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Seen and noted
Kia : Seeds Of Change Kia Middle East & Africa continues to plant âSeeds of Changeâ with the second phase of its âCycle of Lifeâ initiative, developed by INNOCEAN MEA and brought to life by electriclime°. The project features a series of short films directed by Kaley Emerson, produced by Lana Abu Risheh, with its vision to expand on the first phase and its focus on a farm-to-table approach. VIEW THE 3 SPOTS Holsten Arabia: Georginas Favourite Treat Holsten Arabia, the premium non-alcoholic malt beverage brand, has appointed Georgina RodrÃguez â a global fashion icon as its new brand ambassador. The announcement comes alongside the launch of Holstenâs most ambitious campaign yet â âTreat Yourself with a Holstenâ which celebrates the joy of everyday indulgence and positions Holsten as the go-to refreshment for lifeâs well-deserved moments. VIEW THE SPOT Abu Dhabi: Chalo Abu Dhabi With Ranveer Singh The Ranveer Singh Family Vacation campaign from Serviceplan Middle East taps into a simple truth - over 500 million Indians are active WhatsApp users, and for many families, group chats have evolved into virtual living rooms where everything from dinner plans to holiday destinations are debated with passion, emojis, and a flood of stickers. Experience Abu Dhabi built the campaign on the insight that âmost Indian family holidays begin with a text message on the family group.â VIEW THE SPOT RHO Airlines:The Shortest Flight If youâre not flying RHO Airlines, you need an upgrade. This is not your average airline. There are no delays, no chicken-or-beef existential crises and no jetlag. Just dust, speed, and the kind of lift-off that makes your heart sit in your throat. When your client is RAM Middle East and they ask for a campaign to launch the all-new RAM RHO 1500, you turn car specs into a spectacle. Publicis Middle East saw more than a truck. They saw an aircraft. The RAM RHO is a lighter, faster, more agile beast with 540 horsepower. VIEW THE SPOT Testicular Cancer Society: I See Balls To mark Testicular Cancer Awareness Month this April, the Testicular Cancer Society has partnered with FP7McCann to launch âI See Ballsâ, the worldâs first AR lens that uses AI to transform everyday, accidentally phallic-shaped objects into life-saving health tools. From cactuses to vegetables, the lens detects objects that resemble male anatomy and overlays a medically accurate, step-by-step guide for performing a testicular self-exam. VIEW THE CONCEPT Dubai Depart. Of Economy & Tourism: Find Your Story The Dubai Department of Economy and Tourism (Visit Dubai), has launched an exciting new marketing campaign, âFind Your Storyâ , which stars globally renowned actor, businesswoman and UNICEF global ambassador Millie Bobby Brown and her husband, actor, model and producer Jake Bongiovi. The film showcases the exciting adventures that travellers can enjoy in the city, even during a brief stopover. VIEW THE SPOT Testicular Cancer Society: Sponsored Balls During a sold-out La Liga showdown against FC Barcelona, CD Leganés made historyânot for goals scored, but for where they placed a logo. In a cheeky and powerful move, the club unveiled the worldâs first testicular-region sponsorship, with the Testicular Cancer Societyâs logo directly on players' shortsâin the exact region the disease affects. The campaign, titled Sponsored Balls, was created by FP7McCann to mark Testicular Cancer Awareness Month VIEW OUTDOOR Heinz Post: Post Credits In a world where everything is skippable, Heinz is reminding people that some things, just like its thick, rich ketchup, are worth the wait. Introducing Heinzâs Post-Post Credits; the first-ever ad that gets interrupted by a movie! Exclusively playing during the showings of A Working Man on April 9th and, Mickey 17 and The Amateur on April 10th and 11th at Dubai Mall Reel Cinemas, this one-of-a-kind cinematic experience plays in two parts.VIEW THE SPOT Cheetos: Cheetos Pants The Cheetos brand, the beloved snack known for its bold, cheesy flavour, is taking mischief to new heights with the launch of Cheetos Pants, the first-ever pair of trousers designed to solve the eternal snacking dilemma: where do I wipe my Cheetle-covered fingers?! In collaboration with BBDO, Cheetos has created the perfect answer: Cheetos Pants. These striking fashion-forward trousers are the exact same shade of orange as the iconic VIEW THE CONCEPT ItsHerWay: The Needed Space In a campaign that blends powerful creative with a call for systemic change, Saatchi & Saatchi Middle East and UAE-based womenâs platform ItsHerWay have launched The Leave of Absence â the countryâs first corporate pledge encouraging businesses to introduce formal miscarriage bereavement leave policies. More than 1 in 5 pregnancies globally end in miscarriage â a figure that holds true in the UAE. VIEW THE SPOT Lebanese Station : The Language Box In a creative and thoughtful leap, Lebanese Station, a renowned name in the Middle Eastern food delivery industry, is embracing the spirit of togetherness this Ramadan. In partnership