Seen and notedSaved by the bottle
Nothing changes the woman like motherhood. It brings about habitual changes in the woman, turning her life upside down. Based on this insight, each radio spot from DDB Dubai talks about one such change in her life due to childbirth, while putting it in context with a specific problem-area that new mums go through. Each of the spots refers to the metamorphosis of a woman as a result of the baby's arrival.
PLAY THE 2AM SPOT PLAY THE PATIENCE SPOT PLAY THE NOISE SPOT PLAY THE GUESSING SPOT
This Sunday Lion Nathan will launch the first installment in a new strategic direction for the Hahn brand, when it unveils its latest TVC for Hahn Super Dry, created by Publicis Mojo Sydney.
VIEW THE SPOT Sherwin Williams launches a thousand chips
This McKinney work for Sherwin-Williams the Color Chips campaign is a perfect example of the ongoing conversation we shape with the consumer to show them how they can get the most out of their color with the very best paint.
VIEW THE RIVER SPOT VIEW THE STORK SPOT Ready for the drawer
To communicate the softening properties of VerNel fabric softener DDB Dubai represented by an exaggerated visual demonstration of how soft clothes become.
VIEW THE MR TAREK AD VIEW THE AUNT AGATHA AD A new civic for breakfast
Every improvement on the 2012 Civic was designed to make it more fun. That same motivation translated to the public launch of the car by Dare Vancouver
VIEW OUTDOOR Trashed up whale
Cafeina Lima created a "whale" on the beach to make everyone aware of rubbish pollution
VIEW OUTDOOR Come and be washed
To announce the launch of Ariston's new range of washing machines and let people experience what it feels like to be inside a washing machine, Draftfcb+Shimoni Finkelstein Barki Tel Aviv designed a giant walk-in washing machine installation complete with video projection, vibrating floors, jets of water and bubbles.The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle
VIEW OUTDOOR Acting apes are not in great shape
Over the years, the advertising industry has produced hundreds of commercials featuring real great apes.BBDO New York believe advertisers were unaware of the terrible ordeal the animals endured in order to end up in front of the camera. Great apes used in advertising are taken from their mothers shortly after birth, causing irreparable psychological harm.
VIEW INTERACTIVE DETAILS The weather is always good
Why are weather applications so boring? Welcome to "Have a Camper Day", the weather application that puts a smile on your face no matter if it's raining, snowing or the darkest day of the year.Agency: Herraiz Soto
VIEW INTERACTIVE DETAILS Choose your cheese
When Cheez-It decided to launch a new flavor, we suggested they let their 1million+ fans decide. Leo Burnett Chicago employed the 'vote early, vote often' strategy. The more you interact, the more votes your cheese gets.
VIEW INTERACTIVE DETAILS Sucking up South Africa
In order to highlight the powerful suction abilities of the LG Kompressor Plus Vacuum Cleaner, Y&R Johannesburg created a radio campaign from the perspective of the items it cleans, namely Carpets, Couches and Tiles. The radio incorporates all the dirt and dust that falls on it throughout the day. Then, when the item has had enough, the Kompressor plus switches on, and its powerful suction reverses the dirt and distress of the day.
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Here is some hilarious web content created by Saatchi & Saatchi for KEYSTONE LIGHT directed by Hungry Man's Brian Billow.
VIEW THE BIG BAG SPOT VIEW THE CRICKET SPOT VIEW THE FISH SPOT VIEW THE PET SPOT VIEW THE RECYCLE SPOT VIEW THE SUMMER SPOT
VIA created "Be Flexible" and "Double or Nothing" for Unilever's new Popsicle Jolly Rancher Awesome Twosome and Popsicle Airheads Icepops.
VIEW THE FLEXIBLE SPOT VIEW THE DOUBLE SPOT
An ad for a Special Investigation in 'The Irish Examiner', an Irish broadsheet. The investigation concerns the Irish relationship with alcohol, asking the question whether drinking has come to define the Irish Identity. The ad was beautifully illustrated by Mr P.J. Lynch.
VIEW THE AD A refuge away from the metrosexuality of modern times
This print and poster campaign taps into the strong sense of nostalgia many men have for a time past â a time of simple, straightforward masculinity. The caustically comedic tone positions the Universal Barber Shop in Edmonton as a place that is unapologetically old school.
VIEW THE AROMATHERAPY AD VIEW THE POLE AD VIEW THE PRICES AD
This print ad was published as a spread ad in every newspaper in Finland, altogether 34 papers. With this ad Kärkimedia wanted to underline to power of reading to advertisers in Finland.
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Publicis Activ Marslle print campaign for La Provence Newspaper
VIEW THE JELLYFISH AD VIEW THE MATCH AD VIEW THE TAXES AD
Zodiac's FloPro ePump pool pump is both smart and tough. To communicate this, Banjo, Sydney and photographer Penny Clay created a campaign, shot entirely in-camera, that demonstrates both qualities.The campaign will feature in print and POS, rolling out in pool stores across Australia.
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Mesut Ozil and Lira Bajramaj are playing soccer with MUTUAL RESPECT. Not bad for a girl. Agency:VCCP, Berlin
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Cutting Room, NY editor Sean McGrath helps make Justin Bieber fly in a charitable new :30 "Someday," for his new fragrance, Someday, out of H O W L Group, New York.
VIEW THE SPOT What a playboy drinksBringing out the lion in every cat
Lew Lara TBWA, Sao Paulo print for Whiskas cat food
VIEW THE PREDATOR ONE AD VIEW THE PREDATOR TWO AD AD
The brazilian onomatopoeia "Nhac" has the same meaning of the onomatopoeia "chomp" in english. Used for eating. Agency: Africa, Brasil.
VIEW THE DOMINO AD VIEW THE BUBBLES AD VIEW THE MATCHES AD VIEW THE CARDS AD
Euro RSCG Paris make meals 50% lighter via this new print campaign.
VIEW THE KETCHUP AD VIEW THE BURGER AD VIEW THE CHOCOLATE SPREAD AD VIEW THE CHOCOLATE AD VIEW THE HAM AD
The third installment of Meat & Livestock Australia's successful 'Trust your Beeflex' campaign launches today - the first day of winter, showing that when the weather gets cold, people's Beeflex really kicks in, and they go to great lengths to get - or hang on to - a warming beef meal.
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