Seen and noted
Personal, partner, or family issues can be treated in a more entertaining way than therapy by simply hopping onto a rollercoaster and having a good time at an amusement park and letting it all out, claims Fantasilandia.
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Whilst record temperatures hit the UK, many warnings focussed on a limited few days of extreme temperatures. However exposure to high UV rays creates a constant risk of skin cancer. We needed to remind people of the importance of sunblock and staying shaded whenever possible. We created posters made from specialized paper that reacts to UV rays. When exposed, the paper itself darkens and burns. We printed warnings onto the paper using sunblock, showing how important it can be in protecting your skin,
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Dettol's new campaign 'Let Life Flow' created by McCann London gives consumers the confidence and satisfaction of a job well done, in a relatable and engaging way. 'Let Life Flow' aims to represent the natural chaos of home life, with sound design acting as the focal point of the story, informing how and what was shot.
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No one does it better than kids. The way they master The Art of Comfort in every angle of life. Welcome into our world of play, where fun and comfort lead the way. We've got garments for every adventure.
VIEW THE SPOT Yue Wen Literature Platform: Legends Live Forever
What happened if stories don't get told anymore they disappear this is why it's important even in our more globalized society to share the stories that has been told from generations to generations. They are a big part of every nation identity, without the legendary stories being told we miss a part of our souls as a country. The rise of online culture has brought a wealth of information and entertainment. But it has also diluted interest and knowledge of some of the most important aspects of Chinese cultural, including arts and literature. Yue Wen a platform dedicated to promoting classic literature
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Australia's leading transport energy provider Ampol has recently entered a lubricants marketing alliance with ExxonMobil to bring its motor oil Mobil Super to Australia. To launch Mobil Super, Saatchi & Saatchi Australia tells the story of a regular bloke with a special gift. Through his plight, the 'What Engines Want' campaign explores how engines just want to be treated better and that they're too often neglected and deprived of what makes them run smoothly the right lubricant.
VIEW THE SPOT KFC: Can't Resist
The Colonel casts his spell in bewitching KFC campaign directed by Patriot's Sam ColemanAll willpower crumbles under the seductive powers of the Colonel in director Sam Coleman's irresistible new campaign for KFC and Ogilvy Johannesburg. The tantalisingly dark and moody spots portray the very moment when we give into our deepest desires, in this case KFC.
VIEW THE BOOTS SPOT VIEW THE COUCH SPOT VIEW THE DIGS SPOT Guest Judge: Lupas Celis, ECD, ParadaisDDB EcuadorThis week's guest judge is Lupas Celis, executive creative director at ParadaisDDB Ecuador. Winner: Amazon Prime 'A Girls' Letter to the Future'. In this category I was looking for something that wasn't just a film but that could be imagined as a whole campaign, that could lead to more media. READ MORE
One Dollar TV is the first independent global TV network that connects filmmakers directly with their audience and investors. In order to collect new story films for our startup, we decided to send a message to this world using pigeon mail.
VIEW THE SPOT ASUS Zenfone 9: Grab Life with One Hand
ASUSTeK Computer Inc. and GREY Hong Kong have joined forces to introduce the Zenfone 9, the latest model in the world-renowned Zenfone series. Leveraging on its small size, the Zenfone 9 is introduced with the idea: ''Compact Size, Big Possibilities''. The Zenfone series has always been popular among ''techies'' and ''gamers''. However, the tech giant wanted to extend its appeal and widen its consumer base attracting new consumers who look for phones that match their lifestyle instead of purchasing only performance-orientated ones.
VIEW THE SPOT Amazon Prime: A Girls’ Letter to the Future
Prime Video's New Series, A League of Their Own, Brings Together Female Athletes and the Sports Community To Write A Letter Inspiring And Forging A New Tomorrow For Girls In Sports Everywhere.