with Flyby, the brand has redefined what it means to deliver more than just food, with a focus on meaningful marketing. Every delivery is a lesson in gratitude: The idea is simple yet impactful. Each Lebanese Station delivery box has been transformed into an opportunity for customers to experience appreciation in various languages. VIEW OUTDOOR Jameel Motorsport: The Treeless Map Jameel Motorsport, part of Abdul Latif Jameel, has partnered with Serviceplan Arabia to launch a bold new initiative merging gaming with environmental awareness: The Treeless Map*. This custom-built Fortnite map removes one of the gameâs core resources â trees â to highlight the devastating impact of deforestation and natural resource depletion. VIEW THE CONCEPT McDonald's: Not For First Dates Would you take someone to McDonaldâs on a first date? Be honest. The internet has spoken, and the answer is a resounding no. First dates are all about making an impression, overthinking the outfit, rehearsing the perfect conversation starters, pretending you donât actually love dipping fries into ice cream. But what happens when the nerves fade, when the pressureâs off, when love becomes real? Thatâs when McDonaldâs steps in. Teaming up with FP7McCann Dubai, the new campaign flips the script on modern relationships while embracing a simple truth: McDonaldâs may not be ideal for your first date, but it is for every other date; the second, the tenth, the hundredth, the âI canât believe weâve been together this longâ date. Through a heartfelt film and a series of striking print visuals, the campaign captures the raw, unfiltered beauty of relationships, the phases, the milestones, the quiet in-betweens.VIEW THE SPOT VIEW THE PRINT ADS UN Women: InkVisible To reduce spousal abuse in Pakistan, UN Women, in collaboration with IMPACT BBDO, have launched a powerful campaign that showcases brides wearing traditional henna, but not as you would expect them to. Beautiful patterns of henna, instead of traditionally being drawn on hands and feet, form the shape of a black eye on a bride. In another visual, strangulation marks from a large male hand appear around a brideâs neck . Another visual shows what would be an injury on a brideâs forehead and a cut lip drawn out by henna. The jarring visuals are meant to raise the alarm, and to inform millions of married women that they can call a national helpline to seek help. 1 in 3 married women reportedly face physical and mental abuse by their partners, and a vast number donât report the crime out of fear that the violence may escalate,VIEW THE 2 SPOTS Nolte Kuchen: Together We Belong Ramadan is all about togethernessâa season filled with love, gratitude, and the joy of creating lasting memories with our family and loved ones. But just imagine the essence of these memories when a father, knowing nothing about the kitchen, decides to take the initiative and prepare Iftar by himself!VIEW THE SPOT Puck: Recipes For Change In the midst of a prolonged conflict that has forced countless families to flee their homes, Puck âa leading and trusted brand across the Middle East and a steadfast ally to mothers - is proud to announce Recipe for Change - a sustainable source of financial support, designed to empower and support affected Lebanese families. Recipe for Change is not just a Ramadan campaign, but an innovative economic model that transforms treasured family recipes into market-ready products that local chefs can proudly feature on their menus across the region and eventually the world.VIEW THE CONCEPT OMO Arabia: The Art Of Stains MullenLowe MENA in collaboration with OMO Arabia, launches âThe Art of Stainsâ, a first-of-its-kind campaign that redefines how period care is communicated in the region. By blending ancient henna artistry with essential knowledge, OMO transforms a culturally ingrained tradition into a powerful, discreet, and deeply personal conversation starter. In Saudi Arabia, beauty and henna salons are more than beauty spaces, they are intimate sanctuaries where women connect, share stories, and uphold tradition. Recognising their unique potential, OMO partnered with skilled henna artists to create bespoke designs that discreetly weave in essential period care information. VIEW THE CONCEPT KFC: Out Doors In a move that literally leaves nothing in the way of late-night cravings, KFCâtogether with TBWARAADâhas done the unthinkable: removed the doors from its restaurants. Dubbed âKFC Out-Doorsâ, this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFCâs new around-the-clock service. For decades, shut doors signaled the end of the day for businesses worldwide. But as KFC steps into a new era of non-stop fried chicken, those very doors have become symbols of its dedication to serving customers any time, day or night. VIEW 5 OUTDOORS Pizza Hut : Crunching Great Ad to promote the collab between Pizza Hut and Lay's, a news pizza with Lay's chips on the crust.VIEW THE SPOT KFC / Call of Duty: Bribe Bucket KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWARAAD, the iconic fried chicken brand is introducing the KFC âBribe