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Seen and noted
Diehard: The Climber A Diehard Story Advance Auto Parts, in partnership with its creative agency, Dallas-based TMA, is debuting new advertising for DieHard battery that tells a real-life story about a hero who epitomizes what it means to be a diehard (DieHard is part of Advance's portfolio of owned brands). A companion piece to last year's "Diehards Choose DieHard" campaign, the commercial stars Kirstie Ennis, a former Marine sergeant, world-renowned climber and action-sports diehard who has overcome all odds to scale six of the world's tallest mountains. VIEW THE SPOT  Scrolling? Ranting? Washing clothes? Dancing? Cooking? Head bobbing? Wherever you are, whatever you're doing everything's more fun on Reels. VIEW THE SPOT Jameson Irish Whiskey: Easy Does It Jameson has teamed up with TBWADublin to unveil a new responsible drinking advert as part of its commitment to tackling overconsumption and alcohol misuse. 'Jameson. Easy Does It' promotes responsible drinking by encouraging people toward more mindful, moderate consumption and reinforces the message that whether you measure, sip, or skip, no one should feel awkward for doing so. Co-written by and starring comedian Aisling Bea, who brings her Irish wit and humour to the screen, the advert showcases a number of typical social drinking scenarios VIEW THE SPOT Audi: Scrap Girl Cars Why are girls playing with pink fantasy toy cars theyâll never actually drive? Audi wanted to challenge the 'girl' car stereotype, so they parked a custom pink $270,000 Audi RS e-tron GT at a busy mall and invited Kiwis to scribble their support for scrapping girl cars all over it. Over 11,000 people visited the activation, transforming the car from a stereotype to a statement. Agency: FCB New ZealandVIEW OUTDOOR Coca-Cola: Celebrating Together Is Magic Coca-Cola is ushering in the Lunar New Year with the launch of a new multi-touchpoint campaign celebrating the magic of togetherness and cross-generational connection that is synonymous with the holiday season. Created by Ogilvy Shanghai as part of the OpenX by WPP team, the regional campaign features a short animated film launched across 8 markets in Asia, supported by an interactive AI-powered mobile activation, as well as limited edition packaging incorporating interactive AR elements. Lunar New Year is one of the most important holidays of the year, involving numerous traditional rituals and practices around food, housecleaning, decorations, gift-giving and more. In recent years however, the festival has gone through a transformation of its own, with younger generations reimagining some of these century-old traditions to fit their busy lifestyle and the hyper-digital world they live in. This shift has accentuated the generational gap between today's youth and their elders, with a lack of shared Lunar New Year rituals. This Year of the Rabbit, Coca-Cola aims to be the common ground and show that while traditions define our families, it is their evolution that magically brings us together. Food is an indispensable component of the New Year festivities. Overtime, the family reunion dinner has evolved, with quintessential Lunar New Year dishes full of symbolism and contemporary, urban-inspired flavors both finding their way onto the dinner table. This evolution is the one depicted in the campaign's main film, "Grandma's Jiaozi", which tells the endearing story of a family of rabbits coming together despite their different approaches to traditional rituals and celebrations. Centered around the message: "Lunar New Year may change, but the unchanging tradition of celebrating it together is what makes it magical", the film celebrates how the Lunar New Year table is big enough to accommodate every generationâs preferences and desires, with the rabbit family's grandson reserving the most important place on his modern New Year dinner table for his grandmother's traditional dumplings. The grandmother and grandson then celebrate this gesture by raising a toast with a Coca-Cola. It is a symbolic common ground always bonding the two, that has remained unchanged over the years. All produced in Shanghai, the 1-minute spot and a series of shorter versions will be available in markets including but not limited to China, Japan, South Korea, Singapore, Malaysia and Cambodia, online and on TV.VIEW THE SPOT Amnesty International: Write For Rights Amnesty International every year has the action "Write for rights". A movement in which anyone in the world can write about a social problem to request support.It is a simple action that can have great scope in social problems that need a voice. Through this print, we want to demonstrate how easy it can be to close the rights gap, opening up opportunities for everyone to have a stronger voice. VIEW THE FREE SPEECH AD VIEW THE EQUAL MARRIAGE AD  Dr. Martens, the iconic British footwear brand, has launched its first piece of work with creative agency, ACNE. The 'Made in England' film is designed to showcase the craftsmanship that goes into each and every pair of Dr. Martens shoe, and pull