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Seen and noted
 smart is the first automaker to switch completely from combustion engines to fully electric this year. But people still have worries about driving all electric. That's why the message of the new smart campaign film, picks up on peoples prejudices about electric cars with a good portion of self-irony and a clear solution: drive electric where it makes sense. Agency: BBDO, Berlin VIEW THE SPOT SPIEGEL Online: We Hold The Mirror Up To This World SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the goal of a brand campaign that SPIEGEL has launched throughout Germany. It was conceived by Serviceplan Campaign Hamburg and will be used online, in social media, in the cinema, in print and out of home. This bold new campaign is the inaugural communication from Serviceplan since winning the DER SPIEGEL account at the end of 2019.VIEW THE SPOT Burger King: The Spoiler Whopper As Star Wars: The Rise of Skywalker launches on December 18th, Burger King Germany is offering free Whoppers to fans... for a price. Fans who are prepared to read spoilers for the films out loud before the premiere will be rewarded with a flame-grilled Whopper. For the first time, Burger King is using voice recognition in its app to activate the promotional coupon. Using the Burger King app and voice recognition, guests can get involved by reading spoilers out loud. The app checks the content and the guest gets the exclusive voice-controlled coupon from. The online film for the campaign was shot in a specially designed spoiler restaurant, to which Burger King invited true Star Wars fans. Agency: Grabarz & Partner, Hamburg VIEW OUTDOOR  Director Sune Sorensen and TPfilm creates an nontraditional McDonald's spot about the most traditional time of the year; Christmas. In an original, character driven story, we follow a modern family rushing to board a train for the airport during the holiday season. In the midst of the bustle, the family dashes past the crowded station's yuletide decor, buskers, stalls, and hastened travellers. Finally, they arrive just in time for departure - only to realise that they lost their daughter. The film was shot in Budapest with actors Miranda Nolan, Chris Ryman and Luciana Akpobaro. The Scottish Christmas song 'Auld Lang Syne' was re-recorded by musician Eve Polycarpou, who was cast as the busker in the film as well. VIEW THE SPOT Mercedes-Benz EQC: Blinding Lights Since 1886 Mercedes-Benz has written automotive history. Let's start a new chapter - with the all-new EQC that takes electric driving to the next level. Now you can finally enjoy electric. The Mercedes-Benz all-new EQC 400 4MATIC provides an impressive range, fast charging, and the thrilling feeling that only driving a Mercedes-Benz brings. A new era of electric mobility begins with a unique collaboration: the new song "Blinding Lights" by The Weeknd and the first all-electric car from Mercedes-Benz. Agency: antoni_garage. VIEW THE SPOT Hamburg Child Protection Association: The Secret Sculpture At first glance, the Square of Children's Rights in Hamburg only shows an empty pedestal. It takes a mobile phone and the app "The Secret Sculpture" to solve the mystery. With the help of augmented reality, 42 holographic sculptures, each representing an article listed in The United Nations Convention on the Rights of The Child (UNCRC), become visible on the pedestal. The virtual sculptures were created by renowned artists including Erwin Wurm, Joseph Crossley (Astral Projekt), 1010, Bjorn Holzweg, Doppeldenk and the most renowned 3D studios in Europe. Saint Elmo's conceived the idea and implemented it in order to inform children of to their rights in an innovative and unusual way. VIEW THE CONCEPT PENNY: Christmas is For Children. So For us All This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville's 'Forever Young'. PENNY's first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill. The joyful spot has struck a chord with the public and already has more than 10 million viewsVIEW THE SPOT The Cultural Heirs (kulturellen Erben): Voice of The Wall A film and new typeface inspired by original graffiti from the Berlin Wall has been created as part of a campaign to mark the 30th anniversary of the wall coming down in November 1989. The idea is created by HEIMAT Berlin for street art association, The Cultural Heirs, a non-profit association committed to integration and violence prevention as well as the prevention of discrimination and inequalities in our society. The campaign explores the threat walls of all kinds can pose to society and freedoms worldwide. VIEW THE CONCEPT Scars of Democracy : Artistic Freedom A tattooed portrait of Boris Johnson by street artist Capoâs Finest has been added to a provocative series of satirical portraits of politicians titled 'Scars of Democracy'. The portraits can be viewed on an app created by The Stroke Art Fair and Plan.Net Pulse. On the occasion of its 10th anniversary in May 2019, the Stroke Art Fair in Munich celebrated the "right to exercise artistic freedom" according to Article 19 of the UN Convention on Human Rights in a special exhibition. For the first time, street art was transformed into a virtual vernissage with the help of Augmented Reality (AR), which can be viewed anywhere via the 'Scars of Democracy' app.VIEW THE CONCEPT Mercedes Benz: Eternal Love A story about love that can last a lifetime. A loving heart can conquer