Seen and noted
Last October of 2017, Galicia suffered the worst wave of fires of the decade: more than 200 fires declared, more than 4,000 people evicted from their homes and around 48,000 burnt hectares, more than in 2014, 2015 and 2016 combined.The action "Arbores de cinza" of the Asociacion Galicia Ambiental intends that this Christmas people put a Galician tree in their house. But not just any tree, but the ashes of one of the thousands of trees that were burned during the October fires. A symbolic action through which you can contribute a donation that will go to reforestation programs in the devastated areas.Agency: Tiempo BBDO Spain
VIEW THE SPOT Beats by Dre: The Nigerian Woman's Bobsled Team
No one expected a women's bobsled team from Africa to make it to winter sports' biggest stage, but they're here now. They've already made history, but their story is just beginning in this Beats by Dre spot via Hustle LA.
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A groundbreaking new Audi ad, produced by BBH London, captures the RS 4 Avant in its purest form. The commercial, Cooling Down, pans around the car resting in a trackside garage after a race. Its engine is off, yet the evocative sounds of its cooling process give a tangible sense of the car's power and grace as its brake pads sizzle, its exhaust glistens, and its engine fan hissing.
VIEW THE SPOT Mercedes Benz A-Class: Inspired By The City
The new Mercedes A-180 A Class Metro takes inspiration from the city in this new TV & cinema campaign. Using split screen compositions of urban landscapes and the vehicle itself it details not only the practical functions of Mercedes but celebrates its unique aesthetics and design. Directed by Playtime's Michael Corridore for Clemenger BBDO Melbourne.
VIEW THE SPOT Downy: Scent By Downy
To launch Downy fragrance beads in China, a device was created, enabling people to text a scent. Download the app, sync your phone with the device and send a text with one of the 100 keywords to trigger a scent.Agency, Grey Hong Kong
VIEW OUTDOOR Platano de Canarias: The Gift
To bring their Milk Bottle products back to top of mind, Pascall New Zealand turned to independent Melbourne agency Online Circle Digital. Through a play on words and exciting creative, Online Circle Digital brought a classic favourite to a younger audience.
VIEW THE AD Guest Judges: Alfredo and Alberto, creative team, Mistress, LAThis week's guest judges are Alfredo Adan Roses (left) and Alberto Portas (right), a creative team from Mistress, LA. Favourite: Cadbury 'Mum's Birthday'. Good emotional commercials always work and this one is great proof of it. Everybody can feel related with this story and that's what great insights do. Sweet like chocolate, this campaign positions Cadbury in everybody's hearts. READ MORE Tooheys Extra Dry: Refresh Your Taste
Tooheys Extra Dry (TED) hadn't refreshed the taste of its beer since it first launched in 1994. And while it may have been known for the 'Clean Crisp Taste' in the 90s, the truth is it had become a pretty stale choice. When the time came to announce that TED had finally refreshed its taste, we wanted to use the beer as a symbol of hope. Hope to all the mates out there who also needed a little refresh. Agency: Host/Havas
VIEW THE SPOT The X Files: Hi Aliens
Right after launching a channels portfolio campaign, featuring some of the greatest international TV stars from FOX Portugal broadcast series as they got in touch with their Portuguese fans, FOX Portugal and its Creative Team set out a new challenge for the audience: to also get in touch, only this time with aliens!
Promoting the global return of the cult series 'The X-Files', an outdoor&digital activation was set in motion from January 10th to 13th allowing fans who, just like agent Mulder, believe that "the truth is out there" VIEW OUTDOOR Harpersfield Vineyards: Got In There
Harpersfield Vineyards knows that the truth is in the glass. Agency: Wyse Advertising, Cleveland.
VIEW THE GOT IN AD VIEW THE MULTIPLE AD VIEW THE HECK AD Google Arts & Culture: Face Matching App
Keep exploring with Google Arts & Culture. Meet the people, visit the places and learn about the events that shaped our world. Discover collections curated by experts from the most famous museums. Be moved by stories depicted in thousands of photos, videos, manuscripts and artworks on every type of screen and in virtual reality.
VIEW THE CONCEPT Pinacoteca Art Museum Of Sao Paulo : Pina Tracks
The Sao Paulo Pinacoteca the oldest art museum in the city has teamed with F/Nazca Saatchi & Saatchi to launch an interactive game to promote a unique experience for those who visit the institution. It transforms the subway and metropolitan train lines in Sao Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro.
