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Seen and noted
Vodafone: Those You Trust, Trust Vodafone Vodafone unveils a new campaign that brings to life its network reliability, in an emotional ad that highlights the fact that over 70 percent of the UK's emergency services have connectivity contracts with Vodafone's reliable award-winning network. The new 40 second TVC, created with Ogilvy UK, tells the story of a paramedic relying on Vodafone' network to speak directly to a midwife during a challenging road-side birth. Finishing with the line, 'those you trust, trust Vodafone to keep them connected', the ad aims to showcase reliability in an emotional, rather than rational way. VIEW THE SPOT Paddy Power: Love Football. Intimately Brace yourself. Paddy Power have unleashed an American Beauty of a TV ad, bringing a never before told love story to our screens to excite fans ahead of the Premier League start of season. Peter Crouch gets frisky with a corner flag, and Mark Clattenburg embodies 'Baby' from Dirty Dancing as the two legends collide for the love of the little moments in the beautiful game, starring as the unlikely leading men in Paddy Power's latest blockbuster campaign calling on fans to 'Love Football. Intimately.' With the help of some movie magic, Crouchy appears as you've never seen him before (unless you're Abbey Clancy, who also features). Agency: Droga5, London VIEW THE SPOT Metro: Our Lobster Won’t Leave You Stone Cold Metro grocers hung lobster bibs on iconic Quebec statues to show how even they can't wait for the local lobster season to get cracking.Agency: Cossette VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD BINGE: House of The Dragon Burn To launch HBO's much anticipated prequel to Game of Thrones, House of The Dragon, the power and destruction of dragons ripped and burnt through newspapers and billboards all over the country.Agency: Thinkerbell VIEW THE AD SOVA: The flowerbeds Are Coming to an End SOVA is the number one marketplace for quality beds in Sweden. To promote their summer sales they jacked into the number 1 summer trend, tending your flowerbed. Now the sale is ending, represented by a shovel removing the flowerbeds, literally! Agency: Garbergs VIEW THE AD St1: Great News Can Still Be Fake News Great news can still be fake news. Just because you like what you see/read, doesn't make it true. In a new ad campaign Nordic energy company St1 takes an amusing stand in the war against fake news. The print ad shows real Google reviews giving the staff at St1 great praise, the only problem is that they don't have any staff. All their stations are ''unmanned''. In fact, they have nothing to offer other than great prices.Agency: Garbergs VIEW THE AD Mastercard / Nurdor: Superhero In an ever-expanding world of e-commerce, being innovative can make a brand truly stand out. That was the core idea behind the creative process of McCann Beograd creatives while brainstorming a campaign that can, in the best possible way, represent Mastercard brand values - making the world a better place by using technology. Having in mind the years long support Mastercard has been giving to Nurdor, national association of parents of children with cancer in Serbia, the goal was to change the traditional ways of donating much needed funds. VIEW THE CONCEPT Harvest Snaps: "Snap Sounds" Harvest Snaps, the original plant-based snack and flagship brand of Calbee America, Inc., has teamed together with digital creative agency of record, Cutwater, to launch a music-driven TikTok branded effect.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT Purefoods: Teaser Amidst a sea of fake news and disinformation Purefoods launches its Original Filipino Meats line through a different lens of artificiality. Using cutting edge AI generation, we used actual prompts to generate delicious looking food photography (without a camera or a photographer) that Purefoods has to offer - but with a thought-provoking headline: "What may look delicious is different from how it actually tastes." Agency: Publicis JimenezBasic VIEW THE TOCINO CONCEPT VIEW THE TAPA CONCEPT VIEW THE LIEMPO CONCEPT Tourism Tasmania: Come Down for Air In partnership with Clemenger BBDO Sydney and creative technology agency Orchard, Tourism Tasmania has launched its new immersive and personalised digital experience, Discover Tasmania, which enables users to explore Tasmania and helps travellers shape a trip best suited to their preferences. The new website was designed to showcase Tasmania at its best, creating a seamless, functional, digital experience which brings Tourism Tasmania's brand platform 'Come Down for