 |
Seen and noted
 The No More Red campaign set up by Arsenal and Adidas is a scheme to help get the youth move away from knife crime and gang culture by introducing them into more positive environments that can help them navigate through tough times with the use of sports, such as boxing. Stephen Addison setup Box Up Crime to do exactly that, embracing people from all backgrounds in hopes to help connect and unite people. The film follows Aron and his ambition to own his own boxing gym to give back to the community in the same way it helped him. Luke's direction helps craft an emotive and captivating story of hope and optimism, with real life people at the beating heart of everything. VIEW THE SPOT  Since the pandemic, frequent bans on music concerts have created a barrier between people and their favorite musicians due safety protocols and regulations making them more distant to each other.To break the barrier, LG gives an immersive musical experience through its cutting-edge wireless speaker LG XBOOM Go PL5 with Sound Boost that brings music to life and allows people to feel closer to their favorite musicians, safe and sound!VIEW THE ROCK AD VIEW THE POP AD VIEW THE ELECTRONICA AD  Every cake has a personality print from Albert Dali Branding VIEW THE SPIDEY AD VIEW THE DEADPOOL AD VIEW THE HULK AD VIEW THE DR STRANGE AD VIEW THE CAPTAIN AMERICA AD VIEW THE IRON MAN AD Tamedia: Tank See beyond a "simple" news image is what drives the editorial staff of Tribune de Geneve. An idea that highlights the journalistic work: Going beyond the obvious. VIEW THE TANK AD VIEW THE ROCKET AD VIEW THE MEDIA AD Koala: Open Letter To Harry Koala, Australia's leaders in uniquely designed mattresses and furniture, takes claims of furniture embarrassment very seriously.So when it came to light that Harry and Meghan were ashamed of their decor, Koala and Thinkerbell saw an opportunity to create a discount code that could help them redecorate with furniture that's more suited for royalty. Although the offer is specifically made for Harry and Meghan, Aussies too can get the royal treatment.VIEW THE AD  For the Colombian restaurant El Carmelo, weâve created a visual ecosystem that refreshes Colombia's gastronomic traditions, illustrating each regionâs most typical flavors, inspired by two countryâs emblematic elements: posters and letters.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD VIEW THE NINTH AD CIBC: Financial Stress Companions Courage's first work for CIBC features an experiment pairing dogs with clients to help make talking about finances a little less stressful. Studies show money is the top source of stress for many Canadians. And while this stress can be debilitating, causing many to avoid thinking about finances altogether, the best way to overcome it is by having some real talk about it. So, CIBC did something to help make talking about money just a little less stressful. Enter CIBC 'Financial Stress Companions', an experiment where the bank brought in therapy dogs to sit with and comfort clients who had been putting off talking about their finances. VIEW OUTDOOR  British Airways Holiday's new campaign 'Take Your Holiday Seriously' launches the next iteration of the campaign, a series of witty outdoor executions created by Uncommon. The idea for the outdoor is centred around the common 'Out of Office' email something many of us are familiar with setting up ahead of taking our annual leave at work. But instead of the usual polite sign-off messages that can typically note 'if urgent please contact me via mobile' these OOO emails are much more punchy in protecting our headspace from the office when we're on our holidays. VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR  Sainsbury's launches a new nationwide campaign this week comparing and contrasting Britain's more unusual shopping habits from 2022. #CheckYouOut, created by Ogilvy UK, goes live on Friday and is a nationwide data playback scheme. By analysing Nectar data and revealing the regional idiosyncrasies, Sainsbury's has curated the ultimate snapshot of what Britainâs 2022 year in food really looks like. The #CheckYouOut campaign runs across geotargeted digital OOH, social and email and breaks on January 13th. VIEW LONDON OUTDOOR VIEW STOCKTON OUTDOOR VIEW LIVERPOOL OUTDOOR VIEW GLASGOW OUTDOOR VIEW SUNDERLAND OUTDOOR Second Home : It's An Office Really Second Home is a creative workspace and cultural venue for entrepreneurs in Europe and Los Angeles. They have teamed up with Perth based Independent agency, Hypnosis to create a campaign that aims to reignite people's desires to work away from home, in some of the most inspiring and curated spaces on the planet. Second Home is a co-working space like none other. Built on the philosophy of biophilic