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You don't need to strap solar panels to your chest and sunbathe in your garden to be a good person, says health bar brand Perkier. You just need a snack bar that's super dedicated to doing you and the planet good, while being seriously tasty. The creative platform and campaign was created and produced by 10 Days London, directed by Jolyon White and produced by George White, with bespoke music written by Dominic White. The media was handled by ROAST.
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Independent creative agency, Burns Group, and NuFACE, global pioneers in at-home microcurrent skincare, announced today the launch of the brand's first global ad campaign, 'FIND BEAUTY IN THE CURRENT', in support of NuFACE's latest innovation and brand relaunch. The campaign flips the traditional anti-aging/problem-solution skincare narrative on its head, by focusing on women being in control to shape the future they want to see, setting their own terms for beauty, ageing, and skincare through tech-enabled microcurrent.
VIEW THE SPOT Cheestrings: Lunch Trade
The stunt, created for Cheestrings by Toronto agency Broken Heart Love Affair, has so far resulted in over 1,000 serious (and not so serious) offers, and 213M (and counting) earned media impressions. Last Tuesday (Aug 2) a giant billboard selling a single Cheestring went up at Toronto's Yonge-Dundas Square. Yeah, a Cheestring.
VIEW THE TV SPOT VIEW OUTDOOR Royal Mail: Pride
To celebrate LGBTQ+ Royal Mail employees and everyone else taking part at Pride events happening across the country in August, AMV BBDO has created an outdoor campaign that will be seen at the different pride parades this summer. The work is part of the brand's ongoing relationship with the agency since last summer. The strategic partnership has focused on changing perceptions of the Royal Mail brand, including an updated communications platform, brand world and new campaign content.
VIEW OUTDOOR VIEW THE SET AD VIEW THE FLAG AD VIEW THE HEART AD VIEW THE RAINBOW AD Pabst Blue Ribbon: The Place
Pabst Blue Ribbon Fans everywhere will have a chance to spend a night in a PBR inspired Motel room courtesy of a new branding platform that brings the Pabst experience to life through a limited activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans can choose to spend the night in three PBR themed rooms - Dive Bar, Arcade and Rec Room. Each of the rooms feature carefully thought out elements that allow visitors to experience the feeling of PBR, in spaces the brand is often enjoyed including old-style game consoles, VCR movies, record player, Juke Box, Board Games, and more. The Motel is set just a short block away from the Grand Traverse West Bay, a sought out beach destination for summer vacationers. The initiative was created by PBR's new agency, DNA, to celebrate the ethos of the Pabst brand through a new platform ''Pabst is the Place.''
VIEW THE REC ROOM CONCEPT VIEW THE DIVE BAR CONCEPT VIEW THE ARCADE CONCEPT Jagermeister: Home Bar Promo
Jagermeister have launched a 'home bar' promo so good they've put a legendary Berlin bouncer at the entry. It's a well known fact that the best bars are the hardest to get into and always have the toughest bouncers on the door. And the new Jagermeister 'win a home bar' promo, valued at $10K, is so good, it only makes sense it too should have a bouncer on the door. That's the simple thinking behind the new campaign by Connecting Plots, which enlisted Frank Kunster, legendary Berlin bouncer to front the promotion. Frank Kunster is a bouncer, club owner, film producer, and actor and is well known for his involvement in the explosion of the Berlin nightclub scene following the fall of the Berlin wall.
VIEW THE CONCEPT United Airlines: Skip The Line
United Airlines has launched a playful video making use of YouTube's 'skip ad' button. It features an all too familiar scene at the airport - customers standing in a long line to speak with an airline representative. But what makes this spot different is that United reminds its customers that they do not have to stand in such lines thanks to its unique Agent on Demand service, with offers seamless and quick access to an airline representative via phone or mobile app. United encourages YouTube viewers to go ahead and skip the ad, just like they would be able to skip a long airport line with Agent on Demand. The film, developed with 72andSunny LA, features bespoke creative designed specifically for the media placement on YouTube.