VIEW THE CONCEPT Ray Ban: Any Pair Anywhere
INTERACTIVE
January 20, 2018 10:49 (Edited: February 17, 2023 05:19)
To turn the eyes of mobile generations towards Ray-Banâs new Virtual Try-On tool, Gents is launching the #TryThemOn social campaign. A virtual activation where fans can try on any pair of Ray-Bans à nd star in their own 3D music video. Ray-Banâs Virtual Try-On Tool lets fans virtually test-drive any pair, anywhere using their smartphone, tablet or computer. A virtual model of their face is created via face mapping technology. They can then experiment with endless new looks and try on any pair before actually buying one. Share it before you wear it. To encourage fans to try the tool and share their shades, Gents designed an extra feature. By providing universal consumer insights, aesthetically pleasing designs and innovative concepts, the campaign builds on Gents' and Ray-Ban's past collaborative successes of social media storytelling and interactive digital campaigns such as 'Sound of Sorry' and 'Unplug.'
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On January 15, 'Hand Washing Day' in Japan, McCann Health announced that together with ANGFA they have developed the world's first* picture book, "Washable Book" that provides children an experience to enjoy a story by washing the hands of the character in the storybook with a germicidal soap, which prevents infectious diseases. Children will thereby learn that germicidal soap can dramatically change their future. In developing countries, 6,000 children die every day from infectious diseases. ANGFA, known for its preventive medicine products, believes the usage of germicidal soap can dramatically change the game.
VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Mills Charters: Serious Fishing
Mills Charters offer fishing trips for those who are serious about catching serious fish! Print from AT Creative, Perth
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Pointing a fire extinguisher at a ring of flames in front of an image of a cowering tiger, Fuller House star Juan Pablo Di Pace appears in a new PETA campaign that proclaims, "Extinguish Circus Cruelty." The actor, who plays exuberant dad Fernando in the popular Netflix series, urges parents never to take their children to circuses with animal acts and, instead, to take them to shows that feature only talented human performers.
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Taking print's disadvantage namely the lack of audio, and turning it on it's head by activating readers' imagination. The ad is based on Jaguar's engine unique "roar". Thus, supporting the 360 campaign's slogan: Release The Jaguar Within You
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Wieden + Kennedy, New York launched another spot in the "Dilly Dilly" series as the king inspires his loyal subjects in a time of great distress to fight a far greater army to take their Bud Light.
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Watch Anna Faris read competitor protein bar reviews. You might be a little surprised by some of the reviews we found out there. A few even included the words "garbage" "vomit" and "diarrhea" We felt like it was time for a change. So, since we couldnât find a protein bar we liked, we made our own.
VIEW THE SPOT Emirates Airlines: Upgrade Your Airline
Emirates, the Best Airline in the World and Best Economy Class according to the 2017 TripAdvisor Travellers' Choice Awards, today via Y&R London released its latest marketing campaign to promote travel on its award-winning Economy class. Emirates' latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline's check-in counter. Each spot ends with the ultimate tip for travellers: "Donât upgrade your seat, upgrade your airline. Fly Emirates." Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade -
VIEW THE UPGRADE SPOT VIEW THE SERENADE SPOT VIEW THE OCCAISION SPOT Upwork: Hey The Rock
In the new "Hey World" campaign from award-winning ad agency Duncan Channon, Upwork playfully raises its hand to offer freelance help to time- or resource-strapped pop culture figures, business icons, institutions and political leaders - among them President Trump, Dwayne "The Rock Johnson, Game of Thrones author George R.R. Martin, Equifax and NASA.
VIEW THE ROCK SPOT VIEW THE MUSK SPOT VIEW THE MARTIN SPOT VIEW THE PRESIDENT SPOT VIEW PRESIDENT OUTDOOR VIEW MARTIN OUTDOOR VIEW ROCK OUTDOOR VIEW EQUIFAX OUTDOOR VIEW NASA OUTDOOR Wartsila: Meet George Newstein
George Newstein is an inventor. He specialises in Artificial Intelligence, Machine Learning, Robotics, Chatbots, The Internet of Things, Augmented Reality, Virtual Reality, Clean Energy and Space Travel. George is a hermit who feels anxious about today's expectations- and the idea that every engineer and inventor should also be a salesman and a team player. He objects to the industry making a big fuss about. As part of their SparkUp Challenge, Wartsila has introduced the start-up community a larger than life inventor, the eccentric George Newstein. Unlike start-uppers, Newstein doesn't believe in sharing his brilliant ideas and inventions to the world.
