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Seen and noted
Bundaberg Rum: The Wedding That Fans Built Bundaberg Rum is the most loved alcohol brand in Australia's heartland. And Australia's heartland is home to some wild folks. The kind of people most wouldn't trust to plan the biggest day of their lives. So we asked them to do just that. Launching a campaign where one lucky couple would get a free wedding at the Bundy distillery. All they had to do was hand over creative control to 400,000 fans of Bundaberg Rum on social media. It turned out precisely how you'd think it would. VIEW THE CONCEPT Aware: Drunk Drivers Stay For Free Thousands are killed on South Africa's roads over the holidays, but the direct finger-wagging campaigns don't seem to hit home. So if people aren't afraid of dying, what are they afraid of? Jail. This formed the basis of our tongue-in-cheek road safety campaign for Aware.org where we positioned our country's finest jails as holiday accommodation because that's where many could be staying for free this Festive Season if they drink and drive.VIEW THE SPOT VIEW OUTDOORS VIEW THE ADS PLAY THE RADIO SPOTS SUPER BOWL - Frito Lay: Taste The Victory Frito-Layâs Taste of Super Bowl campaign features a new television commercial starring football legends Rob Gronkowski, Marshawn Lynch and Troy Polamalu as they rediscover the taste of victory but this time with a chip-inspired twist.VIEW THE 2 SPOTS SUPER BOWL - Pringles: Uncanny Teaser Once you see him, there's no unseeing him. 2.11.24. Mr. P is everywhere. Just look around. Does your dog look like Mr. P? Your cat? Your mailbox? Your butter toast? Find Mr. P in the wild and you could win some crispy cash.VIEW THE SPOT SUPER BOWL - Doritos Dinamita: Where Did Dinamita Go Who's upsetting our girl, Jenna Ortega? And most importantly who took all the Dinamita.VIEW THE 2 SPOTS SUPER BOWL - NFL: Born To Play Teaser This Super Bowl, one football dream becomes a reality. Stay tuned after halftime 2.11.24 to see it come to life, together with NFL stars Justin Jefferson, Saquon Barkley and Cameron Jordan running through a bustling local market in Accra Ghana.VIEW THE SPOT  Norway's oldest airline, is celebrating its 90th anniversary by, inviting the rest of Norway's 90-year-olds to fly with them for free.VIEW THE SPOT  There are no shortcuts to mastery. The journey requires immense talent, a bit of luck, but most of all, it requires an unwavering will to persevere. With this limited-edition packaging, we told the story of Bowmore a master craftsman of Islay Single Malt Scotch with over 240 years of rich history through an old Chinese tale of perseverance.VIEW THE AD Jeep: Aurora As advertisers, we always look for the USP. So many automotive competitors are copying the design of Jeep vehicles, so we had to dig deeper than the product to find the essence of Jeep. A brand is so much more than a product and a logo. It is an ethos lived and breathed by its audience. The passion that the Jeep community has for their vehicles is what sets our brand apart. No manufacturer can ever copy that. So, instead of shiny new vehicles, we celebrated scratched-up, muddy Jeep SUVs and the people who own them, name them, modify them, and take them on adventures. Jeep is owned by the Jeep community, and itâs a badge of honor to proclaim we didn't make this campaign. They did.VIEW THE 6 ADS  Laughing is good for health. The gesture is responsible for releasing dopamine, serotonin and endorphins (hormones related to well-being), in addition to reducing adrenaline, associated with fear and anxiety. To demonstrate how laughter can positively impact the gestation period, Dasa, the largest medical diagnosed network in Latin America and Dm9, created a stand-up comedy show for pregnant women. The show is conducted by Mari Benini, stand-up comedy host mother of four and expecting her 5th child. VIEW OUTDOOR The True Story: Undo The Firewall Misinformation was named by the World Economic Forum as the #1 global threat for 2024. In 2023 alone, Russia censored and blocked an estimated one million websites globally - including every independent news site and global social media platforms like X, Instagram, and Facebook. In response to this alarming trend, Undo the Firewall, a grassroots initiative between The True Story and Hello Monday/DEPT provides a straightforward solution, empowering website owners worldwide to host uncensored news stories and deliver the real stories. VIEW THE