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Seen and noted
Fire & Emergency New Zealand: the Speed It Spreads As part of Escape Week, we wanted people to understand just how fast a fire can spread. PLAY THE SPOT Chicken Licken: They Also Crave It Itâs not hard to imagine extra-terrestrial creatures living amongst us mere mortals thanks to sci-fi being such a popular genre. It would seem anything is possible especially in the world of television, which can bring the unimaginable to life. In another South African first, the latest Chicken Licken Hotwings filmVIEW THE SPOT  Anomaly has released Vroom's 2021 Super Bowl spot titled 'Dealership Pain.' Buy your next car on Vroom, and they'll deliver it, so you never have to go to a dealership again.VIEW THE SPOT Chipotle Mexican Grill: Can A Burrito Change The World Venables Bell & Partners has released this 'Can a Burrito Change the World?' Super Bowl LV campaign for Chipotle Mexican Grill.VIEW THE 30 SEC SPOT VIEW THE 60 SEC SPOT  The :60 spot, âHappy,â enlists the help of sports superstars including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan, to showcase the less-heralded-but-equally-important parts of their lives that ultimately play a role in their success: time spent with family and friends, exploring a new hobby and enjoying life. The spot proves to America that you're not just happy because you win, you win because you're happy. VIEW THE SPOT  Chile's Inbrax says work with us VIEW THE ADRIANA AD VIEW THE ELI AD VIEW THE EUGE AD VIEW THE NEIL AD VIEW THE PANCHO AD VIEW THE RENI AD  Bernie Sanders' simple and practical inauguration look became an instant meme. And since IKEA is the simple and practical expert, this was a perfect opportunity to create a branded meme about how to get the Bernie look in two simple steps. IKEA Greece's Facebook post became instantly viral around the world.VIEW THE AD LAuberge des Migrants: Hacks Amazon Because of the pandemic, non-governmental associations have to come up with new ways of Communicating and asking for donations. And what better place than Amazon to draw attention to all the products they desperately need? French NGO L'Auberge des Migrants is innovating by hacking the ecommerce giant to raise awareness around the terrible living conditions of migrants in Calais (France) and to ask for donations. VIEW THE CONCEPT HeartKids: Things Can Change In A Heartbeat DDB Sydney is bringing awareness to the children, teens and adults affected by Congenital Heart Disease (CHD) in Australia in a powerful campaign for HeartKids. The spot showcases just how quickly life can change when a child is impacted by CHD inspiring empathy and support for the important cause.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  McCafé Vietnam serves fresh coffee 24/7. In a market dominated by home-grown coffee shops, we created a playful contextual campaign to show how we're open no matter what time your workday starts.VIEW DOCTOR OUTDOOR VIEW PILOT OUTDOOR VIEW WORKER OUTDOOR VIEW CHEF OUTDOOR VIEW RECEPTIONIST OUTDOOR VIEW MANAGER OUTDOOR VIEW BELLBOY OUTDOOR Netflix: Ninong Godfather Christmas is big in the Philippines, and Netflix wanted to promote 6 new film titles. Objective: Come out with a material to convince Filipinos to watch the 6 Netflix films. But how do you do it, when the 6 titles are TOTALLY UNRELATED to one another? We took inspiration from the person associated with Christmas in the Philippines, and made him the campaign handle 'Ninong.''Ninong' is the Filipino word for âgodfatherâ: the man who acts as sponsor to a child during their Catholic baptism. The ones who are expected in the Philippines to give money to their godchildren on Christmas. That's why they go hiding during the season, Filipinos joke. VIEW THE CONCEPT Jif Peanut Butter: Jif Vs Gif In 2020, Jif Peanut Butter Did The Impossible.They took on the creator of GIF, the dictionary, professional linguists, and millions of keyboard warriors to finally settle a debate that had been raging for decades the pronunciation of GIF. Hard G or Soft G? 