - a live streamed event that allows fans to engage with their favourite games - 'Feel Next Level', directed by The Mill's Carl Addy, showcases EA SPORTS intentions for the next generation of gaming and encompasses both the FIFA and Madden franchises.VIEW THE SPOT Macmillan Cancer Support: Coffee Morning Macmillan Cancer Support is launching a campaign to encourage the public to take part in the Coffee Morning fundraising event. Created by AMV BBDO, the agency's first work since winning the account dramatises that nothing, not even a global pandemic, stops the annual Macmillan Coffee Morning.VIEW THE SPOT Interactive Advertising Bureau: One Post at a Time Let's fight the hate 'One Post at a Time.' The battle against cyberbullying concerns us all. 121 Peru has released this latest campaign for Interactive Advertising Bureau Peru.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Belgian Music Fund: Songs Without Music Most Belgian artists lack the funds to create and produce new music. That's why the Belgian Music Fund was launched by Sabam for Culture, Playright +, together with interest groups for music artists GALM and FACIR. In a campaign by BBDO Belgium, Belgium's most famous artists take a stand for those who lack the funds to record new music. Artists with nationwide or even international fame like K's Choice, Sttellla, IBE, Blanche, Clouseau, Willy Sommers and many more, re-recorded their most iconic hits. VIEW THE CONCEPT Walk With Me The LGTBI community faces endless obstacles. One of them is not being able to participate of a Pride parade accompanied by their families. There are multiple myths and falsehoods surrounding a Pride parade, and some sexualised acts or non-modest clothing are examples of the images that become popular in the media the day following Pride. These images promote fear and prejudice and prevent families from marching along their diverse offspring. In addition to this sentiment, the pandemic caused the cancellation of all on-site and large-scale events. This is why DDB Colombia -in partnership with Mesa de Trabajo LGBT de Bogota, Pink Consultores, egoCity and Colombia Diversa- created for its client Claro the first live and completely virtual parade through Zoom and YouTube Live. VIEW THE CONCEPT The Smith Family: Let’s Count Children's education charity The Smith Family has expanded its Let's Count program with the launch of an innovative Facebook Messenger bot to help parents and families experiencing disadvantage support the mathematical learning of preschool-aged children. Developed by creative agency The Works, part of RXP Group, the social media tool complements The Smith Family's Let's Count program, which launched in 2009 and has helped more than 122,000 children aged 3 to 5 years learn numeracy concepts through play.VIEW THE CONCEPT Getty Images: Goodbye To The Handshake Getty Images says 'Goodbye To The Handshake' in this spot via Jung von Matt/Limmat, Zurich.VIEW THE SPOT  As lockdown restrictions around the world begin to ease, a new film from sexual wellbeing brand Durex has again called on people to not go back to normal â because normal wasn't good enough. The film reprises Durex's empowering manifesto â first released in a series of executions in early May â which points to 'norms' such as shaming women who carry condoms, men not wearing them because they don't like the 'feel' and one million preventable STIs every single day. It was created by Greg Ormrod and Thomas Worthington and creatively directed by Elliot Harris at Havas London. VIEW THE SPOT  Brewer Carlsberg UK has launched a 'Welcome Back Pubs' campaign that captures the nation's appreciation of their cherished local pub and the anticipation of a long-awaited draught pint of Carlsberg Danish Pilsner with friends. With lockdown restrictions easing and news that pubs in England can safely reopen from 4th July, the brewer moved quickly to finalise and film an integrated campaign within 10 days, ready to mark the cultural moment when pubs can safely reopen their doors having been closed for three months. Developed by Fold7 and Initiative, the integrated campaign launches on Friday 3rd July. VIEW THE SPOT Stella Artois: The Life Artois Stella Artois introduces its new global brand campaign, created by Mother in London, this week. The campaign is unified by art direction and a warm tone, breathing new life into the iconic Stella Artois brand. The Life Artois is used to describe a mindset, available at anytime and anywhere. It encourages everyone to savour every pleasure life serves up, accompanied by the people who matter most. VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Most men in traditional African societies are averse to displays of affection and words of affirmation from loved ones. The phrase "I Love You" is almost a taboo and is often received with cynicism and sometimes...awkward silence. Especially