out the deep rooted emotion that comes with one of the world's most iconic pieces of footwear. Working with director Margot Bowman, the 60 second film shines a light on the original Dr. Martens factory in Wollaston and features a number of their makers, who each bring their own experiences and individuality to the boots and shoes that they craft. The film is due to run across multiple locations including the US and Europe, over the next few months. VIEW THE SPOT Road to Zero: Crashed Quotes The police have heard all the excuses people give for speeding. But they've also seen all the consequences of doing it. We reminded everyone that there's no excuse for speeding by showing what happens when they do, turning popular excuses, into consequences. Agency: FCB New ZealandVIEW THE AD Uber Eats: Get Almost Anything Sunscreen? Sushi? Yep. WD-40? Sure. A self-slicing cucumber for Kendall Jenner? Not so much. Uber Eats has enlisted the help of the world's most high profile matriarch, Kris Jenner, her supermodel daughter Kendall, and three iconic Aussies, to announce that Australians can now get almost anything on Uber Eats well, almost, almost anything. The new brand platform was created by Special in collaboration with Hello Social and MediaCom. With the iconic brand recently expanding its delivery offering to include food, groceries, alcohol and more, the new brand platform 'Get almost almost anything' seeks to herald this whilst making it very clear that there are still some things they just can't deliver. After all, anything is a really tall orderVIEW THE ANYTHING SPOT VIEW THE NOLL SPOT VIEW THE JENNER SPOT VIEW THE CHATFIELD SPOT VIEW THE THE POO SPOT VIEW THE GORENG SPOT New York City Ballet: The Sleeping Beauty CGI and animation specialist studio Steelworks has released a gorgeous CG film for NYC Ballet, promoting its production of 'The Sleeping Beauty'. Following the central motif of a delicate pink rose, the film is a visual delight, featuring stunning fabric and particle simulations, floating gold dust, flowing floral elements, and fluttering silk-like butterfly wings. Just like ballet dancers, each piece of the medley moves in perfect harmony with the ethereal score, luring viewers into a captivating new world. VIEW THE SPOT  The Home Depot, in partnership with Imagine Entertainment and BBDO Atlanta, today premiered 'Hope Builds', a new documentary detailing the devastating effects of natural disasters on communities across the US and the human spirit that compels people to help each other rebuild. 'Hope Builds' offers a behind-the-scenes look at three major natural disasters and features first-hand accounts from associates and survivors on the ground: Hurricane Andrew, the catastrophic Category 5 hurricane which impacted South Florida in 1992VIEW THE SPOT Edsna Region Of Attica: Banana Dog 'Great Together In the compost bin'The Compost Bin collects most foods even ones that don't match at all* so they can be returned to the environment, in the form of compost fertilizer.This is a truth we want to expose, through a sequence of unorthodox food combinations which would only "match" inside the compost bin. Sprinkles on fried eggs, ice cream with fish and cheerios in a bowl of lentils, all sending out the message hence educating people on the appropriateness of food waste, when it comes to composting as far as food waste is concerned.VIEW THE BANANA AD VIEW THE ICE AD VIEW THE CORN AD VIEW THE ONION AD VIEW THE EGGS AD Fusion Energy Drink: Kiteversiting Fusion The sky's no limit for Fusion Energy Drink that transformed a Brazilian pastime, kite flying, into outdoor media.To launch its new brand positioning, Fusion created a kite festival with discounts literally falling from the sky.VIEW OUTDOOR Sylvania: Eye Exam For Your Car January is one of the darkest months of the year. Because of that, it is a season in which cars experience the most headlight burnout which means increased risk for accidents. Because of this alarming fact, SYLVANIA, the leader in automotive lighting solutions, together with its ad agency FITZCO, has launched a new multimedia campaign that included an innovative pop-up experience that involved an actual 'eye exam' for your car. This marks the first consumer activation that SYLVANIA has executed. To kick off the 'EYECARE by SYLVANIA' campaign, a pop-up experience mimicking an eye exam demonstrated how headlights just like your eyes benefit from routine care. VIEW OUTDOOR Volkswagen Commercials: Recharge Here Volkswagen Commercial Vehicles and BBH are brightening up Blue Monday by launching a first-of-its-kind billboard that acts as a giant SAD Lamp. The installation is part of a campaign for the new all-electric Volkswagen ID. Buzz, which was launched at the start of December and is available currently as a five-seat people-carrier and cargo van. This giant SAD lamp, near Waterloo station, emits light that mimics the sun VIEW OUTDOOR Girls Get Off : Close The Gap Studies have shown that the masturbation gap in Australia is particularly pronounced, with research indicating that while half of males surveyed serviced themselves at least once a month, only a quarter of females do the same. A disparity of 50%.Sexual wellness brand Girls Get Off is focused on their mission to empower women in all things pleasure, tackling conversations with a sex-positive mantra, and decreasing the stigma around female masturbation. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR KFC: Flow Like Gravy These posters were designed to support the launch of KFC new foundation KFC for Good. A Foundation created to formalise KFC's way of giving to communities it serves, as well as supporting our 3,000 strong team across the country. Their mission is to champion causes that equip young Kiwi adults with skills and support to enhance their wellbeingVIEW GRAVY OUTDOOR VIEW KINDNESS OUTDOOR VIEW ADVICE OUTDOOR Anglicare WA: Home For the Holidays To raise awareness and much needed funding, Wunderman Thompson Perth and Anglicare WA have extended their 'Home for the Holidays' print, radio and film campaign into a series of striking activations around Perth.The activations encourage people to reflect and donate by bringing the sobering contrast of Christmas celebration to some the places people experiencing homelessness are forced to sleep.VIEW OUTDOOR  HOW CAN WE SHOW WHAT CANNOT BE SHOWN? All over the world today, millions of children are constantly surrounded by violence, death and suffering. These tragedies have been further exacerbated in 2022, with the acceleration of global warming as well as the intensity of devastating conflicts for civilian populations. VIEW WAR OUTDOOR VIEW WEDDING OUTDOOR VIEW FAMILY OUTDOOR Budget Direct: Blown Away An over-zealous homeowner, armed with a surprisingly powerful leaf blower, turns a quiet Australian suburb into a tornado zone. Prompting longstanding Budget Direct characters Sarge, Jacs and four-legged sidekick Chief, to once again come to the rescue. Agency: 303 MullenLowe, SydneyVIEW THE SPOT VIEW OUTDOOR  Ant Forest, the green initiative by Alipay, invited animals in the forest "starring" in a series of 8 light-weighted fun films, in which the forest habitants spoke up their own ways of a low-carbon life. Let's get inspired.VIEW THE SPOT Uber Eats: Poke Bowl The Football World Cup is the most watched sporting event and the timing of the matches for South African viewers perfectly coincided with the right time to order dinner on Uber Eats. To leverage this opportunity Uber Eats bought a whole plateful of TV slots during the big games. The only catch is that since they were not an official sponsor, Fifa heavily restricts what they are allowed to show and say in their ads. No mention of the teams, countries, players, flags or even things like half-time and semi-final. Even the word trophy. Not allowed.VIEW THE POKE BOWL SPOT VIEW THE FRIKKARDEL SPOT  To kick start the new year, UK cereal maker Jordans Cereals, is returning to Linear TV for the first time since 2013. The nationwide TV and video campaign is planned and bought by the7stars and runs across Channel 4, Sky and ITV Digital throughout January and February. VIEW THE SPOT  'Unwelcome Guest' is a thirty-second film from Pfizer created by VMLY&R, featuring Martha Stewart to promote getting the new COVID-19 booster shot. Directed by Martin Werner through RESE, the spot begins with America's most recognisable hostess menacingly sharpening an imposing Samurai sword and posing the question "You know that unwelcome guest everybody wishes would just leave already? That's COVID-19." VIEW THE SPOT Philadelphia Cream Cheese:A Little Tast Of Hell This Friday the 13th, Philadelphia Cream Cheese is unleashing the blazing spiciness of hell with its new limited-edition creation, 'A Little Taste Of Hell'. The fiery Philly is a total flip on the angelic brand Canadians have known for decades as the little taste of heaven, doing away with the beloved Philly angel's halo for a new pair of devil horns. VIEW THE SPOT  A playful new campaign by Channel 4's award winning in-house creative agency 4creative launches on 14th January to promote the broadcaster's brilliant, free comedy content on All 4. A brand-new conceptual trail introduces the 'Stream Free 4000' a portable unisex urinal so that they don't need to leave the sofa, even when nature calls. In traditional shopping channel style, the trail comes complete with helpful demonstrations of how to use the specially made unisex urinal. VIEW THE SPOT  House 337 and MHP Group are set to switch things up for the Current Account Switch Service with a creative and humorous new communications platform designed to encourage current account holders to consider switching their bank account. The campaign, 'Maybe it's time to switch' which goes live in the UK in early January, looks at things people once loved but have stuck with for perhaps too long. From mullets and '90s boy-band haircuts, to '80s power suits and double denim, the campaign adds a touch of fun to necessary life admin. It highlights that just because something was good once, doesn't necessarily mean it's right for you now, just like your current account. VIEW THE SPOT Hunt And Brew: Always Hunting Hunt and Brew crafts RTD coffee to the highest quality. Working with Jeff Low, some nostalgic footage, and a rather unreliable narrator with an agenda to sell coffee, 'Always Hunting' recognises that actually, weâre all just trying to find the best coffee in our local area. The result is a campaign as unique as the product itself.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW OUTDOOR Colonel Sanders: Smiles Even On A Blue Monday