'Gif' or 'Jif'? But with a task this big, we needed backup.Enter the worldâs #1 GIF platform, GIPHY. With them by our sides, we reignited the debate worldwide, whipped social and mainstream media into a frenzy and got millions of people to agree: There are over 5 billion GIFs in the world but only one Jif. VIEW THE CONCEPT  On 10th January, more than two million viewers huddled around the television for 'NFL on NickPlay', a wacky, slime-filled simulcast of the Wild Card playoff contest between the Chicago Bears and New Orleans Saints. The kid-friendly TV event marked the first-ever broadcast of an NFL game on Nickelodeon, VIEW THE SPOT  See the future through the eyes of real life changemakers Tiana Day, Jacqueline Azah, Fionn Ferreira and Kavya Kopparapu. Whether you want to reform education, clean up the ocean, reverse climate change or become the next leader of your country, your aspirations have no limits. HP's new powerful PCs won't hold you back, so you can focus on every dream in the making. Agency: Goodby Silverstein & Partners.VIEW THE SPOT Guest Judge: Bruno Regalo, TBWA\Chiat\Day, Los Angeles This week's guest judge is Bruno Regala, head of art and design at TBWA Chiat Day, Los Angeles. Winner: "Moving Day" by The Lincoln Project. A brave film. Provocative, with a sarcastic and blunt copy for a unique moment from the history of the USA elections. READ MORE Heinz Ketchup: Draw Ketchup If someone asked you to draw ketchup, what would you draw? Thatâs the question behind Heinz Ketchupâs latest campaign which anonymously asked participants across five continents to 'draw ketchup'. The result? Perhaps not surprisingly, people drew Heinz Ketchup. Now, Heinz is using these drawings as new labels for its bottles and featuring them in its ads in a campaign launching today. The experiment was conducted across five continents, none of whom knew it was for Heinz. All they were told was to 'draw ketchup', and most reacted by drawing a bright red bottle with 'Heinz' written on it. VIEW THE CONCEPT  Durango Cares! positions mask wearing as the cityâs ticket to freedom, supporting community and economic health as the city continues to navigate COVID-19. The campaign includes social, digital, OOH (transit vehicles, sidewalk), posters for local businesses, etc. and will expand to include virtual and socially distanced in-person events in the coming months. The campaign was inspired by the "grit" embodied by the people of this historic western town. "Mountain town people have the particular ability to endure the hard times, because the good times are just so good,â said City of Durango Mayor Dean Brookie. "Harsh winters, fire-scorched summers and good old-fashioned hard work are just the facts of life when you live in a place as special as Durango." VIEW THE FOUNDERS SPOT VIEW THE TOUGH SPOT VIEW THE FEATURE SPOT VIEW THE ENOUGH SPOT Christmas Millionaire Raffle : The Handover In Ireland there is a tradition of giving Millionaire Raffle tickets as gifts at Christmas time. However unlike most gifts, when you give one of these tickets as a gift you may also be giving away the opportunity of winning a million euro. In this commercial we see Clodagh struggling with this thought as she tries to give a Millionaire Raffle ticket to Danny as a Christmas present.VIEW THE SPOT Pilsener: The Standout Football in Ecuador, as in the rest of the world, is being played without people due to the Covid-19 restrictions, making fans miss their team, and the team to miss their fans.That is why Pilsener, the most important sponsor of Ecuadorian football, decided to return the passion of live football to the fans. The brand took advantage of the buildings that have a privileged view of the stadiums around the country, to create the first stand outside a stadium.VIEW OUTDOOR  'Dance 10.000' is a global campaign created to inspire children and young people to move, while at the same time highlighting the problems and consequences of a sedentary lifestyle. With a unique music video featuring a choreographed dance with the 10.000 steps often referred to as the daily recommendation for physical activity, the campaign has already sparked positive conversations. VIEW THE SPOT  No road hazard, no drama, no brutal crash that makes you jump out of your seat. Far from the feelings of fear and guilt often used in this type of communication, the new Road Safety campaign by DDB Paris is a celebration of