Bucketâ, giving gamers a wild new way to negotiate for their lives when theyâre downed in-game. Capitalizing on Call of Dutyâs proximity chatâa voice feature that lets players talk, joke, or trick their opponents âthe campaign invites gamers to barter for mercy by offering up KFC vouchers in exchange for being spared. When seconds count, a bucket of finger-lickinâ chicken could be the difference between a crushing defeat and a triumphant comeback.VIEW THE CONCEPT M.A.L.I: Safety Playbook for Noobs Cheil MEA, Dubai in collaboration with M.A.L.I â Mouvement Alternatif pour les Libertés Individuelles, has launched an innovative campaign titled Safety for Noobs. M.A.LI., a movement founded in Morocco in 2009 by human rights activist Ibtissame Betty Lachgar, is committed to defending individual freedoms, women's and children's rights. In the MENA region, one in four children experience some form of sexual violence by age 12. Alarmingly, perpetrators are often within close family or social circles. Addressing this sensitive issue without disrupting a child's sense of safety and innocence has long been a challenge, especially in a region where this topic is often treated as a taboo. Safety for Noobs bridges this gap with a child-friendly approach that educates effectively without fear-inducing methods. The campaign consists of two main components: 1. A Roblox Game â Using the popular gaming platform, the game adapts the familiar 'obby' mode, presenting children with scenarios to navigate, make choices, and learn about potential risks. The game offers feedback on their decisions, building awareness in a fun and interactive way. 2. An Interactive Book 'Safety Playbook for Noobs' â Featuring relatable stories that escalate subtly, prompting children to make decisions when confronted with potential threats. These stories help kids recognise early warning signs and encourage proactive responses. Both resources act as educational tools for parents and educators, sparking important conversations that empower children. The relatable storytelling approach aligns with childrenâs daily experiences, enhancing engagement and retention. VIEW THE CONCEPT Sleepzone: In-Snore Coupons You may just start to wish your spouse snored even louder. In what may be the most apt example of converting something historically displeasing into a delight for many, Sleepzone has launched thesnoremeter.com, a digital platform that transforms the sound of snores into discount coupons for a promotion. The louder the decibel value of the snore, the larger the discount. Snoring is more than often a symptom of sleeping on the wrong kind of pillow, and thatâs where Sleepzone steps in to offer a range of fluffy, comfortable pillows to help you sleep better. Targeting those who have been driven to the edge of lunacy due to the thunderous night-time concerts emitted by their sleeping spouses, Sleepzone offers the best possible remedy: a more comfortable pillow. Launched through film and radio, the campaign â put together by Adpro&, IMPACT BBDO and Impact Proximity â invites people to record a 15-second clip of their partnerâs snores while they doze. An in-built algorithm then translates the decibel level, the pitch of the voice, and the general annoyance level into a tailored discount percentage, ready to be claimed by the customer.VIEW THE CONCEPT e&: Neo Home Plans e& recently unveiled a first-of-its-kind AI-crafted film for its Neo Home Experience platform, in collaboration with Saatchi & Saatchi. The project highlights e&'s ongoing efforts to incorporate advanced technologies into its consumer offerings, particularly for the modern connected home. The film leverages a mix of AI, CGI, and live-action elements to create a visually immersive experience that reflects the future of home entertainment. From AI-generated skies to concept art for surreal environments, every element was crafted using cutting-edge techniques to bring a futuristic world to life.VIEW THE SPOT KitKat: Auto reply Break The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise. Partnering with creative agency Publicis Middle East, Kit Kat has transformed this workplace frustration into a moment of joy with their latest initiative, Auto Reply Break. VIEW THE CONCEPT BMW AGMC: Seven Emirates One Essence Serviceplan Middle East, in collaboration with BMW AGMC, proudly celebrated the UAE's rich heritage and boundless diversity with a remarkable Eid Al Etihad 53 campaign, honouring the spirit of unity that defines the nation.VIEW THE 2 SPOTS Pizza Hut: Frozen Pizza Pizza Hut pranks customers and influencers in select supermarkets across the region with an empty frozen pizza box to bring awareness to their fresh dough. Pizza Hut Middle East has introduced a surprising element to its product lineup with the launch of their first-ever frozen pizza, now available in select supermarkets across the region. VIEW THE CONCEPT Abu Dhabi Calendar: Passion Is The Occasion Experience Abu Dhabi has launched the 2024-2025 Abu Dhabi Calendar with a celebrity-backed campaign, showcasing a lineup of events under the theme âPassion