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Seen and noted
Milka: Milka Biscuit Run One spring day, Hans, the family's mischievous golden retriever goes nuts over the yummy treats. In an attempt to hide the Milka biscuits in this dog house, he accidentally scatters them all over the place. You and the biscuit jar are then sent on an adventure to collect as many biscuits as they can. Agency: Wieden + Kennedy, Amsterdam.VIEW THE CONCEPT Opera: Libro Abio Serviceplan Italy supports ABIO, an Italian association for children in hospital, and Italian food brand Opera, with a creative campaign including creation of an interactive book 'Libro Abio'. For some children, going into hospital is like going to another planet, they face a lot of new situations, and spend a lot of time alone. So Serviceplan Italy came up with 'Libro Abio', a book given to children when they go into hospital to accompany them during their time there, and open their imaginations. The book was distributed to 5,000 children in 200 hospitals. VIEW THE CONCEPT Young Designers United: The United Collection Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam's top creative entities, to make a sartorial stance against global polarisation with 'The United Collection'. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are deconstructed and then reconstructed into fashion statements. 'The United Collection' is launched today (April 17 2018) with an event, a website, an online video and an outdoor campaign, and the garments themselves will be publicly exhibited in Amsterdam.VIEW THE TV SPOT VIEW THE CONCEPT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD ASIS: The Most Interesting Job Interview How does a secret organistaion that no one has heard of, recruit for a role most people don't know exists? Simple. They invite the whole world to a job interview. But not just any job interview. "The Most Interesting Job Interview", a mental obstacle course that gave anyone the chance to learn about ASIS, while proving they have what it takes to work there. Agency: Cummins&Partners, MelbourneVIEW THE CONCEPT Monoprix: The Worst Song In The World If there's one brand where people like to do their shopping in France, it's Monoprix. The pleasure of feeling the products, touching them, tasting them, discovering new ones, going to Monoprix isn't just about grocery shopping, it's about living a unique experience. Shoppers tell the brand, "I like to go to my Monoprix." But even if they do love shopping for their groceries, what shoppers don't like, is carrying them. Agency: RosaparkVIEW THE SPOT  When it comes to choosing textiles for your home, it can be daunting to stand out from the crowd. What if you try something daring and it doesn't work? No wonder most of us play it safe and keep things neutral. Problem is, our homes end up looking well, just like everyone else's rather than reflecting our personalities. At IKEA we believe in putting your stamp on a room. It's what makes a home uniquely yours. So in the next instalment of The Wonderful Everyday campaign, we're encouraging everyone out there to be a maverick with fabric. Agency: Mother, London.VIEW THE SPOT  Welcome to "Le Village de Stella Artois," a new home for Stella Artois to tell all its stories, and where we don't let modern distractions get in the way of enjoying life's simple pleasures. "Pockets" is a story about how Le Village came up with an incredible, groundbreaking invention that helps people take a break from their phones, and enjoy life distraction-free: a pocket. Agency: Mother, New York.VIEW THE SPOT Burger King: The Whopper Dog Can you teach a dog to sniff a freshly grilled Burger King Whopper from a distance in a strange city? Agency: Grabarz & Partner, Hamburg.VIEW THE SPOT  TED launches original films, each commissioned to help bring TED's theme in 2018, The Age of Amazement, to life. The films have been produced by leading creative film makers from around the world and premiered on the TED main conference stage in Vancouver 10th-14th April, before going to broader distribution. Building on the nature of TED, this film takes a different view about the future possibilities of The Age of Amazement. Intended to set the mood for each section of TED content, the films are designed to be both entertaining and thought provoking. Agency: Mother, LondonVIEW THE SPOT  BIHOR COUTURE â A traditional Romanian brand is standing up against cultural appropriation. Cultural Appropriation = the act of taking or using things from a culture that is not your own, without showing that you understand or respect this culture (Cambridge Dictionary). Big fashion houses have been using inspiration from the local cultures of many countries without acknowledging that culture or giving credit to the original creators. Beau Monde, a fashion magazine with 100% original Romanian content, together with McCann Romania, decided to take a stand against cultural appropriation by launching BIHOR COUTURE, a Romanian fashion brand with designs created by the same Bihor County craftsmen that the large fashion houses failed to credit.VIEW THE SPOT  Watch this belly getting hit by sound waves in this "Smooth Bass" spor for Klarna via NORD DDB, Copenhagen.VIEW THE SPOT  At the turn of the 19th century, cycling was the world's biggest sport, and Marshall 'Major' Taylor was its biggest superstar. He broke multiple world records, won championships and defeated competition all over the world. But he was still searching for something else: a true rival. Agency: Droga5, New York.VIEW THE SPOT Innocence in Danger: Danger Doodle Glow, Berlin has illustrated this "Danger Doodle" print campaign for Innocence in Danger asking parents if they can picture what's on there child's phone.VIEW THE FIRST AD VIEW THE SECOND AD  New Hot & Spicy' print campaign created by Ogilvy & Mather Hong Kong for client KFC in Hong Kong.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  This season, FAW/VW China offers a complimentary Xenon Light Package with the purchase of every Bora, Sagitar and C-Trek model, awakening spring and its creatures a bit earlier, and ending this year's harsh and long winter. Agency: DMG, BeijingVIEW THE AD Play-Doh: Airplane In April, Hasbro transforms itself into a world of imagination and creativity to celebrate Children's Day with the launch of the "Open a jar of imagination" Play-Doh campaign. The brand seeks to remind the entire world the importance of encouraging children's imagination, with an idea that adds a pack to the traditional Play-Doh can. With this approach, we give life to the concept that becomes the best possible way to give imagination with no instructions, age restrictions or even explanations. Play-Doh invites to use creativity so you can see beyond the product and imagine what it can be. Agency: DDB, ColombiaVIEW AIRPLANE OUTDOOR VIEW ROBOT OUTDOOR VIEW MONSTER OUTDOOR VIEW THE AIRPLANE AD VIEW THE MONSTER AD VIEW THE ROBOT AD ALS Association / MND Australia: Project Revoice BWM Dentsu and its PR arm, Haystac, have launched Project Revoice with the ALS Association in the US and MND Australia. The groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice. To launch the initiative, Project Revoice has given Pat Quinn, co-founder of the ALS Ice Bucket Challenge, his voice back. Pat did not record (or bank) his voice before ALS robbed him of his ability to speak. Using footage from his many Ice Bucket interviews, the team were able to re-build his voice.VIEW THE CONCEPT The Cybersmile Foundation: Trolling Is Ugly adam&eveDDB has released a pro-bono campaign for The Cybersmile Foundation, #TrollingIsUgly, to help combat cyberbullying. Led by social media influencer and body confidence campaigner, Chessie King, the campaign demonstrates the devastating effect that digital abuse can have on young people. The campaign started with a post on Chessie's Instagram profile where she talks about body confidence, which got over 150,000 views in the first 12 hours. adam&eveDDB co-created content with Chessie throughout the following day on 11th April in response to genuine negative comments to her from online trolls. Earlier this month it was revealed that Chessie's alien-like transformation was in fact a collaboration with adam&eveDDB and The Cybersmile Foundation, with people being directed to their website for help and adviceVIEW THE CONCEPT  This coming week, suburban homes around the world will become the site of an inhuman invasion: the Attack of the Killer Nugs. To promote its second annual Weed Week, VICE's TV channel VICELAND approached Australia-based The Glue Society to create a series of horror parody promos featuring pot as predator.VIEW THE SPOT MINI Premium Arena Lodz: MINI Means Power Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new 'MINI means Power' campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local dealership MINI Premium Arena in Lodz, together with Wilki Lodzkie (Wolfs of