 |
Seen and noted
 The Europe-wide 360-degree campaign is aimed at buyers who still hesitate to switch to a fully electric car.  To dispel any remaining doubts, the new campaign showcases the multitude of features and technologies integrated into the new Corsa.Can car advertising be fun again? Yes, of Corsa! VIEW THE SPOT  Creative agency Innocean Berlin launches an irreverent campaign for the global men's grooming company, MANSCAPED, which shows the leading lifestyle consumer brand hijacking key football moments to remind men to take care of their beards.VIEW THE SPOT  The sport of soccer (or football depending on where you hail from) is often simplified into an equal playing field scenario: the ball is round and the game lasts 90 minutes. But as we've become all too aware, for women, the game is anything but equal. This Women's World Cup season German-based global insurance company Allianz decided to tangibly demonstrate the inequalities women face by reconfiguring the symbol of the game the ball. Introducing the world's first Squared BallVIEW THE SPOT Hornbach:Every Square Metre Deserves to be the Best in the World The HORNBACH Autumn campaign is all about the square metre, the increasingly valuable and scarce unit of measurement in human coexistence. "Every square metre deserves to be the best in the world." is the corresponding core message, which we will encounter in many forms over the coming weeks and months. The campaign was conceived and produced by regular contributor HeimatTBWA. The campaign kicks off with the enchanting story of a man who lives his life in a world of square-metre rooms. VIEW THE SPOT Bugatti: Transformative Journey BBDO Germany takes a holistic approach to custom-building BUGATTI's new website, optimally reflecting everything the French luxury brand engineers and perfects including the ever-expanding Lifestyle sphere. VIEW THE CONCEPT  With a beautiful piece of visual storytelling Hyundai introduces the latest addition to their model range: the all-new KONA line-up with the KONA Electric as the hero. A car that with its advanced features and extended electrical range urges you to "Live Unlimited" The centrepiece of the campaign is a 48" long film that was produced together with Danish film director Nicolai Fuglsig in collaboration with Sterntag and MJZ. VIEW THE SPOT  Hyundai celebrates its long-standing relationship with the FIFA Women's World CupTM with a new global sponsorship campaign that highlights the 130-year history of women's football with the statement "See how far we've come, watch how far we'll go". The main feature of the campaign is a landmark film that follows a young female protagonist playing high-intensity football through significant moments in women's football history,VIEW THE SPOT  For the launch of the new Ed Sheeran album '-' ('Subtract') Warner Music Central Europe in collaboration with Accenture Song invited around 1,000 music enthusiasts and fans at the Lighthouse of Digital Art Berlin to experience the album up close. Using visually stunning video projections and impressions, 'The Subtract Experience' exhibition brought the artist's emotional songs to life in a unique way. The joint goal of Warner Music Central Europe and Accenture Song was to translate the thoughts and emotions behind the new album into an iconic spatial experience. VIEW OUTDOOR  A new campaign from Deutsche Telekom and creative agency adam&eveBERLIN demonstrates the increased risks parents face thanks to the rise of data misuse and artificial intelligence (AI). In a hero film, AI is dramatically used to draw attention to risks of itself - AI. In addition to the opportunities of digitalisation, Telekom wants to point out the urgency of responsible handling of personal data in the digital world. Pictures of holidays, family celebrations or weekend trips with the whole family these are emotional moments that friends, and relatives want to share immediately. Often this happens all too carelessly. VIEW OUTDOOR  In an era of home office and online meetings, how do you inspire business travelers to hold important meetings on-site again, and to use the train to do so? We chose to tackle the zoom fatigue and frustration people experience when taking part in video conferences. Like when your whole day is packed with online meetings. Or when the connection drops, AGAIN, or everyone keeps talking at the same time. Or when technology is refusing to collaborate, and you're like help! VIEW THE FU CK SPOT VIEW THE PA INSPOT VIEW THE HE LL SPOT  Following Volkswagen's recent effort to reaffirm its positioning as a love brand and revive the entertaining and unique storytelling style that the brand has been built upon, this captivating new commercial (signed by DDB Voltage) highlights the well-known struggle of squeezing into tight parking spots. VIEW THE SPOT  According to estimates by dgti, around half a million people in Germany do not identify with the gender assigned at birth. Many report not wanting to look at or share their childhood photos after a successful transition. This may be because these photos strongly contradict their gender identity and may remind them of the challenges of life pre-transition. The Project "Saved Memories" aims