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Seen and noted
 Whether you're heading back to school, work, or readjusting to your daily routine, global retailer Foot Locker wants everyone to put their best foot forward in the freshest, most bountiful kicks harvested with the help of its resident sneaker experts Foot Locker Stripers. As such, the retailer has launched 'It's Sneaker Season,' a back-to-school campaign that extends beyond just those headed back to the classroom.VIEW THE 4 SPOTS  'We do things differently on the mountain'. That's the message at the heart of Coors' new UK advertising campaign. The multi-channel, multi-million-pound campaign marks the next iteration of the Molson Coors-owned brand's 'Keep It Fresh'campaign in the UK which takes inspiration from the beers Mountain Cold Refreshment and Rocky Mountains heritage, to champion freshness as an attitude and celebrate fresh perspectives. VIEW THE SPOT  Audi UK and BBH London are bringing the story of progress to life in their latest campaign with BRIT award-winning singer/songwriter Jorja Smith. Audi's narrative comes alive for a UK audience in its new hero film starring Audi's all-electric RS e-tron GT. Reaching across multiple touchpoints, the 'Driven by Progress' campaign tells Audi's electric vehicle leadership story, drawing parallels with the pivotal moments in the progress of Jorja Smith's artistic life.VIEW THE SPOT Fanatics Global Volunteer Day:Merch Madness 'Merch Madness,' is the newest original single and music video from Lil Baby created in partnership with VaynerMedia and Fanatics. Created to celebrate Fanatics' Global Volunteer Day in June, the video followed Lil Baby as he participated alongside the likes of Tom Brady, Eli Manning, Meek Mill, Joel Embiid, DJ Khaled, and more to give away more than 300,000 pieces of licensed apparel to over 100,000 underserved youth and their families in nearly 100 locations across the US. VIEW THE SPOT Virgin Voyages: Jen All
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July 11, 2023 08:38  Global icon Jennifer Lopez is joining forces with Richard Branson and Virgin Voyages in getting everyone to do one thing: quit making excuses and start celebrating more! As chief celebrations officer for Richard Branson's irresistible and award-winning new travel brand, VIEW THE SPOT iPhone 14 Pro: Huracán Ramírez vs. La Piñata Enchilada
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July 10, 2023 14:50 (Edited: July 11, 2023 00:50)
 Lucha Libre legend Huracan Ramirez is back to face a terrible threat - an evil pinata that is terrorizing all of Mexico. Shot on iPhone 14 Pro. With Huracan Ramirez vs. La Pinata Enchilada, acclaimed director couple Tania Verduzco and Adrian Perez, known as "Los Perez", set out to modernize the Mexican wrestler movie genre with an action-packed film that can only be shot on iPhone. See how Los Perez and the film crew used the incredible camera, power and endurance of the iPhone 14 Pro to create a movie filled with action, horror, and suspense, featuring Mexico's beloved superheroes. VIEW THE FILM VIEW THE BTS FILM Guest Judge: Tony Waissmann, CCO, República Havas, Miami This week's guest judge is Tony Waissmann, chief creative officer at Republica Havas, Miami. Winner: Noah x PUMA 'Winning Streak'. What I liked the most was Puma, I really like the idea of inverting reality, and the "weird" are those dressed and not those naked. It seems to me that it is a way of talking about Noah de Puma's clothes, like different, irreverent, daring, free people. READ MORE Standard Chartered Bank x Liverpool FC: Play On Teen girls playing sport face societal pressures to quit, safety issues and a lack of parental support. Many girls quit sport all together. Yet 96% of women in C-suite positions worldwide, played sport through their teens, allowing them to build essential life skills like leadership, resilience, confidence and teamwork. The "Play On" campaign targets girls in Asia and Africa, but speaks to girls globally. VIEW THE SPOT Filbo: Find Your Roots
OUTDOOR