VIEW THE CONCEPT Hendrick's Gin: A Journey Most Unusual
Hendrick's Gin, the peculiar and unusual premium gin brand has launched its most curious venture yet, 'A Journey Most Unusual', via Red Havas. A production that has been two years' in the making due to delays caused by the COVID-19 pandemic, Sydney-siders can finally experience the brand-new immersive experience, created in partnership with leading theatrical collective Broad Encounters. The first-of-its-kind production will take guests through a sensory experience to discover the masterful craft and heritage behind Hendrick's Gin.
VIEW THE CONCEPT Gannett: Here It It For Nashville
Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, is launching an ambitious brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix.
The "Here For It" campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin American-Statesman and azcentral.com | The Arizona Republic properties and the unique value they provide their local communities. VIEW THE TV SPOT VIEW THE INTERACTIVE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR American Family Insurance: Brielles Story
Brielle Saracini McGuire lost her father in 9/11. She was a huge Yankees fan and wrote to Derek Jeter when she was 10 years old, inspired by his special relationship with his parents. At that time, she was invited to Yankee Stadium by Derek Jeter. They met and spoke and remained in touch over the years. Subsequently, Brielle was diagnosed with cancer twice. Jeter again reached out and left her a voicemail message telling her, "You are going to beat this" which Brielle played over and over again to help her through her battle. She did beat it, and now is living her dream as an associate producer at the YES network.
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With climate change intensifying Europe's summers, there have been wildfires across much of the continent during the last few weeks. But the climate isn't always to blame or, at least, not solely, as this new campaign from The Newtons Laboratory Athens shows Human negligence is the main cause for wildfires in Greece, a fact highlighted in this four spot campaign for the Ministry for Climate Crisis and Civil Protection, directed by Gregoris Rentis through Topcut Modiano.
VIEW THE STEELWORKERSPOT VIEW THE BEEKEEPER SPOT VIEW THE FARMER SPOT VIEW THE BBQ SPOT Saucony Endorphin Pro: Lace Em Or Chase Em
If you love a good movie chase, Design Army's latest ad for Saucony, LACE 'EM OR CHASE 'EM rivals the best of 'em! Celebrating the Endorphin Pro 3 launch, a shoe that's all about a faster you, this crazy fast-paced, creative film follows a runner racing his own reflection from the Brooklyn Bridge to downtown NYC because where better to capture FAST than the city that doesn't sleep?!
VIEW THE SPOT Fletcher Living : This Is Living
Housing is all anyone seems to talk about. But the true measure of housing is how it enables you to live. Fletcher Living builds more than homes. They create neighbourhoods complete with parks, shops and playgrounds, well connected to schools, businesses, and transport - shared spaces that feel as diverse and inclusive as the people living in them.
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I've always been inspired by #RobMcElhenney who, despite no discernible talent or natural ability, has always tackled life's little challenges head-on. Agency: Maximum Effort USA.
VIEW THE KAITLIN SPOT VIEW THE ROB SPOT Principal Financial Group: Big Picture Built To Last
In a new campaign titled, 'Benefits of Benefits', Principal Financial Group focuses on what really matters for the longevity of a business: its people. Created in collaboration with creative agency TBWAChiatDay Los Angeles, the campaign leverages first-party statistics and real customer success stories to showcase why benefits are important for gaining and retaining employees.
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For many, it's a return to offices too. However, during the past couple of years, we've become used to not just working from home, but a feeling of living at work too. For many, working from home has been a great comfort, working in our own spaces, enjoying the feeling of home during the workday and for many families and caregivers, a solution to competing responsibilities that has enabled a balanced schedule and a more balanced life. To help Canadians weather the change of leaving the comfort and convenience of their home offices, IKEA Canada has pulled together The Office Home a collection of everyday IKEA essentials that help Canadians bring the feeling of home back into the office with them.