by Fathers. This social experiment seeks to recondition the minds of adult Nigerian men, reshaping their responses to the 'L' word. Leveraging the Father's Day celebration, we want to consciously get people to express love to adult male figures, especially fathers.Agency: Insight Publicis VIEW THE SPOT Québec City Tourism: Reclaimed by Imagination In the last 15 years, a number of murals have popped up across Quebec City, becoming a real tourist attraction and a major component of the city's urban heritage.Agency: 3dots VIEW THE SPOT  When you're driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.Agency: Innocean, Berlin VIEW THE SONIC AD VIEW THE BOLT AD VIEW THE FLASH AD  The new world that everyone is talking about, a new reality: our houses became the new place where people can live new experiences, like traveling without leaving home!Agency: MullenLowe SSP3 VIEW THE SUITCASE AD VIEW THE PASSPORT AD SKYY Vodka: Pride Glass Inspired by the meaning of the original rainbow flag, SKYY Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ rights. By redesigning it's vodka glasses to create the ' Pride Glass', showing that their commitment goes far beyond a date, a month or even a celebration. Because from the years to come we will continue to drink from this vodka 'Pride Glass.' Agency: Geometry Global, Peru. VIEW OUTDOOR UK Government: Enjoy Summer Safely, Piccadilly Circus As restrictions begin to ease, some of the UK's most loved brands, including Boots, Carex and O2 have come together to embed the safe behaviours and hygiene habits as part of everyday life. They are joined by other brands from the wider hospitality sector, such as McDonalds and Greene King, who are also championing a safety-first approach to reopening the UK economy. The campaign celebrates the opening of key businesses, such as pubs, restaurants, hairdressers and barbers and aims to encourage people to go back to things they have missed, as long as they follow the Covid-19 secure guidelines wherever they are.Agency: MullenLowe, London VIEW THE 60 SECOND SPOT VIEW THE 30 SECOND SPOT VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD McDonald's : Graduation 2020 In June, Italian high school seniors were about to face the final exams before graduation. On the occasion McDonald's Italy delivered a social campaign targeted to students who were cramming for finals â and needed a tasty break when hunger began to be felt.Agency: Leo Burnett VIEW THE NEWTON CONCEPT VIEW THE THOUSAND CONCEPT VIEW THE FLOWERS CONCEPT VIEW THE PICASSO CONCEPT VIEW THE CAESAR CONCEPT VIEW THE MUNCH CONCEPT VIEW THE ACHILLES CONCEPT VIEW THE DANTE CONCEPT Rebel Sport: Find Your Rhythm Rebel Sport, New Zealand's largest sport retailer are proud supporters of NZ Music Month. So to encourage Kiwis to shop in-store and online we wanted to create something that not only showed our support, but spoke the language of Kiwi musicians. Agency: Stanley St PLAY THE SPOT Water Safety New Zealand: An Older Problem Than You Think While everyone thinks our nation's high drowning numbers are driven by teenagers taking dumb risks and getting into trouble, the statistics tell a different story. The real risk takers â the doers of dumb â the ones not wearing lifejackets, fishing from rocks, drinking alcohol, smoking weed and making up the largest number of drownings in New Zealand... are actually the elderly.Agency: FCB, New Zealand PLAY THE BASIC SPOT PLAY THE ALONE SPOT PLAY THE SURF SPOT Guest Judge: Ben Tollett, group ECD, adam&eveDDB, London This week's guest judge is Ben Tollett, group ECD at adam&eveDDB, London. Winner: Libresse 'Wombstories'. As a womb-less guy who goes faint at the sight of blood and red at the thought of discussing sex, I feel particularly ill-equipped to review this spot. But here goes. The thing that struck me most was just how amazingly awkward this ad made me feel. It's packed with stuff nobody has dared talk about in advertising before and offers insights into some incredibly intimate experiences. It's breaking new ground for sure. And not just in its subject matter, but in its craft. READ MORE  Say hello to Premium Duo: Two separate Premium accounts with all the Premium perks. Duo means no more disruptions when listening to music. Duo combines all the benefits of Premium like ad-free music, unlimited skips and offline listening across two accounts. Plus it comes along with Duo Mix, the shared playlist that combines your tastes in music.VIEW THE SPOT Fáilte Ireland: Make a Break For It Over the last few months, our worlds have shrunk - we've been limited to small spaces, small groups, and small experiences. And, while many have learnt how to enjoy the smaller things in life, it's starting to feel as if we've seen everything there is to see in our immediate surroundings. Jetting off around the world to go on holiday is still an uncertain prospect, but