Air' to life. VIEW THE CONCEPT West Australian Ballet: Binaural Sleep Over 250 years ago Johann Sebastian Bach created the 'Goldberg Variations' to help insomniac Count Keyserling, sleep. As West Australian Ballet and West Australian Symphony Orchestra prepare to take the stage and perform the famous piece. We created our own sound that helps people sleep, and played the spots between 2am and 5am.Agency: Wunderman Thompson PLAY THE SPOT Maqui Berries are one of the best antioxidants in the world, which help reduce the symptoms of BPH by controlling urination and swelling. With Maqui by Monckwelt Laboratories, you can go from short, weak streams of urine to a constant, persistent, and strong stream of happiness.Agency: simple PLAY THE SPOT Carslberg / Liverpool FC: Partners For 30 Years. Forever Fans. This season marks the 30th anniversary of Carlsberg's sponsorship of Liverpool FC, the longest partnership in Premier League history. The campaign is spearheaded by a hero film (shot by award-winning Danish director Tore Frandsen) that takes viewers on an epic three-decade long visual pub crawl through legendary moments, frozen in time. The film taps into a feeling all fans know: cheering on your club with one hand, while protecting your beer with the other. Live casino games are really common nowadays, live baccarat especially. Games from this category are on almost every casino site. Our friends have written a post about live dealer baccarat and discussed crucial features of this game.VIEW THE SPOT Guest Judge: Vishnu Srivatsav, 22feet Tribal Worldwide, India This week's guest judge is Vishnu Srivatsav, national creative head at 22feet Tribal Worldwide in Bengaluru, India. Winner: Ladbrokes 'Rocky'. You know what they say. If it's iconic, don't f*** with it. But every once in a while, you see something so lovingly crafted and respectful and entertaining, that you can only say "Well f***ed with". READ MORE Detroit Youth Choir: Sweet Child O'Mine According to research by the New England Journal of Medicine, an average of 12 children a day die from gun violence in America. Finding solutions to make our schools and our communities safer from gun violence canât just be down to the families impacted by these tragedies, it is down to all of us. This is the hope behind a new version of 'Sweet Child O' Mine' released today by the Detroit Youth Choir. Agency:Imagination VIEW THE SPOT Kolbi: BirthdayKolbi is the largest telecommunications company in Costa Rica and they wanted to launch a new product: Symmetric Fiber Optic with a simple message, so that people would understand the greatest benefit of this product, which is that you receive the same upload and download internet speedPLAY THE BIRTHDAY SPOT PLAY THE GOOD NIGHT SPOT PLAY THE ANNIVERSARY SPOT  Tivoli Gardens in Copenhagen is one of the Worldâs most famous amusement parks.The magical park has something for everyone and after two years of covid, the joy of anticipation has never been greater. Summer is finally here! VIEW THE CARROUSEL SPOT VIEW THE CANDY FLOSS SPOT  Tired of receiving endless presentations without any solutions on them? Get away from the old consultancy bullsh*t and meet the future of business and digital transformation. Yes, we are talking about us.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Ladbrokes is today launching a blockbuster film with one of the most ambitious uses of VFX ever. In a world first application of bespoke created technology, viewers will see Rocky's famous run in an entirely new way. Using the original famous footage and backdrop of Philadelphia from Rocky II, a current day cast of characters replaces the original crowd, joining Rocky on his iconic run, ending with the big steps finale. Titled 'Rocky'. UK entertainment brand Ladbrokes has achieved the biggest character replacement in Hollywood history by digitally replacing the original cast with hundreds of modern sports people, drummers, horse riders, drag queens, dancers, gymnasts and many, many others. VIEW THE ROCKY SPOT VIEW THE MAKING OF ROCKY SPOT Apple: Bite For the first international installment of its "Made on iPad" campaign, Apple has partnered with Korean American musician, Jay Park, and Korean webtoon artist, Namon, to push the creative boundaries of iPad Pro by illustrating an entire webtoon-inspired music video for Park's latest single, "Bite." VIEW THE SPOT  Crowe LLP, a leading public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled "Embrace Volatility." The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog, the world's leader in "Movement Marketing," in its first project for the firm. Through the "Embrace