CONCEPT Ben & Ben: Courage In December 2023, nine-piece folk band Ben&Ben surprised everyone with a music video for their latest single, 'Courage,' done in collaboration with GIGIL Philippines. Initially released as an acoustic track, the song aspires to bring light to anyone who might need it. VIEW THE SPOT Saudi Red Crescent: A Matter Of Life And Life Award-winning director Tamer Shaaban has released the director's cut of his cinematically epic ad showcasing the Saudi Red Crescent Authority's (SRCA) state-of-the-art emergency response system. Titled 'A Matter of Life and Life,' the :90 film portrays two true-to-life emergency response missions in action-packed detail VIEW THE SPOT  Director-duo BABYBABY are back with more bizarre eye candy, this time for Swedish organic gummy brand JOM. 'The Casting Call', takes place behind the scenes of 'Sabrina: Mermaid by Day, Assassin by Night'. We follow our hero as he nervously waits, rehearsing his lines. In need of some extra pep, he indulges in JOM, travelling through a gummy world, returning ready, fresh, and motivated. We think. VIEW THE SPOT  Restaurant Jimmy John's has launched it's latest campaign from Vayner. The two have unveiled a NEW sultry series 'Before First Bite Red Velvet Edition' featuring favourite dating show singles Natalie, Izzy, Bartise, Micah, and Zanab VIEW THE SPOT  A campaign to promote the worldâs first accountability summit for disability inclusion, SYNC25, begins today. Created by adam&eveDDB, and directed by Dan DiFelice in partnership with Biscuit Filmworks, the launch film aims to inspire and encourage the business community to accelerate their work to end disability exclusion and hold themselves accountable ahead of the SYNC25 accountability summit to be held in Tokyo on 3rd December 2025. VIEW THE SPOT  Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank. Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price $17.99VIEW THE SPOT  Research commissioned by Lidl and carried out by RedC, has shown that more than half (59%) of the people in Ireland have never attended a women's sporting event. Lidl has come a long way since it started supporting the LGFA in 2016, a significant body of work remains to be done to change hearts and minds across the country, driving attendance at games.VIEW THE SPOT International Red Cross: Defenders The film begins in a makeshift tent: a poster of Kalidou Koulibaly, horns honking, armed men rushing to get out. Outside, the player himself, wearing a red soccer uniform, plants himself in front of the camera, before blurting out: "Keep it clean! No fouls!"VIEW THE SPOT  DraftKings has released this Super Bowl LVIII teaser, starring Kevin Hart doing his best Jimmy Johnson impersonation. VIEW THE SPOT  Victoria Bitter has unveiled 'Means More', its first major brand campaign with new creative agency, The Monkeys, part of Accenture Song. The campaign aims to celebrate the skill and intelligence behind hard work, under the brand's existing 'For A Hard Earned Thirst' platform.VIEW THE 2 SPOTS SUPER BOWL - Pluto TV: Couch Potato Farms Pluto TV will make their Super Bowl debut on Feb 11 via this 'Couch Potato Farms'' spot developed by Haymaker. VIEW THE SPOT SUPER BOWL - Hellmann's Mayonnaise: Mayo Cat Cat's out of the bag! Today, Hellmann's fourth consecutive Big Game spot is revealed, featuring award-winning actress, comedian, and frequent cat collaborator Kate McKinnon, the iconic Mayo Cat (known as Chipmunk off camera!) and a cameo by actor and comedian, Pete Davidson. Together, they ignite a Hellmann's craze by using the magic touch of mayonnaise to save leftovers and turn them into delicious dishes. The ad opens with Kate rummaging through her fridge after the Big Game, looking for something to eat. VIEW THE 60s SPOT VIEW THE 30s SPOT SUPER BOWL - PETA: Don’t Take My Cheese Twenty-five years after her Emmy Award-winning role as Carmela Soprano in The Sopranos, Edie Falco is taking on a seedy, violent underworld again-this time in PETA's 2024 Super Bowl ad that shows her back in the family's kitchen making pizza when a couple of shady characters burst in and take her cheese away, prompting her to weep for its return. As she desperately chases after their getaway truck, the surreal comedic scene suddenly cuts to somber footage of a mother cow chasing after a truck as it carries away her calf-real life, standard practice on dairy farms, which remove newborn calves from their mothers so that the milk meant to nourish