design, Second Home is a space where nature acts as a catalyst for creative sanctuary and innovation. It means they are the proud creators of LA's most dense urban forest (in which you can work) and groundbreaking human-centred design spaces in London. But there was a problem. The design was so far from the expectations of workspaces that consumers were not aware they were actually, offices.VIEW LA 1 OUTDOOR VIEW LA 2 OUTDOOR VIEW LA 3 OUTDOOR VIEW LONDON 1 OUTDOOR VIEW LONDON 2 OUTDOOR VIEW LONDON 3 OUTDOOR Think Road Safety: Country Roads Year Book People who live in regional South Australian think they know local roads like 'the back of their hands'. However, research shows they believe regional car accidents are 'city folk who don't know our roads.' The truth is nearly 70% of fatalities in South Australia are country people on country people. Our campaign challenges misconceptions and implores regional drivers to stop dying on country roads. PLAY THE FIRST SPOT PLAY THE SECOND SPOT  Comcast enlisted teens from a boys & girls club in Detroit as Digital Navigators to help empower and educate seniors at the St. Patrick Senior Centre, giving them the tools and resources needed to confidently access and discover the power of the internet. Both organisations are part of Comcast's Lift Zones programme, providing free WiFi and digital resources at community centres nationwide. In a 90 second film entitled 'The Age of Connectivity' we see the two generations come together. It captures the partnership between the teens and seniors, highlights the importance of digital literacy, and shows that there's room for everyone to succeed in a digital world. VIEW THE SPOT New York Presbyterian Hospital: Stay Amazing NewYork-Presbyterian and Havas New York have released a new patient story as a part of their 'Stay Amazing'campaign that launched last fall, telling the raw stories of real patients from around New York. This new, one-minute spot running starting Jan, 23rd highlights Neuro patient Ramit Malhorta's triumphant story, where he suffered a stroke at the young age of 28 despite living a full, active, healthy, carefree life like any other 28-year-old. VIEW THE SPOT Puma : History Doesn't Repeat Itself At the 2022 World Cup, Brazilian superstar Neymar Jr. reached 77 goals for Brazil, equalling the tally set by arguably the greatest to play the beautiful game: the late, great Pele. In Puma short 'History Doesn't Repeat Itself' Neymar talks about his journey and what it means for him to reach such a prestigious milestone, dedicating his achievement to Pele and all the people who have helped him get there. Pele has been an idol and inspiration to Neymar since he first dreamed of playing football. The PSG player has spoken of his admiration for Pele and how he does not want to be compared to his hero because history doesn't repeat itself. Instead, we honour and celebrate our heroes from the past and look to inspire a new generation of heroes yet to be crowned. VIEW THE SPOT New Balance: Rewards Come To Those Who Run Mediahub, MullenLowe and New Balance have today launched Rewards Come To Those Who Run, a targeted campaign designed to inspire runners of all abilities to "runlock" the physical and mental rewards of running. The campaign, which will go live across the UK, Germany and France, is built on the insight that anyone, regardless of ability and background, can unlock the physical and mental benefits of running. The creative will launch across D/OOH followed by Online and Social Video, as well as Digital Display, featuring New Balance lockers as a visual metaphor for the rewards that can be unlocked through running. VIEW THE SPOT  It's no secret that binge-watching has become a social phenomenon in recent years, as has rabid fandom of those oh-so epic fantasy series we just can't put down. For its new brand campaign, CANAL+ chose to highlight something we might have felt at the conclusion of these shows disappointment. BETC Paris and Partizan's Antoine Bardou-Jacquet have launched a cinematic new spot shining the spotlight on when your favourite series has suddenly become un-rewatchable due to disappointing finales. VIEW THE SPOT  TikTok is more than just 'that dancing app for young people' It's that app with all the DIY ideas, and the great recipes, and the parenting tips, and mental health discussions, and championing women's rights, and Japanese woodworking, and workouts, and green juice recipes, and well, pretty much everything. Because whatever it is, someone, somewhere is doing it with TikTok. This campaign is about showing TikTok is for everyone, and pretty much everything it is running on TV, VoD, digital, on app and OOH. VIEW THE SPOT Australian Ethical: I Love Money Money can do a lot of harm in the wrong hands, but