July 10, 2023 11:15  We transformed the mobile fonts along with the iconic reader logo into a modular medium to create our campaign for the Bogotá International Book Fair, where by varying their size, thickness, and color, we conveyed the essence of the fair's roots, expressing the 35 years of this mega event in Colombia, where each typography became stories, fables, histories, and documentaries.VIEW OUTDOOR  SOVA is the leading supplier of quality beds in Sweden. To promote their new store in Stockholm, they created a guerrilla campaign in the neighborhood, inviting people to a free bed testing session.VIEW OUTDOOR  Now for the first time, Kotsovolos and Wolt have joined forces to revolutionize the shopping experience through Wolt's new service: "Wolt Drive".VIEW THE FRIES AD VIEW THE PIZZA AD Prime Video: The Classified Drop For the season finale of Citadel, Prime Video's star-studded spy series, an espionage-themed watch party (for both influencers and regular folk) was going to be held in a secret location. The show gave viewers a glimpse into the world of espionage and spycraft. So how could our event invitation live in that world and make recipients feel as if they too are living the spy life?VIEW THE AD  Used oil is like old paint, sometimes it just gathers dust in your garage. When you do find it, you wish it could just disappear. Of course, burning your wishes on used oil is folly when there's a group like Interchange Recycling.VIEW THE SPOT  Simplii Financial, one of Canada's leading digital banks, unveiled a new brand platform and modern look with the goal of helping Canadians Bank on the Now. The refresh is part of a multi-year initiative to build on the bank's ambition to be a leader in direct banking. The branding, developed by Broken Heart Love Affair, introduces a new logo, a vibrant magenta and neon green, and black colour palette, editorial-style images in black and white that capture raw and candid momentsVIEW THE SPOT GrabCar: Sorry In the Philippines, Grab is the primary ride-hailing app used by people. In December 2022, one of the busiest times as people were prepping for the holidays, customers had unpleasant experiences with Grab due to the scarcity of available cars. This resulted in delays in their arrival. Because of this underperformance, customers started abandoning the app. Intent on winning customers' hearts once again, Grab made an effort to regain their trust. Grab increased their fleet to better accommodate the growing demand for their cars. VIEW THE SPOT  Pringles is launching a pan-European campaign that brings the theme of its hugely successful Super Bowl ads, featuring people getting their hands stuck in cans of the snack, to new markets for the first time. In collaboration with Grey London, Pringles has created new work that will run in Northern and Southern Europe, working with iconic director Ulf Johansson of Smith & Jones, who brings his zany touch to the creative. VIEW THE SPOT  Virgin Media is today releasing the second instalment of its 'To Better and Beyond' creative platform, which sees a new protagonist with an unstoppable spirit, the Goat Glider, take the spotlight to embody Virgin Media's superior WiFi Guarantee. In partnership with VCCP London, Virgin Media has created its new integrated brand campaign to showcase the companyâs new ethos and tagline 'See What You Can Do' all with Virgin Mediaâs ultrafast broadband. VIEW THE SPOT  RESPET is a company specialized in manufacturing pet food with 100%, 100% real food. Making pets healthier and stronger. Trying this food makes pets acquire a preferential taste for natural foods, without preservatives, without pills. That is why this campaign manages to make consumers aware that if there is no RESPET, pets will look for a way to find their natural food. A creative execution based on the DNA of the brand, generating empathy with its customers.VIEW THE AD Execom: With Responsibility In The Summer You Wont be News The Brazilian summer usually experiences a significant increase in fatal accidents on roads and highways. These accidents occur due to reckless behavior on the road that could be avoided, such as using a cellphone while driving, not wearing a seatbelt and helmet, and driving under the influence of alcohol.VIEW THE AD Lakrids By Bulow: We Make The World Taste Licorice On Friday 7th July, the world's largest liquorice tasting will take place as Danish confectionery brand, LAKRIDS BY BULOW, launches global campaign 'WE MAKE THE WORLD TASTE LIQUORICE', which will see the distribution of 500,000 chocolate-coated liquorice samples. From the Tivoli Gardens in Copenhagen to London's Battersea Power Station, liquorice will be offered across the globe to conquer LAKRIDS BY BULOW's ambitious mission to make the world love liquorice -one liquorice at a time. Marking the brands 16 year anniversary, the campaign will take place across six locations including the United Kingdom, Denmark, Germany, Sweden, Norway