anything.The MBUX only occurs on the fringes. Thus Mercedes follows the current guideline being given to entertain more than to refer to fact based product details and performance features. It was shot on three days on breathtaking original locations in Scotland. VIEW THE SPOT  Who doesn't remember the frustrations and difficulties that teenage life brings for both young people and their parents? A deeply emotional and important stage in a family's life and one that FCB Hamburg embraced as the backdrop to the new "Make Yourself Heard" campaign for Yamaha Music Europe. In three different spots "Make Yourself Heard" describes how music can help young people to express themselves where words fail. "Piano Girl", "Guitar Boy" and "Drummer Girl" show how a musical instrument can make life easier, at least for a while.VIEW THE DRUMMER GIRL SPOT VIEW THE GUITAR BOY SPOT VIEW THE PIANO GIRL SPOT  Followfood isn't just another sustainable food brand; they are a real movement for raising awareness in consumer habits around the world. In this PSA, we teamed up with TankTank Hamburg to raise the awareness that food consumption habits matter and change our planet, for good or for evil.Agency: Tank Tank VIEW THE SPOT Pink Ribbon Germany / LYN: One Bra How can you give hope and inspiration to women who have lost one or even both breasts as a result of cancer? By showcasing female role models who will help give them fresh heart! Accordingly, BBDO Dusseldorf und Pink Ribbon Germany have developed an impressive campaign: Five self-assured women face the camera and display their femininity unashamedly. In custom-made dessous and with no prosthetics. In this way the women demonstrate that they have retained their feminine appeal quite naturally in spite of having undergone a mastectomy. VIEW THE GROUPSHOT AD VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD Hornbach: Every Project Brings You Closer The age of Parship, Tinder and Co., HORNBACH and HEIMAT are celebrating the intimate relationship between seasoned DIY enthusiasts and their tools. It is summed up by the campaign slogan: "Every Project Brings You Closer." As always, this creative campaign run by long-standing lead agency HEIMAT, Berlin is based on a fundamental DIY truth: every tool that accompanies a DIY enthusiast over the projects and years acquires a particular emotional value. Side by side, you go through the highs and lows. Which bonds you together. VIEW THE SPOT  AKQA GmbH Berlin has created this '#TestedForLife' campaign for GORE-TEX.VIEW THE TESTED SPOT VIEW THE TAMARA SPOT VIEW THE GREG SPOT Dot Incorporation: Dot Translate. The First Braille Translator B Serviceplan Group Munich has released 'Dot Translate. The First Braille Translator Based on AI.'VIEW THE CONCEPT Porsche Taycan: Different Fuel. Same Soul. Tracks & Fields licenses 'The Kinks "You Really Got Me"' for the new Porsche campaign. The new all-electric Taycan - it's classic Porsche but cleaner, quieter and environmentally conscious. So, cut your emissions and stay classy, chic and as cool as ever with Porsche's latest model. Just as it says in the tagline it's different fuel but the same soul. Agency: RadicalMedia, BerlinVIEW THE SPOT Meter Group: Made in Fukushima Many remember the #Fukushima nuclear disaster of 2011. After a sustainable decontamination method was developed and deployed following the disaster, Made in Fukushima tells the story about the science, the people, and the socio-economic impact. It's a book based in scientific fact. Agency: Serviceplan, Munich VIEW THE CONCEPT Burger King: Escape the Clown Download the Burger King app to access the user experience 'Escape The Clown' and get a Whopper for 1 cent.VIEW THE CONCEPT VIEW THE USER EXPERIENCE Mercedes Benz: The Many Colours of Pride In celebration of Pride, Mercedes Benz Canada released a short video series that features members of the community sharing their stories of love and acceptance. In a celebration of diversity, the six colours of the Pride Flag were mirrored in six Mercedes. The work was directed by Bob Purman from Sequoia Content, his second round collaborating with the brand and Publicis Emil. Over 19 people were interviewed in two days, and each shared their connection to one colour of the flag in particular, and each with a unique story. Though the original plan was to interview just six people, the amount of people who were willing and excited to come forward with their experiences tripled that number. VIEW THE BLUE SPOT VIEW THE RED SPOT VIEW THE ORANGE SPOT VIEW THE YELLOW SPOT VIEW THE GREEN SPOT VIEW THE PURPLE SPOT Soundlounge: Feel The Sound "Feel the sound!": At the Soundlounge get-together for the industry on August 29 the Proximity and CraftWork agencies are presenting an innovative poster by means of which more than 20 different sounds and noiseeffects can beproduced -by swiping one's fingers over the surface of the poster a la tablet or smartphone. With surprising ease, this action creates intuitively a dynamic musical sound, powered by beats, basses, percussion, vocals and the sound of guitars.VIEW THE CONCEPT  New print campaign from Innocean Berlin for Hyundai. The work is part of their new Next Awaits campaign celebrating the 70th anniversary of the company's launch.