them can be sold for human consumption instead. The text reads, "Cheese isn't your baby. But it robs a mother of hers. Go vegan."VIEW THE SPOT VIEW THE BTS SPOT SUPER BOWL - BetMGM: Tom Has Won Enough BetMGM, a leading sports betting and iGaming operator, debuted the first of a three-part, star-studded teaser campaign this morning, promoting the companyâs first-ever Big Game television spot. Featuring the never-before-seen pairing of Tom Brady and Wayne Gretzky, along with actor Vince Vaughn, the upcoming series marks a monumental moment for BetMGM. The previews - featuring Tom, Wayne and Vince in conversation - provide a glimpse into what BetMGM has in store to entertain Big Game fans. The campaign was created in partnership with award-winning agency, Highdive. With three consecutive USA Today Admeter wins, Highdive is known as an industry leader in creating winning Big Game campaigns. The ads are a part of BetMGMâs multi-faceted strategy to amplify its brand to a variety of audiences before, during and after the Big Game. BetMGM is hosting multiple events and promotions throughout the weeks leading up to February 11th, including the BetMGM Big Game Bash at The Cosmopolitan of Las Vegas headlined by Luke Combs. Tickets to the concert are available exclusively through the BetMGM app. BetMGM Sportsbooks will be home to special VIP experiences with notable ambassadors, sweepstakes and interactive moments for football fans in Las Vegas and nationwide.VIEW THE SPOT VIEW THE TEASER Sixieme Son: Sound Affects Saatchi & Saatchi Middle East has teamed up with Sixieme Son, a sonic branding and sound design company, and Mindloop Studios, to launch a powerful campaign titled "Sound Affects." Introducing the world's first sound effects library, the campaign channels 100% of royalty proceeds to aid in psychological treatment and traumatic support for individuals or refugees coping with post-traumatic stress disorder (PTSD) as a result of acts of violence, war or other traumatic incidents. By turning royalty rights into human rights, 'Sound Affects' sheds light on the lingering reality of PTSD. Research shows that 4 out of 5 PTSD episodes are triggered by sounds, with everyday noises taking victims back to their traumatic experiences and reopening their wounds. While several NGOs provide aid, sustaining funds is a recurring challenge, making it even harder for victims to get access to help. To support NGOs dedicated to assisting trauma survivors, Sixieme Son and Saatchi & Saatchi used foley techniques to create a collection of sound effects made from everyday items, that mimic PTSD triggers. With an array of sounds ranging from gunshots to explosions, sirens and helicopter whirs, the collection is ideal for frequent users of sound effects clips in entertainment, advertising and audio-visual productions. Behind each sound, there lies a real story of trauma like Ferhanaâs, a refugee from Kabul, who finds that the hum of her aunt's sewing machine triggers memories of tanks tearing through her neighbourhood. By purchasing that track, buyers can directly support her (and others') recovery journey(s). The Sound Affects collection is available at soundafx.me, with 100% of proceeds being directed to trauma reparation, establishing a sustainable and long-lasting donation mechanic for NGOs dedicated to helping victims around the world suffering from PTSD. By choosing Sound Affects, buyers not only enhance their creative projects but also contribute to the healing journeys of those affected by PTSD.VIEW THE CONCEPT VIEW THE CONCEPT WITH PATRICK BAZ SUPER BOWL - DoorDash Will DoorDash Stuff From All The Ads Today has unveiled its plans to engage fans on Sunday, February 11th with a first-of-its-kind sweepstakes that shows how consumers can get just about anything on DoorDash. Timed to football's biggest event, DoorDash will DoorDash stuff from all the commercials - awarding one lucky winner with items advertised throughout the duration of the game. From cars to snacks to desserts, self-care products and even tax service, DoorDash will give it all away. Just crack the code during DoorDash's Big Game commercial for a chance to obtain it all. The :30 Big Game spot was created in partnership with Wieden Kennedy Portland and Emmy-Nominated director, Mike Diva, most notable for his video shorts on SNL. Laurence Fishburneâs iconic voice is featured throughout the work. The multi-layered 360 campaign also includes external partnerships with