Volatility" platform, Crowe invites its clients and communities to join them in embracing volatility rather than be at the mercy of it. VIEW THE SPOT  The National Football League (NFL), the NFL Players Association (NFLPA), and Dapper Labs Inc. today announced that NFL ALL DAY the exclusive digital video highlight NFT platform is officially open and available to fans worldwide, just ahead of the 2022 NFL season. When fans enter NFL ALL DAY, they will find a nextgeneration collector experience. Here, they can buy, own and trade officially licensed digital video highlight NFTs (non-fungible tokens) called 'Moments' featuring the greatest and most sought-after NFL plays throughout the season and in NFL history. NFL ALL DAY puts fans into the heat of the gridiron, enabling them to assemble a digital video collection of NFL moments made by the players and teams they loveVIEW THE SPOT  LATAM, Without Frontiers. This is the new promise and brand positioning developed by Graphene, IPG's bespoke unit to serve the airline under an Open Architecture Model, which comes to capture a new moment for the company and contribute to a global trend observed in different corners of the planet: break down the barriers that separate people and build bonds that unite and include them. The initiative also aims to empower its audience to overcome their personal challenges and any kind of obstacles that prevent them from moving forward. ok VIEW THE SPOT  The leading travel app, Expedia today launches a new campaign bringing to life one of its greatest benefits: the way its customers earn valuable points across multiple parts of their trip, powering future travel. The 'Arrows' campaign, created in partnership with Anomaly, encompasses TVC, Social, OOH, Audio, Cinema and Digital, and highlights the travel giant's ability to provide travellers with everything they need, whilst also offering them a generous loyalty program. Providing extra value, Expedia Rewards enables members to earn as they travel, as well as earn additional points with air partners. Targeting those that recognise a great deal and want to be rewarded for their adventuresVIEW THE SPOT Pantofola DOro Venice Beach Football Club:Welcome Few things in life draw the passion that football inspires from all walks of life, a theme that resonates through Ben Quinn;s new film for Venice Beach Football Club (VBFC), and made in partnership with legendary Italian bootmaker Pantofola D'Oro. The project was truly a family affair, co-directed by Ben and his fourteen year-old son Billy, who also plays for the club. In the short time since its founding, VBFC has established itself as a grassroots organisation formed by players, coaches, fans, artists, musicians, and proud Venice Beach locals whose mission is to build the game in their neighbourhood and create future local legends through their youth academy. VIEW THE SPOT West Australian Ballet Orchestra: Side By SideSee worlds collide when West Australian Ballet and West Australian Symphony Orchestra perform on stage together, in Goldberg Variations.PLAY THE SPOT Elwood Timber Flooring : David Getting DeckedAn Elwood Timber Floor is a mark of fine craftsmanship, expert engineering and artistic prowess. But.you can step on it. PLAY THE SPOT Pizza Pizza: Pie Chart If there's one thing that can unite all Canadians, no matter their favourite music, social media preference, or whether they like cats or dogs it's the joy and satisfaction of a delicious hot and fresh pizza. This is demonstrated In Pizza Pizza's latest campaign rollout, in which the homegrown QSR turns pizza pies into clever and culturally relevant pie charts. The campaign developed by agency partner Zulu Alpha Kilo, is Pizza Pizza's second execution of its new brand platform, Everyone Deserves Pizza, which launched with the inventive Fixed-Rate Pizza program earlier this summer. Paid media is planned by Media Experts leveraging digital OOH, programmatic display, CP24, bus and streetcar wraps, with social media executed by Abacus Agency ok.