VIEW THE SPOT Liquid Death: Not A Waterboy
Travis Poulson isn't a waterboy. He's a professional hydration assistant. And he's the first hydration assistant in history to sign a $100,000 brand endorsement deal. Athletes aren't the only superstars in pro football who deserve to star in their own commercials.
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Get an exclusive look into Kim Kardashian's creative process. Reimagining the Beats Fit Pro in three neutral shades, Kim designed earbuds that look as good as they feel.
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Gender equal companies are usually more profitable. Still most Swedish companies have more men than women in leadership roles. Vinge, one of largest business law firms in the Nordics, wants to do something about this. Last year the Swedish law firm helped clients with mergers and acquisitions worth 52 billion EUR. In this process they inspect all legal matters and assets of the company that their clients are buying or doing a merger with. It's called due diligence.
VIEW THE SPOT American Lung Association: Do The Vape Talk
The American Lung Association and the Ad Council today launched a new series of public service advertisements (PSAs) encouraging parents to proactively talk to their kids about the dangers and health effects of vaping. The new PSAs, created pro bono by advertising agency Hill Holliday, are part of a broader campaign to raise awareness about the risks associated with youth vaping
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Fiverr International Ltd., the company that is revolutionising how the world works together, has announced the release of a new hero campaign, 'Team Up.' The new set of ads are a first for the company, as it targets much of its marketing and advertising to focus on mid to large sized businesses. The new business-to-business (B2B) approach comes as a result of an increasing number of companies flexing their in-house talent with freelance talent to increase adaptability, productivity and manage scalability.
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Age UK, the leading charity for older people, has launched a new awareness campaign 'We are Undefeatable'. The film is part of their 'stay active' initiative which reinforces the importance of exercise on mental health and building connections within a local community. MSE's Matt Pochettino worked closely with director Jon Barber to capture the impactful and key work Age UK are doing
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The pandemic intrinsically changed how Americans live each day, from how we shop and work to how we communicate and connect with others. We've become more savvy, empowered, and confident with technology's ability to help us accomplish our goals. But this is all reliant on steadfast connectivity. At Sparklight a leading broadband communications provider accessible throughout the US internet service is not just a utility that delivers a reliable and fast online network, but an experiential connector that transcends and empowers users to immerse themselves in whatever makes them happy:
VIEW THE SPOT Google Australia: Eddie Betts On His Path To Latte
Google Australia and 72andSunny, with Essence and PHD, have continued their collaboration with the AFL in their latest film promoting Google Pixel in Australia. Starring Eddie Betts, the Pixel brand film builds on Google's broader partnership with the AFL, which includes recent work across Google Masterbrand and Nest Security. The idea positions Google Pixel as the phone that supports and celebrates your individual passions, powered by Google's most advanced camera yet.
VIEW THE SPOT Hyundai: Fits All Their Personalities
Hyundai's largest and most spacious SUV ever, the Palisade, is more than just a getaway vehicle for the family. Matthieu Mantovani shows off the bold new design features and innovative safety tech through the lens of a young girl's various personalities, quite literally portrayed as multiples of herself sitting alongside each other inside the Palisade's spacious interior, whilst driving with her dad. Mantovani expresses the Palisade's capacity to cater to the many different moods and moments of one's life, while offering the comfort to reconnect with loved ones.
VIEW THE SPOT Virt CBD Oil: Bob
We created this graphic for Virtu CBD OIL, to communicate its "Zero THC" benefit, which is the psychoactive compound of cannabis.We exemplify with a photo of Bob Marley, Jim Morrison and Janis to give a creative message and attract attention with a rarely seen image of them.
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You have probably seen the wave of posts in social media or in the news with the headlines: 'the global society is tired of the war in Ukraine', "Ukrainian news became 'toxic'and "the world community is losing interest in events in Ukraine". In this new campaign by Leo Burnett Ukraine the creators asked the world community one simple question:
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SOVA is the number one marketplace for quality beds in Sweden. To promote their summer sales they jacked into the number 1 summer trend, tending your flowerbed.
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