to help trans people be more comfortable with their childhood pictures. VIEW THE SPOT  Hallyu, or the Korean wave of culture, is a phenomenon that continues to leave its mark on the world. As a sponsor and partner of the V&A's Hallyu! The Korean Wave exhibition, the Korean luxury car brand Genesis created a street art mural in London. The premium automotive brand collaborated with Innocean Berlin and the renowned Korean artist Joonho Brian Ko, to bring the mural to life with augmented reality technology. VIEW OUTDOOR Long Covid Europe:Long Covid Mode Even though covid-19 as a global health emergency was declared over at the beginning of May, it does not mean that it has disappeared. People around the world are still affected by the virus. According to the WHO, one in ten covid-19 infections leads to long-term health problems. Currently, millions of people are living with long covid, and this number continues to grow. As diagnostic and therapeutic options are currently inadequate, many of them could suffer from health limitations for the rest of their lives. VIEW THE CONCEPT  Francois Rousselet directs a cinematic thriller for the German Road Safety Council / Federal Ministry for Digital and Transport / Runter vom Gas @runtervomgas offiziell, encouraging people to #donttextanddrive. Anytime, anywhere the pressure to be constantly available at work and in our private lives has radically intensified in recent years. VIEW THE SPOT  Innocean Berlin has launched a new campaign to promote the world's first permanent exhibition of photography by the legendary Robert Capa. The campaign, created for the Robert Capa Contemporary Photography Centre in Budapest, takes a fresh perspective on the conversation gripping the creative world right now: AI generated images.VIEW THE SPOT  There are some truly extraordinary people out there. They excel at things that most of us are just not able to do, or can only dream of achieving.But even the most remarkable human beings are only just human and need a hand every now and then. That's where Ki''s technology comes in.Because even extraordinary people are ordinary sometimes. VIEW THE NUMBERS AD VIEW THE MEMORY AD VIEW THE VISION AD VIEW THE SKILLS AD VIEW THE LUCK AD  The EV9 is Kia's most advanced car ever. And itâs here to reshape the way we think about cars, thanks to a range of technologies and smart features that no other vehicle can offer: active LiDAR scanners, level 3 autonomous driving, swivel seats, Vehicle-to-Load (which in layman's terms means it can power an entire house). For the global launch of this groundbreaking car, we tapped into a world of icons and created a hommage to those who changed the way we see things, the way we live, the way we move. VIEW THE SPOT  Every year, tech companies put out their new smartphones with camera specs that always make them "slightly" better than the ones from the year before. But is the upgrade really worth it? Let's be honest. Look at your camera roll. For most of the pictures we take every day, last year's phone would be perfectly fine. Back Market offers exactly that: an array of like-new expertly refurbished smartphones that, despite not being the very latest model, will get the job done - with less impact on the environment and on your wallet. VIEW THE SELFIE AD VIEW THE DOG AD VIEW THE COFFEE AD VIEW THE PLANE AD Skatesistan: Play For Skatesistan Skateistan, the non-profit organisation that runs skateboarding and arts-based programs for children living in at-risk societies, has today unveiled a new campaign 'Play For Skateistan', bringing the stories of children in high-conflict areas to the global gaming community. The unique gamer-focused fundraising project aims to raise awareness and donations for the Skateistan community children who are impacted by global conflicts and crises in areas such as Afghanistan, Cambodia and South Africa. VIEW THE CONCEPT Junge Helden: #OPTINK Every year, around 10.000 Germans await an organ transplant. However, due to a lack of donors, 3 of them die every day. It's a surprising stat given that 84% of citizens say they are willing to donate, but less so once we see the real number of donors: only 0,001% of the population - a number that puts Germany among the lowest organ donation rates in Europe. This discrepancy can be attributed to the fact that Germany has not succeeded in passing "opt-out" legislation and remains an "opt-in" country for organ donations. Moreover, in Germany, there is no national register for organ donors. The current law requires individuals to show explicit proof of consent to become donors. A proof that can take any shape or form. One in four Germans has a tattoo. Enter #OPTINK, a free tattoo that makes you an organ donor. Created by organ donation awareness organization Junge Helden and McCann Worldwide, the tattoo was designed by prominent Berlin-based tattoo artist Gara to be immediately recognizable, scalable, and easily interpreted by other artists. The idea turns a regular tattoo consent form into an organ donation consent form, making #OPTINK act as a proof of will. Above all, the tattoo is a conversation starter and a statement to family members, making them aware of the person's opt-in donor