VIEW THE GEORGE SPOT VIEW THE GRAVEYARD SPOT VIEW THE 3D PRINTER SPOT VIEW THE SELF DRIVE SPOT Kia Stinger: White Lines
A man enters a new road construction area at night. He looks a little suspect. He turns the generator lights on then starts up the white line marking machine. He stalls it.Clearly heâs no expert. He begins to make a white line down the centre of the road but suddenly veers to the right, then to the left, weaving this way and that. Is he mad? Is he drunk? He's neither of those. We fade to black and then cut to the next morning.
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Half-Pint Heroes brings hope and healing through therapeutic visits with miniature horses. Volunteers for Half-Pint Heroes load their team of miniature horses into their cars and trailers to drive them wherever they are needed. Because Hum by Verizon believes in what drivers can do, we make technology that assists and empowers them on the road. Agency: ROKKAN, New York.
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The Samsung Galaxy A8 camera captures the true personality and beauty in you, others and the world around you, in any condition. Agency: Cheil Worldwide, Seoul / Iris, London / BMB, London
VIEW THE SPOT PFLAG Canada: Equal Under The Eiffel
FCB/Six, Canada and PFLAG Canada invited LGBTQ+ travellers to tell us about the places they've been and the things they've seen around the world in this campaign turning the pride flag into a travel guide.
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Clean water at the turn of a tap is such a simple thing. Yet millions of people in the developing world spend up to 6 hours every day just collecting the water they need to survive. But you can help. Just one, limited-edition Stella Artois Chalice provides water to someone impacted by the global water crisis for 5 years. Agency: Mother, New York.
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Undercover spy, Sarah, chases villainous Alexander into a bustling station. Agents have been watching his moves for months, but Alexander makes his getaway. The Trainline app will help the spy catch him in time. Agency: BBH London.
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The Adventures Of, Berlin has released 'Fly the Flag,' for ASICS. The campaign launches the eagerly-awaited Onitsuka Tiger debut of the new MEXICO 66 SD. Taking inspiration from the Onitsuka Tiger delegation shoe at the 1968 Mexico City games, the new collection is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games.Agency: Halal, Germany
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Mika & Pilot were made to meet each other and who better than Lucas Zanotto to tell the story of this creative idyll? In this lm produced by TROUBLEMAKERS.tv, the talented director was able to transcribe the colourful world of Mika and the brand that is unique to Pilot's 100th anniversary. A world lled with energy, smooth graphics, contrasting colors, unconventional ideas, music that makes you want to dance, and pens that resonate with writing. Agency: Nouveau Monde DDB.
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Churchill has launched its new TV advert 'Shameful Tattoo', promoting its new Motor Insurance offer Churchill's Vandalism Cover, where its customers no claim discount is protected if they claim after their car is vandalised*. Created by WCRS and directed by Joseph Mann, the ad is the latest in Churchill's 'Objects' series and features Churchie comforting a talking car (voiced by Josh Widecombe) who has been marked with suggestive 'Bootylicious' graffiti whilst asleep.
VIEW THE SPOT Misdial Insurance: In Case You Have A Bad TripFour Seasons Commercial Cleaners: Sunshine Furniture
Nobody wants to be interrupted by cleaners during business hours. So, in order to make the point, NZME interrupted businesses' radio ads with an annoying and loud vacuum cleaner. The result: a simple yet powerful message.
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Pop culture icon Jonathan Goldsmith bending a spoon with his mind, holding his breath for one hour, becoming the namesake of the sun and receiving the "Best Actor" award for a movie not out yet are just a few of the legendary moments in Astral Tequilaâs first creative campaign, "This Calls for Tequila." The 10-spot video campaign, launched today, marks Jonathan Goldsmith's first large-scale adverting appearance since his role as "The Most Interesting Man in the World." The spots, created by ad agency Erich & Kallman
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This summer EuroPride 2018 will be held in Stockholm and Gothenburg. Ahead of the festival, EuroPride is launching "The Voice of Change": a voice recording of a transgender person, Alex, while undergoing his gender tran- sition from female to male, with an important message about transgender rights. In over 60 countries in the world it is currently illegal to change your gender identity. In preparation for EuroPride 2018 in Stockholm and Gothenburg,
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Skittles has announced it's most exclusive super bowl commercial ever, created via DDB Chicago to be shown to only one person, a teenager from Canoga Park, USA, named Marcos Menendez.
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