Lodz) - the local American Football league team, aims at breaking the stereotype of MINI being a car only driven by women, by showing a different aspect of the MINI. The campaign name "Mini means Power" encapsulates the philosophy delivered in the video voice-over by world-famous American Football Coach Craig Parkinson. Agency: Change/Serviceplan, Warsaw.VIEW THE SPOT FUEL TV: Cobblestone Riders The story of the board that surfs the railways traveled the world and was immortalized on an original documentary broadcasted exclusively by Fuel TV for more than 18 million homes all over the globe. Ricardo Marques, a Portuguese engineer and skater, made the stones of the sidewalk and the rails of the electric, the ally of this sport. More than a branded content, Cobblestone Riders The Documentary is a genuine story about Portuguese creativity and the arising of a brand new radical sport.Agency: FCB, Lisbon VIEW THE SPOT  Dog walkers get down in Rover.com's new national campaign titled "Walk It Out". The campaign channels the pure joy dogs of all shapes, sizes and personalities feel when they find the perfect match in their Rover walker.VIEW THE SPOT  Mestica Agency creates a campaign for the Collection of Books about Continents for the Brazilian magazine Viaje Mais. The campaign was made up of five ads that use the flags of several countries as the main element, and the routes and destinations as a creative concept.VIEW THE USA AD VIEW THE ARGENTINA AD VIEW THE NORWAY AD VIEW THE CHILE AD VIEW THE AUSTRALIA AD  Sancho BBDO, Bogota, have created these ads for the Santa Alianza FoundationVIEW THE GIRL AD VIEW THE BOY AD VIEW THE GIRL AD Portuguese Association for Victim Support: Excuses FCB, Lisbon have created these ads for the Portuguese Association for Victim SupportVIEW THE DOORS AD VIEW THE STAIRS AD Guest Judge: Emily Beautrais, CD, Clemenger BBDO, Wellington.jpg "https://www.bestadsontv.com/news/upload/Emily Beautrais_Headshot (1).jpg") This week's guest judge is Emily Beautrais, creative director at Clemenger BBDO, Wellington. Nothing stood out this week here. Either the ideas were good and the craft was lacking, or the other way around. BEST PRINT Winner: The Chaeli Campaign. This definitely left me interested. I sure wouldn't place a bet on this woman not being able to do something, but it got the point across in way that grabbed you, in what is a well-worn and probably very challenging category. Much more powerful than straight up asking for support. READ MORE  Ikea is famous for its simple, easy to put together products. Pronouncing their names, however, can be a losing battle. That is the premise of two new spots from Ikea created by DDB Germany. In each film, an Ikea customer builds some Ikea furniture while attempting to pronounce its name correctly. Despite the best efforts of a native Swede to assist, we soon discover that building an item such as a Forhoja, is far easier than saying Forhojor... is that Fardenfar?VIEW THE KAREN SPOT VIEW THE JON SPOT Johnnie Walker: The Most Important Step Is Your Next Diageo Australia has launched the biggest national brand campaign in a decade via Leo Burnett, Sydney, for Johnnie Walker, the world's number one Scotch whisky. The $15 million campaign will be activated over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market only. The 45 second television commercial aired last night. Named 'The Next Step', the campaign is a new take on Johnnie Walker's iconic 'Keep Walking' brand positioning and its spirit of personal progress, the defining ethos of the Johnnie Walker brand for nearly 20 years. VIEW THE SPOT McDonald's: Being a Mum Being a mum means good times and hard times. Being a mum can be fun and it can be tough. Being a mum has tears and laughter. Being a mum is being tender. Being a mum is being strict. Being a mum is playtime, bath time and bedtime. But most importantly, being a mum is love and giving without taking anything back. Around Mother's Day in the Middle East, McDonald's in Lebanon has been celebrating the feeling of being a mum â by focusing on a segment that exists in the region, but has never been spoken about. Agency: FP7/McCann, BeirutVIEW THE SPOT Cancer Prosthetic Bra: The Irreplaceable Can Still Be Restored In recovery after mastectomy, together we can changethe lives of many women by buying Prosthetic Bra in fight against breast cancer Agency: J. Walter Thompson VIEW THE AD  Bogota ranks among world's most traffic congested cities, so