status - which is crucial, since relatives hold the final decision. #OPTINK's minimal geometric design reveals a half circle juxtaposed against another half to become a whole, symbolizing the gift of life that is organ donation. Promoted through a campaign with the motto "Get inked. Give life", the initiative allows Germans to get inked with the tattoo for free at tattoo studios and events around the country.VIEW THE CONCEPT  Deutsche Bahn, the German national railway company, will intensify its focus on business customers in 2023 for good reason, as this important target group is highly valued. Many meetings that were previously exclusively held in person are now commonly scheduled as online calls. However, conducting business via video call has its challenges, and some participants who work from home have become extremely adept at perfecting the art of multitasking. The new campaign made by Ogilvy Frankfurt reveals the unvarnished truth behind the camera of online meetings and is aimed directly at the target audience of business travelers.VIEW THE YOGA AD VIEW THE IRONING AD VIEW THE TOILET AD VIEW THE BED AD VIEW THE GAMING AD hearcom: Blackout At Mt Earverest For the first time ever, teenagers can play a Roblox game inspired by a hearing test. The world's leading online hearing care provider hear.com has launched 'Blackout at Mt. Earverest', an online game in which young people can test their hearing in a fun and easy way. The game was developed and implemented for the US market with the advertising agency Grabarz & Partner and Headraft, an agency for immersive communication. VIEW THE CONCEPT  Creating paradise in your own garden is easier than you think: Nature will do it for you. Embrace perfect imperfection and trust nature with your gardening.VIEW THE FIRST SPOT  In the past decade, the number of homeless people who have died from frostbite in Germany has dramatically increased by 500%. Contrary to the belief that climate change would only bring warmer winters, days and nights with hard frost are on the rise, putting homeless people in extreme danger. Homeless people lack access to protective measures like warm clothing, and compensatory measures like alcohol are not only ineffective but also treacherous. Homelessness is not only a lack of body warmth but also a lack of social warmth and attention from fellow human beings. VIEW OUTDOOR IKEA: Inflation-Proof Products The campaign highlights a range of Al-Futtaim IKEA products that have not seen a price increase, despite the rising costs of raw materials and logistics-Al-Futtaim IKEA has teamed up with INGO The Agency to launch a campaign that shines a spotlight on the brand's commitment to keep products affordable for customers VIEW THE LACK AD VIEW THE STRANDMON AD VIEW THE SUNDVIK AD  In 2023, OREO is partnering with Xbox to create an unmissable activation that will unlock playfulness in real life. Saatchi & Saatchi is leading the creative work that will be launched across more than 20 European countries. The world's number one cookie, OREO, and international gaming giant, Xbox, are on a mission, putting the cookies at the heart of the campaign by leveraging something that has been part of the gaming world for a long time: cheat codes. Cheat codes allow players to unlock special features or abilities in the game that are not available through standard play. For the first time in Europe, OREO is launching six different embossments inspired by the Xbox controller. VIEW THE SPOT Alzheimer Forschung Initative: The Glitch BBDO Dusseldorf and Caviar partners with the Alzheimer Forschung Initiative (AFI) to launch a new campaign to support and get donations for Alzheimer's research. Based on the insight that Alzheimer is literally a glitch in the patient's brain, the social film 'The Glitch' was created using a Datamosh glitched effect to showcase the confused and frustrating moments that a person living with the disease, and their relatives can experience. VIEW THE SPOT  To promote its range of electrified cars, Kia Motors is launching a pan-European campaign depicting a world where technology is keeping us stuck in one place. Together with celebrated film director Dante Ariola, cinematographer Kasper Tuxen, MJZ, Tony Petersen Films, and Innocean Berlin, the Korean car maker shines a light on the effects of today's technologyVIEW THE SPOT Heinz Mayonnaise: The Moment You Find Heinz We've all been there. You're almost done your shopping when you suddenly you see a product on the shelf that is so much better than the one you already have in your trolley. Are you really going to go all the way back to the original shelf where the product you are relegating was originally displayed? Most of us take a quick glance to make sure no one is looking, before placing on the next best shelf. VIEW THE SPOT  The wait is over. One year after PENNY's emotional Christmas spot 'The Wish'moved people in Germany and around the world, and won multiple awards including a Grand Prix at Cannes Lions International Festival of Creativity, the eagerly awaited new PENNY Christmas film is now available online and on social media. The 2022 PENNY Christmas film 'The Rift' is again highly topical and no less emotional than its predecessor. 