and Finland. VIEW THE AD  A new campaign from Deutsche Telekom and creative agency adam&eveBERLIN demonstrates the increased risks parents face thanks to the rise of data misuse and artificial intelligence (AI). In a hero film, AI is dramatically used to draw attention to risks of itself - AI. In addition to the opportunities of digitalisation, Telekom wants to point out the urgency of responsible handling of personal data in the digital world. Pictures of holidays, family celebrations or weekend trips with the whole family these are emotional moments that friends, and relatives want to share immediately. Often this happens all too carelessly. VIEW OUTDOOR KFC: Play As A Chef Colonel Sanders Since its release, 'Street Fighter 6' has garnered impressive gaming sales and broken records across platforms, including Steam. A major ingredient of its success: the ability to create 'recipes' for customized, playable characters that gamers can share and use in the Street Fighter universe. In response, original chicken champ KFC Canada is saying 'game on' with a new kind of original recipe that lets Street Fighter fans play as the ultimate recipe master, Chef Colonel Sanders. VIEW THE CONCEPT The North Face: TNF10,000 Reasons To Get Back To The Trail Following a challenging period, Shanghai sought to reclaim its vitality after lingering trauma confined millions to their homes, isolating them from nature's beauty. In response, The North Face and FRED & FARID Shanghai launched "TNF10000 Reasons to Get Back to Trail," a campaign aimed at reigniting the spirit of outdoor exploration. Leveraging ChatGPT and Midjourney, the campaign generates 10,000 reasons to hit the trail, sparking a widespread desire to reconnect with nature. As the nation emerges from lockdown in early 2023, VIEW THE CONCEPT VIEW THE AD  Digital is now a crucial part of our lives. To maintain our relationships with our closed ones, share memories, enjoy some entertainment with the family, get lost in a knowledge rabbithole, doom scroll for hours, study, work remotely, digital is taking an increasingly large part of our lives, at home and everywhere else. To the point where it becomes almost impossible to live without it and where each single connectivity issue turns into a huge drama. Network failure, a laggy WiFi, a broken smartphone, a pirated laptop, are examples of events that could leave users feeling devastated.VIEW THE SPOT Lotto Powerball: House Hunt Mystery, suspense and ultimately love combine to create this humble and captivating story the 6th instalment under the celebrated Lotto Imagine platform.In 'House Hunt', the Imagine platform evolves once again, this time weaving a magical tale around that question every Lotto winner faces; which areas of your life would you change, and which would you ensure stayed exactly the same?VIEW THE SPOT  We all have moved houses. We have slept on the mattress, in between boxes, with the smell of fresh-painted walls. We have woken up to a stranger singing in our house -probably the plumber. We have lit the table lamp, on the floor. We have done things and we have seen things. Because new homes are odd.This is our new campaign for Protergia.Because it would be equally odd not to have the support of one of the biggest electricity companies in Greece.VIEW THE SPOT Irish Emigration Museum: This Is Not Us The Public House's continuation of last year's 'This Is Not Us' campaign for EPIC The Irish Emigration Museum scrutinises the prevalence of negative Irish stereotypes found in modern technology and popular culture, with particular focus on 2023's most talked about topic, Artificial Intelligence. The campaign runs across social, digital and OOH, with a specific emphasis on Dublin Bus T-Sides, and Tour Bus Rears targeting tourists on the streets of Dublin. VIEW THE SPOT  BTV.UK, a Birmingham-based video production company, and WithFeeling, Dubai-based music and sonic branding agency, have forged a dynamic partnership, seamlessly blending visual and audio expertise to craft compelling narratives. Their collaboration has spanned numerous projects, the latest being a nationwide TV commercial for Subaru in the UK. BTV.UK's adeptness in film production and shooting, coupled with WithFeeling's prowess in music composition, sound design, and mixing, has resulted in a synergistic alliance. VIEW THE SPOT  This past weekend, Chandelier Creative launched an irreverent new spot for Noah x PUMA. Directed by O Positiveâs Brian Billow, the new''Dare to unbare' campaign