Australian Ethical are out to show it can be a force for good too, when you invest with heart. The campaign works to educate Australians that it's OK to love money, when it's invested in good things. Every Australian has the opportunity to build a healthy nest egg and contribute to a healthy planet too.VIEW THE SPOT  Hahn's first campaign of 2023 celebrates things that are often overlooked but upon further inspection are really quite genius. Things like; treadmills, touch footy, 10 pin bowling and of course great tasting beer that's also low in carbs. For the beer enthusiast who just so happens to be carb conscious Hahn is a revelation. How Good. Agency: ThinkerbellPLAY THE TOUCH FOOTY SPOT PLAY THE CYCLING SPOT PLAY THE TREADMILL SPOT  Start Strong targets young Australians joining the workforce for the first time. Tapping into moments that occur at the start of a career, those first days that are full of mistakes and just downright embarrassing moments. We know first jobs aren't always pretty, but as long as you choose a great superannuation fund, Spirit Super you'll be starting strong.VIEW THE RECEPTIONIST SPOT VIEW THE CREEPER SPOT VIEW THE NINJA SPOT  Introducing "Get Shop Fit'. A bid to encourage online shoppers to get their fingers fit and ready to do some serious online shopping on Adelaide, South Australia's newest (and quite possibly the world's first city-wide) online shopping destination. Supporting local, from your home. VIEW THE A SPOT VIEW THE B SPOT  A swipe is just the beginning.The beginning of possibilities, adventure, chemistry, and adrenaline. All you have to do is shoot your shot. you up? VIEW THE SPOT  AI is the word du jour, the topic of the moment. Everyone is talking about AI and its capability. Thanks to the next generation Chatbot GPT and DALL-E platforms, industry leaders, tech leaders, celebrities and news channels all over the world are discussing the hottest topic about how AI can replace human creativity. This moment has even been compared to the 'invention of the Guttenberg press' or 'invention of photography' by many thought leaders. After the initial awe about what these tools can do subsided, a collective angst has developed. VIEW THE SPOT  Less than two weeks from the return of the 'This is SportsCenter' campaign, ESPN is back with its second spot for the fan-favorite campaign with "Performance Evaluation." Performance Evaluation will air for the first time during the College Football Playoff National Championship between No. 1 Georgia and No. 3 TCU on Monday, Jan. 9 at 7:30p ET on ESPN. VIEW THE SPOT Skyn: Explore Uncensored Pleasures This winter SKYN is launching a worldwide brand campaign, created by Sid Lee Paris, to once again encourage consumers to enjoy the endless exploration of pleasure. And this time SKYN chose to play with a trend that tends to put an end to exploration: censorship. A censorship that constrains more and more brands and opinion leaders who see their content banned on social media as soon as they talk about sexuality. A censorship that stands as a barrier to the freedom of exploring the body, discovering, pleasure and sexual fulfillment. So SKYN decided to commandeer an iconic graphic element of censorship: the blurred rectangle. And hijack it to show their products. VIEW THE SPOT  Woodland Trust, the UK's largest woodland conservation charity, has launched a campaign to fight the climate crisis. Created by Creature London, the campaign coincides with the charitable organisation's re-brand and repositioning, also done in partnership with the advertising agency. Woodland Trust appointed Creature after a competitive pitch at the end of 2021. Initially, the brief was to help the organisation develop a new brand positioning that allowed them to shift perception from a conservation organisation for the traditional and conservative to one that represents the wide variety of voices that want to combat the nature and climate crisis. VIEW THE SPOT  The Night Guardians and the Day Guardians make an appearance in these two new print ads from FTW, JakartaVIEW THE NIGHT AD VIEW THE DAY AD  There's hassle in applying housing loan that has been holding people back from having a home; too many requirements, terms and conditions. BCA Housing Loan provides hassle-free application for people to easily fulfill their need for a home.