'The Rift' addresses the divisions that are increasingly running through our society, and implores viewers to encourage an open dialogue with their neighbours. The campaign is an urgent call to listen to each other again.VIEW THE SPOT  Creative agency INNOCEAN Berlin celebrates Kia's partnership with FIFA by creating a campaign that pays tribute to all the inspiring moves, big or small, that people make during the World Cup. It's the agency's latest effort to strengthen the brand's ethos of 'Movement that inspires' ahead of the global event taking place in Qatar this coming November. The campaign was launched with a main film called 'Every Four Years'taking viewers on an emotional journey through different parts of the world. VIEW THE SPOT  BMW M and Serviceplan Hamburg have released the final chapter of their The XMinded series, titled 'Break The Norm'.VIEW THE SPOT Vienna Tourist Board: Belly Inclusivity takes many forms, but Vienna is using one very unexpected protagonist in a new tourism video: a walking belly. After a series of unconventional campaigns like 'Vienna strips on OnlyFans' in 2021, the Vienna Tourist Board again teamed up with Jung von Matt DONAU and for the first time director Bjorn Ruhmann to produce 'Belly,'' a surrealist ode to indulgence and acceptance. The goal of the bizarre yet endearing story is to remind everyone that travelling can be a way to treat ourselves and let loose for a few days. The message of indulging in travel experiences, especially after two years of pandemic strife, has never been so salient. VIEW THE SPOT  With Hyundai's large range of innovation, the brand places itself in the forefront of an electric and technological revolution. Together with Innocean Berlin and renowned director duo Dorian and Daniel, the Korean car maker created its largest European campaign to date, proving that Hyundai does not only take people from A to B, but also from today to tomorrow. Four 30-second ads, accompanied by an overarching brand film, are showcasing Hyundai's most impactful innovations. From Car of the Year IONIQ 5 to robot SPOT, Urban Air Mobility and robotaxis. VIEW THE SPOT VIEW THE GRANDPA SPOT VIEW THE CRYBABY SPOT VIEW THE WAVES SPOT VIEW THE LIGHTS SPOT WWF Germany: Savespecies Oceandetox With #OceanDetox, WWF Germany and Savespecies are opening the first exhibition space for a good cause in the Metaverse on World Cleanup Day. The exhibition raises awareness for the global plastic waste crisis and generates direct support for environmental protection: users can move around the virtual world created by the Savespecies artists to explore it playfully. The centrepiece of the exhibition is an anamorphic whale composed of 50 floating plastic waste objects. These detailed objects can be purchased as digital art. One focal point of the global plastic crisis is Southeast Asia - the digital art sale supports, for example, the work of the WWF to combat the real plastic flood in Vietnam.VIEW THE CONCEPT The Woods Art Institute: The Art Of Trending From prehistoric art to Picasso's Guernica to Banksy's Flower Thrower, art has always reflected, in its unique way, the moment in which it was conceived. Today, thanks to social networks, we have real-time access to global conversations, trends, and news thanks to Twitter Trending Topics. And new artistic techniques are emerging every day, including digital manipulation and most recently artificial intelligence, supported by software such as DALL-E 2. An AI system by OpenAI that creates realistic images and art from a description in natural language. The Woods Art Institute, as a place of cultural interaction that gives rise to new possibilities to create, collect and experience art, launches "The Art of Trending." VIEW THE CONCEPT  O2 Telefonica Germany and Serviceplan Bubble have jointly developed a major integrated campaign. The new campaign is centred around the O2 can do' philosophy of the brand, and the 'can do' tagline is featured in all elements of the integrated campaign, which can be seen online, on German TV, cinema, print, audio, (D)OOH, social media, and at POS. Implementing good ideas against all odds and making dreams come true - that's what the O2 brand stands for with its 'can do' attitude. VIEW THE SPOT  The latest spot from Jung Von Matt and BMW 'Forwardism' which launches their new i7 model was crafted by Akkurat Studios and Psyop, directed by Psyop's Shane Griffin. The film traverses design eras as an ode to BMWâs ever-evolving style and quest for excellence in design, technology and luxury.VIEW THE SPOT Bugatti: Inspired By A Legendary Wind In December 2021, BUGATTI started cooperation with BBDO Germany. Their mission: building a digital home for BUGATTI, worthy of the legendary luxury automotive brand. A multi-sensorial online space that can live up to Ettore Bugatti's famous motto: "If comparable, it is no longer BUGATTI." Now BBDO Germany shows the first project for the launch of the new BUGATTI W16 MISTRAL. The latest breath taking hyper sports-car gets its name after the powerful Mistral wind that rules the south of France. VIEW THE CONCEPT « First « Previous Next » Last » 2 of 23 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