that doesn't mean Irish citizens won't soon have the chance to expand their horizons - as the country begins to reopen.Agency: Rothco, part of Accenture Interactive VIEW THE SPOT  Coca-Cola's first new piece of creative since the COVID-19 breakout centers around Coke and food. Coke x Anomaly have launched a new global platform for Coke and Food called "Together Tastes Better" - a fully integrated program comprising a new film, initiatives to support local restaurants, and a partnership with Disney, Lin Manuel and Jose Andres to bring families together to celebrate the Hamilton premiere. This is part of the first work created by Anomaly since their appointment on Coke. VIEW THE SPOT  For the very first time since 1978, Spain won't have a Pride Parade. This iconic celebration has been cancelled due to the exceptional situation we are living in, but DAVID Madrid has launched "Pride Riders", an activation to give visibility to the LGBTQIA+ community. Under the concept "The pride is on you. The parade is on us", this cheerful activation has decorated more than 415 delivery bikes that will march throughout Spain's biggest cities like Barcelona, ââValencia, Alicante and Seville, among others. VIEW THE SPOT  Unilever's AXE, the No. 1 men's fragrance brand in the world, launches its new 'Smell Ready'campaign today through IPG's MullenLowe in London. 'Smell Ready' uses humorous insight to make its point. It is a lively and engaging take on how young guys have coped with the Covid 19 quarantine from start to end. VIEW THE 60 SECOND SPOT VIEW THE 30 SECOND SPOT  Press ad for the launch of the 100% electric car Polestar 2. Published in one of Swedens biggest newspapers Dagens Nyheter.Agency: ACNE, Sweden VIEW THE AD SPA Geneva: End the Trafic The Society for the Protection of Animals in Geneva fights against their traffic on the Internet. When you buy a dog or a cat online, you don't know how they were treated or where they come from. Sometimes never weaned, these animals are sentto their new owners too early, which gives sometimes aggressive or asocial companions, who end up on the street or at the SPA. Favoring adoption ensures a clearer history of the animal. Stop the traffic, adopt them. Agency: M&C SAATCHI, Geneva VIEW THE CAT AD VIEW THE DOG AD  The existence of content that includes hate speech, violence and racial injustice on social media needs to be eradicated. So, this new campaign gives hateful 'likes' a big dislike. As we're encouraging all brands to take their advertising offline, we've taken an offline approach to the design with a screen-printed feel.Agency: Sunday VIEW THE AD Beaufort: In the Heart of Freshness A new icy feeling in the heart of Beaufort Lager's freshness, has been the core of the brand in recent times. For this film, Power, Character, Virility, Big thrills, Freshness, Seduction have been precisely dosed to transport you to the heart of this freshness. Agency: McCann, Abidjan VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD  Due to social isolation caused by the Coronavirus, many women have been spending more time with their partners as well as violent family members. Therefore, the CMO Construtora campaign raises a discussion about how symbolic masks are used to pretend that everything is all right, however it is trully hiding the suffering of these women.Agency: Box Comunicacao VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Maisa Foundation: #ItWouldBeLike While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quinones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in FaceApp. So, VMLY&R Colombia took this trend as an opportunity to show what it really means to be a woman in Colombia. The team created a social media movement that made men reflect on how a tragedy is becoming something so normal.VIEW THE CONCEPT Thai Health Promotion Foundation: Friends The Leo Burnett Group Thailand has taken a typically humorous Thai approach to a new Covid-19 'Live New Normal Life' campaign for the Thai Health Promotion Foundation. The film warns of the wrong way to emerge out of the country's lockdown and builds a new normal way of living for people in the country. As the Thai government announces the easing of lockdown restrictions, Thai's have become less cautious and are returning to their old ways of living. Once the lockdown was officially over Thai's began to see more people leaving the house, gathering in crowded areas and less people wearing masks. The concern is that all of this could lead to a second wave of Covid-19. Leo Burnettâs new concept is to help provoke and remind Thai's about the 'new normal', consisting of taking care of yourself, paying attention to others, develop oneself and building discipline. The film was directed by Suthon Petchsuwan from Mum Films.VIEW THE SPOT « First « Previous Next » Last » 6 of 7 |
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