more than 60 brands, 24/7 social listening, teasers and DoorDash's first-ever Dashspondent Lonnie IIV, a larger than life personality, who will report all the items added to the grand prize.VIEW THE CONCEPT  Uber's Super Bowl campaign is set to star one of the world's most iconic power couples: David and Victoria Beckham. Playing off the viral 'be honest' clip from the couple's hit Netflix documentary, the 30-second film from Special US) features the stars attempting to share that they will be in a big commercial - but seeming to forget the exact sports event. As you'll see, they also drop that their friend, 'Jessica Aniston', will join them in the commercial.VIEW THE SPOT SUPER BOWL - Jif Peanut Butter: #SaveTheCelery Beginning today, Jif is looking to disrupt this year,s 'ad bowl' with yet another campaign that's 'That Jif'ing Good.' The new campaign was created in partnership with PSOne, the Power of One solution for J.M. Smucker Co., led by creative agency BBH USA. The new campaign surrounds the Big Game by tapping into the culture and lore of the ultimate football snack - chicken wings - and their often discarded sidekick - the unsung celery stick. The fact is that during the game each year, Americans devour a billion wings, but only 14% of people prefer the accompanying celery. The new Jif campaign, #SaveTheCelery, aims to rescue this often-underappreciated veggie with heartstring-pulling ads and an offer of a free jar of Jif peanut butter to wing enthusiasts as a plea to save the side celery from being discarded. In addition to TV, video, influencer partnerships with Jesse James Decker, and social running nationally, the brand will roll out a full 360-degree campaign.VIEW THE SPOT SUPER BOWL - FanDuel: Kick of Destiny 2, Again Yes, we're doing the Kick of Destiny again, live on Super Bowl Sunday. But this time, you can pick if Gronk will make or miss it for a share of $10 million in bonus bets. So it's WAY different. Sorry, John Cena. Maybe next year.Agency: Wieden Kennedy, New York. VIEW THE TRAILER VIEW THE TEASER 50s VIEW THE TEASER 30s  Some disorders aren't visible, but they eventually take their toll. So, for the launch of a novel that addresses these disorders, we depict it beyond its pages. Thanks to artificial intelligence, we crafted portraits of the book's main characters. Then, together with the artist juanamatu, we created 3 hyper-realistic embroideries.VIEW THE 3 ADS  No pain, no fame. For the second year in a row, Ogilvy Health was given the honor of developing a campaign for the New York Festivals Health Awards. The goal of the campaign is to launch the opening of the show and encourage submissions during the call-to-entry period. VIEW THE 3 ADS  You may have noticed that when a traffic accident occurs, a crowd of curious onlookers forms wanting to know what's going on. Humans are naturally curious beings. But how can we use this to our advantage?VIEW THE 3 ADS  Wikifarmer is the first free online encyclopedia for crop and livestock farming. To convey the message that information about both is now easily accessible in one place, Wikifarmer has published a series of surrealistic print ads. These ads work like optical illusions, combining stock and crop in each image to create a unified 'being'.VIEW THE 3 ADS  As Finland prepares for its presidential elections, Valokuitunen's new ad campaign draws a clever parallel between voting and choosing an internet provider. The ad uses the familiar image of an election ballot to highlight the importance of choice in a free society. It reminds Finns that just as they choose their leaders, they can also choose their internet service from multiple options in Valokuitunen's networkVIEW THE AD  For many years now, Block Branding have pursued a strategy of remaining deliberately smallish (10-15 people). Being small means they can be selective about the clients and work they take on. It means they have a tight team with diverse experience that can contribute meaningfully to any project of any size in the agency. However, what it doesn't do is get you onto the list in WA Business News' Book of Lists publication. So when the opportunity to place an ad in the Book presented itself, they saw an opportunity to present those more concerned with quality over size with an alternative, i.e., Block.VIEW THE 2 ADS |
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Buckle up, Super Bowl LVIII is gonna be a wild ride.
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