PRINT
January 17, 2023 11:02 (Edited: February 17, 2023 05:19)
 On Blue Monday we want you to be as happy as Colonel Sanders. That since 1952 has brought smiles around the world with its famous Secret Recipe.VIEW THE AD Greenpeace: We Live On The Same Planet Private jets are the most polluting and most unequal form of transport on this planet, causing CO2 emissions that are 50 times more polluting than trains. In 2018, 50% of all aviation emissions were caused by only 1% of the world's population. Meanwhile, 80% of the world's population has never even flown, but suffers from the consequences of climate-damaging aviation emissions. Private jets are a symbol of the dysfunction of our economic system that allows a supremely privileged minority to pollute excessively at the expense of the planet. Greenpeace is therefore calling on a ban of private jets in the EU. VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD Guest Judge: Saffaan Qadir, CD, Paulus, South Korea This week's judge is Saffaan Qadir, creative director at Paulus in Seoul, South Korea. Winner: Skyn 'Explore Uncensored Pleasures'. When in doubt, show the product in its element. This is a staple of the conventional and the cookie-cutter in advertising. But, the one set of products to which one would dare not apply this is the set of products being advertised here. What gall. What brilliance! READ MORE  Cancer Council WA's LiveLighter program has launched a new campaign encouraging adults to be more physically active for their mental wellbeing following research which found the number of people citing mental health and wellbeing as their motivation for being physically active has doubled in the last five years (from 13 per cent in 2016-2017 to 26 per cent in 2021-22). Cancer Council WA Obesity Prevention Manager, Ainslie Sartori, said the aim of the 'Move More' campaign was to inform WA adults of the lesser-known benefits of being physically active and to promote brand new resources that make exercise fun and accessible. The 'Move More' campaign will run State-wide across social media platforms, online and out-of-home channels from January 15 until February 11.VIEW THE SPOT VIEW THE SPOT VIEW THE SPOT VIEW THE SPOT VIEW THE SPOT VIEW THE SPOT Caméléon Association: RECREATION CAMELEON, an association protecting children from sexual violence, has decided with the agency MullenLowe France to create RECREATION, a photo exhibition that took place last October in Paris designed from photos that can be found on social networks. Throughout the visit, people discovered joy, innocence and a certain intimacy in these photos illustrating the daily life of children. But in the last room, which is totally different from the rest of the exhibition, we revealed : All the photos of children you have just seen were taken from the computer of a cyber-pedophile. This new part of #TheShare campaign aims to raise public awareness on this controversial social behaviour of parents and challenge politicians through a petition to increase the means implemented to prevent and fight against cyber pedophiles.VIEW THE CONCEPT H&M: Loooptopia
INTERACTIVE
January 16, 2023 09:27 (Edited: February 17, 2023 05:19)
Saatchi & Saatchi: All AI Want For Xmas
INTERACTIVE
January 16, 2023 09:26 (Edited: February 17, 2023 05:19)
 Now you can, before saving the day! This Dry Jan, Heineken 0.0 and Marvel Studios' "Ant-Man and The Wasp: #Quantumania" are teaming up on a campaign that focuses on drinking (and shrinking) responsibly.VIEW THE SPOT Mint Mobile: ChatGPT Writes A Mint Mobile Ad You knew it was just a matter of time until we did this (extend the @MintMobile savings with @OpenAI, that is).VIEW THE SPOT  Apple highlights its action mode on iPhone 14 and message undo send feature on iOS 16 for the latest campaign 'Relax, it's iPhone'. The campaign kicks off with two comedic spots, 'Field Day' and 'RIP Leon', both of which brilliantly use musical choice and timing to drive home the punchline. 'Field Day' sees a woman put action mode to good use to steady a video as she runs to film her son in a race.VIEW THE FIELD SPOT VIEW THE LEON SPOT  This week, the FDA, in partnership with its agency of record, FCB New York, is embarking on a new campaign to show how withdrawal from nicotine in cigarettes can lead to symptoms of anxiety, feeling angry or irritable, insomnia, excessive worrying, restlessness, and fatigue key factors that negatively impact mental health among teens. The new campaign is the latest push under the FDA's The Real Cost initiative to focus on combating cigarette smoking among teens.VIEW THE AUCTIONEER SPOT VIEW THE SMOKER SPOT « First « Previous Next » Last » 3 of 6 |
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