when there's any traffic jam, repair on the road or protest, the mobility gets worse and people cannot reach their destination. That's why wSancho BBDO, invited people to use bikes and break through.VIEW THE TRAFFIC AD VIEW THE ROADWORKS AD VIEW THE RIOTS AD  Self-examination is key in breast cancer screening. That is why Laco, one of Portugal's leading voices on breast cancer, wanted to tell women that they need to look carefully at their own breasts.Agency: FCB, Lisbon VIEW THE FIRST AD VIEW THE SECOND AD  Campaign created by Lucas Linderman Rosinski, Hamburg, for the German leading low-cost airline, Eurowings.VIEW THE FLOATING AD VIEW THE KAYAK AD VIEW THE MATTRESS AD VIEW THE SUP AD  WWE Superstar, actor and car enthusiast John Cena brings his unique style of approachable humor to the new "Fear Nothing" ad campaign for Armor All from Merkley Partners that looks to shake up the automotive appearance category and energize the brand. This new campaign reflects the brand's focus on innovation by disrupting the car care appearance category status quo, using humor and a global celebrity in John Cena to target a younger demographic.VIEW THE TOUCH SPOT  'Hay fever season' has officially begun and if you're a sufferer, chances are you'll be well aware of that. To coincide with the beginning of Pollen Season which typically runs from late March until late September, RB eye care brand Optrex has launched a striking new advertising campaign for its ActiMist 2 in 1 spray for itchy & watery eyes. The campaign, which spans TV, radio, point-of-sale and digital, has been developed by creative agency Havas London and breaks on 12 April.VIEW THE SPOT  No7 believes that beauty is about much more than looking pretty. When a woman feels in control of how she looks, she has the energy and confidence to go out and do anything. With a life story that truly epitomises this, No7's latest protagonist, Lisa Andersen, is a surfer who broke the sport's mould and has paved the way for many women to follow in her wake. This, the fifth chapter of READY, features No7's range of clinically-proven serums, which help to reduce the appearance of lines and wrinkles at every life stage. The commercial brings No7's 'age-defying' spirit to life too - showcasing Lisa as an example of the extraordinary heights women are scaling every day, regardless of age. Agency: Mother, LondonVIEW THE SPOT  For the first time in nearly a decade, Hardee's is taking center stage, celebrating America's heartland with a brand defining campaign, Tastes Like America. Created by Havas Chicago, Tastes Like America celebrates the values Hardee's shares with its customers throughout the country. As one of the most beloved regional brands in America, Hardee's will feature real people, real moments, and real food. Always focused on quality, Tastes Like America celebrates pride in process, providing customers with food the way they'd make it, and creating a true 'comfort culture.'VIEW THE SPOT  BOOTLEG agency created the first web series hosted on YouTube pre-rolls. Life is getting faster and becomes on-the-go. We don't have time for anything. Introducing the first web series which won't take much of your time pre-roll drama 'The Buzz'! BOOTLEG (BBDO Group) and telecom provider Rostelecom have launched the first shortest web series shown in pre-rolls. 34 episodes last only 10 seconds each and deliver both the story and the brand message. The unique placement allows every user to watch episodes one by one regardless the time and location he starts browsing YouTube.VIEW THE SPOT Mercedes-Benz X-Class: Tough Conversations with Henry Rollins The ute category has been built on a history of 'toughness' defined by brute strength, masculinity and towing capacity. But something is missing. There's a growing segment Australian that believe there is much more complexity and depth to toughness today. Toughness is about strength of character. It is progressive, not aggressive and it stands up for what it believes in. So why isn't anyone having this tough conversation? Watch and listen as Henry Rollins road trips through Australia having tough conversations with real Australians, challenging the out-of-date perceptions that we traditionally used to define tough. Welcome to Tough Conversations. Agency: The RoyalsVIEW THE SPOT « First « Previous Next » Last » 4 of 7 |
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Clemenger BBDO, Melbourne have created this spot for AHM health insurance.