showcases the retro chic Noah x PUMA apparel line against the backdrop of a tennis match disrupted by a 'streaker.' The spot 'Winning Streak' - takes its cue from the power of everyday rebellion. VIEW THE SPOT  Google Play tapped creative agency Omelet to develop a high energy campaign to bring awareness to their new mobile gaming product, Google Play Games, which allows users to play their favourite Android mobile games on their PCs. feature film-quality animation from Wizz. VIEW THE SPOT  The original, must-have folding device, the Motorola razr+ 2023, is back to re-stake its claim in the foldable space with a new campaign by the creative studio Los York that is spearheaded by "Saltare in Giro," a dynamically choreographed dance film featuring the iconic House of Pain track "Jump Around" in Italian. VIEW THE SPOT  Nissan Canada's Institute of Thrillology campaign, originally launched last summer, has been given a creative refresh and relaunched as Nissan Thrillology Operation Thrill. As Nissan has one of the newest lineups of vehicles in Canada, this work encourages Canadians to take a new look at the brand and their offering. The campaign was created in collaboration with global Toronto-based creative brand experience company, Juniper ParkTBWA. VIEW THE SPOT Dementia New Zealand: I'm Still Me Dementia NZ's new awareness campaign, 'I'm still meâ, shows that people living with dementia can still lead a full life. The ad was created to accompany the new TV show, The Restaurant That Makes Mistakes, which premiered on TV1 on Sunday evening. The show gives people living with dementia the chance to work in a restaurant alongside celebrity chef Ben Bayley. VIEW THE SPOT  Life is a journey, and while on this journey, you should never settle for less, is the main concept behind this new Suzuki Indonesia film, created via Dentsu Creative and Seven Sunday Films. The film details the journey of a modern family in the new Suzuki XL7 across the undulating landscape of Sumbawa, Indonesia. VIEW THE SPOT  It is an invitation to perform the autexame usingmovements that help detect cancer early from mom. Movements that anticipate the future. VIEW THE SPOT  Ben & Jerry's has teamed up with Oscar-nominee and celebrated film director Ava DuVernay to produce an award-worthy new flavor of ice cream. 'Lights! Caramel! Action!' is already proving a huge hit with critics, as marketed via a series of comedic commercials, creative social content and out-of-home advertisements created by Kin, the impact-focused creative company. VIEW THE SPOT  As a member-governed, customer-led disability support organisation, Enhanced Lifestyles understand better than most how important it is for individuals to choose their own support path. This lived experience of disability has always given them a clear idea of how disability support should be that people living with disability should always have choice and control in whatever kind of support they need.VIEW THE SPOT  RuPaul's Werq the World Tour and Voss Entertainment stand up to anti-drag bills this 4th July with striking billboard in Times Square. The poster, created by Uncommon Creative Studio, features an 18th century painting of the Founding Fathers signing the declaration of independence, accompanied by a statement written in hot pink highlighting that drag is protected by the First Amendment like any creative expression such as dance, fashion and music. VIEW THE SPOT  REBORN was challenged to create a campaign that not only educates parents on Heinzâs infant dry snacking products, but also allows the Heinz Infant brand to cut through in the sea of sameness on shelf and foster positive brand perception in a high switching market.The creative strategy encapsulated the distinct product and brand benefits of Infant Pancakes and Puffs, which led to the campaign idea 'Moments Made Easy'. VIEW THE SPOT  A pre-school play, a life drawing class and a terrible date are among the moments when Ocado shoppers are struck with inspiration to add to their shopping trolley in the latest campaign for the UK's best online grocer, created by St Luke's. This campaign is the next evolution in the online supermarkets advertising and sees a tonal shift towards naturally observed moments of everyday life. Launching on 4th July, the new campaign "Inspired Choice" marks the launch of a new brand platform communicating Ocado's core proposition of more choiceVIEW THE SPOT « First « Previous Next » Last » 5 of 6 |
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