life. Every print ad and every film immerses us into a small, intimate, cheerful moment: a man singing in his bath, a couple making love, a family playing a game each slice of life expresses, in its own way, the happiness of being alive, and urges us to think twice before taking a risk on the road; to reconsider what really matters. VIEW THE COUPLE SPOT VIEW THE TIMES UP SPOT VIEW THE BATH SPOT VIEW THE FATHER & DAUGHTER SPOT Hak: Intelligent Plate Many parents face a daily problem: their children don't eat enough vegetables. HAK, one of the largest vegetable brands in Northern Europe, is on a mission to solve this problem, and has introduced The Helping Plate: a plate that helps children to eat more veggies without knowing it. The Leading Dutch University of Wageningen (WUR) developed scientific insights that informed the design. VIEW THE SPOT Pump: Dairy Dancing The sweet feeling of vitality has this week been captured in the new brand campaign from Pump via DDB Aotearoa Dairy Dancing. The 60" TVC brings to life the undeniably good feeling of becoming hydrated with Pump when youâre thirsty through the combo of dance, a dairy, and an unlikely hero in full cycling kit.The spot sets the scene by inviting viewers into a Kiwi dairy in summer fans on, customers browsing, cashier counting change, when suddenly a sweaty cyclist hobbles through the entrance, making a beeline for the fridge area, to reach for an icy cold Pump. VIEW THE SPOT  Film Writer and Director Alex Ranarivelo Produces First Spot for Family Business SnoreStop LOS ANGELES, JANUARY 12, 2021Prolific film writer and director Alex Ranarivelo has leapt over to the commercial side to write, direct and produce his first spot for family business SnoreStop.The spot, entitled 'Conquer your Monster,' is the first work he has done for SnoreStop, the successful âsnoring specialistsâ company Alexâs parents started in 1995 and is still owned and operated by the family today.VIEW THE SPOT  Austin, Texas-based Vital Farms has launched a new brand campaign that humorously calls out what defines and sets apart its product: humanely treated hens and cows that freely roam outdoors on pasture year-round. The campaign, 'Where Honest Food is Raised' also the brand's new tagline was developed in partnership with Vital Farmsâ agency of record, Preacher. 'Where Honest Food is Raised' is the first major campaign push from Vital Farms since the company launched its egg traceability program in January 2020. It's also the first campaign from Vital Farms and Preacher that promotes a range of the companyâs products:VIEW THE GOOD STORY SPOT VIEW THE A LOT TO STAY SPOT VIEW THE GOOD NEWS SPOT VIEW THE ENTHUSIASM SPOT Pak & Save: Meat HijackTo help Kiwis save money, PAKânSAVE always keeps their advertising costs down. But this time, they've taken it a step further. They've found a way to make their radio ads, for free.PLAY THE SPOT Sushi Sei Restaurant: Flavour Of Home There are Japanese expatriates left stranded in Jakarta during the Covid-19 pandemic and this presented an opportune time for Sushi Sei Restaurant to launch a campaign that reminded them of the authentic taste of home. Based on the insight that the Japanese expatriates missed their homes and their food, it was timely to remind them that there is a celebrated Japanese chef at Sushi Sei Restaurant capable of filling their needs. This insight led to a print and poster campaign launched by Hakuhodo Indonesia which highlighted the flavour of home with spot-on visual cues of various sushi-inspired elements in picturesque settings of their hometowns. There were 5 versions of print and posters and these featured favourites like sake, tamago, ika, maguro and tako sushi, each forming a specific setting reminiscent of home.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Vodafone Ireland Foundation: The Hidden Pandemic Vodafone Ireland Foundation, in partnership with Women's Aid, have launched a timely press advert, created by Dublin based creative agency Folk Wunderman Thompson, that portrays the scale of silence endured by victims of domestic abuse, in particular behind the mask of COVID-19. 