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Today we want to share an exclusive No Deposit Bonus for recently launched BetOnRed Casino! Claim the promo code ALLGEM50 when you sign up for the first time. Join the 888 Starz Casino site today and grab an enticing offer of 50 free spins, no deposit required, to enjoy on Leprechaun Riches. Mr Spins Casino is offering up to 50 free spins with no deposit necessary, as well as a 100% match bonus. All those offers and much more you can get if you choose 50 free spins on registration or for the second deposit. More offers inside. The National Toy Hall Of Fame: Green Army men The Strong National Museum of Play is not only a children's museum but also the home of the National Toy Hall of Fame. Every year toys are selected to be inducted into the hall of fame. The posters are used to help promote the museum to adults by tapping into the nostalgia of toys from their childhood.VIEW THE GREEN ARMY AD VIEW THE WHEEL AD VIEW THE POTATO AD People Like Us: Labour Isn't Working The Conservatives' iconic 'Labour Isn't Working' advert has been subverted by non-profit People Like Us as part of a new campaign designed to raise the alarm on pay inequality faced by ethnic minority workers in the UK. The reimagined artwork depicts a line of people from Black, Asian, Mixed Race and minority ethnic backgrounds "queuing for a pay rise", with text highlighting how they're paid an average of 16% less than their white counterparts. VIEW OUTDOOR VIEW THE PRINT AD Love Buds: Cant Believe Its Not MeatNew spy series CITADEL, hits Amazon Prime Video. A secret agent hacks into Nova to spread the word and a warning.PLAY THE SPOT United Cup: See the Game 'See the Game' is a new campaign for the United Cup - a world-first mixed tennis tournament brought together by Tennis Australia, with ATP and WTA. The campaign encourages fans to see past genders. The campaign saw players removed, allowing us to witness a game of tennis without the bias of men, women or stars.VIEW THE SPOT VIEW OUTDOOR Ngununggula: Art is a journey How far would you go for art? An awareness campaign announcing the arrival of an important addition to the cultural sector and the Southern Highlands, Australia. Starring one of the country's pre-eminent artists, and Southern Highlands local, Ben Quilty, alongside a mixed bag of art lovers, the online and cinema campaign aims to entice people up, out and into the region for a sublime art experience.VIEW THE SPOT Emergency: We Can Make Peace Come True Gino Strada, our founder, had a belief. He used to say "to create a world without war, we have to imagine it first"So we did. We gave his most famous words to an AI and asked it to visualize his ideas. To start making peace a reality. For all.VIEW THE SPOT  Grayson Whitehurst has directed this series of 4 spots for BC Dairy and Alberta Milk.VIEW THE GRANDMA SPOT VIEW THE DANCE SPOT VIEW THE SLIDE SPOT VIEW THE NUTS SPOT  'Help Changes Everything' is a street-mural-inspired film, illustrating the positive impact that GoFundMe donors have on the world around them. To represent the diverse communities across America, the campaign's visuals give a universal sense of purpose and belonging, depicting donors and recipients as heroes in ever-evolving streetscapes, where history seems to be unfolding in real-time. But alongside the beautiful spirit of generosity in the storytelling is something equally compelling; a groundbreaking step forward in artificial intelligence based animation. VIEW THE SPOT  Continuing to pioneer new ground ahead of their already robust slate of renowned Under Armour campaigns, co-directors Julian King and André Stringer and their colleagues at collaboration company DOMO have unveiled their latest trailblazing campaign for the brand. Developed hand-in-hand with Under Armour's in-house creative team, the campaign features a highly cinematic ad addressing the full media landscape and featuring superstar talent Jordan Thompson, Seth Curry, and Fleur Jong in a campaign designed to engage athletes of all levels by showing the universal battle of finding that extra gear. VIEW THE SPOT Rachael Ray: Nutrish Feed Yours Help More Rachael Ray Nutrish is launching a new feel-good campaign today that urges consumers to 'Feed Yours. Help More.' so animals can have the opportunity to live a full and joyful life. With animal shelters receiving approximately 6.3 million companions every year, so many animals are left without a home or the proper resources to live fully. That's why Nutrish isn't just about great tasting food it's also deeply committed to supporting animals in need. VIEW THE SPOT  'The Troll' is a two-minute film about a lonely troll and the boy who helps to brighten his life (with an assist from IKEA, of course). This is the next iteration of the IKEA Bring Home to Life platform, which launched in 2022, and focuses on unlocking our emotional connections to home and the life we live there. In the film shot in Slovenia, both on location at a bridge and in studio too - we meet a grumbling troll who works as a toll booth collector and lives under a dark, damp bridge. VIEW THE SPOT « First « Previous Next » Last » 4 of 6 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