is the Occasionâ. Two engaging brand films feature entertainers Steve Harvey and Ahmed Al Jasmi, introducing a new season of events that cater to every passion, across sports, culture, live music and performances. Inspired by how our passions shape our lives and help create lasting memories with friends and loved ones, Abu Dhabi Calendarâs 'Passion is the Occasion' campaign brings its roster of diverse programming to life for global audiences. The campaign has gone live across earned, paid, and Experience Abu Dhabiâs owned channels, reaching over 25 regional and international markets.VIEW THE CONCEPT RAM: Trucks You Can RAM is reimagining the truck experience with the launch of its 2025 line-up in the Middle East, a region where performance and reliability matter most. Along with this new fleet, RAM is unveiling a bold, witty campaign that takes a fresh approach to how trucks are perceived, introducing Rex Torque, the deadpan voice of RAM.VIEW THE SPOT Careem: Umbrella On The Beach
UNITED ARAB EMIRATES
October 19, 2024 12:45 (Edited: March 27, 2025 07:34)
 Whatâs better than a day at the beach? ... A day at the beach with snacks.On a mission to simplify peopleâs lives, Careem recognized a gap in convenience: ordering food or snacks at the beach can be a frustrating experience. The solution? Combining cutting-edge technology, precision location tracking, and seamless operationsâall with a beach essential: the umbrella. VIEW OUTDOOR DHL: The Yesterdelivery Stunt
UNITED ARAB EMIRATES
October 04, 2024 07:51 (Edited: March 27, 2025 07:34)
Nivea: Sun Exposure Control NIVEA SUN, the worldâs leading Sun Care brand, launched the âExposure Controlâ campaign to address a growing concern in Dubai: not just the rising cases of sunburn, but the increasing indifference to traditional sun safety messages. Recognizing that conventional warnings were losing their impact, NIVEA SUN sought a fresh approach, particularly with millennials who are constantly editing photos for social media. The concept of âExposureââa term well-known in photographyâbecame a compelling and innovative way to re-engage this audience in the conversation about sun protection. VIEW THE 3 ADS Nissan Middle East: Deffy Ordinary Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for âDefy Ordinaryâ, Nissanâs brand platform. Developed by Nissan United in Dubai, this powerful and daring platform has transcended Middle Eastern borders, extending and resonating all the way to Africa, India, Europe (including Russia), and Oceania.VIEW THE SPOT Deliveroo UAE: Euro Food War This yearâs European Championships are at an end. But one thing that has remained throughout the entire competition is the 'Euro food warâ. Fans who flocked to Germany for the month-long tournament have entertained themselves with signs that taunt their opponents about their cuisine. For example, signs like âPasta > Paellaâ were held up during Italy versus Spain. Or, signs like Fondue > Fish and Chipsâ were held up during Switzerland versus England. VIEW THE 3 CONCEPTS Toyota: Fake Parts Every vehicle is an intricate balance of design, engineering, and craftsmanship. When you introduce counterfeit parts into this balance, you're not only compromising the integrity of your Toyota but also jeopardizing your safety. Just as a ferocious beast can turn against nature's intender order, a car with counterfeit parts can turn against its owner. Protect yourself, your passengers, and your Toyota.VIEW THE 3 ADS Nissan Patrol: A League Of It's Own In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester City, to unprecedented heights, showcasing the iconic Nissan Patrol in an exciting new campaign called âA League of its Own.âVIEW THE SPOT Experience Abu Dhabi: One Summer Isn't Enough After taking last summer by storm, Abu Dhabi continues to stake its claim as a must visit summer destination with more than enough exciting experiences to fill up any travellerâs itinerary. In the spectacular return of the âOne Summer Isnât Enoughâ campaign, Experience Abu Dhabi leads by example. To prove once and for all that one trip to Abu Dhabi is simply not enough, VIEW THE 4 SPOTS DHL: Make A Good Thing Even Better A frustrated fashion designer is receiving a package of materials from DHL, which then triggers an escalation of things getting better for her career in a fun exaggerated metaphor of how DHL added more competitive price points to their already first-rate delivery service. VIEW THE SPOT Cheetos: Crunchin Cheese Fried Chicken KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life â guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor.VIEW THE 3 SPOTS DHL Express: Yesterdeliverymyclimate: Carbon Tracker The jet-setting lifestyle of influencers and their excessive air travel cause massive climate-damaging emissions. A large-scale climate protection campaign by the NGO myclimate is now publicly confronting these celebrities â on their own channels. ments are written. VIEW THE 2 CONCEPTS |
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DHL sends a parcel back in time
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