1 in 4 women in Ireland who have been in a relationship have been abused by a current or former partner. During lockdown, Women's Aid have responded to a 43% increase in calls from women suffering domestic abuse. The powerful campaign image focusses on the face mask, a symbol that has become synonymous with the COVID-19 pandemic, which has been morphed with a hand to portray that domestic abuse victims have been silenced more than ever this year. VIEW THE AD  With COVID numbers on the rise in Canada, and around the world, Toronto-based creative agency Open has launched a social campaign with a simple yet important message: Don't Kill Your Grandma. The campaign features images of Laura Ashley-inspired fabric and wallpaper patterns: things we typically associate with our grandmothers, and a positive reminder of how much we love them. The headline, in contrast, is reminiscent of on-pack cigarette warnings. The messaging is simple: we love our grandparents and we donât want to put them at risk with careless and reckless social behavior during the pandemic. Let's all stay home and safe and letâs make sure we can see our grandmas and grandpas once this is all over. Originally launched over the holiday season to encourage Canadians not to travel or spend time with people or family outside of their own households, the social campaign has been relaunched as Ontario enters a second emergency that has resulted in a stay-at-home order and enhanced lockdown restrictions VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD McDonald's 24 Hours: Nocturnal Animals Vietnam's nightlife is a dynamic and evolving culture. Young adults and millennials flock the cities and city corners in droves, refusing to rest or stop. Food is both a social and physical need in this context. However, embedded deep in the Vietnamese psyche, when it comes to late night hunger pangs, hawker stall and street food are generally the choices Since it has always been a part of the landscape after sunset. McDonaldâs was not on their minds. So, we needed to open their eyes to the McDonald's of the night, with something that stands out, stands cool and resonates. VIEW THE BAT AD VIEW THE RACOON AD VIEW THE OWL AD  More than two billion plugs. That is the number of outlets that Mexico City has and the number of options that the new Chevrolet Bolt EV to connect and power up. The "Cities" campaign, created by the Commonwealth//McCann of McCann Worldgroup Mexico, aims to break the misconception that outlets arenât accessible and the fear of running out of battery in the middle of a city by contrasting the number of outlets and gas stations in each city through beautiful print work. The initiative focuses on transmitting a well-told truth about the versatility of the product, which has many more supply sources than a traditional car. VIEW THE MEXICO AD VIEW THE DUBAI AD VIEW THE MANHATTAN AD Patrol Police: Don't Spoil Your Holidays New Year's holidays last in Ukraine for a whole month. The holiday period starts on December 25 (Catholic Christmas) and goes on until January 25 (Tatyanaâs Day). According to a database, 3 715 car accidents occurred in Ukraine because of reckless driving, 88 people died and 1 299 were injured in 10 months of 2020. For the same reason, 10 511 people died in the United States, 5 200 in the UK, and 3 300 in France in 2018. To reduce the number of car accidents during the Christmas & New Year holiday season, Patrol Police of Ukraine released outdoor campaigns, called âDonât spoil your holidays. Donât drink and driveâ. It aims to raise awareness of the issue and avoid car accidents throughout holidays. These posters appeared in Kyiv, the capital of Ukraine. VIEW THE FIRST AD VIEW THE SECOND AD VIAS, Parents Of Road Victims: BOB In Belgium 'Bob' is a first name. But itâs also the ultimate symbol of âdesignated driverâ. The name was installed through the Bob campaign that has been running since 1995. The word 'Bob' is so iconic that you can find it in Dutch dictionaries, and several other European countries adopted the word and the campaign. For 25 consecutive years the police have been organizing alcohol checks where they hand out Bob key rings to drivers who didnât drink. 