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  BMWâs new 'Unplug & Play' campaign demonstrates how straightforward it is to enjoy electrically powered driving pleasure in a BMW plug-in hybrid model - literally simple enough for a child to understand. From German agency Jung von Matt and directed by Micky Suelzer, the VFX on the bear is straight out of FABLEfx's digital zoo. However, instead of the sweet lovable bear they created last year for ITV's 'Dancing On Ice' spot, this bear is ferocious and out for blood! VIEW THE SPOT  Sweetshop's Liz Murphy has directed a beautifully observed, naturally performed film for German orange juice brand Hohes C. Asking 'what do you get up for?', the film is central to an emotionally charged campaign created by Jung Von Matt. Released in Germany as 'Wofur stehst du auf?', the film shows different people waking in the early morning hours for an active start to their day - playing football, jogging, doing yoga, looking after family, and going to work - and emphasises the idea of looking after the 'things that matter the most.'VIEW THE SPOT BMW: Choose Your X Serviceplan Campaign International has conceived and implemented an umbrella campaign for the entire X Series from BMW. The international campaign follows a compelling communication using the "Choose your X" umbrella concept. Communication measures will appear on TV, online and in print for at least three years. VIEW THE SPOT  Smart has got the summer underway with the aid of several highly energised, singing electric eels. Together with the BBDO Berlin agency, smart has created a music video that heralds the changeover to an all-electric brand at the end of this year. "Fish please, I drive electric only" - the electric eels have got the message. In the song specially composed for them, the trio sing about the benefits of e-mobility and the power of electricity. The musical ad was directed by Zoran Bihac, well-known for his earlier music videos for Rammstein, KIZ, Die Fantastischen Vier and Herbert Gronemeyer. VIEW THE SPOT  What is Style? Deichmann shows international sneaker competence and lots of style. Agency: Grey Dusseldorf.VIEW THE SPOT Charité: Printed by Parkinson’s Innocean Berlin has launched "Printed by Parkinson's", an emotionally moving art collection available exclusively at Berlin's Alte Munze gallery (Molkenmarkt 2, 10179) from 26th to 28th of July. The art collection and docuseries created in association with Charite, Europe's largest University Hospital, give a unique insight into the lives of six Parkinson's patients - increasing awareness and stressing the importance of finding a cure. Across the globe, more than 10 million people suffer from Parkinson's Disease - the fastest growing neurological disorder worldwide - and its debilitating consequences. The fundraising art project centers around patients under the care of Prof. Dr. med. Andrea Kuhn, Head of Movement Disorders and Neuromodulation Section at Charite - Universitatsmedizin Berlin. Each one sharing their personal perspective and experiences living with the disease. Their daily lives aren't just affected by tremors, but also by freezing and rigidity, making it dif cult to work, exercise, carry out beloved hobbies or simply operate everyday objects. As most patients socially isolate themselves at some point, it's important to and innovative ways to open up the topic to a wide audience and create awareness around the fact that more research is urgently needed. To make their stories heard and their daily struggle tangible, the six patients were asked to name an object that became challenging to use due to Parkinson's. Their kinetic and neurological data was recorded with EEG systems and accelerometers. This data was then used to affect a 3D printer and every object was printed according to the tremor data of each patient. The one of a kind collection of distorted art visualises the impact Parkinson's has and gives a unique perspective on what it means to live with this incurable disease every day. VIEW THE CONCEPT  Vodafone has teamed up with agency Jung von Matt to create an ad that impressively highlights the benefits of both the technical and often complex-to-explain 5G technology. The ad - part of Vodafone's launch for its new 5G technology campaign - opens with an eclectic group carousing in a chaotic, flashy cosmic space that takes everyone into a crowded, vibrant, rock-and-rolling universe. VIEW THE SPOT Porsche Taycan: Hey Porsche In a large-scale stunt that spans all the way from London to the USA, Porsche and Grabarz & Partner have started an unprecedented dialogue. The participants? Very bored and underused electricity and the sports car manufacturer. The campaign, aimed at a younger demographic, focused on social media hype by introducing #ElectricityTalks. The stunts that followed acted as the prelude to the first fully electric sports car with the soul of a Porsche: the Porsche Taycan. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  In a new heart-warming documentary-style commercial, Soup Film's director duo The Dons make Burger King's 'Your-Way' philosophy come to life. Burger King's German branch, the sponsor of this year's Christopher Street Day in Cologne on July 7th, decided to turn Whopper ashes into diamonds to celebrate marriage equality in Germany. Together with Garabarz & Partner and Soup Film, they devised a campaign that underlines their belief in free choice and equality - whether in burgers or in partners. VIEW THE SPOT  Clean is not necessarily clean. Because those who don't clean their dishes properly are getting in touch with the remains and leftovers of the previous drinker. That's what BBDO Dussseldorf shows with their new print campaign for the home appliance brand Gorenje. Therefore, the campaign turns cups and mugs into unpleasant faces, which are not really appealing to get into closer contact with. Three print designs promote the smart sensor technology of the Gorenje dishwashers which exactly adjusts the dishwashing program depending on the intensity of contamination - Just to ensure one thing: "Don't kiss a stranger".VIEW THE FLAT MATE AD VIEW THE AUNT MARY AD VIEW THE IT NERD AD  Volkswagen Vehicules Utilitaires has released its first produced TV commercial with Grabarz & Partner. The film, entitled 'The Shoulder' ('L'Epaule'), promotes the company's full-service package for professionals: the Solution CarePort Pro. It is an offer that includes warranty, financial loss coverage, replacement vehicle, assistance and maintenance. But as everyone knows, a great service is also down to people. Therefore the film shows that the brand and its network would really do everything for the perfect partnership with their customers. But being perfect can be tough. Especially if your customers are serious professionals who like to show that they are really satisfied. And this with a single and familiar gesture: the famous slap on the shoulder. VIEW THE SPOT  Another Film Company's Joakim Reveman has worked alongside German creative agency Scholz & Friends and production company Markenfilm Zurich to create a powerful new film for Sea-Watch, a non-profit organisation that conducts civil search and rescue operations in the Mediterranean Sea. The #HoldYourBreath spot reveals that watching this one video is equivalent to the time it takes for a person to die drowning. Joakim plays with claustrophobic, close-up shots - which make the film an uncomfortable watch, but a very poignant one. One in ten people seeking asylum die trying to cross the Mediterranean Sea. This campaign aims to serve as a wake-up call to the rest of Europe.VIEW THE SPOT BVG (Berliner Verkehrsbetriebe): Mind The Gap On average, women in Germany earn 21% less than men. This is why, on Equal Pay Day (March 18th, 2019), public transport company Berliner Verkehrsbetriebe (BVG) offered the world's first women's ticket. For one day only, women paid 21% less for a ticket than men. From March 12th, the campaign was advertised on radio, out of home, with print advertisements and on its own microsite. Serviceplan Campaign Berlin, together with BVG, were responsible for the concept and implementation. BVG and Serviceplan Campaign launched the attention-grabbing campaign to draw attention to the gap between the salaries of women and men, which continues to prevail in many places in Germany.VIEW OUTDOOR  The unemployment rate in Germany has fallen to a record low. No wonder Germany's biggest discounter PENNY was having a hard time filling its over 1900 vacancies. Conventional recruiting measures simply didn't do the job anymore. To fix this problem Serviceplan Munich teamed up with the screenwriters of Germany's most popular scripted reality show "Koln 50667" and developed and produced a tailormade recruiting scene. During the scene viewers were encouraged to whatsapp Alex, the PENNY employee, for a direct application for the job offered in the scene. A chatbot, perfectly imitating Alex, handled the whole application process at eye level. In addition to the job from the show, similar vacancies in the userâs neighborhood were offered. VIEW THE SPOT  Condor Airlines has a long tradition in bringing its customers to dream holiday destinations around the globe. As a holiday in a distant destination can leave a big gap in one's budget, Condor offers its customers the possibility to pay their flight in convenient installments. In our campaign Leo Burnett, Germany, demonstrate this payment possibility by splitting up tourist attractions in the way flight costs can be divided in 3, 6 or 12 installments.VIEW THE USA AD VIEW THE MALAYSIA AD VIEW THE MEXICO AD Alliance4Europe: Friends Will Be Friends 30 Artists from all 28 EU member states and more than 400 Europeans from the streets on why is it so important to #vote4friendship in the EU elections May 23rd-26th. Serviceplan, Germany made a fantastic new version of "Friends Will Be Friends" with our Pan-European all-star band A4E, who also told us just what they love about Europe, why friendship is better than hate, why we all need to vote. Listen in. Get up. Vote. And share the word. VIEW THE FRIENDS SPOT VIEW THE APPEAL SPOT  Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled 'Be Maximal', the unique campaign is aimed at Millenials. We all use up way too much energy in our daily lives, whether we're at work, shopping, or even sleeping, everything we do uses energy and we need this energy to survive. But how do we get as much energy as possible, without wasting too much of it? A quirky campaign via Serviceplan, for energy drink Maximal G claims to have found the answer to this question, with a mockumentary featuring a cyclist who shows her creative yet obscure way of reaching her maximum energy level: a never-seen-before way to get the energy you need. VIEW THE SPOT Katjes Hemptastic: 200 pounds of... A DEA squad busts a hemp factory only to end up with a bitter disappointment of their failure...but somehow they are still rewarded in the end.Agency: Czar Film Gmbh, Berlin VIEW THE SPOT « First « Previous Next » Last » 6 of 23 |
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