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE LUMBERJACKS AD VIEW THE PIRATES AD VIEW THE CARPOOL AD VIEW THE RAPTORS AD VIEW THE CATS AD VIEW THE YOGA AD Nike: Never Done Evolving Nike is celebrating the most significant moments throughout its history, including the achievements of legendary athletes like the one-and-only Serena Williams. With Serena playing her 27th and final year as a professional, and finishing at the US Open where she won her first Grand Slam, Nike is able to showcase how her game has evolved over time. Harnessing the power of advanced AI and machine learning, Nike displays Serena Williams' evolution like never before. VIEW THE CONCEPT Kapiti Yoghurt: Too Good To Share Supernormal's James Anderson has directed Kapiti's latest visual campaign for the brand's premium range of yoghurt. Together with creative agency Tribal Aotearoa, the latest work is supported by a series of cutdowns with alternative storylines for the mouth-watering Kapiti flavours. "If I had a dollar for every time my wife asked me to pick up yoghurt as a treat for us, only to watch it disappear in seconds, I would be a millionaire. Or at least better fed." says Anderson.VIEW THE SPOT Hyundai: Storm And The Calm Eye Since 2004, Hyundai's Pinnacle Programme has identified young New Zealanders with potential and prepared them for success, here and on the world stage.18 years later, Supernormal is privileged to share the stories of seven young Kiwis involved in the programme.Directed by Campbell Hooper, the films are playing across all main stream media platforms in New Zealand.VIEW THE SPOT  Unlike insurance for our cars, homes, healthcare, and even our lives, most Americans have never heard of legal insurance. Even fewer understand why they might need it. Instances like contractor disputes, caring for an ageing parent, and landlord/tenant disputes are just a few reasons why three in four people will experience a legal issue. 'Legal Needs Are in Your Future,' the latest campaign from Barkley and ARAG legal insuranceVIEW THE SPOT  Quarterback Dak Prescott goes head-to-head with Teresa Giudice and an all star team of Real Housewives in DIRECTV's new spot, 'The Wives House' The aim of the campaign is to highlight DIRECTV's superpower: bringing all the TV you love whether it's live sports, reality TV, or anything else together in one place. VIEW THE SPOT Google: You Make Me Happy Jai Moseley directs the latest work for Google for South Africa, a beautifully intimate film with poetic, stylistic flourishes on love and connection. Shot in Cape Town, the film strings together a series of heart warming vignettes to highlight the beauty in the ordinary. Pulling from feelings universal to the human experience, Jai has once again crafted a beautifully cinematic love letter to humanity.VIEW THE SPOT  The world you want, you have to create. And with a tool as capable as the first-ever Kia Sportage Hybrid in your hands, you can make a whole lot of good. As part of the vehicle's launch, David&Golaith created this :30 spot 'Downpour' which follows an intrepid couple as they set out to distribute free rain coats around Seattle in a race against the clock of an impending storm, for the good of their community.VIEW THE SPOT Google One: Keegan Michael Key & Marie Kondo
TV
August 18, 2022 17:13 (Edited: February 17, 2023 05:19)
 Google One's latest consumer marketing campaign stars Hollywood A Lister Keegan Michael Key and tidying-expert Marie Kondo, speaking to Google users in need of extra digital storage. Google One is a membership that offers expanded cloud storage across Gmail, Google Drive, and Google Photos, plus premium features like a VPN for added security. The campaign was born out of a real consumer need people wanted help 'Marie Kondo-ing' their digital lives. VIEW THE SPOT Herschel: Introducing The Bank Of Creativity Creativity and finance are often at odds. It's hard for even the most established artists and creators to receive funding from traditional banks because it's hard to put a guaranteed ROI behind creative work. For young creative entrepreneurs, it's nearly impossible. Design-driven global lifestyle brand, Herschel Supply Co., wants to change that. The Herschel Supply Bank of Creativity is a space where established New York artists provide emerging creative entrepreneurs with mentorship and tools to help launch their careers. VIEW THE SPOT  Chile leads worldwide rankings regarding drug abuse. The main concern lies in the rapid growth of drug abuse in minors. Research has discovered that a close parent-child relationship during childhood is the best protection for drug-free adolescence. Therefore, parents can become the best antidote for drug prevention. For their latest campaign, Corporacion La Esperanza decided to convey this in a simple but meaningful message to parents: "The further you get from your kids, the closer drugs become."VIEW THE SPOT Celebrity Treasure Island: Many Happy Returns After its nationwide success 2021, Celebrity Treasure Island returns to screens in 2022 with a promo campaign directed by Jens Hertzum.VIEW THE FIRST SPOT VIEW THE SECOND SPOT « First « Previous Next » Last » 3 of 7 |
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New spots from CIBC, Canada created by Juniper Park TBWA