98% of all Belgians know exactly what BOB means. Nevertheless, Belgians continue to drink and drive. Still 1 out of 5 road accidents is due to alcohol. That is why Belgian Traffic Institute VIAS and the organisation Parents of Road Victims are launching a remarkable campaign: in addition to the well-known Bob key ring for responsible drivers, the police will also hand out key rings to drivers who did drive under the influence. VIEW OUTDOOR VIEW THE AXELLES SPOT VIEW THE CORWIN'S SPOT Vogue GQ Glamour: Living Words Matter Each language has its own history. Every language carries prejudiced words and expressions that are used daily, helping to spread prejudice, often without realizing it. The Portuguese language, for example, has more than 300 racist, homophobic, xenophobic and sexist words and expressions that, unfortunately, are still widespread. To show that in the fight against prejudice words also matter, the advertising agency Leo Burnett Tailor Made created, in partnership with Publishing House Globo Conde Nast, owner of the magazines Vogue, Glamor, GQ and Vogue Living, the Anti Prejudice Keyboard. A keyboard for the Android system that identifies hundreds of prejudiced words used daily and suggests more appropriate synonyms whenever one of those words is typed. VIEW THE CONCEPT Becks: Frequency Beck's Frequency is a website that uses music to change the flavor of any beer, making it taste more bitter.Beckâs is a beer well known for its bitter taste. And beer drinkers who love bitter beers, canât settle for anything less in the flavour department.But what happened when they wanted to drink a bitter beer, but there wasnât any Beckâs around? They were left hanging out to dry, literally.Lucky for us, studies from Harvard and Oxford University show that itâs possible to alter the perception of taste through sound, sharpening our taste buds in different directions. VIEW THE CONCEPT Bumble: The Boyfriend Bumble, the social networking app that empowers women to make the first move in dating, friend-finding and professional networking, has released its first New Zealand brand campaign 'Good Things Come to Those Who Donât Wait' via TBWANZ, which focuses on the power of women making the first move. Produced by TBWANZ in close partnership with Bumble and directed by Lula Cucchiara of Curious FilmsVIEW THE SPOT  Hyundai has launched the latest Australian campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by Innocean Australia. The campaign idea, Little Angels, was developed from an insight that in the midst of family chaos, parents are striving to achieve their own personal moments of harmony. The campaign sees two bickering siblings instantly transformed into little angels complete with harps, singing Enyaâs 80âs classic Orinocco Flow in perfect harmony. The world outside the Santa Fe is populated by a motorcycle courier transformed into a gallant white horseman, a levitating windscreen squeegee lady and a busload of elderly people who join the celestial choir. VIEW THE SPOT Australian Lamb: Share The Lamb As border closures dominate the headlines and premiers go head to head, a new OOH activation by Australian Lamb unites our state leaders over some delicious Aussie lamb in a series of light-hearted murals. The concept, created by The Monkeys, part of Accenture Interactive, and illustrated by Nigel Buchanan, is a parody of 'the kiss', the famous Berlin walls mural. Displayed on billboard trucks around the country, from cities to iconic border locations, the murals show illustrated depictions of our premiers settling their differences by coming together and tucking into a delicious lamb cutlet. From Tweed Heads to Albury-Wodonga, Canberra to Perth, the murals are journeying around Australia and border locations from Thursday 21 - Saturday 23 January, and will be in Sydney, Melbourne and Brisbane on Monday 25 January.VIEW THE SHARE THE LAMB AD VIEW THE GLADY & ANASTACIA PRINT AD VIEW THE GLADY & DAN PRINT AD VIEW THE SCOMO & MARK PRINT AD VIEW THE STEVEN & DAN PRINT AD VIEW THE FIRST OUTDOOR VIEW THE SECOND OUTDOOR VIEW THE THIRD OUTDOOR VIEW THE FOURTH OUTDOOR VIEW THE FIFTH OUTDOOR VIEW THE SIXTH OUTDOOR « First « Previous Next » Last » 2 of 5 |
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The Lincoln Project is celebrating Donald Trump's 'Moving Day' in latest spot.
Keep that mask on says this spot from WMG, Ecuador